StreetEasy
StreetEasy is Zillow Group's NYC-focused residential real estate marketplace, aggregating rental and for-sale listings across the five boroughs and New Jersey for approximately two million monthly visitors, with a B2B agent subscription and lead-generation business layered on top.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What StreetEasy does
StreetEasy operates a New York City-focused residential real estate marketplace that serves as Zillow Group's hyperlocal brand for the NYC metro. The platform aggregates rental and for-sale listings across Manhattan, Brooklyn, Queens, the Bronx, Staten Island, and New Jersey, with approximately 17,946 active rental and 14,333 active sales listings and roughly two million monthly visitors. Core technology includes neighborhood-level search, NYC-specific filters, market data dashboards, a Days on Market metric, mortgage and home value calculators, and compliance interfaces such as the FARE Act rental cost breakdown tool and an AI photo disclosure system built with the NYC Department of Consumer and Worker Protection. Distribution is multi-channel: a web platform, iOS and Android mobile apps, content marketing (blog, market reports), social channels, the annual NYC Skylines agent event, and integration with REBNY's Residential Listing Service.
The business model is hybrid, monetizing on both sides of the marketplace. On the consumer side, the platform is free to use, driving demand aggregation. On the supply side, StreetEasy sells agent memberships in two tiers (Pro and Signature), lead-generation products (Spotlight and Experts, the latter charging only on closed transactions), and listing-exposure advertising (Featured Listings, Rental Boost, and the enterprise-tier Building Showcase). Affiliate referral fees on closed Expert transactions and downstream transaction facilitation through parent Zillow add further monetization layers. Pricing for agent tiers is not publicly disclosed, but billing is on a subscription cadence.
StreetEasy's customer base is highly fragmented across thousands of NYC agents and brokerages, with named users including The Agency, SERHANT, and Goldfarman Properties. The platform's regulatory positioning — first-mover on FARE Act compliance and an explicit NYC government partnership on AI photo disclosure — creates a compliance moat that is increasingly material in a tightly regulated NYC rental environment. As a wholly-owned Zillow subsidiary since 2013, StreetEasy is not separately capitalized or publicly traded.
StreetEasy firmographics
Firmographics- Name
- StreetEasy
- Legal name
- StreetEasy (brand of Zillow, Inc.)
- Website
- https://streeteasy.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- StreetEasy is Zillow Group's NYC-focused residential real estate marketplace, aggregating rental and for-sale listings across the five boroughs and New Jersey for approximately two million monthly visitors, with a B2B agent subscription and lead-generation business layered on top.
- Ownership category
- akta.pro rank
StreetEasy industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Advertising Agencies (54181)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Advertising (7310)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Residential Rental Brokerage & Tenant Placement (BPAJAAAF), Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where StreetEasy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
StreetEasy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Agent Membership Subscriptions: Two-tier membership program (Pro and Signature) providing agents with exposure, tools, and data access for monthly/annual fees
- Lead Generation Fees: StreetEasy Experts program earns referral fees when agents close transactions with referred clients; Spotlight provides exclusive lead contact information
- Featured Listings Advertising: Agents pay for enhanced visibility on listings through Featured Listings, Rental Boost, and Building Showcase products
- Transaction Facilitation: Zillow (parent) expanding into mortgage origination and transaction services, with StreetEasy as the NYC brand for this vertically integrated model
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agent membership tiers with varying exposure and feature access |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
StreetEasy product offering
Product offeringCore offering
StreetEasy operates a New York City and New Jersey-focused online real estate listings marketplace where consumers search and browse rental and for-sale properties. The platform monetizes by selling subscriptions (Agent Advantage Pro and Signature tiers), referral fees on agent-matched transactions (Experts and Spotlight), and advertising products (Rental Boost, Featured Listings, Building Showcase) to real estate agents and brokerages serving the NYC market.
Product overview
StreetEasy is Zillow's NYC-focused real estate platform offering a comprehensive portfolio of products including the core real estate search platform for rentals and sales across NYC and New Jersey. The platform provides agent-focused subscription services through StreetEasy Agent Advantage (Pro and Signature tiers), lead generation tools (Spotlight and Experts), listing exposure solutions (Rental Boost and Featured Listings), and building advertising (Building Showcase). Additional services include StreetEasy Concierge, mortgage calculators, open house planners, market data dashboards, and home value estimation tools. The platform is positioned as the most trusted real estate platform among NYC renters according to YouGov surveys.
Differentiator
Problem solved
Functional benefit
Brands
- StreetEasy Agent Advantage: Membership program for real estate agents with Pro and Signature tiers providing exposure, insights, lead generation, and brand building tools.
- StreetEasy Experts
- StreetEasy Spotlight
- StreetEasy Pro
- StreetEasy Signature
- Rental Boost
- Featured Listings
- Building Showcase
Products and services
- NYC Real Estate Search Platform StreetEasy's core listings platform for searching and browsing rental and for-sale listings across Manhattan, Brooklyn, Queens, Bronx, Staten Island, and New Jersey, with NYC-specific filters and neighborhood-level data for individuals seeking housing in the New York metro area.
- StreetEasy Agent Advantage Subscription membership program for NYC real estate agents and brokerages, available in two tiers (Pro and Signature), providing listing exposure, market insights, custom comps data, lead generation features, and brand-building tools.
