What Airlite does

Airlite is a Bozen, Italy-headquartered specialty chemical company that develops and manufactures photocatalytic mineral paints and coatings. Operating under parent entity The Blue Planet SA (Lugano, Switzerland), with operational facilities in Vimodrone and Fiumicino, the company produces paints that transform walls, ceilings, and other surfaces into active air purifiers. Its core technology is a photocatalytic semiconductor formulation activated by light that generates electrical charges on painted surfaces, producing negative ions which permanently decompose airborne pollutants (NOx, SOx, PM2.5, PM10, VOCs) into inert water-soluble mineral salts, while simultaneously neutralizing bacteria (99.99% in 4 hours) and viruses including SARS-CoV-2 (90% in 15 minutes). Founded in 2006, the technology is protected by 5 international patents and has earned 25+ global certifications including LEED, WELL, BREEAM, French VOC A+ (500x better than class A+), Cradle to Cradle Gold, Friendly Materials Gold, and Green Seal.

The company sells one-time purchases of paint and coating products across a structured portfolio: consumer lines (Feel Good, Anti-Mould), professional powder formulations (Premium Interior/Exterior), liquid professional lines (Professional Interior/Exterior, Ioniqa enamel, Hystoriqa Stone, Epoxy Primer, Professional Sign, Professional Metal), complementary products (Base primer, Fixative, Superfix), and transparent coatings (Clear Coat, Clear Coat Glass). Revenue is generated through three go-to-market motions: a newly launched direct-to-consumer e-commerce channel (shop.airlite.com, March 2025), distribution partnerships (Zanutta in Italy, Indus Office Automation in Pakistan/Middle East), and direct enterprise field sales targeting corporations, developers, and architects. The named enterprise customer base includes Nike, IKEA, Generali, Ferrovie dello Stato, Snam, Burger King, Levissima, Luxottica, Fastweb, Telecom Italia, Italgas, Intesa Sanpaolo, Stella McCartney, Humanitas Gradenigo Hospital, and Stefano Boeri Architetti. The Airisart sub-brand operates an eco-mural program with hundreds of international artists since 2016, functioning as both a marketing engine and a tangible technology demonstration.

Name

Airlite

Legal name

The Blue Planet SA

Website

https://airlite.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Airlite produces photocatalytic paints using light-activated semiconductor technology to permanently decompose airborne pollutants, viruses, and bacteria. The company serves residential consumers via e-commerce and enterprise clients including Nike, IKEA, and Generali across Europe and Asia.

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

akta.pro secondary industry

Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Air-purifying paint
• Photocatalytic coatings
• Antimicrobial mineral paint
• Eco-friendly architectural coatings
• Air quality paints

Headquarters

HQ city

Bozen

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Architectural Paints - Consumer: Sale of specialized air-purifying paints directly to consumers for residential use through e-commerce (shop.airlite.com) and retail distribution.
2. Professional Products: Sale of professional-grade formulations including Premium Interior/Exterior (powder), Professional Interior/Exterior (liquid), and complementary products to professional painters and contractors.
3. B2B Enterprise Solutions: Large-scale projects for businesses, architects, and developers. Includes entire building projects, ESG compliance consulting, and sustainable building certifications (LEED, WELL, BREEAM) contribution.
4. Specialized Coatings: Clear Coat products (Clear Coat, Clear Coat Glass) and transparent coatings for specialized applications including glass surfaces exposed to sunlight.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Airlite manufactures and sells photocatalytic mineral paints and coatings that transform painted surfaces into active air purifiers. The product range spans consumer (Feel Good, Anti-Mould), professional powder and liquid formulations (Premium, Professional, Ioniqa, Epoxy Primer, Hystoriqa Stone, Professional Sign, Professional Metal), complementary products (Base, Fixative, Superfix), and transparent coatings (Clear Coat, Clear Coat Glass). Paints eliminate air pollutants (NOx, SOx, PM2.5, VOCs), neutralize viruses including SARS-CoV-2, kill bacteria, prevent mold, and reduce cooling costs.

Product overview

Airlite is a mineral paint technology company offering a comprehensive portfolio of eco-friendly paints and coatings for both consumer and professional markets. The product lineup includes: Consumer products (Feel Good, Anti-Mould) for domestic use targeting mold prevention and air purification; Professional products in both powder (Premium Interior/Exterior with CO2 reduction action) and liquid formulations (Professional Interior/Exterior, Ioniqa Interior enamel, Epoxy Primer, Hystoriqa Stone, Professional Sign, Professional Metal); Complementary products (Airlite Base primer, Fixative, Superfix additive); and Transparent coatings (Clear Coat, Clear Coat Glass). The core technology transforms walls into natural air purifiers using light-activated photocatalytic processes. Airlite's portfolio also includes Airisart, an eco-mural initiative that demonstrates the technology through artistic projects.

