Bezalel

What Bezalel does

Bezalel Inc. is a U.S.-based consumer electronics company founded in 2014 and headquartered in Torrance, California (Los Angeles metropolitan area), operating a small DTC wireless charging accessories business. The company designs and sells MagSafe-compatible and Qi-certified chargers organized into an Indoor product line (Futura S and Futura X wireless charging pads, Prelude X / XR MagSafe wireless power banks with bidirectional charging, and the Prelude XS MagSafe power adapter) and an In-Car product line (Omnia S and Qi2-enabled Omnia X car chargers, an 85W three-port car charger, and retractable Round Air Vent mounts). Underlying technology is commodity Qi wireless charging and Apple MagSafe magnetic alignment, augmented by proprietary industrial design such as a 7mm-thin charging pad, an internal cooling system, and a three-in-one car charging integration.

The company monetizes exclusively through unit hardware sales priced between $15 and $119, distributed via its Shopify-powered DTC storefront (bezalel.co) and an Amazon Online Store, supported by email newsletter marketing and organic social presence on X, Facebook, and YouTube. The target customer is individual consumer mobile-device users (predominantly iPhone owners) seeking wire-free charging at home, in the car, or on the go. Bezalel raised approximately $3.0M across three 2016 rounds (including a $1.3M round with USC Viterbi Startup Garage) with no subsequent funding disclosed, and is led by CEO Frank Wu; the current headcount band of 11-50 employees is consistent with a sub-scale consumer brand rather than a venture-backed growth company.

Name

Bezalel

Legal name

Bezalel Inc.

Website

https://bezalel.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bezalel Inc. is a U.S. consumer electronics company that designs and sells MagSafe-compatible and Qi-certified wireless charging accessories — power banks, charging pads, and car chargers — directly to individual mobile-device users through its Shopify storefront and Amazon marketplace.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Battery Manufacturing (33591)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Wireless Charging (Qi Pads, Stands, Multi-Device Mats) (CRACATAC)

akta.pro secondary industries

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Car Chargers & Vehicle Power Adapters (CRACATAB)

Keywords

• Wireless charging products
• MagSafe power banks
• Qi wireless chargers
• Car wireless chargers
• Portable power banks

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Hardware Product Sales: Bezalel generates revenue through direct-to-consumer sales of wireless charging hardware products including power banks, charging pads, car chargers, power adapters, and car mounts. Products are sold at various price points from $15 to $119 through their e-commerce website and Amazon store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bezalel designs, manufactures, and sells a portfolio of MagSafe- and Qi-compatible wireless charging hardware products for consumer mobile devices. The lineup includes MagSafe wireless power banks, wireless charging pads, in-car wireless chargers, multi-port car chargers, and vent mounts, sold direct-to-consumer through its own e-commerce storefront and Amazon.

Product overview

BEZALEL is a wireless charging technology company offering a portfolio of MagSafe and Qi-compatible wireless charging products organized into Indoor and In-Car collections. The product lineup centers on the Prelude X/XR power banks with bidirectional wireless charging capabilities, the Prelude XS plug-in wireless adapter, Futura S and Futura X indoor charging pads (15W fast charging), Omnia S and Omnia X car chargers (with Omnia X featuring Qi2 technology), an 85W three-port car charger supporting PD 3.0/QC3.0, and Round Air Vent phone mounts. All products leverage Qi wireless charging standards and MagSafe magnetic technology for seamless interoperability with Apple and other Qi-enabled devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Prelude X Series MagSafe Wireless Power Bank MagSafe-compatible wireless power bank with bidirectional charging for iPhones and AirPods; 20W wired, 15W wireless, and 7.5W MagSafe output; available in 5000mAh and 10000mAh capacities; includes a multi-directional kickstand.
• Prelude XS MagSafe Power Adapter Wireless charging plug-in adapter with MagSafe magnetic technology, offering 27W wired, 10W wireless, and 7.5W MagSafe output with bi-directional sandwich charging for simultaneous device and power bank charging.
• Omnia X MagSafe Wireless Car Charger Qi2-enabled in-car wireless charger with 15W fast charging, 1.2kg magnetic holding force, and 3-in-1 support for phone, AirPods, and Apple Watch simultaneously.
• Omnia S MagSafe Wireless Car Charger In-car wireless charger for MagSafe-compatible iPhones with 15W fast wireless charging, 360-degree swivel rotation, and spring-tightened rotating joint for air vent mounting.
• Futura X Wireless Charging Pad Qi-certified ultra-thin (7mm) wireless charging pad with up to 15W fast charging, internal cooling system, and milled aluminum and acrylic construction for iPhone, Samsung, and Qi-enabled devices.
• Futura S MagSafe Wireless Charging Pad 15W magnetic wireless charging pad with high-specification magnets for secure iPhone alignment, featuring a transparent front glass and aluminum alloy body.
• BEZALEL 85W Three Port Car Charger Car charger with two USB-C ports and one USB-A port supporting PD 3.0 and QC3.0, with smart automatic power distribution up to 85W combined output, compatible with phones, tablets, and laptops.
• BEZALEL Round Air Vents Retractable tool-free phone holder for round air vents, providing secure grip without damaging vent blades and compatible with various phone sizes.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anker: Anker is the dominant consumer charging brand, offering MagSafe-compatible power banks, Qi wireless charging pads, and car chargers that directly overlap Bezalel's Prelude, Futura, and Omnia product lines.
• Belkin: Belkin is a major first-party Apple-aligned accessories maker with BoostCharge wireless charging pads, MagSafe power banks, and car mounts that compete head-to-head with Bezalel's catalog.
• Mophie: Mophie pioneered premium consumer power banks and now sells MagSafe-compatible wireless charging batteries and pads, making it a direct comparable to Bezalel's Prelude X/XR and Futura lines.
• RAVPower (Sunvalley Group): RAVPower sells Qi wireless charging pads, MagSafe-style power banks, and car chargers across price tiers, directly overlapping Bezalel's product range and DTC marketplace presence.
• Satechi: Satechi designs premium aluminum MagSafe-compatible chargers, power banks, and car mounts targeted at the Apple-ecosystem consumer — the same premium niche Bezalel targets with Futura and Omnia.
• ESR: ESR offers a wide range of MagSafe-compatible wireless chargers, car mounts, and power banks, competing with Bezalel across nearly every product category Bezalel sells.
• Aukey Technology: Aukey sells Qi wireless charging pads, MagSafe-style power banks, and car chargers on Amazon and its own DTC site, mirroring Bezalel's distribution and product mix.
• Nomad Goods: Nomad designs premium charging accessories including MagSafe-compatible chargers and power banks targeted at Apple users — directly comparable to Bezalel's premium positioning and design-led approach.

Emerging players

• Pitaka: Pitaka focuses on premium MagSafe-compatible aramid-fiber power banks and wireless chargers, competing with Bezalel in the higher-end, design-forward slice of the same market.

Broad incumbents

• OtterBox: OtterBox is a large incumbent accessories maker whose OtterBox Wireless Power Bank and charging lines compete with Bezalel, though OtterBox's portfolio spans cases and broader protection products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BEZALELpower
• YouTubeyoutube.com/channel/UCq2zzI7x3Rp0rV2WByYuuyw
• Facebookfacebook.com/bezalelteam
• LinkedInlinkedin.com/company/bezalel-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bezalel