Noodle

What Noodle does

Noodle is a US-based higher education services and technology company that partners with colleges and universities to address enrollment, retention, learning design, and operational challenges across the full learner lifecycle. The company was founded by John Katzman (previously the founder of 2U and The Princeton Review) and is headquartered in New York, operating as Noodle Partners, PBC, a Delaware Public Benefit Corporation that is also a Certified B Corporation. Its customer base spans a mix of US and international institutions including Columbia University, New York University, the University of Pittsburgh, the University of Tennessee Knoxville, the University of Oxford, and the London School of Economics, with named engagements in enrollment strategy, online program launches, retention improvement, and curriculum innovation.

Name

Noodle

Legal name

Noodle Partners, PBC

Website

https://noodle.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Noodle is a higher education services and technology company that partners with colleges and universities to provide AI-powered products, strategic consulting, enrollment services, and learning design across the full learner lifecycle.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (611310), Educational Support Services (611710), All Other Schools and Instruction (61169), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)

akta.pro secondary industries

Learning Management Systems (LMS) & Academic Application Support (EDALAMAC), Library & Learning Space Managed Operations (Circulation, Scheduling, Staffing) (EDAEALAL), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Higher education services
• Enrollment management
• Learning design
• AI education platform
• Student retention strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Consulting Services: Fee-for-service consulting engagements with universities covering enrollment strategy, marketing, learning design, retention, and portfolio consulting. Services are scoped through Statements of Work (SOWs) with defined deliverables, fees, and acceptance criteria.
2. Technology Platform Licensing: Revenue from licensing AI-powered products including Noodle Manage, Noodle Companion, Noodle Engage, and Noodle Dialogue. Products operate on an LMS-agnostic basis, integrating with existing institutional technology stacks.
3. Noodle Learning Platform (NLP): Platform subscription revenue for continuing education, workforce development, and lifelong learning program delivery. Supports non-degree offerings, CEUs, employer partnerships, and community college transfer pathways.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Noodle partners with colleges and universities to deliver full-funnel higher education services spanning marketing, recruitment, enrollment, learning design, retention, and lifelong learning, complemented by an AI-powered product suite. Its portfolio includes four purpose-built AI products (Noodle Companion, Noodle Engage, Noodle Dialogue, Noodle Manage) and the Noodle Learning Platform (NLP), an LMS-agnostic platform for continuing education and workforce development. Services are formalized through Statements of Work with university clients, while software products integrate with institutional LMS/CRM systems.

Product overview

Noodle is a higher education services and technology company offering a portfolio of AI-powered products and strategic services. The product suite centers on the Noodle Learning Platform (NLP) as the core LMS-agnostic infrastructure for continuing education and workforce development, supplemented by four purpose-built AI products: Noodle Companion (AI-powered in-platform support), Noodle Engage (enrollment-focused conversational AI), Noodle Dialogue (faculty-facing content generation and immersive learning), and Noodle Manage (data integration and analytics). Complementing these products, Noodle provides comprehensive services spanning the full learner lifecycle including marketing and recruitment (Market Intelligence, GEMS enrollment matching), enrollment management (Advisor Coaching, Funnel Strategy, CRM Communications), learning design (Instructional Design, Curriculum Innovation), student support (Retention Strategy, Learner Success, Practicum Placement), and workforce solutions (Employer Learning, Microcredentials, Transfer Pathways), as well as technology services (Data Integration, LMS/CRM Optimization, AI Enablement). The company operates as a B Corporation serving universities including institutions such as Columbia, NYU, University of Oxford, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Noodle Learning Platform (NLP): Premier solution for future-ready, flexible learning—connecting learners to enriching experience and creating a network for schools to reach new audiences.
• Noodle Companion
• Noodle Engage
• Noodle Dialogue
• Noodle Manage

Products and services

• Noodle Companion AI-powered in-platform help that expands student and staff support with timely, contextual assistance, improving outcomes and saving staff time for institutions.
• Noodle Engage
• Noodle Dialogue
• Noodle Manage
• Noodle Learning Platform (NLP)
• Graduate Enrollment Matching Service (GEMS)
• Market Intelligence, Positioning, and Analytics
• Advisor Coaching and Funnel Strategy
• Instructional Design and Curriculum Innovation
• Retention Strategy and Learner Success
• Practicum Placement
• Workforce and Employer Learning
• Data and System Integration
• AI Enablement

Quantifiable outcome

• 86% student retention rate achieved with partner institutions
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core.

