What Rongta does

Rongta (容大科技 / Rongda Hezhong (Xiamen) Technology Group Co., Ltd.) is a Chinese manufacturer of Automatic Identification and Data Collection (AIDC) hardware, founded in 2010 and headquartered in Xiamen, Fujian. The company is publicly listed on the Hong Kong Stock Exchange (stock code: 9881.HK) following an IPO completed on May 30, 2025. It operates additional R&D facilities in Wuhan, a sales/marketing branch in Malaysia, and serves customers across Asia, Europe, and other international markets through a network of 39 global distributors, Chinese e-commerce channels (Tmall, JD.com), and direct enterprise sales.

The product portfolio spans six categories organized under two principal sub-brands: (1) thermal receipt printers (ACE H2, RP337, RP350, 58mm series including ACE G1Y/G1YP cloud-enabled models), (2) desktop and shipping label printers (RP216 dual-color 300dpi, ACE V1S linerless, RP425C/RP422/RP420 electronic shipping labels), (3) thermal transfer barcode printers including RFID-capable RPF413 and cutter-equipped RP400A/H, (4) portable receipt and label printers (RPP02 series, ACE M1), (5) home/office A4 portable thermal printers (F81, F82A, F11D), and (6) the AURORA sub-brand of AI-enabled commercial scales (S3L-AI, S2L-AI, S2L-S linerless, E1 PRO-AI, DP01-AI) plus conventional barcode and communication scales. Core technology combines thermal/thermal-transfer printing with computer vision for product recognition in fresh-food retail environments, achieving stated metrics of 99% recognition accuracy and sub-0.2 second identification speed on a 2MP wide dynamic camera.

Rongta's business model is hardware sales, primarily quote-based through distributor channels and direct B2B inquiries, with consumer-facing transactions via Tmall and JD.com for portable and home products. End markets include retail (supermarkets, fresh food, convenience), food service, logistics/shipping, healthcare/pharmacy, and mobile office/home. Revenue is generated through unit sales of printers, scales, and OEM print modules rather than subscription or recurring service models. Pricing is not publicly disclosed; customer base exceeds 2,000 entities served globally.

Name

Rongta

Legal name

容大合众（厦门）科技集团股份公司

Website

https://rongtatech.cn

Company type

Public

Founded year

2010

Operating status

Operating

Short description

Rongta is a Chinese AIDC hardware manufacturer specializing in thermal receipt printers, label printers, and AI-powered commercial scales, serving retail, food service, logistics, healthcare, and mobile office markets globally through distributors, e-commerce, and direct sales. The company is listed on the Hong Kong Stock Exchange as 9881.HK.

Ownership category

akta.pro rank

Product category

POS Peripherals and AIDC Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Printing Trades Machinery & Equipment (3555), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Rugged Printers & Field Peripheral Devices (Mobile Printers/Scanners) (HDACALAL)

Keywords

• Thermal receipt printers
• Barcode label printers
• Commercial weighing scales
• AIDC hardware
• POS peripherals

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of thermal receipt printers, label printers, portable printers, commercial weighing scales, and embedded printer modules. Products are sold through direct sales, distributors, and e-commerce channels globally.
2. Commercial Scales and POS Equipment: Sales of commercial weighing equipment including AI-powered label scales, communication scales, and barcode label scales for retail, logistics, and food service applications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rongta manufactures and sells AIDC (Automatic Identification and Data Collection) hardware, including thermal receipt printers, barcode and shipping label printers, portable printers, AI-powered commercial weighing scales, communication scales, and embedded print modules. Products serve retail, food service, logistics, healthcare, and consumer mobile office customers across global markets through direct sales, distributors, and e-commerce channels.

Product overview

Rongta (容大合众/ Rongda Technology, 9881.HK) is a global AIDC (Automatic Identification and Data Collection) solution provider founded in 2010, specializing in thermal printing equipment, commercial weighing scales, POS terminals, and PDA devices. The product portfolio operates as a multi-category platform organized into: (1) Receipt Printers (80mm and 58mm thermal receipt printers including ACE and RP series), (2) Label Printers (desktop thermal labels, shipping label printers, thermal transfer barcode printers), (3) Portable Printers (portable receipt and label printers including the Red Dot Award-winning F81 A4 portable printer), (4) Home/Office Series (A4 portable thermal printers, photo printers, home label printers), (5) Print Modules (embedded panel printers and OEM print modules), (6) Commercial Scales including the AI-powered AURORA smart scale line (S3L-AI, S2L-AI, S2L-S, E1 PRO-AI with computer vision for product recognition, DP01-AI dual-purpose scale), label scales (LS015, RLS series), and communication scales (C1, C3, C11). The company serves retail, food service, healthcare, logistics, and mobile office/home markets with solutions spanning from enterprise retail automation to consumer portable printing.

