Creode

What Creode does

Creode Agency Ltd is a UK private limited company founded around 2010 and headquartered in Leeds, operating as an integrated digital and creative marketing agency with an exclusive vertical specialisation in regulated financial services. The company serves UK banks, building societies, insurers, wealth managers, equity release lenders and fintechs — including Skipton, PayPoint, Ecology Building Society, Vernon Building Society, Gibraltar International Bank, Co-op Insurance, Asda Money, More2Life, Air Later Life, Hodge, OnePay, Mail Finance, iFinance, Cognito, Caroola, Fitch Learning and Stratiphy. Long-tenured relationships (e.g. Ecology Building Society since 2009) and a CMO-level quote from PayPoint Plc anchor a client base concentrated in mid-to-large UK-regulated financial institutions.

The company's core platform is Mosaic™, a proprietary WordPress-based CMS framework purpose-built for regulated financial services, with branded components, full content audit trails, FCA-aligned workflows, rate display modules, centralised security patching, and embedded accessibility tooling (delivered via an AudioEye partnership targeting the European Accessibility Act). Mosaic is paired with Lens, a board-ready compliance monitoring dashboard that aggregates Consumer Understanding, Consumer Support, Vulnerability and accessibility metrics across a client's digital estate. Around this platform Creode layers four agency service lines — Brand, Websites, Marketing, and Performance Media — delivered through a senior-led model in which experienced specialists remain closely involved throughout engagements rather than handing off to juniors.

Creode generates revenue through bespoke project- and retainer-based agency engagements priced on quote rather than published rate cards; Mosaic implementation, managed hosting and security patching are bundled into each engagement, and performance media spend is managed on client behalf. Distribution is direct and senior-led from a single Leeds headquarters, with named contacts (Guy Weston for digital projects and media; Ben Rees for creative campaigns and marketing), a Mosaic product demo motion, gated ebook lead capture, the Financial Services Forum membership channel, and a self-serve contact form. The only disclosed external funding is a £125,145 Finance Yorkshire round in June 2023.

Name

Creode

Legal name

Creode Agency Ltd

Website

https://creode.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Creode is a Leeds-based digital marketing agency specialising in UK regulated financial services, offering brand, websites, marketing and performance media services underpinned by Mosaic™, its proprietary WordPress-based CMS framework with built-in FCA-aligned compliance workflows and the Lens compliance monitoring dashboard.

Ownership category

akta.pro rank

Product category

Financial Services Digital Marketing

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industries

CRM Strategy, Implementation & Managed Services (MPAAAIAD), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Financial services marketing
• FCA compliance marketing
• Digital marketing agency
• Website design services
• Performance media management

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Integrated agency engagements: Project- and retainer-based professional services combining strategy, brand, website build, performance media, content marketing and SEO/PPC for financial services clients. Engagements span discovery, creative execution, platform builds and ongoing optimisation. Billed as bespoke agency fees, not publicly disclosed.
2. Mosaic™ platform implementation and support: Build, deployment and ongoing support of the proprietary Mosaic™ WordPress-based CMS framework for regulated financial services firms. Includes discovery-led implementation, integrations with existing CRM/marketing automation/analytics stacks, and managed hosting/security patching as part of every engagement.
3. Performance media management: Ongoing paid media management across Google Ads, Microsoft Advertising, paid social, display, programmatic and Performance Max — billed as part of retained agency engagements with media spend managed on behalf of clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Creode is an integrated digital and creative marketing agency headquartered in Leeds, UK, specialising in the financial services sector. The agency delivers strategy, brand, website design and build, content marketing, SEO/PPC and paid media services to banks, building societies, insurers and fintechs. Its proprietary WordPress-based Mosaic™ CMS framework and Lens compliance monitoring dashboard provide FCA-aligned, audit-trailed website infrastructure purpose-built for regulated financial services organisations.

Product overview

Creode's offering is a platform-plus-services architecture centred on Mosaic™, a proprietary WordPress-based CMS framework purpose-built for regulated financial services organisations, with Lens as its companion compliance monitoring dashboard and integrated AudioEye accessibility tooling. Mosaic forms the core platform that underpins the Websites service, while the agency's four service lines — Brand, Websites, Marketing, and Performance Media — operate as modular offerings that draw on Mosaic and Lens for compliant delivery to financial services clients across the UK and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Mosaic™: A proprietary WordPress-based CMS framework built specifically for regulated financial services organisations, designed around governance, compliance, and operational demands with branded components, audit controls, and FCA-aligned workflows.

