FFRobotics

What FFRobotics does

FFRobotics is an Israeli agricultural-technology company developing the FFRobot, a patented robotic system designed to automate the harvesting of fresh fruit, with an initial focus on apples and other premium fresh-market produce. The platform combines AI-powered computer vision and image processing for fruit identification and classification with robotic hardware that emulates human-hand picking, aimed at delivering bruise-free harvests. A patented Multi Fruit Solution allows the same harvester to be reconfigured for different fruit types across harvesting seasons, and built-in data collection captures yield metrics at the tree, acre, and orchard level.

The company's commercial model is a direct, sales-led B2B motion targeting commercial fruit growers and farmers who face rising labor costs, seasonal labor shortages, and the retirement of experienced pickers. Revenue is expected to come from the sale or lease of the robotic harvester hardware to enterprise farm operations, with pricing conducted on a quote basis rather than publicly listed. Go-to-market activity to date has relied on industry conferences and trade shows, including the International Fruit Tree Association Annual Conference (Wenatchee, 2017), the AG/SUM AgriTech Summit (Tokyo, 2017), and Fruit Logistica (Berlin, 2019), supplemented by direct enterprise outreach.

The company was founded in 2014 (some sources cite 2016) by Avi Kahani (Co-Founder & CEO) and Yoav Koster (Co-Founder & CTO), with Gad Kober joining as a co-founder handling business development. FFRobotics has raised approximately $1.2M across two disclosed funding rounds (2014 and 2017) and received grant support from the European Union's Horizon 2020 programme (grant agreement No 954038). It remains privately held with a small team of 1-10 employees and has not disclosed commercial revenue, named customers, or product deployments in publicly available sources.

Name

FFRobotics

Legal name

FFRobotics

Website

https://ffrobotics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

FFRobotics is an Israeli AgTech company building the FFRobot, an AI- and computer-vision-driven robotic harvester that automates fresh fruit picking for commercial fruit growers facing labor shortages.

Ownership category

akta.pro rank

Product category

Agricultural Robotics

akta.pro primary industry

Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD)

akta.pro secondary industries

Robotic Implements, End-Effectors & Tooling (Grippers, cutters, weeding tools, smart implements) (AFAAAGAI), Agricultural & Field Robotics (HDAAAIAD)

Keywords

• Robotic fruit harvesting
• Agricultural robotics
• Computer vision farming
• Automated picking systems
• Agtech automation

Headquarters

HQ city

Benei Dror

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Robotic Harvester Sales/Leasing: B2B revenue from selling or leasing the FFRobot harvesting platform to agricultural fruit growers. The company targets farmers/growers who need to address labor challenges and improve harvesting efficiency.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

FFRobotics develops and sells the FFRobot, a patented robotic fruit harvester that emulates human-hand picking for fresh fruit harvesting. The platform combines AI, computer vision, and robotic controls to identify, classify, and pick fresh fruits such as apples bruise-free, replacing or supplementing scarce seasonal manual labor.

Product overview

FFRobotics offers a single unified product—the FFRobot—a patented Robotic Fruit Harvester. This platform combines AI-powered computer vision for fruit identification and classification with robotic systems that emulate human-hand picking. The solution is designed for fresh fruit harvesting, offering farmers a reliable alternative to manual labor by reducing, supplementing, or replacing human pickers with a system that is 10 times more productive than average human pickers. The harvester can be easily modified to pick different types of fresh fruit across multiple harvesting seasons.

Differentiator

Problem solved

Functional benefit

Brands

• FFRobot: The FFRobot is FFRobotics' flagship product - a patented robotic fruit harvester that emulates human-hand picking for efficient, cost-effective and bruise-free fruit harvesting. It offers AI-powered fruit identification, 10x productivity compared to human pickers, and multi-fruit capability.

Products and services

• FFRobot

Quantifiable outcome

• 10x more productive than average human picker
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Advanced Farm Technologies: US-based developer of robotic strawberry harvesters using computer vision and soft grippers. Closely comparable in product category (robotic fresh-produce harvesting), business model (B2B sales to growers), and underlying AI/cv stack.
• Octinion: Belgium-based ag-robotics company that developed a strawberry-picking robot (Rubion). Comparable to FFRobotics in targeting selective robotic harvesting of premium fresh fruit with vision and soft-gripper technology.
• Tevel Aerobotics: Israeli developer of autonomous flying fruit-picking robots using AI and computer vision. Directly comparable to FFRobotics as both target automated fresh-fruit harvesting with vision-guided manipulation for the same grower pain points.
• Agarobot (Agrobot E-Bot): Spanish developer of autonomous strawberry-harvesting robots. Direct peer in agricultural robotic harvesting with a similar focus on AI-driven selective picking for fresh produce.

Emerging players

• Carbon Robotics: US-based developer of autonomous LaserWeeder robots using computer vision for plant identification. Comparable as an emerging ag-robotics company applying AI/cv hardware platforms to specialty-crop production.
• Naio Technologies: French agricultural robotics company with weeding and crop-care robots. Comparable as a European ag-robotics specialist, though focused on weeding/cultivation rather than fruit harvesting.
• Vision Robotics Corporation: US-based ag-robotics company that has worked on robotic pruning and fruit-thinning/orchard systems. Comparable as a specialist applying vision and robotics to orchard automation with overlap in tree-fruit operations.

Broad incumbents

• Blue River Technology: Subsidiary of John Deere applying computer vision and machine learning to agriculture (notably 'See & Spray'). Comparable as a well-capitalized incumbent using AI/cv in orchard and field crop automation that could expand into fresh-fruit harvesting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FFRobotics
• LinkedInlinkedin.com/company/ffmh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FFRobotics