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Brandable

Full company profile

uuid0003oq3

Namestring
Brandable
Websiteurl
brandablela.com
Company typeenum
Private
Founded yearint
2017
Short descriptiontext

Brandable is a Beverly Hills-based consumer products studio founded in 2017 that partners with expert influencers to build and operate consumer product brands, employing 51–100 people and backed by Lightspeed Venture Partners and Cota Capital.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersBeverly Hills, United States
HQ citystring
Beverly Hills
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
consumer products studio, influencer brand building, creator-led brands, consumer brand partnerships, product development studio
Industry3 codes
1Environmental & Experiential Brand Design (Retail/Exhibit/Signage)
CodeMPAAAEAGPrimaryYes
2Packaging & Brand Identity Creative Agencies
CodeMPAAAAANPrimaryNo
3Brand Guidelines, Governance & Brand Management
CodeBPAFAEAFPrimaryNo
Product category
Consumer Products Studio
Social media profiles1 record
Cost components4 values
Personnel, Marketing or Sales, Operations, Supply Chain
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Brandable is a consumer products studio that partners with expert influencers to co-create and scale new consumer products brands. Rather than selling its own product line, the studio provides the operational, product development, and brand-building infrastructure needed to launch influencer-led brands for sale to end consumers.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Influencer Brand Studio Partnership Service
CategoryConsumer Products Studio Services
Description

A studio-style partnership service that pairs expert influencers with the operational, product development, and brand-building infrastructure needed to co-create and launch consumer products brands sold to end consumers.

No data
Peers10 records
1Maesa
TypeDirect peer
Description

Maesa is a beauty and wellness brand studio that develops and operates owned CPG brands for retailers and partners. It shares the studio-structure and CPG brand-building thesis with Brandable, though Maesa focuses primarily on beauty and private-label programs.

2Coalition Beauty
TypeEmerging player
Description

Coalition Beauty is a creator-led beauty brand studio developing influencer-founded beauty brands. It overlaps with Brandable in the creator-CPG intersection, though at a smaller scale and with a beauty-only focus.

3Unilever (Prestige/Influencer Brand Portfolio)
TypeBroad incumbent
Description

Unilever operates an established portfolio of influencer- and celebrity-founded beauty and wellness brands acquired through its prestige division. It demonstrates the strategic exit pathway for creator-led brand studios like Brandable.

4Beach House Group
TypeDirect peer
Description

Beach House Group is a creator-led consumer products studio that partners with celebrities and influencers to launch and scale CPG brands. It is the closest direct comparable to Brandable in business model, target customer, and operating geography (LA-based).

5Pattern Brands
TypeDirect peer
Description

Pattern Brands operates as a multi-brand CPG house, incubating and acquiring home and lifestyle brands under shared infrastructure. It is a direct peer as a CPG studio model competitor, though less influencer-centric than Brandable.

6Starface
TypeEmerging player
Description

Starface is a creator-driven skincare brand (pimple patches) that built its identity around Gen Z social-media-native marketing. It illustrates the type of brand a studio like Brandable could either incubate or compete with.

7The Centre (CPG Incubator)
TypeEmerging player
Description

The Centre is an emerging CPG brand incubator that builds and operates consumer brands with retail and creator partners. It overlaps with Brandable's studio model, providing a comparable peer in the brand-creation services space.

8Sundial Brands
TypeBroad incumbent
Description

Sundial Brands is an established multi-brand CPG house (SheaMoisture, Nubian Heritage) historically focused on culturally-rooted consumer brands. It represents a more mature, scaled version of the CPG brand house model Brandable pursues.

9Cameo
TypeOthers
Description

Cameo operates a marketplace connecting creators with fans and brands for commercial collaborations. It is thematically adjacent as creator-economy infrastructure, though not a direct brand studio competitor.