Differentiator

Problem solved

Functional benefit

Brands

• AURORA: Premium commercial scale brand featuring AI-powered smart label scales (e.g., S2L-S, S3L-AI, E1 PRO-AI) and smart weighing solutions for retail applications.

Products and services

• AURORA S3L-AI Smart Label Scale AI-powered intelligent label scale using computer vision to automatically identify fresh food products and generate pricing labels at retail checkout counters. Designed for supermarkets and fresh food chains.
• AURORA S2L-AI Smart Label Scale Smart label scale with integrated thermal printing and AI recognition capabilities, equipped with 2MP wide dynamic camera for reliable operation in high-humidity fresh food environments.
• AURORA S2L-S Linerless Smart Label Scale Linerless smart label scale combining AI visual recognition with environmentally friendly linerless printing technology that eliminates traditional backing paper waste.
• AURORA E1 PRO-AI Cashier Scale AI-powered checkout scale combining weighing and AI product recognition for retail cashier operations.
• DP01-AI Smart Tag Cash Register Dual-Purpose Scale Dual-purpose scale supporting both smart labeling and traditional cash register functions with AI capabilities.
• ACE H2 80mm Receipt Printer Desktop thermal receipt printer for retail and hospitality point-of-sale applications.
• RP337 80mm Thermal Receipt Printer 80mm thermal receipt printer for standard POS receipt printing.
• RP336S Dual-Color Receipt Printer Dual-color thermal receipt printer supporting high-visibility red/black printing for promotional emphasis at retail POS.
• RP350 80mm Receipt Printer 80mm desktop thermal receipt printer for retail and hospitality applications.
• RP582 58mm Receipt Printer Compact 58mm thermal receipt printer for space-constrained POS environments.
• RP581 58mm Receipt Printer 58mm thermal receipt printer for standard retail receipt applications.
• ACE G1Y 58mm Receipt Printer 58mm thermal receipt printer in the ACE product line for POS applications.
• ACE G1YP Cloud Receipt Printer 58mm cloud-connected thermal receipt printer enabling cloud-based receipt management and printing.
• RP216 2'' Dual-Color HD Label Printer 300dpi high-definition dual-color desktop label printer with 120mm large paper bin supporting auto paper detection, smart paper-back feeding, and label auto-stripping for retail, medical, and office applications.
• ACE V1S 3'' Linerless Label Printer Linerless label printer with 6.7ips high-speed printing and anti-stick body coating to prevent label jamming. Supports logistics, retail, and fresh food label printing without backing paper.
• RP310D 3'' Dual-Color Label Printer 3-inch dual-color thermal label printer for high-visibility label printing applications.
• RP410N 4'' Thermal Label Printer 4-inch desktop thermal label printer for standard label printing requirements.
• RP425C 4'' Electronic Shipping Label Printer 4-inch thermal shipping label printer for e-commerce and logistics shipping label printing.
• RP422 4'' Electronic Shipping Label Printer 120mm wide format electronic shipping label printer for logistics applications.
• RP421A 4'' Thermal Shipping Label Printer 4-inch thermal shipping label printer for express delivery and e-commerce label needs.
• RP420 4'' Electronic Shipping Label Printer 4-inch thermal printer designed for electronic shipping label output.
• RI463 Series Barcode Printers Thermal transfer barcode printer series for industrial and commercial barcode labeling applications.
• RP400A 4'' Thermal Transfer Barcode Printer with Cutter 4-inch thermal transfer barcode printer with automatic guillotine cutter, 6ips high-speed printing, compatible with coated paper, wash labels, hang tags, and black mark paper for retail, apparel, and warehouse applications.
• RP400H 4'' Thermal Transfer Barcode Printer with Cutter 4-inch thermal transfer barcode printer with integrated cutter for high-volume label printing with automatic cutting.
• RPF413 300dpi RFID Barcode Label Printer RFID-enabled thermal transfer barcode label printer with 300dpi resolution for UHF RFID label printing applications.
• RP500/RP500A 4'' Thermal Transfer Label Printer 4-inch thermal transfer label printer with 4ips print speed, high-quality cutter, 300m ribbon capacity, and 5-inch large paper bin. Supports multiple media types for apparel, logistics, and asset management. Bundled with BarTender label design software.
• RPP02A Portable Receipt Printer 58mm portable mobile receipt printer with Bluetooth connectivity for on-the-go receipt printing.
• RPP02B Portable Thermal Printer 58mm portable thermal printer with Bluetooth for mobile printing applications.
• RPP02C Portable Receipt Printer Portable receipt printer for mobile point-of-sale and field service receipt printing.
• RPP02D Portable Thermal Printer 58mm portable thermal printer for mobile receipt and document printing.
• RPP04 4'' Portable Label Printer 4-inch portable label printer for field labeling and mobile logistics applications.
• RPP30 3'' Portable Label Printer 3-inch portable label printer for mobile labeling needs.
• ACE M1 2'' Portable Label Printer Compact 2-inch portable label printer in the ACE product line for mobile label printing.
• RPP320N 3'' Portable Label Printer 3-inch portable label printer for field and mobile labeling applications.
• F11D A4 Portable Thermal Printer A4-size portable thermal printer for mobile office and home use, printing documents without ink.
• F82A A4 Front-Loading Thermal Printer A4 portable thermal printer with front-loading paper tray design for convenient paper handling.
• F81A Portable A4 Thermal Printer Portable A4 thermal printer for personal and mobile document printing.
• F81 Portable A4 Thermal Printer (Red Dot Award Winner) Portable A4 thermal printer recognized with the 2026 Red Dot Design Award for minimalist design combining professional functionality with portable convenience, targeting mobile professionals and home users.
• F81S Portable A4 Tattoo Printer Specialized A4 portable thermal printer for tattoo design transfer printing.
• Z1 Children's Educational Photo Printer Educational photo printer designed for children with interactive and creative printing features.
• R5 Mini Label Printer Compact home label printer for personal and household labeling needs.
• RP07 58mm Panel Printer 58mm embedded panel printer for integration into kiosks, instruments, and self-service equipment.
• RP203 58mm Panel Printer 58mm embedded thermal printer module for self-service terminal integration.
• PM315 Embedded Thermal Printer Embedded thermal printer module for integration into equipment and self-service systems.
• PM201 48mm Print Module 48mm print module for embedded applications requiring compact thermal printing.
• PM628 58mm Print Module 58mm thermal print module designed for OEM integration into various equipment.
• PM532A Print Module Print module for embedded thermal printing applications.
• PM532B Printer Module Thermal printer module for equipment integration and embedded printing solutions.
• LS015/LS015A Barcode Label Scale Barcode label scale combining weighing and barcode label printing for fresh food retail.
• RLS1815D/RLS1830D Barcode Scale High-capacity barcode scale for retail labeling with 15kg and 30kg weighing ranges.
• RLS1815C/RLS1830C Barcode Scale Barcode labeling scale for fresh food and retail applications.
• C3 Communication Scale Communication scale for weighing and data transmission to POS or inventory systems.
• C1 Communication Scale Compact communication scale with waterproof and insect-resistant design for fresh food retail.
• C11 Communication Scale Communication scale for weighing and inventory data management.
• RLS1100 Barcode Label Scale Barcode label scale with waterproof, moisture-resistant, and insect-resistant design for harsh fresh food retail environments.

