Lunch Lab

What Lunch Lab does

Lunch Lab (런치랩) is a Seoul-based subscription meal delivery service, incorporated as 주식회사 런치랩 in 2022, that provides regular lunch delivery to corporate offices and groups in the Seoul metropolitan area. The company operates a 90-pyeong (approximately 300 sqm) HACCP-certified self-operated kitchen and delivers via an in-house delivery network staffed by dedicated route managers. Two product lines are offered at a flat 8,800 KRW per meal: 가정식 도시락 (Home-style Lunch Box), a traditional Korean meal of approximately 600g averaging 900-1100 kcal, and 프레시밀 (Fresh Meal), a lighter poke and sandwich combination of approximately 400g averaging 400-600 kcal. Minimum subscription terms are 5 people, 4 times per week, with a 1-month minimum commitment.

The service runs on a proprietary meal management stack comprising a B2B web platform (b2b.lunchlab.me) for corporate administrators to handle orders, settlements, and company-specific configurations; a mobile app for individual employees to select their own menu choices with automatic aggregation at the order deadline; and a Channel Talk integration for real-time customer support. Cloud infrastructure runs on AWS in US-based data centers, and Payple handles payment processing and billing-key management for subscription transactions.

Lunch Lab's commercial model is a post-paid monthly subscription billed at 8,800 KRW per meal (VAT included, with delivery and pickup covered). Corporate accounts settle via bank transfer with tax invoices, while individual groups pay by credit card. The customer base spans large Korean enterprises and institutions including Lotte, Spigen, Helinox, Sparkplus, Kyobo, Konkuk University, and Daewon, with a dedicated vertical push into medical offices and clinics. The company is led by CEO Kim Seong-su (김성수), who also serves as Chief Privacy Officer. In April 2025, Lunch Lab closed a first disclosed funding round of approximately $565,275 led by Strong Ventures with 500 Global participation.

Name

Lunch Lab

Legal name

주식회사 런치랩

Website

https://lunchlab.me

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Lunch Lab (런치랩) is a Seoul-based corporate meal subscription service that delivers freshly prepared boxed lunches to offices and medical clinics, priced at 8,800 KRW per meal from a self-operated HACCP-certified kitchen.

Ownership category

akta.pro rank

Product category

Corporate Meal Subscription Services

NAICS

Food Service Contractors (72231)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

akta.pro secondary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

Keywords

• Corporate meal subscription
• Workplace lunch delivery
• Boxed lunch service
• Office meal programs
• Employee catering benefits

Headquarters

HQ city

Seongdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Lunch Subscription: Monthly subscription-based meal delivery service at 8,800 KRW per meal (VAT included). Minimum commitment is 1 month with automatic renewal. Payment types include corporate bank transfer with tax invoice for company accounts and online card payment for individual groups. Post-pay model offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lunch Lab (런치랩) is a Seoul-based corporate meal subscription service that delivers fresh, daily boxed lunches to business clients in the Seoul area. The company offers two product lines — 가정식 도시락 (home-style lunch boxes) and 프레시밀 (fresh meal) — at a flat rate of 8,800 KRW per meal, prepared in a self-operated HACCP-certified kitchen with a dedicated delivery manager who handles on-site service and cleanup. Orders are managed through a B2B admin web platform with a companion employee mobile app for individual menu selection and automatic aggregation.

Product overview

Lunch Lab operates as a subscription-based meal delivery service for companies and groups in Seoul, offering two distinct product lines: 가정식 도시락 (Home-style Lunch Box), providing traditional Korean home-cooked meals with approximately 600g per serving at 843-1,313 kcal, and 프레시밀 (Fresh Meal), a lighter poke and sandwich combination at approximately 400g per serving at 385-662 kcal. Both products are priced at 8,800 KRW (VAT included) including delivery and collection. The service is complemented by the Lunch Lab App for individual employee menu selection with automatic order aggregation, and an Admin Website for B2B customers to manage orders, settlements, and operational settings. All meals are produced in a HACCP-certified self-operated kitchen. Subscription minimums are 5 people, 4 times per week for individual groups, with a minimum subscription period of 1 month.

