What BRIO does

BRIO is a Romanian EdTech SaaS company headquartered in Bucharest that delivers adaptive standardized assessments and training tools primarily to K-12 students and parents. Its core product is the Brio Standardized Assessment, an adaptive testing platform built on Item Response Theory (IRT), supported by a complementary institutional offering at brio.school. The company operates a freemium consumer subscription model with paid tiers ranging from 19.32 LEI/month (BASIC) to 49.83 LEI/month (FULL), alongside a free literacy test tier.

The technical foundation rests on a calibrated bank of 20,000+ math problems validated against approximately 60,000 Romanian students and over 200,000 testing hours, producing nationally representative psychometric benchmarks. BRIO has layered generative AI on top of this base through a partnership with Microsoft, generating 120,000 AI-produced training tests, and the company was selected for the Romanian National AI Strategy 2024-2027.

Commercially, BRIO has reached over 2 million Romanian users and has extended into Poland, Greece, the Philippines, Austria, and South Africa. Founder Dragoș Iliescu holds a PhD in Psychology and serves as a university professor, anchoring the company's academic and methodological positioning. Disclosed institutional capital totals approximately $1.3M across two SeedBlink rounds (September 2020 and January 2022), with headcount in the 11-50 range.

Name

BRIO

Legal name

BRIO S.A.

Website

https://brio.ro

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Romanian EdTech SaaS company providing IRT-based adaptive standardized assessments and AI-generated training tests for K-12 students, serving over 2 million users across Romania and five international markets on a freemium subscription model.

Ownership category

akta.pro rank

Product category

Educational Assessment Software

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industries

K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD), Diagnostic & Adaptive Assessment Content (Skills/Readiness) (EDAGADAJ), K–12 Standardized Test Prep & Practice Materials (EDAGADAA), Literacy & ELA Instruction (School-Delivered) (EDAJAFAF)

Keywords

• Adaptive testing platform
• Standardized educational assessment
• K-12 exam preparation
• Psychometric evaluation software
• National curriculum benchmarking

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Student/Parent Subscriptions: Monthly or annual subscription plans (Brio BASIC, START, PLUS, FULL) offering different monthly test credits. Credits do not roll over to next month. Additional extra options available for BAC/Evaluare Nationala testing.
2. School/Institution Licensing: Dedicated BRIO Schools platform (brio.school) for schools, teachers, and tutoring centers with institutional pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BRIO operates a SaaS educational assessment platform that delivers scientifically-grounded, IRT-based adaptive standardized tests for Romanian students in grades I-XII across Mathematics, Romanian Language, History, Geography, Physics, Chemistry, and Biology, plus preparation modules for the National Evaluation and Baccalaureate exams. The platform generates national percentile rankings, competency reports, and improvement recommendations, and is offered both to individual students/parents via self-service subscriptions and to schools/teachers via a dedicated institutional platform (brio.school).

Product overview

BRIO is a scientifically-grounded digital educational assessment platform for Romanian students in grades I-XII. The platform delivers standardized psychometric tests across multiple subjects — Mathematics, Romanian Language, History, Geography, Physics, Chemistry, and Biology — using Item Response Theory (IRT) and a calibrated item bank of over 20,000 problems (mathematics alone). BRIO operates on a subscription model with four tiers (BASIC, START, PLUS, FULL) providing monthly school test credits, supplemented by paid add-ons for Baccalaureate and National Evaluation (Evaluare Națională) exam preparation. Free access is available for Literacy (Literație), Digital Literacy (Literație Digitală), and Numerical Literacy (Literație Numerică) tests. The platform is also available in a dedicated institutional version (BRIO Școli) for schools and teachers. Students and parents receive detailed performance reports including national percentile rankings and personalized improvement recommendations. The platform is expanding internationally to Poland, Greece, the Philippines, Austria, and South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Brio Standardized Assessment Platform A scientifically-grounded digital platform delivering standardized psychometric tests for Romanian students in grades I-XII across multiple school subjects, providing objective performance evaluation and national percentile benchmarking.
• Brio Math Tests Standardized math assessment covering grades I-XII with over 20,000 calibrated items, adaptive difficulty, and detailed chapter-level competency reporting.
• Brio Romanian Language Tests Standardized Romanian language (Limba Română) assessment covering grades I-XII, evaluating reading comprehension, communication skills, grammar, vocabulary, and text analysis.
• Brio History Tests Standardized history assessment covering grades V-XII, calibrated on representative samples of Romanian students.
• Brio Geography Tests Standardized geography assessment covering grades IV-XI, calibrated on representative samples of Romanian students.
• Brio Physics Tests Standardized physics assessment covering grades VI-XI, calibrated on representative samples of Romanian students.
• Brio Chemistry Tests Standardized chemistry assessment covering grades VII-XI, calibrated on representative samples of Romanian students.
• Brio Biology Tests Standardized biology assessment covering grades V-XI, calibrated on representative samples of Romanian students.
• Brio Bacalaureat Tests Standardized test preparation for the Romanian Baccalaureate exam, covering Romanian language and mathematics profiles, calibrated with over 20,000 items for grades I-XII.
• Brio Evaluare Națională Tests Standardized test preparation for the Romanian National Evaluation exam (Evaluare Națională), covering Romanian language and mathematics for grade VIII students.
• Brio Literacy Tests (Literație) Free standardized literacy assessments evaluating reading comprehension across grades I-VIII, measuring a student's ability to understand and interpret texts.
• Brio Digital Literacy Tests (Literație Digitală) Free standardized assessments evaluating interaction with digital devices and programs for grades I-XII.
• Brio Numerical Literacy Tests (Literație Numerică) Standardized assessments measuring numeracy — the ability to understand, interpret, and use mathematical information in everyday life contexts. Developed in partnership with AVE România and Apa Nova București, with a national numeracy report published in February 2025.
• BRIO Școli (Brio Schools) Dedicated school platform for institutional subscribers, allowing schools, school directors, and teachers to manage and administer tests to groups of students, with aggregated reporting.
• Microsoft AI-Powered Assessment Tools AI-powered assessment tools developed in partnership with Microsoft, generating 120,000 training tests and supporting the Romanian National AI Strategy 2024-2027.

Quantifiable outcome

• 36% of Romanian students affected by functional numerical illiteracy, with 16% facing significant difficulties - demonstrating the scale of the problem BRIO addresses
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or Integration · 1 July 2024BRIO is one of four Romanian AI companies selected to power the Romanian National AI Strategy for 2024-2027. The platform uses Microsoft AI technology for its assessment tools. This partnership has enabled BRIO to reach over 2 million Romanian users including teachers, students, and parents. BRIO's 120,000 training tests are generated using Microsoft AI, and the company is expanding internationally through this technology partnership to markets including Poland, Greece, Philippines, Austria, and South Africa.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BrioRomania
• LinkedInlinkedin.com/company/brio-ro
• Xx.com/brio_ro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRIO