School of Coding

What School of Coding does

School of Coding & AI is a UK-based higher education provider founded in 2017 by Manny Athwal, delivering accredited degree programmes and short courses in computing, AI, business management, health and social care, public health, and digital marketing. The company operates through a portfolio of seven sub-brands (SOC Alternative Education, SOC Learning, SOC College, SOC Technologies, SOC Work Placements, SOC Blended Learning, SOC Cyber Security) and delivers degree programmes in partnership with the University of Wolverhampton and Harper Adams University, enrolling more than 2,000 students on degree pathways and teaching over 5,000 students monthly across its network.

The company's core technical infrastructure centres on an e-learning platform integrated with Canvas/Microsoft LMS, anchored by a £2.5 million Birmingham tech lab featuring AI labs, an interactive AI avatar, game design studios, a podcast room, and an in-house research centre. It runs twelve active research projects (AIM, BAIT-HEI, CAIR 4 Youth, Coding 4 Migrant Women, Digital Finance 4 Youth, GO-ViSE, etc.) often funded through European Commission and UK government programmes. AI is embedded both as subject matter taught to students and as operational tooling across the business (GitHub Copilot, ChatGPT, Jasper, Canva AI, Tidio, Lumen5, Power Automate, MonkeyLearn), but no proprietary AI model has been disclosed.

School of Coding & AI monetises through three primary revenue streams: recurring tuition fees for accredited degree programmes, professional upskilling courses for adults seeking career transitions into tech, and managed-services contracts with the UK Government, DWP, European Council, and corporate partners including Toyota and JP Morgan. The company employs approximately 170 staff across Wolverhampton (headquarters), Birmingham (main campus), and Dubai (international campus), with stated ambitions to scale headcount to 1,000 and reach £50 million turnover within five years. Customer concentration spans individual learners, 150+ UK schools and colleges, government departments, and enterprise clients distributed across long-tail tuition revenue and institutional contracts.

Name

School of Coding

Legal name

School of Coding & AI Ltd

Website

https://schoolofcodinguk.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

School of Coding & AI is a UK-based higher education provider delivering accredited degree programmes and short courses in computing, AI, business, and health through partnerships with the University of Wolverhampton and Harper Adams University, serving over 5,000 students monthly across the UK, Dubai, and Europe.

Ownership category

akta.pro rank

Product category

Higher Education & Vocational Training

NAICS

Computer Training (611420), Educational Services (611), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coding & Programming Learning Platforms (EDAFANAA)

akta.pro secondary industries

AI/ML Learning Platforms for Students (EDAFANAE), AI & Machine Learning (Foundations & Applied) (EDAMACAG), AI & Emerging Technology Literacy (EDAAAIAJ)

Keywords

• Higher education services
• Coding and AI training
• Accredited degree programs
• Digital skills education
• Adult learning and reskilling

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Higher Education Tuition Fees: Accredited degree programs (BSc, BA) with foundation years in partnership with University of Wolverhampton and Harper Adams University. Revenue from student tuition for computing, business, health and social care programs.
2. Professional and Upskilling Courses: Coding, AI, and digital skills training courses for adults and professionals seeking career transitions
3. Government and Institutional Contracts: Contracts with UK government and European institutions for tech education delivery across schools, youth and adult education

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

School of Coding & AI is a UK-based higher education and training provider delivering accredited degree programmes (BSc and BA with foundation years) in computing, digital business, health and social care, and digital marketing, in partnership with the University of Wolverhampton and Harper Adams University. It also offers professional and adult upskilling courses in coding and AI, corporate training, and operates a £2.5m AI tech lab in Birmingham and an international campus in Dubai.

Product overview

School of Coding & AI operates as a multi-brand higher education platform and the UK's largest coding and AI educator. The company delivers education through a portfolio of seven sub-brands: SOC Alternative Education (alternative pathways), SOC Learning (digital learning platform), SOC College (higher education institution), SOC Technologies (enterprise solutions), SOC Work Placements (internship programs), SOC Blended Learning (hybrid delivery), and SOC Cyber Security (security training). Core educational offerings include accredited degree programs (BSc and BA) in partnership with University of Wolverhampton and Harper Adams University, covering Computing & IT, Health and Social Care, Public Health, Business Management, Digital Business, and Digital Marketing—all with foundation year entry options. The company also offers IELTS preparation and The Entrepreneur's Code program. Research initiatives span 12 active projects including AIM (AI for SMEs), BAIT-HEI (AI training for educators), CAIR 4 Youth, Coding 4 Migrant Women, and multiple European-funded programs. Physical facilities include the £2.5m Birmingham AI Tech Lab with AI labs, interactive avatar, game design studios, and podcast room. The company teaches over 5,000 students monthly across UK campuses (Birmingham, Wolverhampton) and international operations in Dubai.

