MediLogix

What MediLogix does

MediLogix, LLC is a B2B medical equipment management solutions provider founded in 2010 and headquartered in Denver, Colorado (legal entity in New Jersey). The company serves skilled nursing facilities, post-acute care providers, and long-term care facilities across the United States, helping operators manage the rental, purchase, and tracking of medical equipment such as bed frames, support surfaces/mattresses, negative pressure wound therapy (NPWT) devices, patient handling equipment, and respiratory equipment. Its core offering is RaaS (Rental as a Service), a cloud-based platform that combines equipment management software with physical rental assets, integrating with customer EMR systems to support data-driven rental-versus-purchase decisions. The proprietary software stack includes the Ella mobile application (barcode-based equipment tracking), MxAnalytics (BI and reporting), and MxPortal (customer-facing ordering and account management).

The company's revenue model blends recurring equipment rental (RaaS), one-time equipment sales, and SaaS subscriptions for its software tools, with a 2024 entry into proprietary product manufacturing via CareMatt. Distribution is operated by a nationwide field sales and service team supported by dedicated business development executives and customer care representatives. In July 2024, MediLogix acquired ReviewWorks, a Michigan-based medical cost containment and disability management services provider, extending the platform into adjacent payer-side services.

MediLogix remains privately held and founder-led by Harry Felber (President & CEO since 2010), with a tenured executive team including a COO/CIO, CFO, EVP/General Counsel, and VPs of Field Operations and Support Operations. The company has raised approximately $4M in disclosed funding across two rounds (2014, 2021). MediLogix positions itself around four operating principles — reliability, integrity, adaptability, and transparency — and targets ACHC- and CMS-certified compliance for its facility customers.

Name

MediLogix

Legal name

MEDILOGIX, LLC

Website

https://medilogixllc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

MediLogix is a B2B medical equipment management provider serving U.S. skilled nursing, post-acute, and long-term care facilities through its RaaS platform, combining rental services, EMR-integrated SaaS (Ella, MxAnalytics, MxPortal), and proprietary products like CareMatt.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Equipment Rental (RaaS): MEDILOGIX's core Rental as a Service offering provides medical equipment on a rental basis to healthcare facilities. The RaaS platform manages both facility-owned equipment and rental programs, providing analytics to optimize rental vs. purchase decisions. Equipment includes bed frames, mattresses, respiratory equipment, patient handling, and NPWT devices.
2. Medical Equipment Sales: Sale of medical equipment products including beds, mattresses, support surfaces, respiratory equipment, patient handling equipment, and NPWT supplies. Products are available for both rental and purchase including proprietary CareMatt and PressureGuard products.
3. SaaS Platform Subscriptions: Subscription-based access to the Ella equipment tracking app, MxAnalytics reporting platform, and MxPortal customer portal. These platforms provide real-time tracking, analytics, and operational management tools for customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MediLogix provides a tech-enabled medical equipment management solution (RaaS — Rental as a Service) to long-term care, skilled nursing, rehabilitation, and post-acute care facilities. The offering combines the rental and sale of physical medical equipment (bed frames, support surfaces, NPWT systems, patient handling devices, respiratory equipment) with proprietary SaaS platforms — Ella mobile app, MxAnalytics, and MxPortal — that integrate with EMR systems to track equipment, optimize rental vs. purchase decisions, and provide real-time analytics.

Product overview

MediLogix operates as a medical equipment management solutions provider offering a unified platform combining equipment rental services, proprietary software, and physical medical products. The core offering consists of RaaS (Rental as a Service), which integrates analytics and asset management with EMR systems, supported by the Ella mobile application for equipment tracking and MxAnalytics for reporting. The product portfolio includes two main categories: Solutions (software/platform) and Products (medical equipment). Solutions encompass RaaS, Ella, MxAnalytics, and the customer portal. Physical products are organized into five categories: Support Surfaces/Mattresses (including CareMatt proprietary mattresses and PressureGuard branded mattresses), Bed Frames (bariatric and low bed frames), Negative Pressure Wound Therapy (NPWT), Patient Handling/Mobility (lifts and wheelchairs), and Respiratory Equipment (oxygen concentrators, CPAP/BiPAP, compressors, and aspirators). The CareMatt Dynamic Therapy Support Surface, launched in 2024, represents the company's first proprietary product.

