Zapier

What Zapier does

Zapier is a San Francisco-based private software company founded in 2011 that operates a no-code workflow automation platform connecting more than 9,000 web applications through trigger-action 'Zaps.' The platform enables non-technical users — citizen developers, SMB operators, and enterprise teams — to build automated workflows across CRM, marketing, finance, IT, HR, and support stacks without writing code, and claims more than 3 million businesses, 25 million Zaps created, and an average setup time under six minutes. The underlying technology now extends into AI orchestration through Zapier Agents (autonomous task-handling assistants), Zapier MCP (a Model Context Protocol server connecting AI assistants like Claude and ChatGPT to the integration ecosystem), Zapier SDK (enabling AI coding agents to invoke workflows), AI Guardrails (PII, prompt-injection, and toxic-content detection), and Zapier Copilot (natural-language workflow builder). Supporting sub-products include Zapier Tables (built-in database), Forms (input capture), Canvas (AI-assisted workflow planning), Chatbots, Functions (code-in-workflows), and Lead Router.

The company monetizes through a freemium, task-based subscription model: a free tier with limited tasks, paid plans starting at approximately $19.99/month with increasing task quotas, and custom-priced Enterprise plans featuring governance controls such as App Access Controls, Action Restrictions, Managed Connections, BYOM (Bring Your Own Model) routing, Workspaces, SCIM Provisioning, and Log Streaming to SIEM platforms. Distribution is primarily self-serve product-led growth with an enterprise field-sales overlay; the Integration Partner Program adds more than 8,000 partner-built connectors, and the MCP channel embeds Zapier inside AI assistants as an OEM-style distribution surface. Reported revenue is approximately USD 400 million projected for 2025 with 40% year-over-year growth, against an estimated valuation of $5 billion, and the company has operated predominantly on a bootstrapped model with minimal outside funding since its 2012 seed round. Enterprise customers include Nvidia, Airbnb, Meta, Lowe's, Samsung, Okta, Mastercard, Shopify, and Cursor; the company is SOC 2 Type II, SOC 3, GDPR, and CCPA compliant.

Name

Zapier

Legal name

Zapier Inc.

Website

https://zapier.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zapier is a no-code automation platform connecting 9,000+ applications via task-based subscriptions, serving 3M+ businesses from SMBs to Fortune 500 enterprises. The platform now extends into AI orchestration through MCP, SDK, autonomous Agents, and AI Guardrails, monetizing via PLG and enterprise governance tiers.

Ownership category

akta.pro rank

Product category

Workflow Automation / Integration Platform as a Service (iPaaS)

NAICS

Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Workflow Automation & No-Code Collaboration (BPAMAMAK)

akta.pro secondary industries

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Workflow automation platform
• No-code integration tools
• IPaaS solutions
• AI agent orchestration
• Business process automation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription/Tasks-based pricing: Zapier operates on a task-based subscription model where users pay based on the number of automation tasks (individual steps in workflows) executed per month. Plans range from free tier with limited tasks to paid plans starting at $19.99/month with increasing task limits and features.
2. Premium/Enterprise subscriptions: Revenue generated from enterprise customers requiring advanced governance, security, and compliance features, typically at higher price points than standard plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Zapier provides a no-code workflow automation platform that connects 9,000+ web applications through trigger-action workflows, enabling non-technical users to automate business processes without writing code. The platform is complemented by AI orchestration capabilities (MCP, Agents, Chatbots, Copilot), a developer SDK, built-in data tools (Tables, Forms, Canvas), and enterprise-grade governance features including AI Guardrails, SSO, and SOC 2 Type II compliance.

