Name

Aqua Metrology Systems

Legal name

Aqua Metrology Systems

Website

https://aquametrologysystems.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Water Quality Monitoring and Treatment Systems

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Laboratory Analytical Instruments (3826), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC)

akta.pro secondary industries

Water Quality Monitoring, Compliance & Reporting (Sampling, Lab, Regulatory) (EUANAAAG), Distribution System Water Quality & Integrity Monitoring (residuals, DBPs, nitrification, corrosion) (EUANAJAI), Emerging Contaminants Testing & Risk Management (PFAS, microplastics, pharmaceuticals) (EUANAJAF), Wastewater & Industrial Effluent Monitoring (NPDES/Permit Compliance) (EUAHACAD)

Keywords

• Online water analyzers
• Real-time water monitoring
• Trihalomethane detection
• Trace metal analysis
• Advanced water treatment

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Water Quality Analyzers (Equipment + Service): AMS sells fully automated online water quality analyzers (THM-100, MetalGuard, Instran) combined with annual service contracts inclusive of a 10-year warranty. Every system is offered with an annual service contract. Revenue is generated through equipment sales and recurring service/support fees.
2. Annual Service Contracts and Support: All AMS online analyzers and treatment systems are supported by annual service contracts that include warranty, account management, preventive and safety maintenance, service reports, and 24/7/365 factory monitoring. This creates a recurring revenue stream from the installed base.
3. AMS Access Subscription Program: A flexible subscription model allowing facilities to access continuous real-time water quality analytics for THM-100 and MetalGuard without purchasing equipment. AMS manages installation, operation, maintenance, and data quality assurance for a single annual fee.
4. Water Treatment Systems (SafeGuard H2O): AMS sells advanced water treatment systems including SafeGuard H2O for Cr6, arsenic, and phosphate removal. These are sold as fully automated treatment solutions, with the first full-scale commercial installation valued at over $1 million USD.
5. BIOBOX Nitrate Distribution: AMS serves as the US distributor for BIOBOX USA's biological denitrification system. Revenue is generated through distribution of the containerized or full-scale nitrate treatment systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AMS develops and commercializes real-time online water quality analyzers (THM-100, MetalGuard, Instran, THM-RR) and advanced water treatment systems (SafeGuard H2O in-situ reagent generation, BIOBOX Nitrate biological denitrification) for municipal water utilities and industrial customers. All analyzers and treatment systems are bundled with annual service contracts, a 10-year warranty, and a Data Quality Assurance Program delivering >99% data availability with 24/7/365 factory monitoring.

Product overview

AMS offers a unified portfolio of advanced water treatment and real-time monitoring solutions organized across two divisions: AMS Analytics and AMS Environment. The core product lines include the THM-100 Online THM Monitor for trihalomethane monitoring, the MetalGuard Online Trace Metal Analyzer family (with variants for Arsenic, Chromium, Iron, Selenium), and the Instran Online Water Quality Analyzer (for Ammonia, Nitrate, Fluoride). The treatment portfolio centers on SafeGuard H2O in-situ reagent generation technology, which produces ferrate(VI), ferrous, or stannous reagents on-demand through electrolytic processes, alongside the distributed BIOBOX Nitrate biological denitrification system. Support products include SafeGuard Sentinel cloud monitoring, MetalGuard Sample Prep/SafeGuard Pro analyzer support systems, and MetalGuard PRS corrosion risk alert system. The AMS Access subscription program provides equipment-free monitoring services. All products are backed by 24/7 factory monitoring, annual service contracts, and a 10-year warranty, with a Data Quality Assurance Program delivering >99% uptime.

Differentiator

Problem solved

Functional benefit

Brands

• MetalGuard™: Real-time multi-stream trace metal analyzer for monitoring contaminants such as As, Cd, Co, Cr, Cu, Fe, Pb, Ni, Se, U, V, and Zn
• THM-100™
• SafeGuard™ H2O
• Instran®
• BIOBOX® Nitrate
• SafeGuard™ Pro
• SafeGuard™ Sentinel
• MetalGuard PRS
• THM-RR™