Differentiator

Problem solved

Functional benefit

Brands

• RaaS: Rental as a Service - Complete medical equipment management solution that lowers costs, not standards. Ensures facilities have the medical equipment they need when they need it.
• Ella
• MxAnalytics
• CareMatt

Products and services

• RaaS (Rental as a Service) A comprehensive medical equipment management solution that enables healthcare facilities to manage rentals and purchases of medical equipment through advanced analytics and asset management tools that integrate with EMR platforms.
• Ella Mobile Application A mobile SaaS application for tracking facility-owned medical equipment including location and availability, with barcode scanning capabilities and real-time equipment tracking.
• MxAnalytics A robust reporting platform providing real-time analytics on active rentals, equipment costs, and trends, with clearly displayed data and customizable report scheduling.
• MxPortal Customer Portal Secure customer portal for managing authorizations, notifications, equipment orders, and pick-up requests with Android mobile app access.
• CareMatt Dynamic Therapy Support Surface An advanced dynamic therapy support surface with 3 zones and 12 self-adjusting cells that provides pressure redistribution in both powered and non-powered modes, supporting patients up to 500 pounds.
• PressureGuard APM2 Mattress Alternating pressure and lateral rotation therapy mattress with Geo-Matt anti-shearing surface and Safety Edge bolster system, supporting patients up to 350 lbs.
• PressureGuard Bariatric APM Mattress Alternating pressure mattress designed for bariatric patients with Geo-Matt anti-shearing surface and digital control unit, supporting up to 750 lbs.
• PressureGuard Easy Air XL Bariatric Low Air Loss Mattress Low air loss bariatric mattress with Air Diffusion Matrix technology for moisture management, supporting up to 500 lbs.
• PressureGuard Easy Air LR Mattress Multi-modality surface combining low air loss with alternating pressure and lateral rotation capabilities, supporting up to 500 lbs.
• PressureGuard Protocol Lower Air Loss Mattress Air therapy system with Air Diffusion Matrix technology for microclimate management and PressureGuard integrated air system, supporting up to 400-500 lbs.
• PressureGuard APM2 Safety Supreme Mattress Alternating pressure and lateral rotation mattress with full safety features including raised perimeter edges, fire barrier sleeve, and Safety Edge bolsters, supporting up to 350 lbs.
• Geo-Mattress Foam Mattress Single-layer zoned foam mattress with Geo-Matt geometric surface design and Heel Slope feature, supporting up to 300 lbs.
• Geo-Mattress Atlas Bariatric Foam Mattress Multi-tier bariatric foam mattress with Geo-Matt therapeutic top layer, supporting 600-750 lbs depending on width.
• Prime Plus Bariatric Bed Frame Electric bariatric bed frame with 750 lb capacity, expandable width from 37 to 48 inches, and quiet smooth operation controlled by hand pendant.
• Maxi Rest Bariatric Bed Frame Bariatric bed with integral deck width adjustment, expandable from 39 to 54 inches, rated up to 750 lbs with electric operation and battery backup.
• Prime Care Bariatric Bed Frame Bariatric bed frame with 600 lb capacity and expandable width to 42 inches, available in 80, 84, and 88 inch sleep surface lengths.
• Prime Care Low Bed Frame Long-term care low bed frame with 7 inch super low height and 30 inch working height, 600 lb capacity, with auto contour positioning.
• REXX Full Function Low Bed Frame Long-term care bed frame with 450 lb capacity, precision welded orthopedic grid decks, and built-in hand crank for power outage operation.
• NPWT Cork Nisus System FDA-approved negative pressure wound therapy system with up to 24-48 hours battery life, featuring Variable Intermittent and Continuous Therapy Modes for wound healing.
• NPWT Cork Nisus Kits and Accessories Wound dressing kits for use with NPWT pumps, including high tensile strength foam and silicone port pads for negative pressure wound therapy.
• Apex 450E Electric Patient Lift Electric patient lift with 400 lb weight capacity, floor pickup capability, emergency lowering device, and six-point sling hookup for patient safety.
• Standard Wheelchair 18-22 inch standard wheelchair with silver vein steel frame, dual axle for hemi conversion, and composite mag wheels with maintenance-free bearings.
• High Back Wheelchair Full reclining high back wheelchair with 300 lb capacity, flame retardent upholstery, composite mag wheels, and padded elevating legrests.
• 5L Oxygen Concentrator DeVilbiss oxygen concentrator with patented Turn-Down Technology, 3-year warranty, and Oxygen Sensing Device for patient safety, delivering 93% oxygen.
• CPAP/BiPAP DeVilbiss IntelliPAP Bilevel S device with pressure range 3-25 cm H2O, Flow Rounding technology, SmartLink therapy management software, and automatic leak compensation.
• EasyAir Compressor 50 PSI Lightweight 20.4 lb compressor delivering 13 L/min at 50 PSI with automatic resetting thermal limit switch for safety protection.
• EasyVac Aspirator High performance aspirator delivering 0-26 inHg with dual protection system including float shut-off and hydrophobic filter, weighing only 20.4 lbs.

