Resolver

What Resolver does

Resolver is a London-based consumer complaint resolution platform founded in 2012 by James Walker, operating under the legal entity Resolver Consumer Online Limited. The company provides a free, self-serve web platform that helps individual UK consumers understand their rights, raise complaints against businesses, and pursue refunds or compensation across 16 sectors including telecoms, energy, finance, insurance, travel, retail, property, and public services. The core product combines sector-specific structured complaint templates, document and case management, communication tracking, and a community forum, and is accessible via web and mobile. Over 5 million users have registered, more than 8.1 million cases have been processed, and the platform engages 10,500+ responding companies, with consumers having collectively reclaimed over £2.5 billion through the service.

The business model is affiliate-driven: the consumer-facing product is free, and revenue is generated through referral fees paid by independent legal and claims management specialists (e.g., Hugh James for NHS Continuing Healthcare claims) when users opt in to engage them. Resolver explicitly positions itself as not a regulated claims management company, preserving regulatory simplicity while relying on a distributed network of sector-specialized referral partners. Go-to-market is product-led and community-led: organic SEO, a content library of 800+ articles on Resolver News, email newsletters, and social media (Facebook, LinkedIn, X, Instagram) drive acquisition, while user testimonials and the Resolver Community forum drive word-of-mouth. The company has expanded internationally to South Africa and India, and operates sub-brands including Resolver Claims, Resolver News, Resolver Recognised (a business-facing recognition program), and Money Savers.

The company is privately held with disclosed equity funding of approximately $6.95M raised across two rounds in 2016 and 2017 from Molten Ventures, GRIL Ventures, Touchstone Innovations, and Imperial Innovations. Leadership includes founder James Walker as Global CEO, Richard Lloyd (formerly of Which? and Consumers International) as UK Chairman, and Ian Creasey as UK CEO. The firm employs 11–50 people and remains headquartered in the UK.

Name

Resolver

Legal name

Resolver Consumer Online Limited

Website

https://resolver.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Resolver is a UK-based free online platform that helps individual consumers raise complaints, understand their rights, and reclaim compensation from businesses across 16 sectors, monetizing via referral fees to independent legal and claims partners.

Ownership category

akta.pro rank

Product category

Consumer Complaint Resolution

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Litigation & Dispute Resolution (BPAHAAAB)

akta.pro secondary industry

Alternative Dispute Resolution & Restorative Justice Programs (BPAIAFAL)

Keywords

• Consumer complaint resolution
• Dispute resolution platform
• Consumer rights advocacy
• Complaint management software
• Claims guidance services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Third-party provider referral fees: Resolver introduces users to carefully selected independent legal partners and claims specialists when their issues require legal expertise. Resolver receives a fee when users choose to engage these third-party providers. Users are under no obligation to use these providers, and free routes to pursue claims are also available. Resolver does not share personal details with providers unless users choose to proceed directly.
2. Consumer-facing free service: Core complaint guidance and resolution tools are provided free to consumers. The platform is funded through third-party referral partnerships rather than direct consumer charges, maintaining accessibility for all users.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Resolver provides a free online consumer complaint resolution platform that helps UK consumers understand their rights, raise complaints against businesses across 16 sectors, and reclaim money owed. The platform offers structured complaint templates, case tracking, document management, and optional referral connections to independent legal and claims specialists for paid assistance.

Product overview

Resolver operates as a unified consumer complaint resolution platform offering free tools for raising complaints and reclaiming money across 16 sectors (Telecoms, Energy, Shops, Public Services, Travel, Finance, Restaurants, Insurance, Motoring, Water, Property, Leisure, Services, Health, Legal, Pensions). The core product combines a structured complaint process with free guides and information resources, supplemented by Resolver News for consumer education and Resolver Recognised for business accountability. The platform connects over 5 million registered users with 10,500+ responding companies and has helped consumers save over £2.5 billion.

