Tangyin

What Tangyin does

Tangyin (唐饮, also styled "TANG TEA") is a privately-held Chinese tea brand founded in 2009, originating from Luoyang — the ancient capital of thirteen dynasties — with its contact/operational base in Zhengzhou, Henan Province. The company operates a "new Chinese cultural creative tea" concept that fuses Tang Dynasty palace tea-making heritage with contemporary beverages, snacks, agarwood products, and cultural creative merchandise, targeting modern young Chinese consumers who want to engage with traditional Eastern culture through daily consumption. Its signature positioning — "a cup of Eastern palace tea, drinking the prosperous Tang Dynasty style for a thousand years" — anchors a brand identity built around heritage aesthetics including an "Oriental Red" palette, Tang-style eaves imagery, and Dunhuang-inspired patterns.

The product portfolio spans tea beverages (milk teas and fruit teas such as Red Fruit Frozen Yogurt, Lychee Peach Dew, Brown Sugar Tapioca, and agarwood-inspired Feather-Ink Fragrance), baked tea snacks, tea merchandise, agarwood products, and cultural creative goods. There is no disclosed proprietary technology stack, no mobile application on iOS or Android, no public API, and no third-party integrations; the only documented digital asset is a bilingual content/marketing website. The business model is a franchise-led retail operation: Tangyin recruits SMB franchisees through a documented 8-step onboarding process (consultation, headquarters visit, showroom viewing, franchisee evaluation, location selection, store design, training of 2-3 personnel, opening support) and generates revenue through upfront franchise/license fees, ongoing royalties, and retail sales of beverages and merchandise at franchised stores across China.

The company is in an early-stage scaling posture: in October 2024 it closed its first disclosed external financing — a 70 million RMB angel round led by Shenzhen Longzhi Venture Capital Center — with proceeds earmarked for brand upgrading, supply chain improvements, product development, and digital operations. No revenue, headcount, store count, or franchisee count is publicly disclosed. AI/ML capabilities are not referenced in any available source.

Name

Tangyin

Website

https://cntangyin.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Tangyin (唐饮/TANG TEA) is a privately-held Chinese new-style tea brand founded in 2009, originating from Luoyang and operating from Zhengzhou. It sells Tang Dynasty-themed tea beverages, snacks, agarwood products, and cultural creative merchandise to young Chinese consumers through a franchised retail store network.

Ownership category

akta.pro rank

Product category

Tea Beverages / Bubble Tea Retail

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)

akta.pro secondary industries

Ready-to-Drink (RTD) Tea (CRADAHAD), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Chinese tea beverages
• Bubble tea retail
• Tea shop franchise
• Cultural creative tea
• Tang Dynasty tea brand

Headquarters

HQ city

Zhengzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Tea Beverage Sales: Sale of branded tea beverages including signature drinks like 红果冰酪 (Red Fruit Ice Yogurt), 荔桃凝露 (Lychee Peach Dew), 羽墨含香 (Ink-fragrance), and other milk tea and fruit tea products. Revenue generated through retail store sales to end consumers.
2. Franchise Fees: Revenue from franchisees who pay to join the Tangyin brand network. The franchise model includes training, store design support, and operational guidance in exchange for franchise fees and ongoing royalties.
3. Tea Snacks and Peripheral Products: Sale of tea-related food products (such as baked goods) and cultural creative merchandise including tea peripherals, agarwood products, and cultural creative items.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Tangyin (唐饮) is a Chinese cultural creative tea beverage brand that retails branded tea drinks, tea snacks, tea-related merchandise, agarwood products, and cultural creative items through company-owned and franchised tea shops across China. Its products blend Eastern tea culture with Tang Dynasty palace tea-making techniques, using high-mountain tea leaves, seasonal fresh fruits, and agarwood-inspired flavors as signature ingredients. The brand sells these tea culture lifestyle products directly to end consumers via physical retail stores and also licenses its brand to franchise operators.

Product overview

Tangyin (唐饮/TANG TEA) is a new Chinese creative tea brand from Luoyang that combines Eastern tea culture with Tang Dynasty palace tea-making techniques, creating cultural creative tea beverages with the tagline 'A cup of Eastern palace tea, drinking the prosperous Tang Dynasty style for a thousand years.' The brand offers a comprehensive tea culture lifestyle portfolio including: tea beverages (茶饮) such as the signature pink-fleshed dragon fruit yogurt, brown sugar tapioca milk tea, and orchid-flavored latte; tea foods (茶食) like baked pastries; tea merchandise (茶周边); agarwood products (沉香产品) inspired by ancient palace agarwood 'Chenxiang Shushui'; and cultural creative products (文创产品) featuring Tang Dynasty design elements. The core product lineup includes distinct beverages like Red Fruit Frozen Yogurt, Lychee Peach Dew, Fresh Pink Glow, Brown Sugar Tapioca, Valley Orchid Wonder, and Dragon Fruit Yogurt.