Quantifiable outcome

• Rental vs. purchase decision-making that reduces unnecessary medical equipment costs
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• ReviewWorkscoreStrategic or Co-development Partner · 8 July 2024MEDILOGIX acquired Michigan-based ReviewWorks, a provider of medical cost containment and disability management services. This acquisition expands MEDILOGIX's service offerings in medical cost containment and adds disability management capabilities to their portfolio of healthcare solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lincare: Lincare is one of the largest US DME providers serving home and institutional customers with respiratory and infusion equipment, representing a scaled incumbent in the broader durable medical equipment rental category.
• Drive DeVilbiss Healthcare: Drive DeVilbiss manufactures and distributes a broad portfolio of DME including hospital beds, support surfaces, respiratory, and mobility products—several of which appear in MediLogix's catalog (e.g., DeVilbiss oxygen concentrators, IntelliPAP).
• Apria Healthcare: Apria is a large national DME provider focused on home respiratory and sleep therapy; while its primary channel is the home rather than SNFs, its scale and product breadth make it an indirect competitive incumbent in the DME rental space.
• Hillrom (Baxter International): Hillrom, now part of Baxter, is a leading manufacturer of hospital beds, support surfaces, and patient monitoring solutions; the PressureGuard product line that MediLogix distributes reflects this category of incumbent medical device vendors.
• Stryker: Stryker's Medical division produces hospital beds, stretchers, and support surfaces used in acute and post-acute settings, making it an indirect incumbent peer in the equipment categories MediLogix rents and sells.

Direct peers

• Direct Supply: Direct Supply provides procurement, equipment, and technology solutions to senior living and skilled nursing operators, including DME and support surfaces, making it the closest analog to MediLogix's SNF-focused rental and equipment management model.
• Agiliti Health: Agiliti is a nationwide provider of medical equipment management and rental services to hospitals and post-acute facilities, overlapping directly with MediLogix's RaaS offering for acute and post-acute care customers.
• US Med-Equip: US Med-Equip rents and manages movable medical equipment for hospitals and post-acute providers with proprietary asset-tracking technology, closely matching MediLogix's combination of rental fleet and equipment-tracking software.

Others

• MatrixCare: MatrixCare provides EHR and care coordination software for long-term and post-acute care providers; like PointClickCare, it is a complementary technology ecosystem peer relevant to MediLogix's facility-side software integrations.
• PointClickCare: PointClickCare is the dominant cloud EHR for skilled nursing and senior living operators; MediLogix's EMR integration and analytics layer sit adjacent to and interoperate with PointClickCare, making it a key ecosystem peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/medilogixllc
• Facebookfacebook.com/medilogixllc
• LinkedInlinkedin.com/company/medilogix-llc
• Instagraminstagram.com/medilogixllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediLogix