What Izumi does

IZUMI GROUP Holdings (株式会社いずみホールディングス) is a privately-held Japanese holding company headquartered in Sapporo, Hokkaido, founded in 2012 to consolidate six operating wholesale subsidiaries (Izumi, Uoichi, Tendock, T-REX, I-FARM, Dounan Seika) originally established between 2004 and 2011, plus logistics (ASSET RISE) and an International Business Division. The group runs two interconnected platforms: a Food Distribution Platform that sources directly from approximately 600 producers across Japan for sale to approximately 70 wholesale markets and approximately 10,000 restaurants and mass retailers, eliminating traditional intermediaries; and a Data Solution Platform anchored by oneplat (B2B smart payment and invoice digitization) and the Japan Wholesale Market (Nihon Oroshiuri Ichiba), a virtual wholesale market offering approximately 3,000 SKUs of seafood, livestock and agricultural products with live-streaming auctions (Sanchoku LIVE) and QR-linked traceability video.

The technology stack combines IoT fish-detection equipment, AI-based fishing-ground and catch prediction (developed with Hokkaido University), predictive demand analytics, blockchain-style traceability via QR-coded producer verification, and cloud-based invoice digitization and payment automation under oneplat. Sub-brands include differentiated Hokkaido-origin products such as hormone-free aged beef (ホエーエイジング北海道熟成牛), Ezo horse meat (蝦夷ノ馬刺 — Hokkaido supplies ~90% of Japan's horse meat), and "Ezo-no-Uo" (蝦夷ノ魚) fresh fish produced by a proprietary live-kill technique achieving approximately half the standard K-value freshness metric. The group has begun expanding into rice commodity trading via the 2023 launch of the Mirai Kome Market electronic spot market and into Southeast Asian distribution via partnerships in Singapore (The Seafood Company, 2017) and Malaysia (Fun Japan, 2018).

Revenue is generated from three streams: (1) transaction-based margins on food distribution between Izumi's producer and buyer sides; (2) platform transaction and promotion fees on the Japan Wholesale Market; and (3) oneplat financial solutions — invoice digitization, payment float income (advancing to suppliers every 15 days while collecting month-end from buyers), and consolidated bank-transfer data services, charging no settlement fee. Go-to-market combines a direct sales force for food distribution and a product-led growth motion for oneplat (recognized in 2023–2024 invoice-system satisfaction surveys, including #1 overall among 18 tools). The customer base spans foodservice, mass retail, wholesale markets, and B2B enterprise accounts; the Hokuyo Bank partnership (2021) opens a bank-channel distribution route for oneplat. Two third-party equity rounds — ¥500M (March 2018, led by SBI Investment) and ¥550M (April 2020, led by the Agriculture and Fishery Growth Support Organization) — have funded AI technology investment and M&A to date, taking registered capital to ¥1.06B (capital reserve included).

Name

Izumi

Legal name

株式会社いずみホールディングス

Website

https://izumi-hd-izm.co.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

IZUMI GROUP operates Japan's largest integrated fresh-food distribution network, sourcing directly from approximately 600 producers and selling to approximately 10,000 restaurants, mass retailers, and 70 wholesale markets nationwide, while running oneplat (B2B smart-payment platform) and Japan Wholesale Market (virtual auction with live-streaming traceability).

Ownership category

akta.pro rank

Product category

B2B Food Distribution Services

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fresh Fruit and Vegetable Merchant Wholesalers (42448), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)

Keywords

• B2B food distribution
• Fresh seafood wholesale
• Smart payment platform
• Virtual wholesale market
• AR management SaaS

Headquarters

HQ city

Sapporo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Distribution: Revenue from the margin between purchase and sale prices of seafood, livestock, and agricultural products. The group purchases directly from approximately 600 producers and sells to approximately 70 wholesale markets and 10,000 restaurants and retailers, eliminating intermediaries to increase margins.
2. Platform Services: Revenue from the Japan Wholesale Market platform which connects producers, wholesale markets, restaurants, and retailers. The platform also enables advertising and promotion services to approximately 10,000 restaurant and retail locations.
3. oneplat Financial Solutions: oneplat advance payment service charges no fees for payment settlement. Revenue is generated through payment float (customers pay at month-end following month, while oneplat advances payments to suppliers every 15 days). Additional revenue from invoice digitization and bank transfer data services.
4. International Trade: Revenue from importing food products from overseas production areas and exporting Japanese products including Hokkaido produce to international markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Izumi Group builds and operates an integrated B2B fresh-food distribution network that sources produce, seafood, livestock, and rice from roughly 600 Hokkaido-based producers and channels them to ~70 wholesale markets and ~10,000 restaurants and retailers through both physical logistics and digital platforms. Alongside this, it provides the oneplat B2B smart-payment platform that digitizes paper invoices/AR and the Japan Wholesale Market virtual online marketplace, enabling same-day sourcing, electronic trading, and digitally settled transactions across the food supply chain.

Product overview

IZUMI GROUP operates a platform-plus-modules architecture centered on two main pillars: (1) the data/financial solution platform anchored by oneplat (B2B smart payment/invoice platform) and the Japan Wholesale Market (virtual online market with live streaming auctions), and (2) the food distribution platform comprising six operating companies handling seafood, livestock, and agricultural wholesale. oneplat provides invoice cloud services, payment substitution, and bulk transfer automation; the Japan Wholesale Market enables Sanchoku LIVE video auctions and traceability; while the group companies (株式会社いずみ, 魚一, テンドック, T-REX, I-FARM, 道南青果) handle physical product distribution. The ASSET RISE logistics division and International Business division support the ecosystem, and the Mirai Kome Market expands into rice commodity trading.