Differentiator

Problem solved

Functional benefit

Products and services

• 红果冰酪 (Red Fruit Frozen Yogurt) A signature frozen yogurt tea beverage made with natural red dragon fruit crushed ice and high-quality rich yogurt, featuring a pink-to-white gradient reminiscent of morning and evening glow. Sold to end consumers at Tangyin retail stores.
• 荔桃凝露 (Lychee Peach Dew) Jasmine and lychee Barbados cherry-infused tea with notes of gardenia, delivering a clear and sweet flavor profile. Sold at Tangyin retail stores to consumers.
• 羽墨含香 (Feather-Ink Fragrance) A signature tea beverage featuring unique agarwood woody notes combined with rich gardenia flowers, with hints of fruit wood aroma. Sold to consumers at Tangyin stores.
• 黑糖珍珠 (Brown Sugar Tapioca) Brown sugar slow-cooked milk tea with caramelized wall effect, fresh milk, and chewy tapioca pearls. Sold to end consumers at Tangyin stores.
• 鲜活粉霞 (Fresh Pink Glow) A jasmine-infused beverage with lychee and Barbados cherry notes, delivering a fresh, sweet, and lively taste. Sold to consumers at Tangyin retail stores.
• 荔枝凤梨 (Lychee Pineapple) A tropical fruit tea combining hand-peeled lychee and juicy pineapple, creating a sweet and refreshing taste experience. Sold to consumers at Tangyin retail stores.
• 火龙果酸奶 (Dragon Fruit Yogurt) A cool and refreshing beverage combining the vibrant color of dragon fruit with rich yogurt, delivering a smooth and delightful taste. Sold to consumers at Tangyin retail stores.
• 烘焙茶点 (Baked Tea Snacks) Baked tea pastries made with premium flour, featuring a golden crispy exterior with a savory seasoned taste. Sold to consumers at Tangyin retail stores.
• 茶周边 (Tea Merchandise) Tea-related merchandise and accessories sold alongside beverages and snacks at Tangyin retail stores as part of the brand's tea culture lifestyle offering.
• 沉香产品 (Agarwood Products) Agarwood and incense products inspired by the ancient palace fragrance 'Chenxiang Shushui', sold at Tangyin retail stores as part of the brand's cultural creative portfolio.
• 文创产品 (Cultural Creative Products) Cultural creative products featuring Tang Dynasty design elements including Tang-style eaves visual totem, Treasure Phase Flower patterns inspired by Dunhuang ceiling art, and Silk Road imagery. Sold to consumers at Tangyin stores.
• Tangyin Franchise Program An eight-step franchise/licensed operator program that allows SMB franchisees to open and operate Tangyin-branded tea shops. The program includes consultation, headquarters visit, showroom viewing, franchisee evaluation, store location selection, store design, professional training for 2-3 personnel, and opening assistance in exchange for franchise fees and ongoing royalties.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• HEEKCAA (喜茶) — Joybee: Joybee (a HEYTEA-affiliated sub-brand) operates in the value tier of the new-style tea beverage market. It is comparable to Tangyin as a tea beverage chain targeting younger consumers, though positioned at lower price points.
• MOLI TEA (茉莉奶白): MOLI TEA is an emerging new-style tea beverage brand in China with a cultural-aesthetic positioning similar to Tangyin. It is comparable as a newer entrant using cultural storytelling and store design to differentiate in the premium tea beverage category.

Direct peers

• CoCo都可: CoCo is a long-established Taiwanese-origin tea beverage chain with extensive mainland China store presence. It competes in the same new-style tea beverage category as Tangyin with similar milk tea, fruit tea, and specialty beverage offerings.
• HEYTEA (喜茶): HEYTEA is a leading Chinese new-style tea beverage chain specializing in cheese-topped teas and fruit teas. It is the category-defining premium tea beverage brand and Tangyin's most direct competitor for young, urban Chinese consumers seeking premium tea experiences.
• Nayuki Holdings (奈雪的茶): Nayuki is a publicly listed premium new-style tea beverage chain in China offering tea drinks, baked goods, and lifestyle retail. It is highly comparable to Tangyin given its multi-format offerings (beverages + snacks + merchandise) and premium positioning targeting young Chinese consumers.
• ChaBaiDao (茶百道): ChaBaiDao is a major Chinese new-style tea beverage chain with thousands of stores and a Sichuan cultural heritage origin. It is directly comparable as a franchise-led Chinese tea brand competing for similar customer demographics.
• Guming (古茗): Guming is one of China's largest new-style tea beverage chains with a heavy franchise model and thousands of stores. It is comparable to Tangyin through its franchise-led expansion strategy and similar product categories of fresh fruit tea and milk tea.
• Mixue Group (蜜雪冰城): Mixue is the largest new-style tea and ice cream beverage chain globally with a value-positioned franchise model exceeding 30,000 stores. It is comparable to Tangyin in the franchise-led tea beverage category, though positioned at the opposite (low-price) end of the market.
• Cha Yan Yue Se (茶颜悦色): Cha Yan Yue Se is a Chinese-style tea beverage chain founded in Changsha with strong cultural and traditional Chinese aesthetic branding. Highly comparable to Tangyin given the shared emphasis on traditional Chinese cultural positioning and young female consumer targeting.
• 1點點 (OneZo): 1點點 is a Taiwanese-origin new-style tea beverage chain with significant mainland China presence. Comparable to Tangyin in product format (milk teas, fruit teas) and target demographic of young Chinese tea beverage consumers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangyin