FFRobotics
FFRobotics is an Israeli AgTech company building the FFRobot, an AI- and computer-vision-driven robotic harvester that automates fresh fruit picking for commercial fruit growers facing labor shortages.
- Company typePrivate
- Founded2016
- HeadquartersBenei Dror, Israel
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What FFRobotics does
FFRobotics is an Israeli agricultural-technology company developing the FFRobot, a patented robotic system designed to automate the harvesting of fresh fruit, with an initial focus on apples and other premium fresh-market produce. The platform combines AI-powered computer vision and image processing for fruit identification and classification with robotic hardware that emulates human-hand picking, aimed at delivering bruise-free harvests. A patented Multi Fruit Solution allows the same harvester to be reconfigured for different fruit types across harvesting seasons, and built-in data collection captures yield metrics at the tree, acre, and orchard level.
The company's commercial model is a direct, sales-led B2B motion targeting commercial fruit growers and farmers who face rising labor costs, seasonal labor shortages, and the retirement of experienced pickers. Revenue is expected to come from the sale or lease of the robotic harvester hardware to enterprise farm operations, with pricing conducted on a quote basis rather than publicly listed. Go-to-market activity to date has relied on industry conferences and trade shows, including the International Fruit Tree Association Annual Conference (Wenatchee, 2017), the AG/SUM AgriTech Summit (Tokyo, 2017), and Fruit Logistica (Berlin, 2019), supplemented by direct enterprise outreach.
The company was founded in 2014 (some sources cite 2016) by Avi Kahani (Co-Founder & CEO) and Yoav Koster (Co-Founder & CTO), with Gad Kober joining as a co-founder handling business development. FFRobotics has raised approximately $1.2M across two disclosed funding rounds (2014 and 2017) and received grant support from the European Union's Horizon 2020 programme (grant agreement No 954038). It remains privately held with a small team of 1-10 employees and has not disclosed commercial revenue, named customers, or product deployments in publicly available sources.
FFRobotics firmographics
Firmographics- Name
- FFRobotics
- Legal name
- FFRobotics
- Website
- https://ffrobotics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FFRobotics is an Israeli AgTech company building the FFRobot, an AI- and computer-vision-driven robotic harvester that automates fresh fruit picking for commercial fruit growers facing labor shortages.
- Ownership category
- akta.pro rank
FFRobotics industry classification
Industry- Product category
- Agricultural Robotics
- akta.pro primary industry
- Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD)
- akta.pro secondary industries
- Robotic Implements, End-Effectors & Tooling (Grippers, cutters, weeding tools, smart implements) (AFAAAGAI), Agricultural & Field Robotics (HDAAAIAD)
Keywords
Where FFRobotics is headquartered
LocationHeadquarters
- HQ city
- Benei Dror
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
FFRobotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Robotic Harvester Sales/Leasing: B2B revenue from selling or leasing the FFRobot harvesting platform to agricultural fruit growers. The company targets farmers/growers who need to address labor challenges and improve harvesting efficiency.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
FFRobotics product offering
Product offeringCore offering
FFRobotics develops and sells the FFRobot, a patented robotic fruit harvester that emulates human-hand picking for fresh fruit harvesting. The platform combines AI, computer vision, and robotic controls to identify, classify, and pick fresh fruits such as apples bruise-free, replacing or supplementing scarce seasonal manual labor.
Product overview
FFRobotics offers a single unified product—the FFRobot—a patented Robotic Fruit Harvester. This platform combines AI-powered computer vision for fruit identification and classification with robotic systems that emulate human-hand picking. The solution is designed for fresh fruit harvesting, offering farmers a reliable alternative to manual labor by reducing, supplementing, or replacing human pickers with a system that is 10 times more productive than average human pickers. The harvester can be easily modified to pick different types of fresh fruit across multiple harvesting seasons.
Differentiator
Problem solved
Functional benefit
Brands
- FFRobot: The FFRobot is FFRobotics' flagship product - a patented robotic fruit harvester that emulates human-hand picking for efficient, cost-effective and bruise-free fruit harvesting. It offers AI-powered fruit identification, 10x productivity compared to human pickers, and multi-fruit capability.
Products and services
- FFRobot
Quantifiable outcome
- 10x more productive than average human picker
- +1 more outcomes
Companies that use FFRobotics
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
FFRobotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
FFRobotics partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
FFRobotics competitors and assessment
Company assessmentDirect peers
- Advanced Farm Technologies: US-based developer of robotic strawberry harvesters using computer vision and soft grippers. Closely comparable in product category (robotic fresh-produce harvesting), business model (B2B sales to growers), and underlying AI/cv stack.
- Octinion: Belgium-based ag-robotics company that developed a strawberry-picking robot (Rubion). Comparable to FFRobotics in targeting selective robotic harvesting of premium fresh fruit with vision and soft-gripper technology.
- Tevel Aerobotics: Israeli developer of autonomous flying fruit-picking robots using AI and computer vision. Directly comparable to FFRobotics as both target automated fresh-fruit harvesting with vision-guided manipulation for the same grower pain points.
- Agarobot (Agrobot E-Bot): Spanish developer of autonomous strawberry-harvesting robots. Direct peer in agricultural robotic harvesting with a similar focus on AI-driven selective picking for fresh produce.
Emerging players
- Carbon Robotics: US-based developer of autonomous LaserWeeder robots using computer vision for plant identification. Comparable as an emerging ag-robotics company applying AI/cv hardware platforms to specialty-crop production.
- Naio Technologies: French agricultural robotics company with weeding and crop-care robots. Comparable as a European ag-robotics specialist, though focused on weeding/cultivation rather than fruit harvesting.
- Vision Robotics Corporation: US-based ag-robotics company that has worked on robotic pruning and fruit-thinning/orchard systems. Comparable as a specialist applying vision and robotics to orchard automation with overlap in tree-fruit operations.
Broad incumbents
- Blue River Technology: Subsidiary of John Deere applying computer vision and machine learning to agriculture (notably 'See & Spray'). Comparable as a well-capitalized incumbent using AI/cv in orchard and field crop automation that could expand into fresh-fruit harvesting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
FFRobotics social profiles
Digital presenceFFRobotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
FFRobotics leadership team
Management profileNumber of profiles
Profiles3 records
FFRobotics funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FFRobotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FFRobotics
What does FFRobotics do?
FFRobotics develops and sells the FFRobot, a patented robotic fruit harvester that emulates human-hand picking for fresh fruit harvesting. The platform combines AI, computer vision, and robotic controls to identify, classify, and pick fresh fruits such as apples bruise-free, replacing or supplementing scarce seasonal manual labor.
Is FFRobotics a public or private company?
FFRobotics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FFRobotics founded?
FFRobotics was founded in 2016. It employs 1 to 10 people.
Where is FFRobotics based?
FFRobotics is headquartered in Benei Dror, Israel, in the Middle East region.
How does FFRobotics make money?
One revenue line is on record: robotic Harvester Sales/Leasing.
Who are FFRobotics's main competitors?
Direct peers on record are Advanced Farm Technologies, Octinion, Tevel Aerobotics and Agarobot (Agrobot E-Bot). Emerging players are Carbon Robotics, Naio Technologies and Vision Robotics Corporation. Blue River Technology is listed as a broad incumbent.
Does FFRobotics have an API?
No public API is recorded for FFRobotics.
What industry is FFRobotics in?
FFRobotics's product category is Agricultural Robotics. Its primary akta.pro industry code is AFAAAGAD, Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots), with a secondary code of AFAAAGAI, Robotic Implements, End-Effectors & Tooling (Grippers, cutters, weeding tools, smart implements).