Quantifiable outcome

• 99% AI visual recognition accuracy with sub-0.2 second identification speed
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zebra Technologies: Global leader in barcode printing, RFID, and AIDC enterprise solutions. Directly comparable to Rongta across label printers, barcode printers, and mobile printing, serving overlapping retail, logistics, and healthcare customers with significantly larger scale and brand.
• Star Micronics: Specialist manufacturer of POS receipt printers and portable mobile printers. Highly comparable to Rongta's thermal receipt printer line (ACE H2, RP series) and portable RPP02 series, with overlapping SMB retail and hospitality customer base.
• TSC Auto ID Technology: Taiwan-based manufacturer specializing in thermal label and barcode printers. Directly comparable to Rongta's RP-series label printers and thermal transfer barcode printers (RP400A, RP500, RI463) for retail, logistics, and manufacturing verticals.
• Bixolon: Korean manufacturer of POS receipt printers, mobile printers, and label printers. Closely comparable to Rongta across receipt (RPP series), mobile, and label printer categories, with similar mid-market positioning and global distribution approach.
• Citizen Systems: Japanese POS printer and barcode label printer manufacturer with global reach. Directly comparable to Rongta's thermal receipt and label printer lineup, particularly for retail, hospitality, and logistics use cases where both compete.
• Posiflex Technology: Taiwan-based POS terminal and peripheral manufacturer with comparable product breadth across printers, scales, and POS systems. Operates in adjacent Asian manufacturing ecosystem and competes with Rongta in retail POS hardware.
• SNBC (Shandong New Beiyang): Chinese AIDC and POS peripheral manufacturer producing thermal receipt printers, barcode printers, and self-service kiosks. Directly comparable to Rongta as a domestic Chinese competitor with overlapping product lines and similar end-market exposure.

Broad incumbents

• Epson: Global printing and imaging conglomerate with a significant POS receipt and label printer business. Comparable to Rongta's receipt and label printer portfolio, but Epson competes as a broad incumbent with much larger R&D and brand investment.
• Honeywell Scanning & Mobility: Large industrial conglomerate with substantial AIDC scanning and printing business. Comparable to Rongta's label and barcode printer offerings as part of a much broader portfolio serving enterprise retail, logistics, and warehouse customers globally.
• NCR Voyix: Major POS hardware and retail technology provider with global enterprise presence. Compares to Rongta through POS peripheral hardware, retail self-checkout, and label printing solutions for large retail and hospitality chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rongta