What Cookie3 does

Cookie3 is a Web3 marketing analytics and activation platform headquartered in Tallinn, Estonia, founded in 2021 by Filip Wielanier (co-founder and CEO). The company combines onchain blockchain data (transactions, wallet interactions, dApp usage) with offchain social and marketing metrics to deliver a "crypto growth suite" for blockchain-native projects and Web3 marketing agencies. Core products include Cookie3 Analytics (360-degree user analytics with onchain/offchain attribution), KOL Intelligence (real-time KOL scoring, bot detection, and a vetted Smart Followers whitelist of 25K accounts), Cookie SNAPS (a creator-to-project marketplace that rewards Crypto Twitter creators in $COOKIE tokens for mindshare contribution, including an Attention Capital Markets mode linking rewards to capital deployment), Airdrop Shield (Sybil and bot filtering for token distributions), Deep Research, and Multiairdrop Farming. The company claims 15.5B+ multichain transactions processed, 1.2B+ wallets analyzed, 350+ dApp integrations, and a 64% reduction in client marketing spend.

The broader Cookie Ecosystem extends the platform into intelligence and community layers: cookie.fun offers narrative and sentiment tracking across crypto Twitter; the Cookie API exposes 7TB+ of social and onchain data to 120+ external applications; and Cookie DAO operates as a strategic, token-governed community partner with 200K+ $COOKIE stakers powering Multiairdrop Farming and the Cookie Launchpad. The $COOKIE token launched on June 13, 2024, alongside a $5.5M seed and strategic round led by Animoca Brands with participation from Spartan Group, Mapleblock Capital, CMT Digital, GSR, ChainGPT, Polkastarter, and others.

Cookie3 operates a product-led, self-serve GTM via app.cookie3.co, supplemented by direct Telegram enterprise outreach and a partner/co-marketing motion with client projects. Revenue is generated through tiered SaaS subscriptions to the analytics platform, plus token-driven value capture from SNAPS campaign participation, airdrop distribution, and ecosystem activity. Customers span DeFi protocols (Polkastarter, Spark, Almanak, VOOI), Layer-1/2 networks (Arbitrum, Berachain, Mantle, Arcium), AI agent platforms (PettAI, AI Agent Layer, Theoriq), DePIN ecosystems (EARN'M), NFT/Gaming (JUMP, XYRO), data providers (CoinGecko), and Web3 marketing agencies (Lunar Strategy, Hype, Coinband, X8C).

Name

Cookie3

Legal name

Cookie3

Website

https://cookie3.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Cookie3 is a Tallinn-based Web3 MarketingFi platform that combines onchain wallet analytics with offchain social data to help crypto projects and agencies run data-driven KOL, airdrop, and mindshare campaigns powered by the $COOKIE token.

Ownership category

akta.pro rank

Product category

Web3 Marketing Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Risk Scoring, Credit & Fraud Analytics (counterparty/wallet risk) (FSAPAJAF)

akta.pro secondary industries

AML/KYC, KYB & Identity Verification (VASP/Travel Rule) (FSAPAJAC), Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling) (FSAPACAL)

Keywords

• Web3 marketing analytics
• Crypto user analytics
• KOL intelligence platform
• Onchain attribution
• Creator campaign management

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Analytics Platform Subscription: Cookie3 provides analytics and intelligence tools via a subscription-based SaaS model, with plans available at app.cookie3.co. Users can access tiered features for analytics, KOL intelligence, and campaign management. Pricing tiers exist to serve different project sizes.
2. Cookie SNAPS Creator Campaign Fees: Projects launching Cookie SNAPS campaigns allocate token rewards (e.g., percentage of total token supply) to creators. Cookie3/the Cookie Ecosystem earns value through the growing adoption of the $COOKIE token and ecosystem participation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cookie3 is a Web3 marketing analytics and intelligence platform that combines onchain blockchain data (transactions, wallet activity, dApp usage) with offchain social metrics to deliver 360-degree crypto user analytics, real-time KOL scoring with bot detection, creator campaign management (Cookie SNAPS), Sybil/bot filtering for airdrops (Airdrop Shield), and a 7TB data API for institutional teams. The platform serves 350+ crypto projects and agencies with full-funnel attribution from social engagement to onchain conversion.

Product overview

Cookie3 is a crypto growth suite providing an integrated analytics and marketing intelligence platform. The core offerings consist of Cookie3 Analytics (360-degree crypto user analytics), KOL Intelligence (real-time KOL performance tracking), and Cookie Snaps (creator-to-project marketplace for mindshare campaigns). Supporting modules include Airdrop Shield (bot filtering and wallet validation), Deep Research (crypto intelligence), and Multiairdrop Farming (token distribution to stakers). The ecosystem extends through the Cookie API (7TB+ data access), cookie.fun (narrative tracking), and Cookie DAO (decentralized governance layer), all unified by the $COOKIE token that powers governance, staking rewards, and campaign incentives.