Products and services

• Mosaic™ CMS Framework A proprietary WordPress-based CMS framework purpose-built for regulated financial services organisations. Provides branded component blocks, automated disclaimers, rate display modules, FCA-aligned workflows, full content audit trails, role-based permissions, multi-level approvals, centralised security patching, and accessibility checks in the editor — enabling marketing teams to publish and update compliant content without developer involvement.
• Lens Compliance Monitoring Dashboard Compliance monitoring dashboard that pairs with Mosaic to provide continuous, board-ready oversight of the digital estate. Aggregates Consumer Understanding metrics (clarity, balance, transparency), Consumer Support tracking (barriers, broken journeys), Vulnerability considerations (accessibility, performance), and trend analysis — providing real-time evidence for FCA Consumer Duty compliance.
• Brand Strategy and Identity Creode's brand strategy and identity service: discovery, brand strategy, visual identity development, tone of voice, messaging frameworks, and creative platform development for financial services brands (e.g., Gibraltar International Bank rebrand, More2Life "Make more" platform).
• Websites Web design and development service, typically delivered on the Mosaic CMS framework for financial services clients. Covers UX/UI design, accessible and responsive builds, content strategy, and integration with clients' existing systems (CRMs, analytics, back-office).
• Marketing Integrated digital marketing service for financial services brands: campaign strategy, creative execution and delivery, content marketing, SEO, paid media, and results/reporting and analytics — designed to deliver compliant, FCA-aligned multichannel campaigns.
• Performance Media

Quantifiable outcome

• Gibraltar International Bank: traffic up 44,083.68%, 3,935 conversions scaled from zero, 95% faster content updates, zero compliance incidents post-launch (Mosaic™ rebuild, first 6 months).
• +9 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AudioEyecoreTechnology or Integration · 23 September 2025UK-based digital agency Creode partnered with AudioEye to advance digital accessibility compliance in Europe under the European Accessibility Act (EAA). AudioEye's accessibility platform is integrated into Creode's digital services, and Mosaic™ embeds AudioEye-powered accessibility checks at the point of editing to surface issues before content goes live. The collaboration is explicitly aimed at regulated, highly-regulated industry clients.
• Financial Services Forum (FS Forum)coreGTM or Marketing Partner · 15 September 2025Creode joined the Financial Services Forum — the UK's premier membership community for financial services marketers (5,000+ members). Creode participates in events, contributes thought leadership and has been appointed a judge for the FS Forum Awards for Innovation and Transformation. The Forum is also displayed as 'FS forum' in Creode's homepage partner logo block.
• LCF (likely Leeds City Fund / Leeds-based finance partner)minorOthersLCF displayed in Creode's homepage 'Our partners' logo block. The exact partner entity is not specified in source material, so the relationship is recorded as 'Other'.
• CSSS (likely Cyber Security / Cyber Scheme certification body)minorOthersCSSS displayed in Creode's homepage 'Our partners' logo block alongside Cyber Essentials. The exact partner entity is not specified in source material.
• Cyber Essentials (NCSC / IASME)coreOthersCyber Essentials certification held by Creode with centralised security patching managed across the entire Mosaic™ site portfolio. Displayed as a partner/accreditation logo on the homepage.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lansons: UK-based communications and reputation management agency with a deep financial services practice (asset management, banking, insurance). Closest direct peer: specialist, senior-led, regulated-FS focus with measurable campaign outcomes — directly comparable to Creode's positioning.
• The Wall Group: UK integrated marketing agency with a strong financial services specialisation across brand, digital and campaign work. Comparable to Creode on vertical focus, integrated offering and UK FS client base (including building societies and insurers).
• Articulate Marketing: UK B2B marketing agency focused specifically on financial services, offering content, digital and campaign execution. Directly comparable to Creode on FS vertical focus and mid-sized UK agency profile, though more weighted to B2B/fintech than consumer FS.
• Jaywing Agency: UK data-led marketing and analytics agency with significant financial services exposure across insurance and banking. Comparable on integrated performance-media-and-data proposition for regulated FS clients.
• Mando-Connect: UK integrated creative and media agency with a long-standing financial services specialisation (HSBC, Lloyds, RBS heritage). Comparable to Creode in integrated brand + performance offering for regulated FS clients, though typically on larger enterprise accounts.

Broad incumbents

• TMW Unlimited: UK creative and customer-experience agency within Unlimited Group with notable financial services work. Broader portfolio and bigger headcount than Creode, but overlaps on integrated FS brand + digital campaigns.
• Croud: Global digital marketing agency with strong performance media and SEO capability, serving regulated FS clients alongside retail, travel and other verticals. Comparable to Creode's Performance Media service line but operates at much larger scale and broader sector mix.
• BBD Perfect Storm: Creative and integrated marketing agency within the BBD Worldwide network, with a defined financial services proposition (retail banking, payments, insurance). Comparable on integrated FS creative work; broader network footprint and scale than Creode.

Others

• AudioEye: US-listed digital accessibility platform that is a strategic technology partner of Creode (announced Sept 2025) and is embedded inside Mosaic. Comparable as an ecosystem enabler for Creode's regulated-FS compliance offering rather than a competitor; useful as a partnership/market signal.
• Financial Services Forum: UK membership community of 5,000+ financial services marketing professionals, of which Creode is a Marketing Partner. Adjacent ecosystem participant — comparable as a category-defining community Creode participates in, rather than a competing agency; provides industry reach and credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/creode
• Instagraminstagram.com/creode
• Xx.com/Creode

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creode