• New England College of Optometry (NECO)coreStrategic or Co-development Partner · 1 January 2021Partnership to bring NECO's Doctor of Optometry program online. Noodle supports the development and delivery of the online optometry program, enabling wider access to the credential through digital modalities.
• American UniversitycoreStrategic or Co-development PartnerStrategic partnership where Noodle provides enrollment services, learning design, and strategic consulting to support American University's enrollment growth and academic portfolio development.
• University of PittsburghcoreStrategic or Co-development PartnerMulti-faceted partnership spanning online program launches for the School of Health and Rehabilitation Sciences, hybrid PA studies field placement, and retention improvement initiatives. Featured in multiple case studies as a flagship partnership.
• University of Tennessee KnoxvillecoreStrategic or Co-development PartnerPartnership providing enrollment and retention services to support UT Knoxville's student recruitment and completion goals.
• New York University (NYU)coreStrategic or Co-development PartnerStrategic partnership supporting NYU's enrollment strategy and academic portfolio development through Noodle's suite of higher education services.
• Columbia UniversitycoreStrategic or Co-development PartnerPartnership with Columbia University for higher education strategy and services, representing one of Noodle's most prestigious institutional relationships.
• University of OxfordcoreStrategic or Co-development PartnerInternational partnership with Oxford University, one of the world's leading institutions, for higher education transformation and innovation initiatives.
• The London School of Economics and Political Science (LSE)coreStrategic or Co-development PartnerPartnership with LSE for higher education strategy and services, representing Noodle's presence in UK elite higher education.
• Virginia Commonwealth UniversitycoreStrategic or Co-development PartnerPartnership providing enrollment and retention services to VCU to support student success and institutional growth.
• Noodle Advisory BoardcoreStrategic or Co-development PartnerNoodle maintains an Advisory Board composed of higher education leaders including Dr. Cheryl Holcomb-McCoy, Dean of the School of Education at American University. The board provides strategic guidance on industry trends and institutional needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• 2U: 2U is the most direct peer: an online program manager that partners with universities to deliver, support, and market degree programs. It was also founded by John Katzman, and Noodle effectively competes for the same institutional RFPs.
• Academic Partnerships: Academic Partnerships is a major OPM that helps universities develop and grow online programs, mirroring Noodle's enrollment, marketing, and learning design services.
• EAB: EAB provides enrollment services, student success, and marketing solutions to universities, overlapping directly with Noodle's enrollment, retention, and learner success offerings.
• Wiley Education Services: Wiley's education services division partners with universities to build, market, and support online degree programs, competing head-to-head with Noodle for the same OPM-style engagements.
• Ruffalo Noel Levitz: RNL specializes in enrollment management, student success, and fundraising services for colleges and universities, competing with Noodle in the enrollment and retention services category.

Broad incumbents

• Kaplan: Kaplan offers a portfolio of higher education programs, test prep, and professional training, competing with Noodle in continuing and professional education and employer-sponsored learning.
• Anthology: Anthology (formerly Blackboard) provides a broad higher education technology suite including LMS, CRM, and student-success tools, competing with Noodle's Manage and Engage products as a full-stack incumbent.
• Coursera: Coursera partners with universities to deliver online degrees, certificates, and continuing education at scale, overlapping with Noodle's Noodle Learning Platform and university partnership model.
• Instructure (Canvas): Instructure's Canvas LMS is the dominant learning management system used by Noodle's university partners. Its expanding product suite (including AI features) positions it as a broader incumbent competing for the same institutional tech budgets.

Others

• Carnegie Learning: Carnegie Learning is an education technology and services company in which John Katzman has served as a director. While focused on K-12 and tutoring, it shares founder-level networks and AI-in-education positioning with Noodle.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/noodleeducation
• Facebookfacebook.com/noodleeducation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds11 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noodle