Differentiator

Problem solved

Functional benefit

Brands

• 가정식 도시락: Home-style meal box featuring warm rice and hearty Korean side dishes
• 프레시밀

Products and services

• 가정식 도시락 (Home-style Lunch Box) Subscription-based Korean home-style boxed lunches prepared daily in a self-operated HACCP-certified kitchen and delivered to corporate clients across Seoul at 8,800 KRW per meal.
• 프레시밀 (Fresh Meal) Second corporate lunch line emphasizing lighter, fresher daily meal options, delivered alongside the home-style lunch box to Seoul-based corporate subscribers at the same 8,800 KRW per-meal price point.
• Lunch Lab Mobile App (런치랩 앱) Mobile app for individual employees at subscribing companies to select their daily lunch menu in advance, with automatic aggregation of individual choices into the corporate order.
• Admin Web Platform (관리자용 웹사이트) Web-based B2B management platform for corporate administrators to manage meal subscriptions, oversee employee menu selections, and process monthly post-pay billing for their organization.

Quantifiable outcome

• Home-style meals provide approximately 600g total (rice 230g, main menu ~200g, side dishes ~140g)
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Payple (페이플)coreTechnology or IntegrationPayment service provider for electronic payment processing. Handles credit card payments and billing key (payment token) management for subscription transactions. Service period until contract termination.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider for system operations and data storage. Data is stored in US-based AWS data centers. Privacy protection measures implemented per Korean Personal Information Protection Act.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Samsung Welstory: Samsung Group's food service arm providing in-house cafeterias, meal delivery, and corporate catering to large Korean enterprises. Overlaps with Lunch Lab's corporate meal subscription model at the high end of the market, with deeper resources and broader capabilities.
• Pulmuone: Large Korean food manufacturer and HMR brand with growing presence in subscription and corporate meal channels. Comparable to Lunch Lab in delivering prepared/semi-prepared Korean meals to consumers and workplaces, with significantly larger scale and brand recognition.
• Baemin (Woowa Brothers): Korea's leading food delivery app, now part of Delivery Hero. Operates at scale across Korean metros with logistics and merchant infrastructure that could be leveraged to enter corporate meal subscriptions, posing a long-term competitive threat to Lunch Lab's niche.
• Dongwon Home Food: Major Korean packaged and prepared food manufacturer with growing presence in meal kits and ready-to-eat offerings. Comparable to Lunch Lab in producing and distributing prepared Korean meals, though primarily through retail channels rather than direct B2B subscriptions.
• Coupang Eats: Korea's largest quick-commerce food delivery platform backed by Coupang. While currently focused on B2C delivery, its logistics scale and merchant network make it a potential disruptor to Lunch Lab's corporate meal subscription model if it expands into workplace offerings.
• Yogiyo: Korean food delivery platform (owned by Delivery Hero). Operates broad restaurant and meal delivery across Korea and could expand into corporate/subscription meal offerings, representing a competitive risk to Lunch Lab's B2B subscription niche.
• CJ Freshway: Major Korean institutional food service company operating group meal programs, cafeterias, and catering for corporate and public-sector clients. Highly comparable to Lunch Lab in the B2B workplace meal delivery category, with broader geographic coverage and a more diversified service portfolio.
• Hyundai Green Food: Korea's largest institutional and corporate food service contractor, providing cafeterias, catering, and meal programs to enterprises and government. Comparable to Lunch Lab as a B2B meal service provider to corporate clients, though operating at much larger scale across multiple service models.
• Lotte Fresh (eatsZ): Lotte's fresh food and prepared meal delivery business. Already counts Lotte as a Lunch Lab customer, demonstrating Lotte's interest in workplace meal programs; Lotte Fresh could compete directly by offering in-house corporate meal solutions.

Others

• Market Kurly: Korea's premium dawn-delivery grocery platform. While not a direct meal subscription competitor, its logistics infrastructure and consumer base overlap with Lunch Lab's end users, and it could plausibly expand into corporate meal programs as an adjacent category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lunch Lab