10Bubble Skincare
TypeEmerging player
Description

Bubble is a digitally-native, Gen Z-targeted skincare brand that has leveraged influencer and creator marketing as a primary channel. It is comparable to Brandable's influencer-driven brand archetype.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Brandable

Consumer Products Studiobrandablela.com

Brandable is a Beverly Hills-based consumer products studio founded in 2017 that partners with expert influencers to build and operate consumer product brands, employing 51–100 people and backed by Lightspeed Venture Partners and Cota Capital.

Brandable firmographics

Firmographics
Name
Brandable
Website
https://brandablela.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
51–100 employees
Short description
Brandable is a Beverly Hills-based consumer products studio founded in 2017 that partners with expert influencers to build and operate consumer product brands, employing 51–100 people and backed by Lightspeed Venture Partners and Cota Capital.
Ownership category
akta.pro rank

Brandable industry classification

Industry
Product category
Consumer Products Studio
akta.pro primary industry
Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
akta.pro secondary industries
Packaging & Brand Identity Creative Agencies (MPAAAAAN), Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

  • Consumer products studio
  • Influencer brand building
  • Creator-led brands
  • Consumer brand partnerships
  • Product development studio

Where Brandable is headquartered

Location

Headquarters

HQ city
Beverly Hills
HQ country
United States
HQ region
North America

Markets served

Brandable business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Supply Chain

Brandable product offering

Product offering

Core offering

Brandable is a consumer products studio that partners with expert influencers to co-create and scale new consumer products brands. Rather than selling its own product line, the studio provides the operational, product development, and brand-building infrastructure needed to launch influencer-led brands for sale to end consumers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Influencer Brand Studio Partnership Service A studio-style partnership service that pairs expert influencers with the operational, product development, and brand-building infrastructure needed to co-create and launch consumer products brands sold to end consumers.

Companies that use Brandable

Customer profile

Ideal customer profiles1 record

Brandable technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Brandable competitors and assessment

Company assessment

Direct peers

  • Maesa: Maesa is a beauty and wellness brand studio that develops and operates owned CPG brands for retailers and partners. It shares the studio-structure and CPG brand-building thesis with Brandable, though Maesa focuses primarily on beauty and private-label programs.
  • Beach House Group: Beach House Group is a creator-led consumer products studio that partners with celebrities and influencers to launch and scale CPG brands. It is the closest direct comparable to Brandable in business model, target customer, and operating geography (LA-based).
  • Pattern Brands: Pattern Brands operates as a multi-brand CPG house, incubating and acquiring home and lifestyle brands under shared infrastructure. It is a direct peer as a CPG studio model competitor, though less influencer-centric than Brandable.

Emerging players

  • Coalition Beauty: Coalition Beauty is a creator-led beauty brand studio developing influencer-founded beauty brands. It overlaps with Brandable in the creator-CPG intersection, though at a smaller scale and with a beauty-only focus.
  • Starface: Starface is a creator-driven skincare brand (pimple patches) that built its identity around Gen Z social-media-native marketing. It illustrates the type of brand a studio like Brandable could either incubate or compete with.
  • The Centre (CPG Incubator): The Centre is an emerging CPG brand incubator that builds and operates consumer brands with retail and creator partners. It overlaps with Brandable's studio model, providing a comparable peer in the brand-creation services space.
  • Bubble Skincare: Bubble is a digitally-native, Gen Z-targeted skincare brand that has leveraged influencer and creator marketing as a primary channel. It is comparable to Brandable's influencer-driven brand archetype.

Broad incumbents

  • Unilever (Prestige/Influencer Brand Portfolio): Unilever operates an established portfolio of influencer- and celebrity-founded beauty and wellness brands acquired through its prestige division. It demonstrates the strategic exit pathway for creator-led brand studios like Brandable.
  • Sundial Brands: Sundial Brands is an established multi-brand CPG house (SheaMoisture, Nubian Heritage) historically focused on culturally-rooted consumer brands. It represents a more mature, scaled version of the CPG brand house model Brandable pursues.

Others

  • Cameo: Cameo operates a marketplace connecting creators with fans and brands for commercial collaborations. It is thematically adjacent as creator-economy infrastructure, though not a direct brand studio competitor.

