Jitta
Jitta is a Bangkok-based fintech that runs a freemium value-investing platform providing proprietary fundamental stock analytics (Jitta Score, Jitta Line, Jitta Ranking, Ranking Alpha) across 30,000+ stocks in 29 markets for self-directed retail investors via web and mobile apps.
- Company typePrivate
- Founded2014
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Jitta does
Jitta is a Thailand-headquartered fintech that operates a fundamental stock analysis and value-investing platform for individual and self-directed investors. Founded in 2014 and operated through Jitta Dot Com Co., Ltd. out of Bangkok, Jitta provides a freemium web and mobile product (iOS and Android) that scores 30,000+ stocks across 29 markets using proprietary frameworks: Jitta Score (business quality, 0–10), Jitta Line (intrinsic/fair price), Jitta Ranking (composite ranking of 'wonderful companies at a fair price'), and supporting modules including Jitta Factors, Jitta Signs, Jitta Portfolio, Jitta Playlist (100+ screening criteria), Jitta Wise, and Jitta FactSheet. The most recent product layer is Jitta Ranking Alpha, an AI-assisted feature that automates country and stock selection into portfolios.
The company monetizes through a freemium subscription model with a free tier providing analysis features and a premium tier for registered Members; pricing is not publicly disclosed. Underlying financial data (fundamentals, historical data, daily updates, financial statements, dividend data, index data) is sourced via a strategic data partnership with S&P Global Market Intelligence, while Jitta's differentiation sits in its proprietary scoring algorithms and its brand assets (six registered trademarks — JITTA SCORE, JITTA LINE, JITTA SIGNS, JITTA FACTORS, JITTA LOSS CHANCE, JITTA RANKING). Go-to-market is product-led and self-serve, with acquisition primarily through app stores, organic social (Facebook, Twitter, LinkedIn, YouTube, Medium), and a content/Library engine targeting DIY retail investors. Jitta also operates Jitta Wealth (wealth.jitta.com) as a separate wealth-management sub-brand, signalling intent to move beyond analytics into adjacent managed/advisory offerings.
The company has raised $6.5M in a single disclosed Series A led by Beacon Venture Capital in February 2019 and reports no subsequent institutional rounds, suggesting a bootstrap- or steady-state operating posture. Leadership consists of CEO Trawut Luangsomboon and co-founders Pornthip Kongchun (COO) and Sira Sujjinanont (CTO). Overall Jitta is a small, privately held, ex-Asia-retail-fintech with global ambitions but limited disclosed commercialization signals.
Jitta firmographics
Firmographics- Name
- Jitta
- Legal name
- Jitta Dot Com Co., Ltd.
- Website
- https://jitta.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jitta is a Bangkok-based fintech that runs a freemium value-investing platform providing proprietary fundamental stock analytics (Jitta Score, Jitta Line, Jitta Ranking, Ranking Alpha) across 30,000+ stocks in 29 markets for self-directed retail investors via web and mobile apps.
- Ownership category
- akta.pro rank
Jitta industry classification
Industry- Product category
- Investment Analysis Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Investment Management Advisory (RIA) (FSAEAAAB)
- akta.pro secondary industry
- Goal-Based & Micro-Investing Platforms (Round-ups, Fractional) (FSAGAEAG)
Keywords
Where Jitta is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Jitta business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription/Membership Services: Jitta appears to operate on a freemium model where basic access is free (stock analysis, Jitta Score, Jitta Line, Jitta Ranking for 30,000 stocks in 29 markets), with premium features likely available to registered members. The website references 'Members' who have registered to use the Service.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Jitta product offering
Product offeringCore offering
Jitta is a value investing platform that provides fundamental stock analysis tools for individual investors across 29 markets. It applies proprietary algorithms (Jitta Score, Jitta Line, and Jitta Ranking) to evaluate stocks based on financial fundamentals, then delivers buy-and-hold rankings and a portfolio tracker through web and mobile applications on a freemium model.
Product overview
Jitta is a fundamental stock analysis platform for value investors that offers a suite of interconnected tools centered around its proprietary Jitta Score and Jitta Line algorithms. The core platform provides stock analysis across 30,000+ stocks in 29 markets, with the flagship Jitta Ranking system ranking 'wonderful companies at a fair price' to identify investment opportunities. Users can screen stocks using over 100 criteria, track portfolios across multiple countries and currencies, and access 10 years of financial data. The ecosystem includes complementary modules like Jitta Playlist (smart stock screener), Jitta Portfolio (portfolio tracker), Jitta Wise (mobile business summaries), and Jitta FactSheet (detailed financials), all powered by proprietary indicators like Jitta Score, Jitta Line, Jitta Factors, and Jitta Signs. The newer Jitta Ranking Alpha feature uses AI to automate country and stock selection for portfolios.
Differentiator
Problem solved
Functional benefit
Brands
- Jitta Wealth: A separate wealth management/product platform operated by Jitta, accessible at wealth.jitta.com
Products and services
- Jitta Score A proprietary fundamental analysis algorithm that evaluates the quality and price attractiveness of stocks, designed for individual value investors seeking to identify undervalued opportunities.
- Jitta Line A proprietary valuation algorithm that determines whether a stock is trading at a price worth buying based on the company's intrinsic value, targeted at value-focused individual investors.
