Pacemaker
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Pacemaker firmographics
Firmographics- Name
- Pacemaker
- Legal name
- Pacemaker Music AB
- Website
- http://pacemaker.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pacemaker industry classification
Industry- Product category
- DJ Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Live Performance & DJ Software (Playback, Mixing, Lighting Control) (MPAIAIAI)
- akta.pro secondary industries
- Music & DJ Live Streaming Platforms (MPACACAE), Party DJ, Music & Audio Services (HSACACAI)
Keywords
Where Pacemaker is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Pacemaker business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Subscription (Weekly/Monthly/Annual): Pacemaker offers various subscription plans for accessing the Pacemaker Service comprising weekly, monthly or annual rolling subscription periods. Subscription fees are paid in advance and are non-refundable. All payments handled by Apple.
- Free Trials: Pacemaker offers free trials of subscription plans from time to time which may be subject to additional terms. Users may be required to provide billing details when signing up.
- In-App Purchases: Users can make purchases within the Pacemaker Apps for additional features or content. All payments processed through Apple.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Weekly subscription plan |
| Subscription | Monthly | Monthly subscription plan |
| Subscription | Annual | Annual subscription plan |
| Freemium | Pay-as-you-go | Free trial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Pacemaker product offering
Product offeringCore offering
Pacemaker provides an AI-powered DJ mixing platform that lets users create, perform, and share seamless beat-matched mixtapes from a catalog of millions of licensed tracks. Its consumer app was available on iPhone, iPad, and Apple Watch through the Apple App Store, and the underlying technology (Autopilot AI DJ and patented Metamix) is now being licensed to other music streaming platforms via parent company Tuned Global.
Product overview
Pacemaker is a DJ application ecosystem that evolved from a hardware device (2007-2008) to mobile apps. The core offering is the Pacemaker DJ App available for iPhone, iPad, and Apple Watch, powered by proprietary AI technology including Autopilot (AI DJ) for automatic mixing and Metamix for sharing mixtapes. The platform directly licenses over 18 million tracks from Sony Music, Warner Music Group, Empire, and The Orchard. After being sunset in June 2023 following acquisition by Tuned Global, the technology is being made available to other music platforms globally.
Differentiator
Problem solved
Functional benefit
Brands
- Autopilot: Artificially intelligent DJ feature that shuffles tracks in the best playable order and creates perfectly beat-matched transitions.
Products and services
- Pacemaker DJ App (iPhone / iPad / Apple Watch) AI-powered DJ mobile app for iPhone, iPad, and Apple Watch that lets individual music enthusiasts mix and share beat-matched mixtapes from a directly licensed catalog of 18+ million tracks. Distributed exclusively via the Apple App Store.
- Pacemaker Device (portable DJ hardware) Pocket-size hardware DJ player with professional audio manipulation features enabling limitless mixing between two independent channels; the original Pacemaker product before the company pivoted to mobile apps.
Quantifiable outcome
- Featured third in Apple Watch 'Get started with Apple Watch' app kit, behind only New York Times and Twitter
- +1 more outcomes
Companies that use Pacemaker
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Pacemaker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
Pacemaker partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and former_core.
- Tuned GlobalcoreAcquisition by Tuned Global, a leading B2B provider of media streaming solutions. The entire Pacemaker team was retained by Tuned Global. They are working together to make Pacemaker technology available to other music platforms globally. The retail application was sunset on June 26th, 2023.
- Sony MusiccoreDirect licensing partnership for 18+ million tracks. One of the major music companies that licensed content to Pacemaker after Spotify discontinued DJ integration in 2019.
- Warner Music GroupcoreDirect licensing partnership for 18+ million tracks. One of the major music companies that licensed content to Pacemaker after Spotify discontinued DJ integration in 2019.
- The OrchardmajorDirect licensing partnership for music catalog. One of the music distributors/companies that licensed content to Pacemaker after Spotify discontinued DJ integration in 2019.
- EmpiremajorDirect licensing partnership for music catalog. One of the independent music companies that licensed content to Pacemaker after Spotify discontinued DJ integration in 2019.
- Spotifyformer_coreFirst DJ app to partner with Spotify when Pacemaker for iPad launched February 2014. Provided access to 30+ million tracks. Partnership continued even after Spotify announced discontinuation of DJ integration for third-party apps. Spotify later allowed Pacemaker to continue working while transitioning to own licenses.
- ApplecoreApple App Store distribution partner. Pacemaker apps available on iPhone, iPad, and Apple Watch. Apple handles all payments and subscriptions. Pacemaker received Editor's Choice and Apple Design Award recognition.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
Pacemaker competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Pacemaker social profiles
Digital presencePacemaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacemaker leadership team
Management profileNumber of profiles
Profiles3 records
Pacemaker funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacemaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacemaker
What does Pacemaker do?
Pacemaker provides an AI-powered DJ mixing platform that lets users create, perform, and share seamless beat-matched mixtapes from a catalog of millions of licensed tracks. Its consumer app was available on iPhone, iPad, and Apple Watch through the Apple App Store, and the underlying technology (Autopilot AI DJ and patented Metamix) is now being licensed to other music streaming platforms via parent company Tuned Global.
Is Pacemaker a public or private company?
Pacemaker is a private company. It is classified as corporate owned and is currently acquired.
When was Pacemaker founded?
Pacemaker was founded in 2011. It employs 1 to 10 people.
Where is Pacemaker based?
Pacemaker is headquartered in Stockholm, Sweden, in the Europe region.
How does Pacemaker make money?
Three revenue lines are on record. Subscription (Weekly/Monthly/Annual) is the primary driver. The others are free Trials and in-App Purchases.
Does Pacemaker have an API?
No public API is recorded for Pacemaker.
What industry is Pacemaker in?
Pacemaker's product category is DJ Software. Its primary akta.pro industry code is MPAIAIAI, Live Performance & DJ Software (Playback, Mixing, Lighting Control), with a secondary code of MPACACAE, Music & DJ Live Streaming Platforms. Its NAICS code is 516210 and its SIC code is 3651.