McMakler

What McMakler does

McMakler GmbH is a Berlin-headquartered hybrid real estate transaction platform founded in 2015 that combines AI-driven property valuation tools with a nationwide network of more than 400 employed (W-2) real estate brokers across 100+ German locations plus a presence in Austria. The company's core offering is an end-to-end service for property sellers and buyers, beginning with a free online property valuation powered by the McCompass engine, which uses over 35 million comparison data points and 15 million historical listings to calculate market values, and continuing through professional marketing (including 360-degree virtual tours), multi-portal listing distribution, broker-led negotiation and transaction closing. The platform also generates buyer-side demand through personalized search profiles and a 'Suchagent' service, supported by over 20,000 new buyer interests generated monthly and over 30,000 properties successfully brokered since founding.

The business is monetized through transaction-based brokerage commissions (courtage) on successful property sales, supplemented by fees from McMakler Finance, a mortgage brokerage desk that compares offerings across more than 500 financing partners (including a premium relationship with ING). Adjacent sub-brands include McMakler Commercial / Investment (commercial real estate), McEnergieausweis (energy certificates), McAcademy (broker training) and McCampus (employee development). The marketing mix combines TÜV Saarland-certified trust signals, TV campaigns, SEO-optimized content, Trustpilot reviews and listings syndicated to ImmobilienScout24, Immowelt, immonet.de and eBay Kleinanzeigen.

McMakler has raised approximately $220M+ across multiple equity and debt rounds since 2015 from investors including Piton Capital, Frog Capital, Balderton Capital, Warburg Pincus, Baillie Gifford, Israel Growth Partners, NAP, Target Global and (in a 2025 round) Kreos Capital (part of BlackRock). A January 2022 €50M round valued the company at €800M post-money. The firm is headquartered in Berlin, operates as a German GmbH, and in 2025 underwent a leadership transition with Steve Simmons succeeding Benedikt Manigold as CEO.

Name

McMakler

Legal name

McMakler GmbH

Website

https://mcmakler.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

McMakler is a Berlin-based hybrid real estate platform founded in 2015 that uses AI-driven property valuation tools and a nationwide network of over 400 employed brokers across 100+ German locations to broker residential property sales for homeowners and buyers.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Real estate brokerage
• Property valuation services
• Mortgage financing services
• Hybrid real estate agency
• Residential property marketing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Brokerage Commission: Commission-based revenue from property sales and purchases. The company charges broker commission (courtage) after successful property transactions. Online property valuation is free; fees apply only upon successful sale completion.
2. Mortgage/Financing Services: McMakler Finance provides mortgage brokerage services, comparing offers from over 500 financing partners to help customers find optimal property financing solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

McMakler operates a hybrid real estate brokerage platform in Germany that combines AI-powered property valuation tools with a nationwide network of over 350 employed real estate brokers across more than 100 locations. The company sells, buys, values, and finances residential properties end-to-end, from free online valuation through professional marketing, buyer matching, negotiation, and closing, with integrated mortgage brokerage across 500+ financing partners.

Product overview

McMakler operates as a hybrid real estate agency combining a network of over 350 employed real estate brokers across 30+ German locations with a digital-first platform. The core McMakler platform is complemented by specialized services including McCompass (property price analytics tool), McMakler Finance (mortgage services with 500+ partners), McMakler Investment/Commercial (commercial real estate), McEnergieausweis (energy certificates), and McMakler Immobilienbewertung (valuation services). Additional support services include McAcademy (agent training) and McCampus (employee development), while McMakler Suchagent enables buyer property searches. The platform uses AI and algorithms for property valuation based on millions of comparison data points.

Differentiator

Problem solved

Functional benefit

Brands

• McMakler Finance: Real estate financing and mortgage services offering comparison of over 500 financial partners
• McCompass
• McMakler Investment
• McMakler Commercial
• McEnergieausweis
• McAcademy
• McCampus

Products and services

• McMakler Real Estate Brokerage
• McCompass Property Price Tool
• McMakler Finance
• McMakler Commercial
• McEnergieausweis
• McMakler Property Valuation Service
• McMakler Suchagent (Buyer Search Agent)

Quantifiable outcome

• Over 30,000 properties successfully brokered since founding
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered preferred and core.

• INGpreferredChannel Partner/ Reseller/ DistributorPremium financing partner featured on McMakler Finance. ING is recommended as a suitable financing option for customers with specific profile criteria, offering competitive rates with online and in-person service options.
• Over 500 Financing PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of over 500 banks and financial institutions providing mortgage and property financing services to McMakler customers. McMakler Finance compares offers across this network to find optimal financing solutions for buyers.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engel & Völkers: German-headquartered hybrid real estate franchise/brokerage with a comparable employed-and-franchise broker model, premium brand positioning, and active mortgage/financing partnerships. Closest scaled peer in the German residential and commercial brokerage market.
• Homeday: Berlin-based digital-first real estate brokerage offering flat-fee seller services in Germany. Competes directly with McMakler on the seller-side brokerage proposition, particularly on price transparency and digital customer experience.
• RE/MAX Germany: Global real estate franchise network with a substantial German footprint, offering residential brokerage through a model that mixes franchise and broker-owner operators. Directly comparable in customer proposition and brokerage-centric revenue model.
• Century 21 Germany: Global real estate franchise with German operations, providing residential brokerage and ancillary services including financing referrals. Comparable to McMakler in its focus on residential transactions and integrated buyer/seller services.

Broad incumbents

• Vonovia: Largest German residential landlord and a major participant in the country's housing market. While primarily a property owner rather than a brokerage, Vonovia's scale and the broader German residential ecosystem set the competitive and pricing context for McMakler's services.
• ImmoScout24: Germany's dominant real estate listing portal and a key distribution channel for McMakler listings. As a broad incumbent in property search and lead generation, it shapes buyer-seller matching and is both a partner and a competitive threat to vertically integrated brokerages.

Emerging players

• Interhyp: Germany's largest independent mortgage broker, comparing offers across numerous lenders. Overlaps directly with McMakler Finance and represents both a partner and competitor for the integrated mortgage cross-sell attached to brokerage transactions.
• Sprengnetter: German provider of property valuation data, tools, and software used by banks, appraisers, and brokers. Directly relevant to McMakler's McCompass valuation offering and a potential partner or competitor in AI-driven property analytics.
• Planet Home: German real estate services company providing brokerage, financing, and property management. Comparable to McMakler in bundling brokerage with mortgage brokerage and in targeting similar German residential customers.

Regional players

• eXp Realty: Cloud-based, agent-centric real estate brokerage model active across Europe. While primarily US-based, eXp's low-overhead model contrasts with McMakler's employed-broker approach and influences competitive dynamics in European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mcmaklerde

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds11 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McMakler