ParkHelp
ParkHelp Technologies designs, manufactures, and deploys parking guidance hardware and software (sensors, signage, ParkManager platform) for airports, malls, hospitals, corporate campuses, and cities across 50+ countries, following its 2020 merger with Parking Sense and 2025 acquisition of Cleverciti.
- Company typePrivate
- Founded2004
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ParkHelp does
ParkHelp Technologies is a privately held parking guidance technology company founded in 2004 (originally as part of E2S in Spain) and now headquartered in New Zealand with regional offices in West Hollywood, Campinas (Brazil), and Barcelona. The company designs, manufactures, and deploys hardware and software for indoor and outdoor parking facilities, serving airports, shopping malls, hospitals, corporate campuses, municipalities, and other large venues. Its technology stack centers on a mix of ultrasonic sensors, camera-based sensors with license plate recognition, wireless outdoor (radar-based) sensors, car counters, digital signage, and smart lighting, all managed through the ParkManager software platform and the InfoPark mobile application.
ParkHelp's commercial offering combines one-time hardware sales, ParkManager/InfoPark software subscriptions (with cloud or on-site deployment), and professional services for installation and maintenance under multi-year contracts. Go-to-market is enterprise field sales via the four regional offices, complemented by channel partners and distributors (e.g., Park Forte in the Middle East, Softra for LPR), and demand generation through industry events such as Intertraffic and IPMI. The company has deployed across more than 50 countries with over 600,000 parking spaces managed, including 19 international airports and more than 200 shopping centers.
In March 2020 ParkHelp merged with Parking Sense, broadening its product portfolio and bringing in Ed Robinson as CEO alongside founder Alexis Puig. In November 2025 it acquired Cleverciti Systems GmbH, a German provider of AI-powered curb management and on-street parking guidance, extending the platform into outdoor/curb use cases and adding a sixth operational country. ParkHelp holds ISO 9001:2015 certification for its Spanish operating entity covering design, manufacturing, installation, and maintenance.
ParkHelp firmographics
Firmographics- Name
- ParkHelp
- Legal name
- ParkHelp Technologies
- Website
- https://parkhelp.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ParkHelp Technologies designs, manufactures, and deploys parking guidance hardware and software (sensors, signage, ParkManager platform) for airports, malls, hospitals, corporate campuses, and cities across 50+ countries, following its 2020 merger with Parking Sense and 2025 acquisition of Cleverciti.
- Ownership category
- akta.pro rank
ParkHelp industry classification
Industry- Product category
- Parking Guidance Systems
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH)
- akta.pro secondary industries
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD), Parking Facilities Property Management (BPAJAGAN)
Keywords
Where ParkHelp is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
ParkHelp business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of parking guidance hardware including sensors (ultrasonic, camera-based, outdoor wireless), LPR cameras, car counters, digital signage, and smart lighting systems. One-time hardware purchase with installation services.
- Software/Subscription: ParkManager platform providing parking management capabilities, real-time monitoring, analytics, and mobile app (InfoPark). Software subscriptions for cloud-based data storage and platform access.
- Professional Services: Installation, maintenance, and support services for parking guidance systems. Range of maintenance plans from pay-as-you-go repairs to full-service all-encompassing upkeep.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
ParkHelp product offering
Product offeringCore offering
ParkHelp designs, manufactures, and sells parking guidance technology systems consisting of indoor and outdoor sensors (ultrasonic, camera-based, radar-based wireless), license plate recognition cameras, digital signage, smart lighting, and vehicle counters, all unified by the ParkManager software platform for real-time space detection, monitoring, and analytics. The offering is delivered as integrated turnkey projects including installation, integration with PARCS systems via open API, and ongoing maintenance services for enterprise parking facilities.
Product overview
ParkHelp offers a comprehensive parking guidance technology platform consisting of ParkManager as the central management software, supported by a wide range of sensor technologies including indoor ultrasonic sensors (Ultrasonic 1 and Ultrasonic 2), camera-based sensors with LPR capability, outdoor wireless sensors (G4 and G5), car counting solutions, and digital guidance signage. The platform also includes the InfoPark mobile app for driver engagement. Following the Cleverciti acquisition in November 2025, the portfolio expanded to include AI-powered curb management technology for on-street parking. All components are designed to work together through the ParkManager platform, enabling customers to mix-and-match solutions based on facility requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- ParkManager Software Platform Central software platform that manages all ParkHelp solutions including sensors, signage, car counters, and smart lighting. Provides real-time data management, analytics, and integrates with third-party systems via open API for enterprise parking operators.
- Indoor Ultrasonic Sensors Ultrasonic parking sensors for indoor environments that detect vehicle presence in individual parking spaces with 99.9% accuracy. Available in Ultrasonic 1 and Ultrasonic 2 generations.
- Camera-based Sensors Advanced camera-based parking detection units featuring LPR technology, remote pan and tilt functionality, Bluetooth connectivity, safety battery backup, and 99.7% accuracy. Developed with Innova Systems Group using Space Sensor technology.
- LPR Cameras License Plate Recognition cameras that identify vehicles for access control, payment processing, and find-your-car functionality. Supports ticketless parking management.
- Smart Lighting Intelligent lighting system for parking facilities that increases visibility and safety while reducing energy consumption through adaptive illumination based on occupancy.
- G4 Wireless Outdoor Sensors Outdoor wireless parking sensors using Acconeer A111 radar technology for reliable vehicle detection in outdoor and on-street environments. Features Bluetooth communication and LED indicators.
- G5 Wireless Outdoor Sensors Next-generation outdoor wireless parking sensors with improved detection accuracy, extended battery life, and enhanced Bluetooth connectivity for smart city applications.
- Ultrasonic Car Counters Ultrasonic-based vehicle counting systems that track vehicles entering and exiting parking facilities for occupancy management and analytics.
- Dual Loop Car Counters In-ground loop-based vehicle counting system using dual inductive loops for accurate vehicle detection and counting at facility entry and exit points.
- Camera Counter Video-based vehicle counting solution that uses camera analytics to track and count vehicles in parking facilities.
- Digital Guidance Signs LED and matrix signage solutions that display real-time parking availability information to guide drivers to available spaces. Available in various configurations including outdoor RGB indicators.
- InfoPark Mobile App Mobile application that provides drivers with parking guidance, find-your-car functionality, real-time space availability, and touchless parking session initiation via Bluetooth.
- Cleverciti Curb Management AI-powered curb management and on-street parking guidance technology from Cleverciti Systems GmbH, providing real-time on-street parking detection and guidance. Deployed in over 100 cities globally.
Quantifiable outcome
- Reduces parking search time by 33-50%
- +6 more outcomes
Companies that use ParkHelp
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
ParkHelp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature9 records
ParkHelp partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and regional.
- SoftracoreSoftra is the leading provider of LPR-based parking management systems across Europe and the United States. Partnered with ParkHelp for parking management and LPR projects including Z-Towers in Riga, Latvia where Softra provided LPR solution integrated with ParkHelp's ultrasonic guidance system for 620 spaces.
- Innova Systems GroupcoreInnova developed Space Sensor detection technology for ParkHelp's camera-based parking guidance system, achieving 99.7% accuracy. Innova is a provider of LPR access solutions for major clients including AENA (Spanish airport operator), Coca-Cola, FC Barcelona, and Amazon. The partnership combines Innova's LPR and Deep Learning technology with ParkHelp's parking guidance expertise.
- Park ForteregionalPark Forte served as the local partner for the Riyadh Airport (King Khalid International Airport) project, providing ParkHelp's ultrasonic guidance system for Terminal 5 indoor parking garage.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
ParkHelp competitors and assessment
Company assessmentDirect peers
- TKH Security / Park Assist: Direct competitor offering camera-based parking guidance sensors and wayfinding signage for garages, hospitals, and airports. Operates in the same product category with similar LPR and camera-based detection technology as ParkHelp.