Products and services

• THM-100 Online THM Monitor Online trihalomethane (THM) and THM Formation Potential (THM-FP) analyzer providing continuous high-frequency real-time data with >98.5% data availability and uptime for municipal water utilities needing disinfection byproduct monitoring.
• MetalGuard Online Trace Metal Analyzer Real-time multi-stream analyzer for trace metal contaminants (As, Cd, Co, Cr, Cu, Fe, Pb, Ni, Se, U, V, Zn) with sensitivity down to 1 ppb and measurement times of 30 minutes to less than 2 hours. Includes annual service contract and 10-year warranty.
• Instran Online Water Quality Analyzer Fully automated online analyzer for inorganic and organic contaminants in water and wastewater treatment, delivering results between 10-35 minutes depending on contaminant type. Variants include Nitrate, Ammonia, and Fluoride configurations.
• Instran Nitrate Online Analyzer Real-time analyzer for nitrate (NO3-) levels with sensitivity between 0-50 ppm and 12-minute time-to-result, supporting municipal and industrial denitrification monitoring and compliance.
• Instran Ammonia Online Analyzer Real-time analyzer for free ammonia (NH3) levels across a 0-500 ppm range with 12-minute time-to-result, deployed at municipal and industrial wastewater treatment facilities for process control and compliance.
• THM-RR Rapid Response Benchtop THM Analyzer Benchtop analyzer providing rapid THM analysis with individual and Total THM data in 25 minutes and accuracy down to 0.3 ppb, used by utilities and industrial facilities for fast results without online installation.
• MetalGuard PRS Corrosion and Metals Release Risk Alert System Real-time corrosion and metals release risk alert system providing daily alerts on iron, lead, and copper for drinking water utilities and commercial/industrial heating and cooling systems to proactively manage health and infrastructure risk.
• SafeGuard Automated Trace Metals Analyzer Real-time, push-button automated trace metals analyzer with 30-minute time-to-result and sensitivity down to 1 ppb, deployed at municipal and industrial facilities for compliance and process control.
• SafeGuard H2O In-Situ Reagent Generation Technology Advanced intelligent treatment platform using electrolytic generation to create non-toxic ferrate(VI), ferrous, or stannous reagents on-site and on demand, eliminating storage and delivery of toxic bulk chemicals and achieving 40% lower lifetime cost than competing technologies.
• SafeGuard H2O Cr6 Removal System NSF-approved Reduction/Coagulation/Filtration system designated as Best Available Technology (BAT) for hexavalent chromium (Cr6) removal below 10 ppb, granted conditional acceptance by California SWRCB Division of Drinking Water.
• SafeGuard H2O Phosphate Removal System Fully automated in-situ ferrate generation system for affordable, non-hazardous phosphate removal with carbon neutral process for municipal and industrial wastewater treatment.
• SafeGuard H2O On-Site Stannous Generation System On-site stannous reagent generation system for Cr(VI), Fe, H2S, Hg, Pb, and Se removal, biofilm management, and corrosion inhibition in distribution networks.
• SafeGuard H2O On-Site Ferrous Generation System On-site ferrous reagent generation using electrolytic process for removing inorganics, organics, and metals from water and wastewater streams.
• SafeGuard H2O Small Batch On-Site Ferrate Generation System Small batch on-site ferrate generation system for researchers, municipal, and industrial users exploring ferrate applications at bench or pilot scale.
• BIOBOX Nitrate Biological Denitrification System Patented biological denitrification system that transforms nitrates into harmless nitrogen gas without toxic waste products, distributed by AMS in the United States and certified by SGS and NSF for drinking water, urban or industrial wastewater, and reuse applications.
• AMS Access Subscription Program Subscription-based monitoring program providing continuous real-time water quality analytics for THM-100 and MetalGuard without equipment purchase; AMS manages installation, operation, maintenance, and data quality assurance for a single annual fee.
• Annual Service Contracts and Data Quality Assurance Program Recurring annual service contract bundled with all AMS analyzers and treatment systems, including warranty, account management, preventive and safety maintenance, service reports, and 24/7/365 factory monitoring with >99% data availability and 10-year warranty.
• SafeGuard H2O Ferrate Reagent High-purity ferrate reagent in frozen form (2 mL and 30 mL batches) supplied to researchers and facilities studying electrogenerated ferrate applications for bench-scale or full-scale testing.

