SkiBro
SkiBro is a free, multilingual editorial directory of ski resorts across nine countries, offering filterable data on piste, lifts, and altitude alongside hand-written resort guides, a resort-finder quiz, and a newsletter serving individual skiers and ski travelers.
- Company typePrivate
- Founded2016
- HeadquartersVal-d'isere, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SkiBro does
SkiBro is a ski resort directory and editorial platform founded in 2016 and headquartered in Val-d'Isère, France, with 11–50 employees. The platform provides a searchable, filterable database of ski resorts across nine countries (France, Austria, Switzerland, Italy, USA, Canada, Japan, Andorra, and Australia) covering piste length, lift count, altitude, terrain type, glacier access, snowparks, and family-friendly options. It complements the directory with hand-written resort guides, beginner-oriented editorial content, an interactive Resort Finder quiz, a multi-language interface (English, French, German), a newsletter service, and an Experiences module covering ski touring, cross-country skiing, heliskiing, night skiing, and freestyle activities.
The platform is distributed exclusively through its owned website, with no native mobile app, no public API, and no disclosed integrations. Core technology is not disclosed in available sources, and there are no AI, machine-learning, or data-flywheel capabilities referenced. The product is delivered as a self-serve editorial resource with no paywall or registration requirement.
SkiBro's business model is not clearly monetized in the available data. Sources describe it as a free editorial platform with no third-party advertising or behavioral tracking, and no pricing model, revenue figures, or paying customer relationships are disclosed. The company has raised approximately $2.37M across two material rounds (March 2018 and March 2019), with no subsequent funding activity documented. Leadership comprises CEO Kieran O'Keeffe alongside two commercial-officer-level executives, including Deborah O'Keeffe and Luke Gallichan. The absence of disclosed revenue mechanics, combined with funding that ended in 2019, suggests the company currently operates in a content-maintenance mode rather than a growth-investment phase.
SkiBro firmographics
Firmographics- Name
- SkiBro
- Legal name
- SkiBro
- Website
- https://skibro.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SkiBro is a free, multilingual editorial directory of ski resorts across nine countries, offering filterable data on piste, lifts, and altitude alongside hand-written resort guides, a resort-finder quiz, and a newsletter serving individual skiers and ski travelers.
- Ownership category
- akta.pro rank
SkiBro industry classification
Industry- Product category
- Ski resort directory and travel information services
- NAICS
- Tour Operators (56152), Recreational Goods Rental (532284)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
Keywords
Where SkiBro is headquartered
LocationHeadquarters
- HQ city
- Val-d'isere
- HQ country
- France
- HQ region
- Europe
Markets served
SkiBro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels1 record
Marketing channels1 record
SkiBro product offering
Product offeringCore offering
SkiBro operates a worldwide ski resort directory and editorial platform that aggregates structured resort data (piste length, lift count, altitude, season dates) alongside hand-written resort guides. The platform enables skiers and snowboarders to discover, compare, and plan trips to ski resorts across Europe, North America, Asia, and Oceania through a searchable database, editorial content, and an interactive resort finder quiz.
Product overview
SkiBro is a ski resort directory and editorial platform offering a comprehensive searchable database of ski resorts worldwide combined with hand-written resort guides and ski-related educational content. The core product consists of the Ski Resort Directory (filterable by country, terrain, altitude, and resort statistics), complemented by Resort Guides (detailed editorial content about individual resorts and ski techniques), and an interactive Resort Finder quiz. The platform also offers an Experiences section with guides for specialized skiing activities including ski touring, cross-country skiing, heliskiing, and freestyle/snowpark content. A newsletter service provides subscribers with snow reports and new content updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Ski Resort Directory
Companies that use SkiBro
Customer profileSegments3 records
Ideal customer profiles3 records
SkiBro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SkiBro partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
SkiBro competitors and assessment
Company assessmentDirect peers
- OnTheSnow: Long-running ski resort directory and snow report site covering North America and Europe. Directly comparable to SkiBro's editorial-plus-data directory model with multi-resort search and reviews.
- J2Ski: Independent ski resort comparison and snow reports platform focused on European resorts. Closely overlaps SkiBro's hand-written resort guide content and country coverage.
- SkiResort.info: Global ski resort directory with deep piste/lift data and editorial content, very similar to the data-driven directory layer of SkiBro's platform.
- Snowplaza: European ski marketplace and editorial site combining resort reviews, packages, and operator content. Mirrors SkiBro's editorial-plus-transaction ambition.
- Bergfex: Mountain/outdoor portal combining ski resort data, snow reports, and tourism content across Alpine markets; comparable in scope and audience to SkiBro.
Broad incumbents
- GetYourGuide: Global experience/tour booking marketplace. Relevant because SkiBro's 'booking platform for … experiences' positioning implies similar operator-side inventory and booking flow ambitions.
- Viator: Major travel experiences marketplace with ski lessons, heli-skiing and tours. Sets the bar for inventory scale and operator integrations that a B2B booking play like SkiBro's would need to match.
- Peek: Travel experiences marketplace with operator software and booking tools. Relevant comparably for the B2B + DTC experience-booking thesis.
- Booking.com: Largest OTA; sets the SEO and review-content competitive frame SkiBro competes against for 'where to ski' intent queries, even though its core product is lodging not ski tuition.
Emerging players
- Liftopia (Indigo Pass / Ski.com): Ski lift-ticket and vacation specialists such as Ski.com aggregate resort inventory and deals; adjacent to SkiBro's resort directory model where users compare purchase options.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
SkiBro social profiles
Digital presenceSkiBro financial estimates
Financial estimateRevenue estimate
Valuation estimate
SkiBro leadership team
Management profileNumber of profiles
Profiles3 records
SkiBro funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SkiBro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SkiBro
What does SkiBro do?
SkiBro operates a worldwide ski resort directory and editorial platform that aggregates structured resort data (piste length, lift count, altitude, season dates) alongside hand-written resort guides. The platform enables skiers and snowboarders to discover, compare, and plan trips to ski resorts across Europe, North America, Asia, and Oceania through a searchable database, editorial content, and an interactive resort finder quiz.
Is SkiBro a public or private company?
SkiBro is a private company. It is classified as unknown and is currently operating.
When was SkiBro founded?
SkiBro was founded in 2016. It employs 11 to 50 people.
Where is SkiBro based?
SkiBro is headquartered in Val-d'isere, France, in the Europe region.
Who are SkiBro's main competitors?
Direct peers on record are OnTheSnow, J2Ski, SkiResort.info, Snowplaza and Bergfex. Broad incumbents are GetYourGuide, Viator, Peek and Booking.com. Liftopia (Indigo Pass / Ski.com) is listed as an emerging player.
Does SkiBro have an API?
No public API is recorded for SkiBro.
What industry is SkiBro in?
SkiBro's product category is Ski resort directory and travel information services. Its primary akta.pro industry code is THAAALAF, Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing). Its NAICS code is 56152 and its SIC code is 7990.