What Adani Digital Labs does

Adani Digital Labs is a wholly-owned subsidiary of Adani Enterprises Limited, established in January 2022 and headquartered in Ahmedabad, India, with a secondary operating office also in Ahmedabad and reported headcount of 101–250 employees. The company's stated mandate is to build a unified SuperApp platform (branded adanione on mobile and web) that consolidates access to Adani Group's consumer-facing businesses — airports, Adani Total Gas, Adani Electricity, Adani Wilmar retail, Adani Realty, and Adani financial services — for the conglomerate's existing 400 million+ end consumers, with the publicly stated goal of onboarding over a billion Indian consumers onto the digital ecosystem before 2030. Its core technical proposition centers on algorithm-based micro adjacencies for personalization, an extended unified loyalty program across Adani businesses, a connected design philosophy spanning visual, voice, vernacular, AR, and VR interfaces, and internal capabilities in data strategy, segmentation, attribution modeling, and full-stack digital product development. The company has extended its surface through inorganic moves, including the 2023 acquisition of Stark Enterprises (Trainman, IRCTC-authorized rail booking, valued at ~INR 80 crore with 10M+ downloads) and a partnership with EaseMyTrip to deliver a duty-free pre-order service embedded across seven Indian airports.

Its business model is a product-led, captive-distribution play rather than a transactional SaaS or marketplace: monetization is described as occurring through multiple inter-linked revenue channels within the Adani ecosystem — travel bookings, retail, financial services, utilities, and loyalty-driven commerce — rather than through publicly disclosed per-seat, take-rate, or subscription pricing. The primary go-to-market is organic onboarding of existing Adani Group consumers onto the adanione platform via mobile and web, supplemented by embedded B2B partnerships (EaseMyTrip duty-free) and acquisitions that fold additional consumer verticals into the SuperApp. Independent revenue, GMV, and pricing details are not publicly disclosed; the company operates as part of Adani Enterprises' broader digital incubation strategy, with the parent committing $100 billion to a sovereign green-energy-powered AI infrastructure platform that spans energy generation, transmission, digital networks, and data centres — positioning Adani Digital Labs as the consumer-facing digital flagship within a much larger national infrastructure thesis.

Name

Adani Digital Labs

Legal name

Adani Digital Labs Limited

Website

https://adanidigitallabs.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Adani Digital Labs is the digital subsidiary of Adani Enterprises, building a unified SuperApp to consolidate Adani Group's 400 million+ consumer touchpoints across airports, gas, electricity, retail, and financial services in India.

Ownership category

akta.pro rank

Product category

Super App Consumer Platform

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

iPaaS (Cloud Integration Platforms) (HDAEAIAB)

akta.pro secondary industries

iPaaS & Workflow Automation (BPAMAOAB), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Super app platform
• Consumer digital ecosystem
• Mobile app development
• Digital marketing services
• Loyalty program platform

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SuperApp Platform Revenue (Multi-channel): The SuperApp generates revenue through multiple inter-linked channels across the Adani ecosystem — including travel bookings, retail, financial services, and loyalty-driven commerce — targeting 400M+ existing Adani consumers and expanding to a billion before 2030.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Adani Digital Labs is building and operating the Adani SuperApp, a unified digital ecosystem platform connecting Adani Group's 400 million+ end consumers across airports, gas, electricity, financial services, retail, and travel services. The platform delivers personalized offerings, algorithm-based micro adjacencies, an extended cross-business loyalty program, and integrates services such as train booking via the acquired Trainman platform. The company targets onboarding every Adani consumer to reach over a billion users before 2030.

Product overview

Adani Digital Labs operates a single unified SuperApp platform designed to connect a billion users to Adani Group services. The product portfolio includes the core Adani SuperApp, which serves as the primary digital ecosystem integrating multiple services such as travel booking (train tickets via Trainman), airport services, and loyalty programs. The company also offers a range of internal capabilities spanning Strategy & Planning, Experience Design, Marketing Comms, Tech & Implementation, and Marketing Science services.

Differentiator

Problem solved

Functional benefit

Products and services

• Adani SuperApp (adanione) A unified digital ecosystem platform designed to connect billions of users to Adani Group's services including airports, retail, gas, electricity, financial services, and travel. Provides personalized offerings, algorithm-based micro adjacencies, loyalty programs, and multiple inter-linked revenue channels across Adani consumer businesses. Targeted at India's 400 million+ Adani consumers and expanding to over a billion before 2030.
• Trainman An Indian Railway Catering and Tourism (IRCTC) authorized online train booking platform offering train ticket booking services. Has been downloaded over 1 crore (10 million) times. Acquired by Adani Digital Labs as part of the SuperApp strategy to expand travel and ticketing services.