Quantifiable outcome

• 86% THM reduction at treatment plants and 53% reduction in distribution network, with 30,000 euros monthly operational cost savings
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BIOBOX Water (Spain)coreChannel Partner/ Reseller/ DistributorAMS serves as the exclusive US distributor for BIOBOX USA's biological denitrification technology. The BIOBOX Nitrate system uses patented biological technology to transform nitrates into harmless nitrogen gas without creating toxic waste products. The system is certified by SGS and NSF for drinking water, urban or industrial wastewater, and reuse applications. AMS and BIOBOX have collaborated on demonstrations in the US including a 7-month pilot in Gilbert, Arizona, and are expanding into additional US sites.
• Process Research Solutions LLCcoreStrategic or Co-development PartnerAMS collaborates with Process Research Solutions LLC on a project with Madison Water Utility to evaluate real-time monitoring of lead and copper in drinking water using the online MetalGuard trace metal analyzer. This project addresses the EPA's proposed Lead and Copper Rule Improvements regulation which will rely more heavily on real-time monitoring of water corrosivity.
• WaterWorxminorChannel Partner/ Reseller/ DistributorWaterWorx is a Northern California company providing operating services to water systems in the Santa Ynez Valley region. Owner Paul Matsukas serves as a field expert providing perspectives on selecting, implementing, and operating Cr6 treatment technologies including AMS SafeGuard H2O. WaterWorx acts as a channel partner connecting AMS technology with end-use customers.
• Sub Rosa MonitoringminorStrategic or Co-development PartnerAMS CEO Rick Bacon collaborated with Sub Rosa Monitoring (led by Gail Heath, Research Professor at University of Arizona) on discussing real-time monitoring of water quality for trace metals in mine and tailings pond management. Sub Rosa Monitoring uses an integrated approach for water quality monitoring of ground and surface water contamination at mining sites, potentially incorporating AMS analyzers.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hach: Hach (part of Danaher's Water Quality segment) is the dominant global supplier of water quality analyzers, reagents, and laboratory/online instrumentation serving municipal utilities and industrial customers. Directly competes with AMS in online THM, trace metals, and drinking water compliance monitoring, but operates a much broader product portfolio across many water parameters.
• Endress+Hauser Liquid Analysis: Endress+Hauser is a global leader in industrial process instrumentation including online water and wastewater analyzers. Overlaps with AMS in industrial trace metal and online monitoring for municipal and process industry customers, particularly in Europe, but operates across all process industries rather than specializing in water.
• Xylem Analytics: Xylem owns multiple water analytics brands (YSI, WTW, OI Analytical, SI Analytics) covering online and portable water quality instrumentation. Competes with AMS in online analyzers for municipal and industrial water applications, but is part of a much larger diversified water technology platform.
• Metrohm: Metrohm is a Swiss manufacturer of precision analytical instruments including ion chromatography and online water analyzers. Overlaps with AMS in online trace metal and inorganic water analysis for industrial and municipal applications, but with a much broader laboratory and process analytical product portfolio.

Emerging players

• Palintest: Palintest manufactures portable and benchtop water testing instrumentation for drinking water, pool, and environmental applications. Partial overlap with AMS's benchtop THM-RR analyzer; smaller-scale competitor focused on portable testing rather than AMS's continuous online systems.

Direct peers

• s::can: s::can (scan Messtechnik) is an Austrian manufacturer of online UV-Vis spectral water quality sensors and probes used in drinking water, wastewater, and industrial process monitoring. Overlaps directly with AMS's Instran and online analyzer offerings for real-time contaminant monitoring.
• Swan Analytical Instruments: Swan Analytical Instruments specializes in online water quality monitoring for potable water, boiler/cooling water, and swimming pool applications. Direct competitor to AMS in online drinking water analyzers, particularly in European municipal utility markets.
• Real Tech Inc. Real Tech specializes in real-time UV-Vis based water quality monitoring sensors and analyzers for municipal and industrial applications. Directly comparable to AMS's online analyzer portfolio, especially for organic parameters and contaminants in water and wastewater.
• LAR Process Analysers: LAR is a German manufacturer of online water and wastewater analyzers focused on heavy metals, nutrients, and toxic parameters. Most direct head-to-head competitor to AMS's MetalGuard and Instran product lines for industrial and municipal trace contaminant monitoring.
• Hach Lange / Ott Hydromet (now part of Danaher/Xylem ecosystem): OTT Hydromet (now part of Xylem's analytics portfolio) provides water quality monitoring instrumentation including multiparameter online sondes and analyzers. Comparable to AMS for municipal and surface water monitoring applications.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-_SXr0BI8tD139dcoYULeQ/videos
• Facebookfacebook.com/amsh2o
• LinkedInlinkedin.com/company/ams-h2o

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Metrology Systems