Imperial Toy
Imperial Toy is a privately held US consumer goods company founded in 1969 that develops and sells outdoor toys for children, employing 101–250 people and operating from North Hills.
- Company typePrivate
- Founded1969
- HeadquartersNorth Hills, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Imperial Toy firmographics
Firmographics- Name
- Imperial Toy
- Website
- https://imperialtoy.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Imperial Toy is a privately held US consumer goods company founded in 1969 that develops and sells outdoor toys for children, employing 101–250 people and operating from North Hills.
- Ownership category
- akta.pro rank
Imperial Toy industry classification
Industry- Product category
- Children's Outdoor Toys
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Outdoor & Ride-On Toys Retail (CRALAFAC)
- akta.pro secondary industry
- Outdoor Play & Sports Toys Distribution (CRAOAMAG)
Keywords
Where Imperial Toy is headquartered
LocationHeadquarters
- HQ city
- North Hills
- HQ country
- United States
- HQ region
- North America
Markets served
Imperial Toy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Imperial Toy product offering
Product offeringCore offering
Imperial Toy designs, manufactures, and distributes branded outdoor toys and recreational products for children, including bubbles, balls, and summer play items, under its own proprietary brands. The company has operated in the children's outdoor toy category since its founding in 1969 and sells its products through consumer retail channels in the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Children's Outdoor Toy Portfolio Imperial Toy's flagship offering is its branded portfolio of children's outdoor toys, including bubble products, balls, and seasonal summer play items, sold through mass-market consumer retail channels to families and parents of young children in the United States.
Companies that use Imperial Toy
Customer profileIdeal customer profiles1 record
Imperial Toy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Imperial Toy competitors and assessment
Company assessmentDirect peers
- Little Tikes: Little Tikes (owned by MGA Entertainment) is a leading manufacturer of children's outdoor and ride-on toys, directly competing with Imperial Toy in the same product category and retail channels.
- Step2: Step2 designs and manufactures indoor and outdoor play products for children, including playhouses and ride-on toys, making it a directly comparable competitor in outdoor children's toys.
- Wham-O: Wham-O produces iconic outdoor recreational toys such as Frisbee, Slip 'N Slide, and Boogie Board, competing with Imperial Toy in the outdoor play and summer toy category.
- Razor USA: Razor USA is a major manufacturer of ride-on toys including scooters and electric ride-ons for children, directly overlapping Imperial Toy's outdoor and ride-on toy positioning.
- Jakks Pacific: Jakks Pacific designs and markets a broad portfolio of children's toys including outdoor and ride-on products, competing with Imperial Toy across mass-market retail channels.
- Intex Recreation: Intex manufactures above-ground pools, floats, and inflatable water toys for children, directly competing with Imperial Toy in outdoor summer play products.
- SwimWays: SwimWays (now part of Spin Master) develops pool and water play products for children, directly comparable to Imperial Toy's outdoor toy offerings during the summer season.
Broad incumbents
- Hasbro: Hasbro is a global toy and games conglomerate whose portfolio includes outdoor and ride-on toys, giving it overlapping capabilities but across a much broader product range than Imperial Toy.
- Mattel: Mattel is a global toy leader with brands such as Hot Wheels and Fisher-Price, some of which overlap with Imperial Toy's outdoor and ride-on categories, though Mattel operates across a much wider portfolio.
Emerging players
- Sportcraft: Sportcraft offers outdoor recreational games and toys for families, partially overlapping with Imperial Toy's outdoor play category though focused more on active gaming products.
Market position
Customer concentration
Imperial Toy social profiles
Digital presenceImperial Toy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imperial Toy leadership team
Management profileNumber of profiles
Profiles3 records
Imperial Toy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imperial Toy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imperial Toy
What does Imperial Toy do?
Imperial Toy designs, manufactures, and distributes branded outdoor toys and recreational products for children, including bubbles, balls, and summer play items, under its own proprietary brands. The company has operated in the children's outdoor toy category since its founding in 1969 and sells its products through consumer retail channels in the United States.
When was Imperial Toy founded?
Imperial Toy was founded in 1969. It employs 101 to 250 people.
Where is Imperial Toy based?
Imperial Toy is headquartered in North Hills, United States, in the North America region.
Who are Imperial Toy's main competitors?
Direct peers on record are Little Tikes, Step2, Wham-O, Razor USA, Jakks Pacific, Intex Recreation and SwimWays. Broad incumbents are Hasbro and Mattel. Sportcraft is listed as an emerging player.
Does Imperial Toy have an API?
No public API is recorded for Imperial Toy.
What industry is Imperial Toy in?
Imperial Toy's product category is Children's Outdoor Toys. Its primary akta.pro industry code is CRALAFAC, Outdoor & Ride-On Toys Retail, with a secondary code of CRAOAMAG, Outdoor Play & Sports Toys Distribution. Its NAICS code is 339930 and its SIC code is 3944.