Zengaming
Zengaming operates Tradeit.gg, a peer-to-peer marketplace where individual Counter-Strike 2, Rust, and TF2 gamers exchange, buy, and sell virtual skins via automated trading bots, and runs the 2.8M-member Zengaming eSports social network for player discovery and competition. The company earns revenue through transaction fees on skin trades and is backed by Foundation Capital, 500 Global, iAngels, and NFX.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Zengaming does
Zengaming operates a peer-to-peer marketplace for trading, buying, and selling virtual in-game items (skins), with its flagship product Tradeit.gg serving individual Counter-Strike 2, Rust, and Team Fortress 2 gamers globally. The platform is built on automated trading bot infrastructure that integrates with Steam's API and trade offer system, executing real-time skin exchanges across a catalog of 800,000+ items at a reported rate of 61 trades per minute. The company also operates the Zengaming eSports Network, a 2.8 million-member social platform for player discovery and tournament participation, and previously ran Lootbear (a skin rental subscription service that was consolidated into Tradeit in 2024).
The business model is primarily transaction-based: Tradeit charges fees on each skin trade executed through the platform, with 60M+ cumulative trades generating $600M+ in historical trading volume. The platform supports fiat and cryptocurrency payments (Bitcoin, Ethereum), and distributes through a self-service product-led growth motion with no sales layer. Distribution is anchored by partnerships with tier-1 gaming influencers and YouTubers (e.g., GrefG with 9.3M subscribers, MojoOnPc with 1.2M subscribers), co-promotion with FACEIT, and an affiliate program. The customer base is a long tail of individual gamers (6M+ users across products, 3M on Tradeit specifically), served entirely through direct web access.
The company is privately held, incorporated as Tradeit.gg LLC in Delaware, USA and TRADEITGG LTD in Cyprus, and is backed by Foundation Capital, 500 Global, iAngels, and NFX. Disclosed funding to date totals approximately $2.8 million (2016 round led by Crown Resorts), with the company operating lean at 15+ team members. Co-founders Jimi Gecelter (CEO), Or Praiss (CMO), and Shai Gecelter (CPO) lead the company.
Zengaming firmographics
Firmographics- Name
- Zengaming
- Legal name
- Zengaming
- Website
- https://zengaming.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zengaming operates Tradeit.gg, a peer-to-peer marketplace where individual Counter-Strike 2, Rust, and TF2 gamers exchange, buy, and sell virtual skins via automated trading bots, and runs the 2.8M-member Zengaming eSports social network for player discovery and competition. The company earns revenue through transaction fees on skin trades and is backed by Foundation Capital, 500 Global, iAngels, and NFX.
- Ownership category
- akta.pro rank
Zengaming industry classification
Industry- Product category
- Virtual Item Trading Marketplace
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)
- akta.pro secondary industries
- Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ), Gaming NFTs & In-Game Asset Marketplaces (FSADANAF), Crypto Payments & Digital Asset Settlement for Gaming (MPAEALAL), Interoperability & Asset Bridging for Games (cross-game/cross-chain assets) (FSAPAGAJ), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)
Keywords
Where Zengaming is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Zengaming business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Trading Commission / Transaction Fees: Tradeit earns revenue by charging fees on each skin trade executed through the platform. The platform facilitates exchanges between users, taking a commission on each transaction. With over 60 million trades completed and 61 trades per minute, transaction volume is the primary revenue driver.
- Skin Rental Subscription (Lootbear): Lootbear operated as a monthly subscription service allowing users to pay a recurring fee to rent virtual inventory items. At time of data collection, $1,300,000 was currently rented out with $70,000,000+ in total value of rented items. Note: Lootbear platform has been shut down and consolidated into Tradeit.
- Crypto Trading Fees: Tradeit supports cryptocurrency payments and trades, allowing users to exchange in-game skins for cryptocurrencies such as Bitcoin or Ethereum, generating fees on these transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-trade transaction fee model |
| Subscription | Monthly | Monthly skin rental subscription (Lootbear) |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Zengaming product offering
Product offeringCore offering
Zengaming operates a marketplace platform (Tradeit.gg) that enables individual gamers to exchange, buy, and sell virtual in-game items — primarily skins for CS2, Rust, and TF2 — via 24/7 automated trading bots that integrate with Steam's trade-offer system for instant execution. The platform monetizes each transaction through commission/transaction fees, supports crypto payments (Bitcoin, Ethereum), and is paired with a subscription-based skin rental service (Lootbear, now consolidated into Tradeit) and an eSports social network (2.8M+ members) for community and discovery.
Product overview
Zengaming operates as a metaverse platform for gaming items, consisting of three interconnected products: Tradeit.gg (the core marketplace for buying, selling, and exchanging virtual gaming items via trading bots), Lootbear.com (a subscription-based skin rental service now integrated into Tradeit), and the Zengaming eSports Network (a social platform for player discovery and competition). The platform is built on Steam infrastructure and primarily serves Counter-Strike 2, Rust, and Team Fortress 2 communities.
Differentiator
Problem solved
Functional benefit
Brands
- Tradeit.gg: A CS2/RUST/TF2 skin trading platform featuring instant trading bots, skin marketplace, and sell services with over 800,000 skins in stock and $400M+ trading volume.
- Lootbear
Products and services
- Tradeit.gg Peer-to-peer virtual item trading platform enabling individual gamers to exchange, buy, or sell gaming skins (primarily CS2, Rust, and TF2) through 24/7 automated trading bots that integrate with Steam's API for instant trade execution against an inventory of 800k+ skins, with crypto payment support.
