Vegas Stats & Information Network (VSiN)

What Vegas Stats & Information Network (VSiN) does

Vegas Stats & Information Network (VSiN) is a Las Vegas-based sports betting media network founded in 2017. The company operates a multi-channel platform combining a sports betting radio and streaming television channel, a podcast network of more than twelve shows, live video broadcasts produced from a studio inside the Circa sportsbook, and a website ecosystem at vsin.com and data.vsin.com. VSiN aggregates proprietary data including real-time betting splits sourced from DraftKings Sportsbook and Circa, Makinen Power Ratings across NFL, NBA, MLB, CFB, CBB, NHL, WNBA, and CFL, Greg Peterson Daily Lines, and AI-generated player prop projections for NBA and MLB through a partnership with Opta. The company also produces proprietary betting guides, calculators, prop analyzers, and contests including the Circa Friday Football Invitational.

VSiN serves three primary persona segments: recreational sports bettors using free content, serious and professional bettors using premium tools, and professional handicappers who participate in contests and contribute expert analysis. The company's go-to-market is product-led and content-driven, relying on SEO, podcast distribution, and a freemium funnel that funnels users into VSiN Pro, the premium subscription tier. Distribution runs entirely through self-serve digital channels including web, mobile, video streaming, and major podcast platforms, with no API or SDK surface and a strictly US geographic footprint despite globally accessible distribution.

The business model mixes recurring subscription revenue from VSiN Pro, one-time sales of comprehensive betting guides (NFL, NBA, MLB, CBB), advertising and sponsorships from sportsbook operators, and professional services revenue associated with hosting and promoting contests funded by Circa owner Derek Stevens. VSiN is privately held with co-founder Bill Adee (former sports editor of the Chicago Sun-Times and Chicago Tribune) and founder/CEO Brian Musburger in leadership, and a single disclosed investment from SeventySix Capital in 2018.

Name

Vegas Stats & Information Network (VSiN)

Legal name

Vegas Stats & Information Network

Website

https://vsin.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

VSiN is a Las Vegas-based sports betting media network that aggregates real-time odds, betting splits, and expert handicapping analysis across US sports leagues. It serves recreational and professional sports bettors through podcasts, live video, data tools, and a VSiN Pro premium subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. VSiN Pro Subscription: Premium subscription service providing access to advanced betting tools, AI prop projections, power ratings, betting guides, injury reports, and exclusive analysis. Subscription tiers unlock professional-grade data and handicapping resources.
2. Betting Guides: Sale of comprehensive betting guides for NFL, NBA, MLB, and College Basketball as downloadable or purchasable content products.
3. Advertising and Sponsorships: The platform carries sponsored content and advertisements from sports betting operators and related brands throughout its content and tools.
4. Betting Contests: Hosting and promoting betting contests such as the Circa Friday Football Invitational with prize money funded by Circa owner Derek Stevens.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VSiN is a sports betting media network that produces and distributes betting picks, odds, betting splits, AI-powered player prop projections, proprietary power ratings, podcasts, live video broadcasts, and downloadable betting guides. It operates a freemium content model with a premium VSiN Pro subscription tier unlocking advanced analytics, expert handicapper picks, real-time betting splits from DraftKings, and exclusive analysis across NFL, NBA, MLB, NHL, college sports, and other leagues.

Product overview

VSiN operates as a sports betting media network offering a platform of interconnected content and data products. The core offering includes VSiN Pro (premium subscription with exclusive picks, splits, and projections), supported by free content across NFL, NBA, MLB, NHL, College Football, College Basketball, WNBA, Soccer, UFC, Tennis, Golf, Horse Racing, Auto Racing, CFL, and UFL. Key data products include Betting Splits (public money tracking from DraftKings/Circa), Pro Picks (expert handicapper selections), and Opta AI Prop Projections. The platform delivers content through live video broadcasts, podcasts, and betting guides. The ecosystem includes betting tools (calculators, analyzers) and contests like the Circa Friday Football Invitational. VSiN serves both casual bettors (free content) and serious bettors (VSiN Pro tier) seeking data-driven sports betting intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• VSiN Pro
• Betting Guides
• Circa Friday Football Invitational

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• DraftKings SportsbookcoreTechnology or IntegrationDraftKings Sportsbook serves as the primary data source for VSiN's Betting Splits feature, providing real-time public money and betting percentage data. The integration allows VSiN to display handle %, bet %, and betting trends from DraftKings across all supported sports leagues.
• Circa Sports (Derek Stevens)coreStrategic or Co-development PartnerCirca owner Derek Stevens funds and partners with VSiN on major betting contests including the Circa Friday Football Invitational ($30,000 prize pool), Circa Survivor ($15 million guaranteed), Circa Million ($6 million guaranteed), and Circa Grandissimo ($1.5 million guaranteed). VSiN produces these contests from its Circa sportsbook studio.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pickswise: Pickswise is a free sports betting content site offering expert picks, predictions, and odds. It competes for the same SEO-driven casual bettor traffic as VSiN's free tier and overlaps in prop, spread, and totals coverage.
• BetQL: BetQL provides betting data, picks, and simulation tools for sports bettors, including public betting trends and projections. Its data-tooling approach is directly comparable to VSiN's data.vsin.com product suite and Pro tier.
• BettingPros: BettingPros provides expert picks, odds comparison, and betting analysis tools across major US sports. It mirrors VSiN's combination of handicapper picks, odds data, and prop/futures coverage aimed at recreational and serious US bettors.
• OddsJam: OddsJam is a sports betting odds comparison and EV detection platform with a paid subscription tier. It competes directly with VSiN's Betting Splits and odds-tracking features, targeting the same data-driven bettor looking for value across sportsbooks.
• Rotogrinders: Rotogrinders is a sports betting and daily fantasy community offering picks, projections, and handicapping tools. It targets the same serious/professional bettor persona as VSiN Pro and competes for subscription dollars in the premium handicapping segment.
• Action Network: Action Network is the closest direct competitor to VSiN, operating a sports betting media platform with real-time odds, betting splits, expert picks, and a premium subscription. It overlaps almost entirely on product surface (odds, splits, picks, props) and target customer (US sports bettors).

Broad incumbents

• The Athletic: The Athletic is a subscription sports media outlet that has expanded into betting analysis and odds content. It competes for the same subscriber bettor persona as VSiN Pro, with a much larger editorial organization but less betting-specific tooling.
• SportsLine (CBS Sports): SportsLine is CBS Sports' sports predictions and betting picks brand, offering expert picks, simulations, and a paid premium tier. It is a larger, broader incumbent with significantly more traffic but a similar picks/projection product mix.
• FanDuel TV: FanDuel TV is the streaming video and content arm of FanDuel, producing sports betting-focused programming and analysis. It competes with VSiN's video broadcasts and podcast ecosystem while leveraging a much larger sportsbook-funded content budget.

Emerging players

• Pro Football Focus (PFF): PFF is a sports analytics company whose proprietary player grades and data increasingly extend into betting props and picks. It overlaps with VSiN's Makinen Power Ratings and Opta projections on the advanced analytics tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vsinlive
• LinkedInlinkedin.com/company/vsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegas Stats & Information Network (VSiN)