Differentiator

Problem solved

Functional benefit

Brands

• Air Is Art: A project focused on the fusion between sustainable art and cultural communities, promoting awareness on air quality through murals and other green artworks painted with Airlite paints. Since 2016, it has been a partner in hundreds of projects involving companies and brands from around the world.

Products and services

• Feel Good Consumer interior paint that protects homes from mold and microorganisms while creating healthier living spaces. Packaged in 5 Lt containers with coverage of 12-14 mq/Lt per coat in liquid formulation.
• Anti-Mould Treatment product for combating and preventing mold and fungi proliferation on various surfaces, ensuring a healthier environment. Packaged in 1L containers with coverage of 8-10 mq/Lt.
• Premium Interior Professional-grade powder paint designed to improve indoor air quality by reducing CO2 and protecting from bacteria and mold. Packaged in 10 Kg bags with coverage of 12 mq/Kg per coat.
• Premium Exterior Professional powder paint for exterior building surfaces that combines aesthetics and sustainability, transforming buildings into active air purifiers. Coverage: 10 mq/Kg per coat.
• Professional Interior Professional liquid interior paint that eliminates bacteria and pollutants while transforming spaces into natural air purifiers. Packaged in 10 Lt containers with coverage of 10 mq/Lt per coat.
• Professional Exterior Professional liquid exterior paint that improves building aesthetics while purifying air from polluting agents. Coverage: 8-10 mq/Lt per coat depending on surface roughness.
• Ioniqa Interior Semi-opaque enamel that inhibits formation of mold and bacteria while improving indoor air health. Combines durability and scrubbing resistance with virus and bacteria elimination. Coverage: 12-14 mq/Lt.
• Epoxy Primer Two-component water-based epoxy primer designed as base for cement conglomerate surfaces, sand-cement screeds, tiles, metal sheets, and membranes before applying Airlite finishes. Coverage: 10 mq/Lt.
• Hystoriqa Stone Transparent non-toxic coating designed for mineral materials, particularly natural stones. Water-repellent, non-film-forming, and invisible after application. Reduces air pollutants and prevents mold formation. Stable in acidic and alkaline solutions. Coverage: 4-8 mq/Lt.
• Professional Sign Solvent-based paint with Airlite Ioniqa technology designed for horizontal road markings. Offers high resistance, adhesion, and rapid drying. Available in reflective version and compliant with ANAS specifications. Coverage: 15-25 linear meters/Lt.
• Professional Metal Versatile chlorocaulchon-based enamel designed to resist strong abrasion and atmospheric agents. Easy application and rapid drying with excellent adhesion on various surfaces, ideal for coloring floors and metals. Package: 2.5 Lt. Coverage: 12-16 mq/Lt.
• Airlite Base Primer designed to optimize the painting process, offering a solid and durable base on various interior and exterior surfaces.
• Fixative Water-based transparent fixative designed to penetrate deeply into wall surfaces and guarantee effective stabilization for interior and exterior environments. Coverage: 8-10 mq/Lt.
• Superfix Additive designed to improve application of Airlite Premium Exterior on low-absorbing surfaces, offering stability and elasticity to the finish.
• Clear Coat Transparent coating incorporating Airlite technology for application on various surfaces. Package: 1 Lt. Coverage: 20-40 mq/Lt.
• Clear Coat Glass Transparent coating based on Airlite technologies, specifically designed for treating glass surfaces exposed to sunlight. Coverage: 30-50 mq/Lt.
• Airisart Sustainable street art project that merges sustainable art with cultural communities, promoting awareness of air quality through eco-murals painted with Airlite paints. Involves world-renowned and emerging artists, curators, and designers. Hundreds of projects completed since 2016.