- Lootbear Monthly subscription service allowing users to rent virtual game items (skins) for a small recurring fee, providing access to premium in-game inventory without outright purchase. Discontinued as a standalone product in 2024 and consolidated into Tradeit.gg.
- Zengaming eSports Network Social network platform for esports players to connect with other players and teams, compete in tournaments, and get discovered by professional esports organizations. Operates as part of the Zengaming ecosystem with 2.8M+ members.
Quantifiable outcome
- Over 60 million trades completed on Tradeit
- +6 more outcomes
Companies that use Zengaming
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Zengaming technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Zengaming partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Steam (Valve)coreTradeit integrates with Steam's API and trade offer system to enable secure skin trading. The platform uses Steam Guard verification, trade URL authentication, and Steam market data for pricing. Tradeit is explicitly not affiliated with Valve Corp but relies on Steam's infrastructure for core trading functionality.
- FACEITflagshipTradeit has partnered with FACEIT, one of the largest esports and gaming platforms, to integrate and co-promote services. FACEIT is listed as a partnered brand alongside other major gaming and esports organizations.
- Pro Players and Streamers (YouTubers)flagshipTradeit is trusted by pro players, tier-1 streamers, and major gaming brands. Featured partners include GrefG (9.3M YouTube subscribers), MojoOnPc (1.2M subscribers), FaZe Hazz, CS:GO News, and other gaming personalities. These influencers drive user acquisition through their audiences.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Zengaming competitors and assessment
Company assessmentDirect peers
- Skinport: A leading European CS2/CS:GO skin marketplace offering peer-to-peer trading with built-in fraud protection. Directly competes with Tradeit for global CS2 skin trading volume, targeting similar individual gamer customers with comparable bot-assisted trading infrastructure.
- CSFloat: A CS2 skin marketplace with a focus on instant trades and float-value pricing transparency. Competes directly with Tradeit in the same CS2 trading vertical, serving similar individual gamers with automated trading and pricing intelligence.
- DMarket: A blockchain-based marketplace for in-game items including CS2, Dota 2, and Rust skins. Overlaps directly with Tradeit's marketplace and crypto-trading capabilities, serving the same gamer demographic with a more crypto-native monetization model.
- SkinBaron: A European CS:GO/CS2 skin marketplace operating with an auction-based model and automated bots. Directly competes with Tradeit for CS2 trading volume, particularly in German-speaking markets, with similar bot-mediated trade execution.
- Buff163: A major Chinese gaming item marketplace focused on CS:GO/CS2, Dota 2, and other Steam-based games. Operates in a different geography but competes with Tradeit for global trading volume and serves the same individual gamer customer base with similar bot-assisted trades.
- ShadowPay: A CS2/CS:GO skin trading platform supporting instant trades and crypto payments. Directly overlaps with Tradeit's product offering and customer segments, particularly in markets where crypto-based skin trades are popular.
- Bitskins: A longstanding CS:GO/CS2 skin marketplace offering P2P trading with automated inventory and bot support. Operates in the same niche as Tradeit with a comparable target audience and transaction-fee revenue model.
- SkinCashier: A CS:GO/CS2 skin-to-cash conversion platform enabling users to sell skins for real money or crypto. Competes with Tradeit's sell-side functionality and overlaps on customer base, particularly users seeking liquidity for their skin inventories.
Emerging players
- Pricempire: A skin pricing aggregation and analytics platform that aggregates prices across multiple CS2 marketplaces including Tradeit. Indirectly competes with Tradeit's pricing engine and serves a portion of the same trader customer base seeking pricing intelligence.
Broad incumbents
- WAX (formerly OPSkins): A blockchain-based marketplace platform that acquired OPSkins' virtual item trading business. Operates more broadly across NFT and digital collectibles but has historical precedent in CS:GO skin trading, making it an adjacent incumbent in the same broader category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Zengaming social profiles
Digital presenceZengaming financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zengaming leadership team
Management profileNumber of profiles
Profiles3 records
Zengaming subsidiaries and ownership
Company hierarchySubsidiaries2 records
Zengaming funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zengaming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zengaming
What does Zengaming do?
Zengaming operates a marketplace platform (Tradeit.gg) that enables individual gamers to exchange, buy, and sell virtual in-game items — primarily skins for CS2, Rust, and TF2 — via 24/7 automated trading bots that integrate with Steam's trade-offer system for instant execution. The platform monetizes each transaction through commission/transaction fees, supports crypto payments (Bitcoin, Ethereum), and is paired with a subscription-based skin rental service (Lootbear, now consolidated into Tradeit) and an eSports social network (2.8M+ members) for community and discovery.
Is Zengaming a public or private company?
Zengaming is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zengaming founded?
Zengaming was founded in 2017. It employs 11 to 50 people.
Where is Zengaming based?
Zengaming is headquartered in San Francisco, United States, in the North America region.
How does Zengaming make money?
Three revenue lines are on record. Trading Commission / Transaction Fees are the primary driver. The others are skin Rental Subscription (Lootbear) and crypto Trading Fees.
Who are Zengaming's main competitors?
Direct peers on record are Skinport, CSFloat, DMarket, SkinBaron, Buff163, ShadowPay, Bitskins and SkinCashier. Pricempire is listed as an emerging player. WAX (formerly OPSkins) is listed as a broad incumbent.
Does Zengaming have an API?
No public API is recorded for Zengaming.
What industry is Zengaming in?
Zengaming's product category is Virtual Item Trading Marketplace. Its primary akta.pro industry code is MPAFACAJ, In-Game Item Marketplaces & Trading Platforms, with a secondary code of BPAMAKAJ, Digital Game Marketplaces & Item Economies (NFT/Skins/Trading). Its NAICS code is 52321 and its SIC code is 6200.