- INDECT: Direct peer providing ultrasonic and camera-based parking guidance systems with integrated directional signage and facility management software, serving airports, shopping centers, and corporate campuses globally.
- Quercus Technologies: Direct competitor specializing in parking guidance systems (ParkCtrl) using ultrasonic and camera-based sensors with software platforms, headquartered in Spain and operating across Europe, Latin America, and other regions parallel to ParkHelp.
- Hectronic: Direct peer offering parking guidance, access control, and counting systems for parking facilities across Europe; competing head-to-head on sensor + signage + software bundles for airports, retail, and municipal customers.
- Streetline (Kapsch TrafficCom): Direct competitor in smart parking sensors and guidance, now part of Kapsch, focused on indoor garage guidance, occupancy detection, and analytics for commercial real estate and municipal clients.
- IPS Group: Direct peer in the smart parking space with a strong focus on single-space parking sensors, wireless meters, and data analytics for municipal and on-street parking — closely adjacent to Cleverciti's curb management focus.
Broad incumbents
- SKIDATA: Broad incumbent in parking access and revenue control, also offering guidance and digital signage as part of a comprehensive suite for airports, stadiums, and commercial facilities. Competes with ParkHelp primarily at the access/PARCS layer.
- Flowbird (formerly Parkeon): Broad incumbent providing parking meters, access control, and increasingly guidance and smart-city solutions for municipalities and operators globally — competing on integrated outdoor/curb and access rather than pure guidance.
- Amano: Broad incumbent in parking and time-and-attendance solutions, with parking guidance and access products serving airports, retail, and municipal customers — particularly strong in North America and Asia.
- Nedap Identification Systems: Broader incumbent offering long-range RFID vehicle identification plus sensor-based parking guidance and occupancy platforms, competing in airport, retail, and corporate campus deployments with integrated access and guidance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ParkHelp social profiles
Digital presenceParkHelp compliance and trust
Trust signalCompliance1 record
ParkHelp financial estimates
Financial estimateRevenue estimate
Valuation estimate
ParkHelp leadership team
Management profileNumber of profiles
Profiles3 records
ParkHelp subsidiaries and ownership
Company hierarchySubsidiaries1 record
ParkHelp funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ParkHelp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ParkHelp
What does ParkHelp do?
ParkHelp designs, manufactures, and sells parking guidance technology systems consisting of indoor and outdoor sensors (ultrasonic, camera-based, radar-based wireless), license plate recognition cameras, digital signage, smart lighting, and vehicle counters, all unified by the ParkManager software platform for real-time space detection, monitoring, and analytics. The offering is delivered as integrated turnkey projects including installation, integration with PARCS systems via open API, and ongoing maintenance services for enterprise parking facilities.
Is ParkHelp a public or private company?
ParkHelp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ParkHelp founded?
ParkHelp was founded in 2004. It employs 11 to 50 people.
Where is ParkHelp based?
ParkHelp is headquartered in Wellington, New Zealand, in the Oceania region.
How does ParkHelp make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software/Subscription and professional Services.
Who are ParkHelp's main competitors?
Direct peers on record are TKH Security / Park Assist, INDECT, Quercus Technologies, Hectronic, Streetline (Kapsch TrafficCom) and IPS Group. Broad incumbents are SKIDATA, Flowbird (formerly Parkeon), Amano and Nedap Identification Systems.
Does ParkHelp have an API?
Yes. ParkHelp offers an open API that enables integration with third-party systems. The platform supports integrations with PARCS (Parking Access and Revenue Control Systems), consumer reservation systems, and analytics platforms. The API is described as open, allowing third-party integrations and regular software updates.
What industry is ParkHelp in?
ParkHelp's product category is Parking Guidance Systems. Its primary akta.pro industry code is BPABAKAH, Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage), with a secondary code of TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics). Its NAICS code is 812930 and its SIC code is 3822.