Reebonz Korea
Reebonz Korea is a Seoul-based online luxury commerce platform, founded in 2009, that enables Korean consumers to purchase, rent, and sell luxury goods through an integrated website and mobile application, generating revenue via transaction-based fees.
- Company typePrivate
- Founded2009
- HeadquartersSeongdong, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Reebonz Korea firmographics
Firmographics- Name
- Reebonz Korea
- Legal name
- Reebonz
- Website
- https://reebonz.co.kr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reebonz Korea is a Seoul-based online luxury commerce platform, founded in 2009, that enables Korean consumers to purchase, rent, and sell luxury goods through an integrated website and mobile application, generating revenue via transaction-based fees.
- Ownership category
- akta.pro rank
Reebonz Korea industry classification
Industry- Product category
- Luxury E-commerce
- NAICS
- Used Merchandise Retailers (4595)
- akta.pro primary industry
- B2B Trade-in, Buyback & Recommerce Programs (CRAKAKAK)
Keywords
Where Reebonz Korea is headquartered
LocationHeadquarters
- HQ city
- Seongdong
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Reebonz Korea business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Luxury Goods Sales: Transaction-based model for buying and selling pre-owned and new luxury goods
- Luxury Goods Rental: Rental/lease model for luxury goods allowing consumers to rent high-end items
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing for luxury goods |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Reebonz Korea product offering
Product offeringCore offering
Reebonz Korea is an online luxury commerce platform operating under the brand Reebonz (리본즈) that enables Korean consumers to purchase new and pre-owned luxury goods, rent luxury items, and sell their pre-owned luxury items. The platform is delivered through the reebonz.co.kr website and a dedicated mobile application, with app-exclusive coupon events and promotions driving customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Reebonz (리본즈) Platform A mobile-first online luxury commerce platform that lets individual Korean consumers buy new and pre-owned luxury goods and resell their own pre-owned luxury items, accessed via the reebonz.co.kr website and a dedicated mobile app.
- Luxury Goods Rental Service A rental/lease service on the Reebonz Korea platform that allows Korean consumers to rent high-end luxury items rather than purchasing them, providing flexible access to luxury goods.
Companies that use Reebonz Korea
Customer profileSegments1 record
Ideal customer profiles1 record
Reebonz Korea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Reebonz Korea partnerships and signals
Strategic signalScale indicators2 records
Reebonz Korea competitors and assessment
Company assessmentDirect peers
- Kream: Korean leading C2C luxury and streetwear resale platform. Directly comparable as a mobile-first Korean recommerce marketplace targeting the same luxury consumer with authenticated resale.
- Bungaejangter: Korea's largest C2C used goods marketplace. Comparable as a domestic recommerce competitor vying for the same luxury resale trade-in supply and consumer wallet.
- Joongna: Korean C2C marketplace with a growing luxury and fashion category. Comparable as a competing domestic platform for pre-owned luxury listings and resale transactions.
- Zigzag: Korean fashion shopping mall aggregating multiple brands and offering mobile-first promotions. Comparable as a domestic mobile-first fashion/luxury commerce channel.
Broad incumbents
- Vestiaire Collective: Global luxury resale platform with strong brand authentication. Comparable as the international benchmark for authenticated pre-owned luxury resale that Reebonz Korea competes against for cross-border Korean luxury supply.
- The RealReal: US-listed authenticated luxury consignment platform. Comparable as an established luxury recommerce operator illustrating both the model and its execution/working-capital challenges.
- Farfetch: Global luxury ecommerce marketplace. Comparable as a broad luxury marketplace incumbent competing for the same affluent Korean online luxury buyer across new and pre-owned.
- SSENSE: Global luxury and streetwear multi-brand ecommerce platform. Comparable as a luxury multi-brand online destination serving Korean consumers with authenticated inventory.
Regional players
- Musinsa: Korea's largest fashion ecommerce platform with growing premium and luxury assortment. Comparable as a dominant Korean fashion platform that could expand down the luxury funnel toward Reebonz's category.
Others
- Reebonz (Singapore): Original Singapore-based luxury recommerce platform sharing the Reebonz brand name with the Korea entity. Relevant as a brand-association and historical-precedent reference rather than an active direct competitor.
Market position
Customer concentration
Reebonz Korea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reebonz Korea leadership team
Management profileNumber of profiles
Reebonz Korea funding detail
Funding detailFunding overview
Funding rounds1 record
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reebonz Korea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reebonz Korea
What does Reebonz Korea do?
Reebonz Korea is an online luxury commerce platform operating under the brand Reebonz (리본즈) that enables Korean consumers to purchase new and pre-owned luxury goods, rent luxury items, and sell their pre-owned luxury items. The platform is delivered through the reebonz.co.kr website and a dedicated mobile application, with app-exclusive coupon events and promotions driving customer engagement.
Is Reebonz Korea a public or private company?
Reebonz Korea is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reebonz Korea founded?
Reebonz Korea was founded in 2009. It employs 11 to 50 people.
Where is Reebonz Korea based?
Reebonz Korea is headquartered in Seongdong, South Korea, in the Asia region.
How does Reebonz Korea make money?
Two revenue lines are on record. Luxury Goods Sales are the primary driver. The others are luxury Goods Rental.
Who are Reebonz Korea's main competitors?
Direct peers on record are Kream, Bungaejangter, Joongna and Zigzag. Broad incumbents are Vestiaire Collective, The RealReal, Farfetch and SSENSE. Musinsa is listed as a regional player. Reebonz (Singapore) is listed as an others.
Does Reebonz Korea have an API?
No public API is recorded for Reebonz Korea.
What industry is Reebonz Korea in?
Reebonz Korea's product category is Luxury E-commerce. Its primary akta.pro industry code is CRAKAKAK, B2B Trade-in, Buyback & Recommerce Programs. Its NAICS code is 4595.