What Probiotic Group does

Probiotic Group is a Luxembourg-based microbiology biotechnology laboratory founded in 2014 that develops probiotic-based cleaning, hygiene, and care solutions. The company's core technology rests on a proprietary biobank of over 1,000 screened and documented bacterial strains — primarily spore-forming Bacillus — combined with proprietary selection and cultivation processes that produce bacterial consortia remaining dormant in formulation and reactivating on applied surfaces to generate continuous enzymatic cleaning action (protease, lipase, amylase, cellulase, urate oxidase). Products are stable across a pH range of approximately 3 to 11, and microorganisms typically remain active for 4-5 days post-application (up to 10 weeks in some cases). Strains carry QPS (Qualified Presumption of Safety, EU Group 1 risk group) status.

The company's commercial offering operates through three channels. First, the Provilan® branded portfolio comprises Provilan Clean (professional bio-cleaning for hospitality, public spaces, and commercial facilities), Provilan Earth (bioremediation for water and sludge treatment), and Provilan Vet (probiotic pet care for cats and dogs), distributed via the provilan.shop online store and professional cleaning supply channels. Second, a private label / white label manufacturing service enables B2B partners — including Novallie, Simple Goods, Mast, OMO, and Luna & Milo — to launch their own eco-responsible probiotic brands using Probiotic Group's formulations, packaging, and regulatory support, with minimum order quantities of 1,000 units for sub-5L bottles and 144 units for 5L jerrycans. Third, the company offers in-vitro and in-situ R&D services to scientifically validate probiotic biotechnology efficacy for client-specific applications.

Probiotic Group holds ISO 9001, ISO 14001, Ecocert, EU Ecolabel, and SDK Klever Akafen certifications, and maintains R&D collaborations with LIST (Luxembourg Institute of Sciences and Technology) and LCSB (Luxembourg Centre for Systems Biomedicine). The company operates from headquarters in Beiler, Luxembourg, with a dedicated R&D Centre in Esch-sur-Alzette, and employs 11-50 staff across scientific, operational, sales, QA, and regulatory functions. Approximately $2.55 million in funding was raised in July 2022; revenue figures are not disclosed.

Name

Probiotic Group

Legal name

PROBIOTIC GROUP Luxembourg S.A.

Website

https://probiotic-group.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Probiotic Group is a Luxembourg-based microbiology biotech laboratory that develops probiotic-based cleaning, hygiene, pet care, and bioremediation products under the Provilan® brand and through private label manufacturing for B2B partners across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Beiler

HQ country

Luxembourg

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Provilan® Branded Products: Sale of proprietary probiotic-based cleaning, hygiene and pet care products under the Provilan® brand through their online shop (provilan.shop) and potentially retail channels.
2. Private Label / White Label Manufacturing: Custom manufacturing services for companies wishing to launch their own eco-responsible probiotic cleaning and care brands. Services include formulation, packaging design, regulatory compliance, and production from raw materials to finished products.
3. R&D Services: In-vitro and in-situ research and development services to scientifically demonstrate probiotic technology efficacy for specific applications and clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Probiotic Group is a Luxembourg-based microbiology biotechnology laboratory that develops, manufactures, and sells probiotic-based cleaning, hygiene, and care solutions under its Provilan® brand (Provilan Clean for professional cleaning, Provilan Earth for bioremediation, Provilan Vet for pet care). It also offers private label / white label contract manufacturing services enabling other companies to launch their own eco-responsible probiotic product lines, supported by in-vitro and in-situ R&D services and a proprietary biobank of more than 1,000 bacterial strains.

Product overview

Probiotic Group is a microbiology-based biotechnology laboratory offering probiotic-based cleaning, hygiene, and care solutions. The product portfolio centers on the Provilan® brand family, comprising three distinct product lines: Provilan Clean for professional bio-cleaning applications, Provilan Earth for water and sludge bioremediation, and Provilan Vet for pet care. Additionally, the company provides a Private Label service that enables businesses to develop their own branded probiotic products using Probiotic Group's technology and manufacturing capabilities. The company also offers in-vitro and in-situ R&D services to scientifically demonstrate the superiority of their biotechnologies over synthetic alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• Provilan Clean: Bio-cleaning products for professional applications including public spaces, hospitality, and commercial cleaning.
• Provilan Earth
• Provilan Vet

Products and services

• Provilan Clean
• Provilan Earth
• Provilan Vet
• Private Label / White Label Manufacturing

Quantifiable outcome

• Microorganisms remain active for 4-5 days typically, up to 10 weeks in some cases
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• LIST (Luxembourg Institute of Sciences and Technology)coreStrategic or Co-development PartnerResearch, Development and Innovation collaboration on studying effective microorganisms (probiotics) in cleaning and care applications. LIST is a renowned Luxembourg research institution providing scientific expertise and support for the company's R&D projects.
• LCSB (Luxembourg Centre for Systems Biomedicine)coreStrategic or Co-development PartnerCollaboration on biotechnology research focusing on microbiology-based solutions. LCSB is part of the University of Luxembourg and provides advanced scientific research capabilities for developing probiotic applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Probiospray: European manufacturer of probiotic-based cleaning and odor-elimination products using Bacillus cultures. Directly comparable to Provilan Clean in core technology (spore-forming probiotic bacteria for cleaning) and target end markets (professional cleaning, hospitality).
• Greenscents: UK natural cleaning and personal care company using plant-based and minimally processed ingredients. Comparable in size, sustainability positioning, and channel mix (specialty retail, online) to Probiotic Group's branded product line.
• Bio-D: UK-based manufacturer of eco-responsible cleaning and laundry products with a hyper-focus on natural ingredients and ethical sourcing. Directly comparable as a smaller, sustainability-led cleaning brand competing for the same end customers as Provilan Clean.
• Sonett: German manufacturer of ecological detergents and cleaning agents with an emphasis on certified, sustainable ingredients. Competes with Provilan Clean in the eco-responsible professional and household cleaning category, particularly in DACH markets.

Broad incumbents

• Lallemand: Canadian global leader in yeast, bacteria, and fungi-based solutions for baking, animal nutrition, oenology, and biotech applications. Comparable as a microbial technology company with deep biobank resources, though serving different primary end markets than Probiotic Group.
• Seventh Generation (Unilever): Unilever-owned North American eco-cleaning brand using plant-based ingredients and transparent sustainability claims. Comparable as a major-incumbent eco-cleaning brand that increasingly competes in the same 'natural, microbiome-friendly' narrative space as Probiotic Group.
• Novonesis (formerly Novozymes / Chr. Hansen): Global bioscience incumbent producing enzymes and microbial solutions for cleaning, agriculture, and human/animal health. Comparable to Probiotic Group in underlying microbial technology, but operates at vastly greater scale and across many more end markets.
• Symrise (Diana/Probiotics division): Global supplier of flavors, fragrances, and probiotic ingredients for food, pet food, and personal care. Comparable as a B2B supplier of probiotic bacterial strains to consumer brands, similar to Probiotic Group's role in white label and ingredients supply.
• Ecover (SC Johnson): Established eco-cleaning brand owned by SC Johnson, selling plant-based and mineral-based detergents and cleaners across Europe. Overlaps with Probiotic Group's Provilan Clean on sustainability positioning and professional cleaning channels.

Emerging players

• Biohm: UK biotech company developing probiotic and mycelium-based products for construction, waste, and consumer applications. Comparable in mission (replacing harmful chemicals with microbial solutions) and emerging-stage scale, though focused on built-environment applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probiotic Group