Differentiator

Problem solved

Functional benefit

Brands

• oneplat: DX-focused B2B smart payment platform providing invoice cloud services, payment processing, and financial solutions for enterprise transactions.
• 日本卸売市場
• ASSET RISE
• みらい米市場
• ホエーエイシング北海道熟成牛
• 蝦夷ノ馬刺
• 蝦夷ノ魚

Quantifiable outcome

• 5-hour minimum delivery from harvest/catch to customer
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mirai Rice Market (みらい米市場)coreStrategic or Co-development Partner · 28 September 2023IZUMI GROUP invested in and supports the Mirai Rice Market, an electronic rice spot market. Oneplat developed the platform technology. The market enables rice pricing based on quality criteria rather than origin alone, supporting sustainable rice production and reducing food waste.
• Hokuyo Bank, Ltd. (株式会社北洋銀行)coreStrategic or Co-development Partner · 1 September 2021Business partnership to build and provide 'Hokuyo oneplat' financial solution using oneplat technology. Hokuyo Bank offers this smart payment platform to its customer companies and their suppliers to maximize cash flow and reduce financial operations costs.
• FiberGate Inc. (株式会社ファイバーゲート)coreStrategic or Co-development Partner · 20 August 2020Pilot program adoption of oneplat for FiberGate's paperless accounting and full remote work implementation in finance/accounting departments. First enterprise customer implementation of oneplat's paperless payment solution.
• Fun Japan Co., Ltd. (ふぁん・じゃぱん株式会社)coreStrategic or Co-development Partner · 26 February 2018Comprehensive business partnership for Japanese food product sales in Malaysia. Fun Japan, based in Tokyo, collaborates with IZUMI GROUP to export and distribute Japanese food products in the Malaysian market.
• The Seafood Company Pte LtdcoreStrategic or Co-development Partner · 10 October 2017Comprehensive business partnership for Japanese food product sales in Singapore. This Singapore-based seafood company partners with IZUMI GROUP to distribute Japanese food products including Hokkaido products in the Singapore market.
• Hokkaido University of Science / North Tech Foundation (公立はこだて未来大学 / ノーステック財団)minorStrategic or Co-development Partner · 6 July 2017AI/IoT joint research partnership through the 'Regional Industry-Government-Academia AI/IoT Demonstration Model Entrustment Project.' Japan Wholesale Market collaborates with the university to develop AI-powered fishing ground and catch prediction systems.
• Inforaise (株式会社インフォライズ)coreTechnology or Integration · 13 June 2017Business partnership for Japan Wholesale Market platform. Inforaise, a subsidiary of Infomart, provides technology integration and platform cooperation for the online wholesale market operations.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kato Sangyo: Major Japanese frozen and refrigerated foods wholesaler with nationwide distribution; broad incumbent competitor to IZUMI's fresh-food distribution platform.
• Nippon Suisan (Nissui): Major Japanese seafood and food conglomerate with integrated fishing, processing, and global distribution; comparable to IZUMI's seafood subsidiaries but at far greater vertical integration and scale.
• Mitsubishi Shokuhin: Largest Japanese processed-food wholesaler with nationwide distribution to retailers and foodservice; a broad incumbent against IZUMI's wholesale-market-led model, though focused on shelf-stable rather than fresh categories.

Direct peers

• Money Forward: Major Japanese B2B/SMB cloud accounting and invoice platform; competes head-on with oneplat in digitizing B2B invoice receipt and qualified-invoice compliance for SMEs, including foodservice operators.
• freee: Cloud accounting and invoice SaaS targeting Japanese SMBs; competes with oneplat for the same B2B invoice and payment digitization wallet share among IZUMI's restaurant and retailer customers.
• Infomart: Japan's leading B2B electronic invoice and order platform serving the food industry; IZUMI's partner (Inforaise is a subsidiary) and most direct competitor in digitizing wholesale-market and food-service B2B transactions.

Emerging players

• Yayoi (Kabu-shiki Kaisha Yayoi): Leading Japanese SMB accounting software vendor (formerly Yayoi Co.); overlaps with oneplat in B2B invoice/qualified-invoice functionality for the same foodservice and SME customer base.
• Access Group Holdings: Japanese food-service distribution and IT solutions provider serving restaurants with ordering and supply-chain tech; emerging player with overlapping restaurant-channel focus to IZUMI's direct-sales model.

Regional players

• Infomart (Asia/Pacific operations): B2B food ordering/wholesale-network platform serving restaurants and suppliers across Asia; regional peer given IZUMI's nascent Southeast Asia expansion into Singapore and Malaysia.

Others

• Hokuyo Bank: Strategic partner (Hokuyo oneplat) and a regional Hokkaido bank embedding IZUMI's fintech into its commercial customer base; relevant 'ecosystem' comparable as a regional financial institution experimenting with B2B payment digitization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/izumi_hd_izm_recruit?igsh=MWF0cHY4YmsxMmVjNg==

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Izumi