Differentiator

Problem solved

Functional benefit

Brands

• SOC Alternative Education: Alternative education services
• SOC Learning
• SOC College
• SOC Technologies
• SOC Work Placements
• SOC Blended Learning
• SOC Cyber Security

Products and services

• BSc (Hons) Computing & Information Technology with Foundation Year Degree programme equipping students with a deep understanding of computing principles, modern IT systems, and cutting-edge technologies, with foundation year entry for learners without traditional qualifications.
• BA (Hons) Business Management with Foundation Year Business management degree for aspiring leaders, equipping students with essential management skills, with foundation year entry available.
• BSc (Hons) Digital Business Management with Foundation Year Digital business degree combining management principles with digital transformation and technology skills, with foundation year entry.
• BA (Hons) Digital Marketing Management with Foundation Year Digital marketing degree programme focusing on modern marketing strategies, AI tools, and digital campaign management.
• BSc (Hons) Health and Social Care with Foundation Year Health and social care degree for individuals passionate about making a difference in the sector, providing an accessible entry point into higher education via foundation year.
• BSc (Hons) Public Health with Foundation Year Public health degree with foundation year focusing on population health and community wellness.
• IELTS Preparation Course English language proficiency preparation course for international students seeking higher education in the UK.
• The Entrepreneur's Code Entrepreneurship programme focused on developing business skills, startup methodology, and leadership capabilities.
• SOC Alternative Education Alternative education programmes for learners seeking non-traditional pathways into technology careers and higher education.
• SOC College Higher education institution delivering accredited degree programmes in partnership with universities.
• SOC Learning Digital learning platform providing coding and AI education resources and courses.
• SOC Blended Learning Hybrid learning programmes combining online and in-person instruction for flexible education delivery.
• SOC Work Placements Work placement and internship programmes connecting students with industry experience opportunities.
• SOC Cyber Security Specialised cybersecurity education and training programmes for aspiring security professionals.

Quantifiable outcome

• Over 5,000 students taught monthly
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• University of WolverhamptoncoreStrategic or Co-development PartnerPartnership for accredited degree programmes. SOC campus opened in Birmingham in partnership with the university. 800 students enrolled at start of year with 500 more beginning. 13 highly skilled lecturers across computer science, business management, and health and social care.
• Harper Adams UniversitycoreStrategic or Co-development PartnerPartnership providing students with internationally recognised qualifications that enhance career opportunities and support further academic progression.
• GrowquikminorGTM or Marketing PartnerMarketing/partnership programme listed on SOC website.
• Tata PowerminorStrategic or Co-development PartnerUniversity alliance formed during West Midlands trade mission to India.
• Indian Academic Institutions and Industry HubsminorStrategic or Co-development PartnerPartnerships with Indian academic institutions and industry hubs resulting from West Midlands trade mission to India (Mumbai, Ahmedabad, Bengaluru).

Scale indicators10 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• Multiverse: Large UK professional apprenticeship and training provider focused on tech and data skills with employer-funded model. Comparable in adult-learner audience, employer-paid revenue, and UK higher-education adjacency, though at significantly larger scale.
• Le Wagon: Global coding bootcamp with 40+ campuses worldwide teaching web development and data science. Comparable in full-stack coding curriculum, adult-learner audience, and global expansion model including EMEA presence.
• Flatiron School: US-headquartered coding and data science bootcamp with online and in-person delivery plus corporate training. Comparable in curriculum, employer partnerships, and AI-adjacent upskilling offerings, with broader geographic reach.

Direct peers

• Northcoders: UK-based coding bootcamp offering intensive software engineering training with strong employer partnerships and apprenticeship pipelines. Direct comparable in target audience (adult career-changers), delivery model (bootcamp plus job placement), and geography (UK-focused).
• Makers Academy: London-based coding bootcamp providing full-stack software engineering courses with corporate training arm. Comparable as a UK coding education provider competing for the same adult career-transition cohort and employer-funded training budgets.
• HyperionDev: Global coding bootcamp with UK presence offering mentor-led software and data engineering bootcamps plus corporate training. Comparable in course portfolio, online-plus-live delivery model, and growing international footprint including EMEA.
• Spiced Academy: German-headquartered coding and data bootcamp with UK and European operations. Comparable as a European coding educator serving adult career-changers and corporate clients, with similar employer-funded training model.
• Decoded: UK-based digital and AI literacy education provider serving enterprises and government. Comparable in AI-education positioning, corporate training revenue, and adult learner focus.

Emerging players

• Code First Girls: UK-based social enterprise teaching coding to women and underrepresented groups, with strong corporate sponsorship model. Comparable in coding-for-adult-learners mission and partnership-driven GTM, though narrower audience.

Others

• General Assembly: Global digital skills training provider (now part of Adecco/Akkodis) offering bootcamps and corporate training across coding, data, and design. Comparable in course portfolio, employer training revenue, and career-transition learner segment, though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/schoolofcoding
• Facebookfacebook.com/theschoolofcoding
• LinkedInlinkedin.com/company/school-of-coding

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School of Coding