Quantifiable outcome

• Consumer base growing at 15% annually, targeting over 1 billion consumers before 2030
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• EaseMyTrip (Easy Trip Planners Limited)coreStrategic or Co-development Partner · 6 May 2026EaseMyTrip and Adani Digital Labs co-developed a duty-free pre-order service for international travellers, enabling pre-ordering of products across seven Indian airports (Mumbai, Ahmedabad, Jaipur, Lucknow, Amritsar, Mangaluru, Thiruvananthapuram). The partnership drives double-digit growth in EaseMyTrip's airport ancillary services and is part of a broader strategy to build a full-stack travel ecosystem. EaseMyTrip also plans to integrate AI-led conversational tools through this partnership.
• Google CloudflagshipTechnology or IntegrationGoogle Cloud India AI Hub groundbreaking ceremony in Visakhapatnam, attended by Jeet Adani, Director of Adani Digital Labs, and Andhra Pradesh CM N. Chandrababu Naidu. The facility is part of the Adani-Google-Airtel Data Centre project, positioning Adani as a key energy infrastructure partner for Google's AI operations in India.
• AirtelflagshipTechnology or IntegrationAirtel is a co-investor in the Adani-Google-Airtel Data Centre project in Visakhapatnam, which includes the Google Cloud India AI Hub. The project represents a $100 billion Adani Group commitment to build AI infrastructure, with Airtel contributing telecommunications and data centre capabilities.
• Stark Enterprises (Trainman)coreStrategic or Co-development PartnerAdani Digital Labs, a subsidiary of Adani Enterprises, acquired 100% equity in Stark Enterprises (operator of Trainman — an Indian Railway Catering and Tourism authorized online train booking platform) for an undisclosed amount, with Trainman valued at approximately INR 80 crore. The acquisition aligns with Adani's strategy to expand travel and ticketing services and develop a SuperApp. Trainman, founded in 2014, has been downloaded over 1 crore (10 million) times.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Google Pay India: Operates one of India's largest UPI-based digital payment networks and is extending into commerce and financial services. Comparable to Adani Digital Labs as a mass-market consumer digital platform in India pursuing loyalty and adjacent services.
• Flipkart: Walmart-owned Indian e-commerce and consumer platform with PhonePe, Cleartrip and Shopsy — building a multi-vertical consumer ecosystem. Comparable to Adani Digital Labs in scope of Indian consumer digital services.

Emerging players

• PhonePe: Walmart-backed Indian payments and consumer platform expanding into financial services, merchant lending, and content. Comparable to Adani Digital Labs as a large-scale Indian consumer fintech platform pursuing a broader super-app surface.
• CRED: Premium Indian fintech that has evolved from credit-card bill payments into commerce, lending and content — a deliberate move toward super-app territory among affluent consumers. Comparable to Adani Digital Labs in pursuing platform expansion beyond a single vertical.
• Ola (ANI Technologies): Indian mobility platform with Ola Cabs, Ola Electric and Krutrim AI, actively extending into financial services and consumer apps. Comparable as an Indian consumer platform pivoting toward a multi-service ecosystem anchored by a large captive user base.

Regional players

• Grab Holdings: Southeast Asia's flagship super app spanning mobility, deliveries, financial services and travel. Relevant comparable for Adani Digital Labs' strategic ambition of becoming a billion-user super app from an emerging-market conglomerate base, though it serves a different geography.

Direct peers

• Reliance Jio Platforms: Combines India's largest telecom (Jio) with retail (Reliance Retail) and financial services (Jio Financial) into a unified consumer platform. Comparable to Adani Digital Labs as another Indian conglomerate building a cross-vertical super app on top of a captive consumer base.
• EaseMyTrip: Indian OTA that is itself a current Adani Digital Labs partner, and a direct functional peer as an Indian travel-booking platform integrated with airport ancillary services. Useful as a publicly traded, comparable-scale consumer travel platform.
• Tata Digital (Tata Neu): Tata Group's digital arm building the Tata Neu super app across e-commerce, financial services, fashion and lifestyle — directly comparable to Adani Digital Labs' conglomerate-led super app strategy. Chairman Gautam Adani himself cites Tata Neu as the parallel competitor.
• Paytm (One97 Communications): India's leading consumer payments and financial services platform actively extending into a broader super app (mini-app store, bill pay, travel, lending). Directly comparable as a consumer-facing digital platform consolidating multiple daily services for Indian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/AdaniDigital
• Facebookfacebook.com/Adani-Digital-Labs-106149868423785
• LinkedInlinkedin.com/company/adani-digital-labs
• Instagraminstagram.com/adanidigitallabs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adani Digital Labs