- StreetEasy Spotlight Lead generation tool for NYC real estate agents that places the agent as the first and only point of contact for all buyer inquiries, with direct leads sent straight to the participating agent.
- StreetEasy Experts High-intent buyer and seller matching service connecting NYC consumers with vetted, area-specialized real estate agents; agents pay a referral fee only when a transaction closes.
- Rental Boost Flexible listing exposure tool for NYC rental listings with daily pricing controls and scheduling options to help agents lease rental apartments faster.
- Featured Listings Premium listing placement product that enhances for-sale listing visibility to capture serious buyer attention during launches, price changes, or when listings need renewed momentum.
- Building Showcase Building-wide advertising solution offering premium placements, branded property pages, and flat-fee packages designed for multi-unit property managers and developers.
- StreetEasy Concierge Professional service connecting NYC users with real estate experts for personalized assistance through the buying, selling, or renting process.
Quantifiable outcome
- Analysis showing upfront moving costs decline by 41.8% after FARE Act implementation, from $12,951 to $7,537 average
- +1 more outcomes
Companies that use StreetEasy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
StreetEasy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
StreetEasy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NYC Department of Consumer and Worker ProtectioncorePartnership to enforce new AI disclosure rules requiring landlords, brokers, and listing platforms to disclose when rental listing photos or videos have been created or digitally altered using AI.
- ZillowcoreStreetEasy operates as Zillow's brand specifically for the NYC market. Shares technology infrastructure, market data capabilities, and AI tools with Zillow parent company.
- Real Estate Board of New York (REBNY)coreStreetEasy integrates with REBNY's Residential Listing Service for listings. Platform faced scrutiny over Compass agents removing listings from StreetEasy to REBNY's private network.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
StreetEasy competitors and assessment
Company assessmentEmerging players
- SpareRoom: Shared housing and room rental platform active in NYC. Mentioned by StreetEasy customers as a complementary tool; overlaps partially with StreetEasy's rental listings in the NYC metro.
- Homes.com: CoStar-owned national residential listings portal investing heavily in agent advertising and listings inventory. Positioned as an emerging competitor to Zillow Group's listings platforms including StreetEasy in NYC.
Direct peers
- Zillow: StreetEasy's publicly-traded parent (NASDAQ: Z) and the national version of StreetEasy's listings marketplace. Operates an overlapping consumer search platform, agent advertising products, and mortgage services, serving as both owner and direct competitor outside NYC.
- Realtor.com: Operated by Move, Inc. (News Corp subsidiary), Realtor.com is the leading national residential real estate listings portal and competes directly with StreetEasy and Zillow for consumer traffic and agent subscriptions in NYC.
- Apartments.com: Owned by CoStar Group, Apartments.com is the largest national apartment rental listings platform and competes directly with StreetEasy's rental inventory, agent advertising products, and NYC renter audience.
- Redfin: National online residential brokerage and listings platform with a consumer search experience and agent subscription model directly comparable to StreetEasy. Operates in the same NYC metro with both listings and brokerage services.
- Compass: NYC-headquartered residential brokerage and listings platform with a competing private agent network (Compass One) that has actively removed listings from StreetEasy. Directly competes for NYC agent subscriptions and consumer leads.
- Trulia: Zillow-owned sister brand offering a national residential listings marketplace. While not NYC-focused, it overlaps with StreetEasy in suburban New Jersey search and competes for general agent advertising dollars within Zillow's portfolio.
- HotPads: Zillow-owned apartment rental listings platform with map-based search. Directly competes with StreetEasy's rental inventory in NYC and surrounding markets for both renter traffic and landlord/agent subscriptions.
- Zumper: National apartment rental marketplace offering listings, applications, and agent advertising services. Directly competes with StreetEasy for NYC rental search traffic and landlord subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
StreetEasy social profiles
Digital presenceStreetEasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
StreetEasy leadership team
Management profileNumber of profiles
Profiles5 records
StreetEasy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StreetEasy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StreetEasy
What does StreetEasy do?
StreetEasy operates a New York City and New Jersey-focused online real estate listings marketplace where consumers search and browse rental and for-sale properties. The platform monetizes by selling subscriptions (Agent Advantage Pro and Signature tiers), referral fees on agent-matched transactions (Experts and Spotlight), and advertising products (Rental Boost, Featured Listings, Building Showcase) to real estate agents and brokerages serving the NYC market.
Is StreetEasy a public or private company?
StreetEasy is a private company. It is classified as corporate owned and is currently operating.
When was StreetEasy founded?
StreetEasy was founded in 2006. It employs 101 to 250 people.
Where is StreetEasy based?
StreetEasy is headquartered in New York, United States, in the North America region.
How does StreetEasy make money?
Four revenue lines are on record. Agent Membership Subscriptions are the primary driver. The others are lead Generation Fees, featured Listings Advertising and transaction Facilitation.
Who are StreetEasy's main competitors?
Emerging players on record are SpareRoom and Homes.com. Direct peers are Zillow, Realtor.com, Apartments.com, Redfin, Compass, Trulia, HotPads and Zumper.
Does StreetEasy have an API?
No public API is recorded for StreetEasy.
What industry is StreetEasy in?
StreetEasy's product category is Real Estate Marketplace. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAF, Residential Rental Brokerage & Tenant Placement. Its NAICS code is 53121 and its SIC code is 6531.