Product overview

Zapier is a no-code automation platform enabling users to connect 9,000+ applications and automate workflows without coding. The core product is the Zapier Automation Platform, complemented by specialized sub-products including Zapier Tables (built-in database), Zapier Forms (input capture), Zapier Canvas (AI-powered workflow planning), Zapier Agents (autonomous AI assistants), and Zapier Chatbots (AI customer service). The platform offers API-level products including Zapier MCP (connecting AI assistants to apps via Model Context Protocol) and Zapier SDK (enabling AI coding agents to execute workflows). Additional features include Zapier Copilot (natural language workflow building), AI Guardrails (safety checks for AI outputs), and Zapier Functions (code-in-workflows). Enterprise tier provides governance controls including App Access Controls, Action Restrictions, BYOM routing, Workspaces, and Log Streaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Zapier Automation Platform Core no-code workflow automation platform enabling users to connect 9,000+ applications and automate repetitive tasks through trigger-action workflows without writing code. Targets businesses, teams, and individual professionals across all functions including sales, marketing, IT, HR, and customer support.
• Zapier Tables Built-in database product that allows Zapier workflows to read and update stored data, enabling stateful automation workflows without external databases. For users building automations that need to track and reference structured data.
• Zapier Forms Form builder for capturing inputs that trigger workflows, enabling data collection and workflow initiation without external form tools. For users needing to collect structured inputs that automatically launch automations.
• Zapier Canvas AI-powered planning and mapping tool for designing workflows visually before implementation, with AI assistance for planning and diagramming. For teams planning complex multi-step automation projects.
• Zapier Agents AI assistants that autonomously handle tasks across business applications 24/7, including lead scoring, document processing, ticket routing, and request management. For organizations deploying AI agents to automate business workflows without engineering resources.
• Zapier Chatbots AI-powered chatbot product for answering customer questions automatically and providing customer support without human intervention. For customer support teams scaling service capacity with AI.
• Zapier MCP (Model Context Protocol) Managed server connecting AI assistants such as Claude, ChatGPT, and Cursor to 8,000+ apps via Anthropic's open MCP standard, enabling AI tools to execute actions like sending emails, updating CRM records, and creating calendar events. Available on all plans including free tier.
• Zapier SDK Software development kit (TypeScript) enabling AI coding agents such as Claude Code and Cursor to interact with Zapier's automation platform and execute workflows programmatically. Available via npm (@zapier/zapier-sdk).
• Zapier Functions Code-in-workflows feature allowing developers to write JavaScript code in a web IDE for custom automation logic within Zapier workflows. For developers needing custom logic beyond no-code trigger-action steps.
• Developer Platform Platform for software companies and developers to build native integrations connecting their applications to Zapier's ecosystem of 8,000+ integrations and millions of users. Includes Integration Partner Program.

Quantifiable outcome

• 42+ hours saved per week for Superhuman with 87% reduction in lead errors
• +7 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration61 records

AI capability11 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RilletcoreTechnology or Integration · 27 March 2026Zapier and Rillet partnered to integrate Rillet's AI-native general ledger with Zapier's 8,000+ app network, enabling finance teams to automate month-end close, approvals, reconciliations, and GL synchronization without engineering resources. The integration connects AI-driven ERP functionality across the broader finance stack.
• Utopian LabscoreStrategic or Co-development Partner · 20 October 2025Zapier acquired Utopian Labs, a Netherlands-based AI research group, bringing founders Steven Nelemans and Robin Salimans into Zapier's team. The acquisition was intended to enhance Zapier's AI capabilities, as Utopian Labs was known for specialized AI models including a 'cold-email-1' system for email marketing automation. The Utopian Labs team joined Zapier to accelerate AI development.
• Beyond Code CollectiveminorStrategic or Co-development PartnerBeyond Code Collective, a nonprofit focused on AI literacy and tech career pathways, announced collaboration with Zapier and academic initiatives like MIT's RAISE to offer curricula and pathways for diverse learners through various programs.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Make (formerly Integromat): Visual no-code workflow automation platform connecting thousands of SaaS apps. Most direct head-to-head competitor to Zapier on SMB and mid-market automation, with a more visual scenario builder and competitive task-based pricing.
• Workato: Enterprise integration and workflow automation platform competing with Zapier in the upmarket and enterprise tier. Targets CIO/RevOps buyers with deeper governance, recipe lifecycle management, and a larger integration catalog for enterprise systems.
• n8n: Open-source workflow automation platform with a self-hostable model. Competes with Zapier on price-conscious technical teams and has a growing AI workflow library, appealing to developer-leaning buyers who want more control than Zapier offers.
• Tray.io (Tray AI): Enterprise iPaaS / general automation platform used for complex, scalable integrations. Competes with Zapier Enterprise on connectivity, error handling, and observability, particularly for mid-market and enterprise B2B SaaS companies.
• IFTTT: Consumer and prosumer-focused automation platform connecting apps and devices. Closest comparable to Zapier's original SMB/individual user base, with simpler applets and consumer/IoT orientation.

Broad incumbents

• MuleSoft (Salesforce): Enterprise integration platform owned by Salesforce, focused on API-led connectivity, governance, and large-scale system integration. Overlaps with Zapier Enterprise for Fortune 500 buyers already invested in the Salesforce ecosystem.
• Microsoft Power Automate: Workflow and RPA platform bundled with Microsoft 365 and Dynamics. A broad incumbent competing with Zapier on enterprise automation, especially for organizations standardized on Microsoft 365, with AI Builder and Copilot integrations.
• Boomi (Dell): Enterprise integration platform as a service (iPaaS) with API management, EDI, and workflow capabilities. Competes with Zapier Enterprise on Fortune 500 and mid-market integration mandates, especially where EDI and B2B are required.

Emerging players

• Pipedream: Developer-oriented workflow automation platform with code-based steps. Targets technical users who find Zapier too no-code, making it an emerging alternative rather than direct overlap for the same buyer persona.
• LangChain: AI agent framework used to build LLM applications with tool integrations. Represents the emerging wave of AI-native orchestration layers that compete with Zapier's expanding AI agent capabilities and SDK distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/zapier
• Facebookfacebook.com/ZapierApp
• Instagraminstagram.com/zapier
• YouTubeyoutube.com/zapier
• Xx.com/zapier
• LinkedInlinkedin.com/company/zapier

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zapier