- Jitta Ranking A monthly ranking of stocks sorted by their fundamental strength, helping individual investors build buy-and-hold portfolios of high-quality companies.
- Jitta Portfolio A portfolio tracking tool that lets users monitor holdings and measure performance against fundamentals, used by individual value investors managing their own portfolios.
- Jitta Wise Educational content that teaches value investing principles and how to use the Jitta platform, designed for new and intermediate individual investors.
- Jitta Wealth An automated wealth management service that applies Jitta's proprietary value investing algorithms to manage investments for individual subscribers.
- Jitta Playlist A curated list feature that lets users explore themed baskets of stocks, used by individual investors to discover and track sets of companies.
- Jitta FactSheet A financial fact sheet that summarizes a company's key fundamentals, used by individual investors to quickly review stocks.
Quantifiable outcome
- Jitta Ranking Top 30 has been outperforming S&P 500 since 2009
- +1 more outcomes
Companies that use Jitta
Customer profileSegments3 records
Ideal customer profiles1 record
Jitta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
Jitta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- S&P Global Market IntelligencecoreS&P Global Market Intelligence provides fundamental data of companies, historical data, daily updates, financial statements, dividend data and index data to Jitta. All stock prices are updated at the end of the day.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Jitta competitors and assessment
Company assessmentBroad incumbents
- Morningstar: Global investment research and rating provider with proprietary star ratings, fair value estimates, and fundamental data on global stocks. Comparable to Jitta as a premium fundamental-analysis platform serving individual investors with branded scoring methodologies.
- Yahoo Finance: Free global financial data and news portal with portfolio tracking and basic stock statistics. Comparable as a free-tier incumbent in the retail investor data space that Jitta must differentiate against.
Direct peers
- Seeking Alpha: Retail-facing investment research platform with quantitative ratings, stock analysis, and premium subscription tiers. Directly comparable to Jitta's freemium + premium model and fundamental-analysis orientation toward self-directed investors.
- Zacks Investment Research: Stock research provider known for the proprietary Zacks Rank system, fundamental analysis, and screening tools for retail investors. Closely analogous to Jitta's branded ranking/scoring (Jitta Score, Jitta Ranking) and value-investing approach.
- Simply Wall St: Visual fundamental-analysis platform that turns financial data into a snowflake graphic and a 'fair value' estimate. Directly comparable to Jitta in distilling fundamentals into simplified visual scores and fair-price indicators for retail investors.
- TipRanks: Investment research aggregator that provides analyst consensus, fundamental scoring, and stock ratings across global markets. Comparable to Jitta in offering multi-market fundamental ratings and a premium analytical subscription product.
- Investing.com: Global financial data and tools portal covering stocks across 29+ markets with screening, portfolio, and real-time data features. Comparable to Jitta's multi-market retail data, screening (Jitta Playlist), and portfolio-tracking offerings.
- Gurufocus: Value-investing-oriented research platform providing intrinsic value estimates, GF Score, and comprehensive fundamental data on global stocks. Highly comparable to Jitta in value-investing methodology, fair-value algorithms, and global coverage.
Emerging players
- AlphaSense: AI-powered market intelligence and document search platform increasingly used by investors for fundamental research. Comparable to Jitta's AI direction (Jitta Ranking Alpha) and overlap in automating investment research.
- Stockstory: Fundamental analysis platform that simplifies institutional-grade data into actionable scores and stock picks for retail investors. Comparable to Jitta in applying proprietary scoring/fair-value frameworks to global stock analysis for self-directed investors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jitta social profiles
Digital presenceJitta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jitta leadership team
Management profileNumber of profiles
Profiles3 records
Jitta funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jitta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jitta
What does Jitta do?
Jitta is a value investing platform that provides fundamental stock analysis tools for individual investors across 29 markets. It applies proprietary algorithms (Jitta Score, Jitta Line, and Jitta Ranking) to evaluate stocks based on financial fundamentals, then delivers buy-and-hold rankings and a portfolio tracker through web and mobile applications on a freemium model.
Is Jitta a public or private company?
Jitta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jitta founded?
Jitta was founded in 2014. It employs 11 to 50 people.
Where is Jitta based?
Jitta is headquartered in Bangkok, Thailand, in the Asia region.
How does Jitta make money?
One revenue line is on record: subscription/Membership Services.
Who are Jitta's main competitors?
Broad incumbents on record are Morningstar and Yahoo Finance. Direct peers are Seeking Alpha, Zacks Investment Research, Simply Wall St, TipRanks, Investing.com and Gurufocus. Emerging players are AlphaSense and Stockstory.
Does Jitta have an API?
Yes. Jitta provides an API for developers to access Jitta data. The platform includes a Developer/API section in the Help Center for requesting API access to Jitta data. No specific API type (REST, GraphQL, etc.), authentication method, rate limits, or versioning details are explicitly stated in the available sources.
What industry is Jitta in?
Jitta's product category is Investment Analysis Software. Its primary akta.pro industry code is FSAEAAAB, Investment Management Advisory (RIA), with a secondary code of FSAGAEAG, Goal-Based & Micro-Investing Platforms (Round-ups, Fractional). Its NAICS code is 523940 and its SIC code is 6282.