Grow Food
Grow Food is a Russian direct-to-consumer ready-meal delivery service operating in Moscow and St. Petersburg, offering pre-portioned, calorie-controlled subscription meal plans (750–2500 kcal) to individuals pursuing weight management, fitness, and time-saving nutrition goals.
- Company typePrivate
- Founded2018
- HeadquartersSaint Petersburg, Russia
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grow Food does
Grow Food (operating entity ООО «ГФ Трейд», registered in St. Petersburg in 2018) is a Russian direct-to-consumer ready-meal delivery service that ships pre-portioned, calorie-controlled meal plans to subscribers in Moscow and St. Petersburg. The core product is a tiered system of ten calorie lines spanning 750–2500 kcal per day, each delivering 3–5 chef-prepared meals packaged in gas-modified atmosphere containers to extend refrigerated shelf life. A menu library of roughly 400–500+ dishes is curated by dietitians with macronutrient distribution optimized across the day (higher carbohydrate share in the morning, lower in the evening), and customers personalize their plans via a Menu Constructor with stop-list and favorites features accessible through a web personal account and dedicated iOS/Android apps.
The technology stack is built around a self-service ordering and subscription platform with a custom menu-configurator, an in-app calorie calculator that recommends a nutrition line from user parameters, and integrations with Russian payment infrastructure including SBP, Mir, Mir Pay, Khvalva (Халва) installments, Visa, MasterCard, and CloudPayment. Orders are produced in owned facilities and dispatched via an in-house courier network delivering every 2 days in 2-hour morning or evening windows with free in-city delivery. The customer base is described as 15,000+ cumulative individuals who have achieved fitness or weight goals using the service, supported by testimonials documenting weight losses ranging from 8 kg to 42 kg over 2–11 months.
The business model is a recurring subscription, billed in multi-day to monthly installments with a 20%-discounted trial week as the primary acquisition lever. Pricing varies by calorie line (e.g., 1,390 ₽/day for the 1000 kcal line during trial), with installment payment, a family tariff, and gift certificates as additional purchase formats. A tiered bonus loyalty program allows standard users to apply up to 20% of an order with bonuses and 'Legend' status members up to 50%, with bonuses expiring after 3 months. The company also runs an Ambassador / franchise program recruiting couriers, affiliates, and vending machine operators, signaling an intent to extend distribution beyond owned last-mile delivery.
Grow Food firmographics
Firmographics- Name
- Grow Food
- Legal name
- ООО «ГФ Трейд»
- Website
- https://growfood.pro
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Grow Food is a Russian direct-to-consumer ready-meal delivery service operating in Moscow and St. Petersburg, offering pre-portioned, calorie-controlled subscription meal plans (750–2500 kcal) to individuals pursuing weight management, fitness, and time-saving nutrition goals.
- Ownership category
- akta.pro rank
Grow Food industry classification
Industry- Product category
- Ready Meal Delivery
- NAICS
- Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
Keywords
Where Grow Food is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Grow Food business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Meal Subscription Delivery: Recurring subscription model delivering pre-portioned, calorie-calculated meals to customers. Orders placed for multi-day periods (6-30 days) with recurring delivery every 2 days. Revenue generated through weekly/bi-weekly subscription payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Trial week with 20% discount - 1000 kcal line |
| Subscription | Monthly | Calorie lines from 750 to 2500 kcal |
| Subscription | Multi-year contract | Installment payment option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Grow Food product offering
Product offeringCore offering
Grow Food manufactures and delivers ready-made balanced meal plans (Lines) targeted at specific daily calorie intakes ranging from 750 to 2,500 kcal. Subscriptions are fulfilled with portioned breakfasts, lunches, dinners, snacks, and desserts shipped in gas-modified packaging that keeps meals fresh for 48 hours under refrigeration, with orders placed and managed through a proprietary mobile app and personal-account dashboard.
Product overview
Grow Food is a ready-made healthy meal delivery service operating in Moscow and St. Petersburg, Russia. The core offering is a system of calorie-based meal plans (named lines) ranging from 750 kcal to 2500 kcal per day, covering weight loss, weight maintenance, and muscle gain goals. The portfolio includes the 750–2500 kcal Calorie Lines as the primary products, supplemented by a Mobile Application, a Personal Account web dashboard, a Menu Constructor for dish customization, a Blog content platform, a Loyalty/Bonus Program, a Quality informational portal, Gift Certificates, and a Partner/Franchise Program. The service delivers pre-portioned, chef-prepared meals in gas-modified atmosphere sealed containers every 2 days to customers' homes or offices, with free delivery in Moscow and St. Petersburg.
Differentiator
Problem solved
Functional benefit
Products and services
- Grow Food Calorie-Based Meal Plans (Lines: 750, 1000, 1200, 1500, 2000, 2500 kcal) Subscription-based ready-made balanced meal plans offered in six daily-calorie variants from 750 to 2,500 kcal, providing portioned breakfast, lunch, dinner, snacks, and dessert delivered every two days to consumers in Moscow and St. Petersburg; positioned for weight loss, maintenance, and mass-gain goals.
- Gift Certificates Prepaid gift certificates for Grow Food products and subscriptions that can be purchased by consumers and redeemed by recipients against meal plans and individual items.
- Franchise and Partner Program Program allowing entrepreneurs and retail operators to open Grow Food franchise locations or partner pick-up points and deploy branded vending machines, extending the brand and product range into additional Russian regions.
Quantifiable outcome
- Customers report weight loss of 5-42 kg over periods ranging from 3 weeks to 1 year depending on starting weight and commitment
- +2 more outcomes
Companies that use Grow Food
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Grow Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Grow Food partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Grow Food competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
Grow Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grow Food leadership team
Management profileNumber of profiles
Profiles1 record
Grow Food funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grow Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grow Food
What does Grow Food do?
Grow Food manufactures and delivers ready-made balanced meal plans (Lines) targeted at specific daily calorie intakes ranging from 750 to 2,500 kcal. Subscriptions are fulfilled with portioned breakfasts, lunches, dinners, snacks, and desserts shipped in gas-modified packaging that keeps meals fresh for 48 hours under refrigeration, with orders placed and managed through a proprietary mobile app and personal-account dashboard.
Is Grow Food a public or private company?
Grow Food is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grow Food founded?
Grow Food was founded in 2018. It employs 501 to 1,000 people.
Where is Grow Food based?
Grow Food is headquartered in Saint Petersburg, Russia, in the Europe region.
How does Grow Food make money?
One revenue line is on record: meal Subscription Delivery.
Does Grow Food have an API?
No public API is recorded for Grow Food.
What industry is Grow Food in?
Grow Food's product category is Ready Meal Delivery. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring). Its NAICS code is 311991 and its SIC code is 2030.