Differentiator

Problem solved

Functional benefit

Brands

• Money Savers: Money-saving tips and guides platform at savemoney.resolver.co.uk
• Resolver Recognised

Products and services

• Resolver Platform Free online consumer complaint resolution platform that helps UK consumers understand their rights, raise complaints, and reclaim money across 16 sectors including telecoms, energy, finance, insurance, travel, shops, restaurants, motoring, and property. Includes structured complaint templates, document management, case tracking, and connections to over 10,500 responding companies.
• Resolver Claims Free guides and information service that helps users understand their options for compensation claims, with connections to independent third-party providers for further assistance when users choose to engage them.
• Resolver Community Community forum for consumers to discuss issues, share complaint experiences, and seek advice from other users who have navigated similar dispute resolution processes.

Quantifiable outcome

• Over £2.5bn saved by consumers using Resolver services
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Hugh JamescoreGTM or Marketing PartnerHugh James is a leading care fee recovery law firm that partners with Resolver to help families make NHS Continuing Healthcare claims. Resolver refers users seeking expert support with nursing recovery claims to Hugh James, who offers free initial eligibility assessments and no-win-no-fee arrangements. Resolver receives referral fees for user introductions. Hugh James has recovered over £250 million in wrongly paid care fees since 2006.
• Independent legal and claims specialistsminorGTM or Marketing PartnerResolver maintains relationships with independent legal providers and claims management specialists across various sectors. When users require legal expertise beyond Resolver's free guidance, they may be introduced to these providers. Resolver does not share personal details without user consent and clearly discloses that free routes are always available alongside paid provider options.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MoneySavingExpert: UK consumer advice and money-saving platform founded by Martin Lewis. Highly comparable audience (UK consumers seeking to resolve financial/retail issues), content-led SEO model, and free-to-consumer monetisation through affiliate partnerships — closely aligned with Resolver's GTM.
• Feefo: Verified customer reviews and feedback platform with a B2B monetisation model. Comparable in two-sided dynamics (consumers post, businesses respond) and in monetising the consumer-business interaction, though narrower in scope than Resolver's complaint workflow.
• Reclamador: Spanish consumer-claims platform helping users file complaints and pursue refunds/compensation. Closely comparable business model (consumer-facing complaint workflow with paid legal/claims follow-on) and similar referral-fee monetisation, but operating in Spain rather than the UK.
• Resolver India: Resolver's own Indian subsidiary operating the same consumer complaint resolution model in India. The most direct functional peer in another geography and a useful benchmark for how the Resolver model performs outside the UK.

Broad incumbents

• Trustpilot: Global consumer review platform where businesses respond publicly to complaints. Comparable as a two-sided consumer/business feedback network, but operates at much larger scale and primarily as a review destination rather than a complaint-resolution workflow.
• Which?: UK consumer advocacy brand offering reviews, advice, and complaint guidance. Overlaps in consumer-rights content and brand trust, and its former Executive Director is Resolver's UK Chairman — indicating the two compete for the same consumer mindshare.
• Citizens Advice: UK charity providing free consumer advice and complaint support. Directly comparable in audience and free-to-consumer proposition, but operates as a public/charity-funded entity rather than a referral-fee business.
• Ombudsman Services: Statutory alternative dispute resolution provider for energy, communications, and other sectors. Comparable as a dispute-resolution channel UK consumers use, though statutory rather than commercial and free at point of use.

Others

• LegalZoom: US-headquartered online legal services platform connecting consumers with legal solutions. Adjacent rather than directly competitive — both serve consumers with disputes, but LegalZoom focuses on document generation and paid legal services rather than complaint workflow and referral.
• Avvo: Online legal marketplace helping consumers find and connect with attorneys. Adjacent in that both Resolver and Avvo monetise consumer-to-lawyer connections, but Avvo is US-focused and emphasises attorney search over complaint resolution workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/resolvercouk
• Facebookfacebook.com/resolvercouk
• LinkedInlinkedin.com/company/resolver
• Instagraminstagram.com/resolver.co.uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resolver