Quantifiable outcome

• Reduces NOx and SOx by over 80% in laboratory conditions
• +9 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• ZanuttacoreChannel Partner/ Reseller/ Distributor · 16 April 2025Italian building materials distributor partnership to expand distribution across Italy. Strategic alliance to integrate Airlite products into building material supply chains, making products accessible to professional painters and contractors throughout Italy.
• Yourban 2030coreStrategic or Co-development PartnerLong-standing partnership for street art murals using Airlite paint. Collaborated since 2016 on eco-mural projects in Italy and internationally. Yourban2030 creates large-scale pollution-fighting murals in urban areas worldwide.
• Graphic ServiceminorStrategic or Co-development PartnerCollaboration for transforming spaces through sustainable communication. Graphic Service integrates Airlite technology into their environmental graphics and signage projects.
• Stella McCartneyflagshipGTM or Marketing PartnerLuxury fashion brand collaboration for sustainable fashion initiatives. Airlite featured at Stella McCartney Fall/Winter 2024 runway show at Paris Fashion Week (LVMH). High-profile brand association for sustainability positioning.
• Indus Office AutomationminorChannel Partner/ Reseller/ DistributorPartnership for strategic expansion in Pakistan and Middle East markets. Indus Office Automation distributes Airlite products in new geographic territories.
• Collegio San CarlominorOthersLeading Milan educational institution partnership to purify air in classrooms and common areas. Part of broader sustainability commitment linking learning capacity and psycho-physical health.
• Garage Italia (Lapo Elkann)flagshipStrategic or Co-development PartnerCreative hub at former Agip station in Milan, inaugurated by Lapo Elkann with architect Michele De Lucchi. Airlite used for external finish of this 1700 sqm 1950s restoration project focused on eco-sustainability.
• Life Edited (Graham Hill)flagshipStrategic or Co-development PartnerPartnership with famous American designer's studio specializing in sustainable living spaces. Airlite applied to 1000 sqm luxury Hawaii apartment to control humidity and reduce cooling costs in warm climate.
• Stefano Boeri ArchitettiflagshipStrategic or Co-development PartnerRenowned architect's firm used Airlite on Ca' delle Alzaie sustainable residential project (11,000 sqm, Treviso). Project maximizes green surfaces and guarantees high quality of life with Class A buildings.
• Humanitas Gradenigo HospitalcoreStrategic or Co-development PartnerMilan hospital applied Airlite paint in Oncology Day Hospital, demonstrating antibacterial effectiveness in healthcare setting. Shows product efficacy in reducing bacterial contamination risk.
• Air Is Art Artists NetworkcoreStrategic or Co-development PartnerNetwork of world-renowned and emerging street artists creating murals with Airlite. Includes TVBOY, Iena Cruz, Zed1, Giulio Rosk, Michela Picchi, and many others. Hundreds of projects since 2016 spanning Italy, Mexico, Czech Republic.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Biofa: German specialist in natural oils, waxes, and ecological paints for healthy indoor environments. Comparable in natural coatings, sustainability certifications, and architectural specification focus.
• Graphenstone: Spanish manufacturer of ecological mineral paints using graphene and lime technology. Direct competitor in the premium eco-functional paint category, with overlapping certifications (Cradle to Cradle, VOC-free) and similar B2B/architect/specifier go-to-market across Europe.
• KEIM (Keimfarben): German pioneer of silicate mineral paints with deep specification in heritage and sustainable architecture. Closely comparable in mineral-paint technology, institutional customer base, and reliance on architect/specifier channel.
• BEECK: German maker of pure mineral silicate and lime paints focused on historic preservation and healthy indoor environments. Comparable in functional mineral-coating positioning and premium architectural specification.
• Earthborn: UK-based eco-paint brand offering VOC-free, clay-based, and breathable coatings. Comparable as a consumer-and-professional natural/healthy paint specialist competing on indoor air quality credentials.
• AURO: German natural paint manufacturer with plant- and mineral-based formulations for healthy interiors. Comparable in ecological positioning, natural raw material sourcing, and consumer/professional dual channel.

Broad incumbents

• AkzoNobel (Dulux): Global paint major whose Dulux and trade brands increasingly include low-VOC and antimicrobial lines. Overlaps with Airlite in decorative paints and ESG-led construction specifications, but at vastly greater scale and distribution.
• PPG Industries: Global coatings leader with architectural, industrial, and specialty antimicrobial product lines. Adjacent competition in functional coatings and in supplying large enterprise customers with sustainability commitments.
• Sherwin-Williams: World's largest paint company with deep architectural and industrial portfolios. Represents a potential competitive threat as it expands low-VOC and air-quality positioning in commercial construction.

Emerging players

• Molekule: US-based air purification company using PECO photocatalytic technology. Comparable in the underlying photocatalytic air-cleaning concept and IAQ/health-driven value proposition, though focused on hardware rather than coatings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airliteitalia
• Facebookfacebook.com/airliteitalia
• LinkedInlinkedin.com/company/airlite

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airlite