Market position

Customer concentration

Brandable social profiles

Digital presence

Brandable financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Brandable leadership team

Management profile

Number of profiles

Profiles1 record

Brandable funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Brandable M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandable

What does Brandable do?

Brandable is a consumer products studio that partners with expert influencers to co-create and scale new consumer products brands. Rather than selling its own product line, the studio provides the operational, product development, and brand-building infrastructure needed to launch influencer-led brands for sale to end consumers.

Is Brandable a public or private company?

Brandable is a private company. It is classified as venture growth investor backed and is currently operating.

When was Brandable founded?

Brandable was founded in 2017. It employs 51 to 100 people.

Where is Brandable based?

Brandable is headquartered in Beverly Hills, United States, in the North America region.

Who are Brandable's main competitors?

Direct peers on record are Maesa, Beach House Group and Pattern Brands. Emerging players are Coalition Beauty, Starface, The Centre (CPG Incubator) and Bubble Skincare. Broad incumbents are Unilever (Prestige/Influencer Brand Portfolio) and Sundial Brands. Cameo is listed as an others.

Does Brandable have an API?

No public API is recorded for Brandable.

What industry is Brandable in?

Brandable's product category is Consumer Products Studio. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage), with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies.

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Live signals
Pulse 2.0How Brandable Is Helping Brands React Quickly To Customer TrendsBrandable closed a Series B funding round led by Cota Capital, with participation from Lightspeed, Advance, Pentland, and Fields Texas. The company, which has built brands like Queen V and VeggieCraft Farms, plans to accelerate growth and launch new brands. It has secured distribution with Target and Walmart.FinSMEsBrandable Completes Series B Financing RoundBrandable, a Los Angeles-based CPG platform, closed its Series B funding round led by Cota Capital, with participation from Lightspeed Venture Partners, Advance Venture Partners, and new investors Pentland Ventures and Fields Texas. The undisclosed amount will accelerate growth and new brand launches. The company's brands are carried in over 20,000 locations.PR NewswireBrandable Closes Series B Financing RoundBrandable, a technology-enabled consumer packaged goods platform, announced the closing of its Series B funding round led by Cota Capital, with participation from Lightspeed Venture Partners, Advance Venture Partners, Pentland Ventures, and Fields Texas. The company, which creates data-driven brands across wellness, food, and hardlines categories, will use the funding to accelerate growth plans and expand its omni-channel portfolio of consumer brands distributed through major retailers. Founded by former television producer Oliver Bogner, Brandable has grown to offer brands including Queen V, Craft City, and VeggieCraft Farms across over 20,000 retail locations.VC News DailyBrandable Closes Series B Financing RoundBrandable has closed its Series B funding round led by Cota Capital, with participation from existing investors Lightspeed Venture Partners and Advance Venture Partners, as well as new investors Pentland Ventures and Fields Texas. The company utilizes a data-driven process to develop consumer packaged goods brands and has secured distribution in major retailers such as Target and Walmart.PR NewswireKarina Garcia Launches New Craft City ProductsYouTube crafting influencer Karina Garcia is expanding her Craft City brand with new slime and crafting products, including Pre-Made Slime Packs, Slime Bundles, and Squishy Art Bake Shop, which launched exclusively at Target nationwide. The Craft City brand, partnered with consumer products studio Brandable, has reportedly generated over $3 million in slime product sales since October 2017. Brandable's CEO cited significant growth in the partnership over the past six months and expressed confidence in the brand's continued expansion in the toy aisle.PR NewswireCraft City by Karina Garcia Launches Official Make-Your-Own Slime Kit YouTube Superstar Creates Ultimate Slime SensationYouTube creator Karina Garcia and Brandable have launched the Official Make-Your-Own Slime Kit by Karina Garcia, a new DIY product available exclusively at Target. The kit allows users to create eight different slime variations using included materials and tools designed for safe play.