Differentiator

Problem solved

Functional benefit

Brands

• Cookie DAO: Strategic partner building the community activation layer with Multiairdrop farming, Cookie Launchpad, and access to the Cookie API, powered by the $COOKIE token.
• cookie.fun
• $COOKIE Token
• Cookie Analytics
• KOL Intelligence

Products and services

• Cookie3 Analytics (User Analytics) Primary analytics platform providing 360-degree crypto user analytics with both offchain and onchain tracking, enabling crypto projects to analyze audience onchain actions, token holdings, wallet preferences, and track campaign performance from initial click-through to final onchain transactions.
• KOL Intelligence Real-time KOL analytics platform providing data on key opinion leaders' engagement and onchain impact, with KOL scoring to measure real engagement vs bots, campaign tracking, audience quality validation, and performance benchmarking across different timeframes.
• Cookie Snaps Creator-to-project marketplace within cookie.fun that uses SNAP points to score and reward content on crypto Twitter. Projects launch campaigns to activate creators, grow conversation volume, and build positive sentiment, with rewards based on alignment, engagement, loyalty, and mindshare contribution.
• Airdrop Shield Bot filtering and wallet validation system that flags wallets with inconsistent or bot-like behavior during airdrop campaigns. Identifies Sybil wallets, filters wallets with fewer than 10 transactions, scrubs questionable email domains, and creates tiered reward systems for distributing tokens to verified users.
• Deep Research Crypto intelligence research tool that analyzes KOL activity, detects if influencers are dumping tokens, and identifies trending narratives. Functions as a personal researcher to understand context behind social media activity and market trends.
• Cookie API Real-time data API providing access to over 7TB of onchain and social data, delivering one of the most comprehensive crypto intelligence feeds available. Built for institutional and product teams with over 120+ applications currently built on the API.
• cookie.fun Social and onchain index for crypto narratives that tracks and analyzes crypto narratives in real time. Built on a 7TB data layer, it delivers instant market intelligence by monitoring mindshare shifts, top voices, sentiment trends, and emerging market events across crypto Twitter.
• Cookie DAO Decentralized community and strategic partner to Cookie3, building a modular data layer for crypto intelligence. Operates the community activation layer with Multiairdrop Farming, Cookie Launchpad, and access to the Cookie API, all powered by the $COOKIE token.
• Multiairdrop Farming Mechanism allowing projects to distribute token airdrops to $COOKIE stakers through structured farming pools, plugging projects into a network of 200K+ $COOKIE stakers with tiered, demand-driven, and proportional allocations.

Quantifiable outcome

• 64% reduction in clients' marketing spend
• +15 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Cookie DAOflagshipStrategic or Co-development PartnerCookie DAO is a decentralized autonomous organization that serves as Cookie3's strategic community partner. Cookie DAO runs the community activation layer including Multiairdrop Farming, Cookie Launchpad, and access to Cookie API, all powered by the $COOKIE token. Cookie3 team members are core contributors to Cookie DAO, actively building ecosystem infrastructure. The collaboration forms the foundation for Cookie DAO's Multi-Token Farming mechanism.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DefiLlama: DefiLlama is the leading DeFi TVL and yield analytics aggregator. It overlaps with Cookie3's onchain data infrastructure on TVL and protocol metrics but is a broader, free-tier incumbent rather than a marketing-analytics specialist.
• Token Terminal: Token Terminal provides standardized crypto financial analytics (revenue, fees, P/E ratios) for protocols and investors. It overlaps with Cookie3's data-infrastructure category but is focused on financial rather than marketing analytics.
• Etherscan: Etherscan is the dominant Ethereum block explorer with wallet and contract lookup. While more infrastructure-focused, its address-labeling features compete with the wallet-intelligence layer at the core of Cookie3's product.
• Messari: Messari is a crypto research and data platform offering market intelligence, fundraising data, and protocol research. It overlaps with Cookie3 on research-grade intelligence and market narrative coverage but is a much broader incumbent.

Direct peers

• Nansen: Nansen is a leading onchain analytics platform combining wallet labels with smart-money tracking across multiple blockchains. It directly overlaps with Cookie3's onchain wallet analytics and audience intelligence offerings.
• Dune Analytics: Dune is a community-driven onchain data analytics platform with customizable dashboards and a thriving query ecosystem. It competes with Cookie3's transaction-level analytics and is increasingly expanding into wallet and entity intelligence.
• Galxe: Galxe is a Web3 growth platform for credentialing, quest-based campaigns, and airdrop distribution. It directly competes with Cookie3's SNAPS creator campaigns and Airdrop Shield airdrop tooling.
• Kaito: Kaito is an AI-powered crypto information network that indexes Crypto Twitter and onchain data into a searchable intelligence layer. It is the closest direct peer to cookie.fun's narrative tracking and Cookie3's social + onchain hybrid intelligence.
• Arkham Intelligence: Arkham provides onchain wallet analytics with entity attribution and a marketplace for blockchain intelligence. Its wallet-scoring and deanonymization capabilities directly overlap with Cookie3's KOL and wallet profiling features.

Emerging players

• Zealy: Zealy (formerly Crew3) is a Web3 community engagement and quest platform used by projects for airdrop and growth campaigns. It overlaps with Cookie3's SNAPS and Multiairdrop Farming activation layer for crypto projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cookie3
• LinkedInlinkedin.com/company/cookie3

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cookie3