What ISlide does

ISlide, Inc. (DBA ISlide / ISlide USA) is a Boston-based direct-to-consumer brand that designs, customizes, and sells officially licensed slide sandals and complementary athletic apparel. Its core offering is a configurable slide sandal line — including the Motive, Mantra, Mantra Seasonal, Mantra Fur, Wave Gel, and Motto SKUs — with prices ranging from roughly $35 for the entry-level Motto to $70 for premium gel-cushioned models, sold individually or in bundles (slide-plus-sock, robe-plus-fur) priced $65–$140. The company also sells custom athletic and lifestyle socks ($16–$18), hoodies ($45), robes, hats, and shirts, plus digital gift cards starting at $20. All products are made in the USA and offer online personalization with team logos, patterns, colors, and text.

The underlying technology is a Shopify-powered e-commerce storefront with an in-house customization engine that lets end users personalize slides (and increasingly apparel) via a browser-based configurator, alongside a dedicated bulk/group-order flow for teams and organizations and an affiliate marketing program. ISlide does not operate any retail stores or third-party marketplace presence; all distribution flows through islideusa.com, with claims of global shipping. Its content and merchandising surface is organized by league and team (NBA, MLB, NHL, NCAA, NFLPA, MLS, WNBA, NASCAR, WWE, Manchester City) and by entertainment collabs (MTV, Nickelodeon, Mitchell & Ness, TMNT), reflecting a heavy reliance on league-level licensing rather than proprietary IP.

ISlide monetizes entirely through one-time e-commerce product sales, with no subscription, licensing-out, or advertising revenue streams disclosed. Its customer base is fragmented across sports fans, individual gift-buyers, and group/team bulk buyers; no enterprise or B2B anchor customers are named. The company has raised approximately $1.45M cumulatively across a 2021 Chasella-led round ($700K) and a December 2022 SEC Form D exempt offering ($750K sold toward a $1.5M target), and operates with 11–50 employees. Leadership consists of founder Justin Kittredge, who serves as President, CEO, and Board Member.

Name

ISlide

Legal name

Islide, Inc.

Website

https://islideusa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ISlide is a Boston-based DTC brand that designs, customizes, and sells officially licensed custom slide sandals and athletic apparel (socks, robes, hoodies, hats) to sports fans, gift-buyers, and team/group bulk buyers through its Shopify-powered islideusa.com storefront, leveraging licensing deals with NBA, MLB, NHL, NCAA, NFLPA, and others.

Ownership category

akta.pro rank

Product category

Custom Slide Sandals

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

akta.pro secondary industry

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Custom slide sandals
• Licensed sports footwear
• Personalized slides
• Athletic slide sandals
• Licensed sports apparel

Headquarters

HQ city

Hyde Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of custom slide sandals, socks, robes, and hoodies through the company's Shopify e-commerce platform. Products sold as one-time purchases at various price points from $16 to $140.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ISlide designs, customizes, and sells slide sandals (Motive, Mantra, Fur, Wave Gel, Motto variants) and complementary athletic apparel (socks, hoodies, robes, hats, shirts) featuring officially licensed designs from major sports leagues including the NBA, MLB, NHL, NCAA, NFLPA, WNBA, MLS, NASCAR, WWE, and entertainment brands such as Manchester City, MTV, Nickelodeon, and Mitchell & Ness. Products are sold direct-to-consumer through the company's Shopify-powered online storefront at islideusa.com, with an in-house customization platform allowing customers to personalize items with team logos, patterns, colors, and text, plus bulk/group ordering for teams and organizations.

Product overview

ISlide is a direct-to-consumer custom slide sandal and athletic apparel brand. The company operates as a single unified e-commerce platform offering customizable footwear across multiple sole designs (Motive, Mantra, Fur, Wave Gel, Motto), complemented by a portfolio of apparel products including athletic socks, lifestyle socks, robes, hoodies, hats, and shirts. All products feature officially licensed designs from major professional sports leagues (NBA, MLB, NHL, NCAA) and entertainment properties, with full customization options for personal designs. The product portfolio centers on the core slide sandal offerings with the Motive, Mantra, Fur, Wave Gel, and Motto variants forming the primary product lines, supplemented by apparel accessories including socks, robes, and headwear.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Motive Slides Customizable slide sandals featuring the Motive sole design, allowing customers to personalize with team logos, patterns, and text. Sold to individual consumers and groups at $65.00 per pair via the islideusa.com storefront.
• Custom Mantra Core Slides Customizable slide sandals featuring the Mantra sole design, offering personalization options for team logos and custom text. Sold at $55.00 per pair to individual consumers via the islideusa.com storefront.
• Custom Mantra Seasonal Slides Seasonal variants of the Mantra slide sandals with limited-time designs and colorways. Sold at $55.00 per pair to individual consumers via the islideusa.com storefront.
• Custom Mantra Fur Slides Luxury slide sandals featuring fur-lined straps with customizable designs. Sold at $65.00 per pair to individual consumers via the islideusa.com storefront.
• Custom Wave Gel Slides Premium slide sandals with gel cushioning technology, available for custom design with team branding. Sold at $70.00 per pair to individual consumers via the islideusa.com storefront.
• Custom Motto Slides Affordable custom slide sandals with a minimal design, allowing text and basic logo customization. Sold at $35.00 per pair to individual consumers via the islideusa.com storefront.
• Custom Athletic Socks Customizable athletic socks featuring moisture-wicking fabric with team logos and custom designs. Sold at $18.00 per pair to individual consumers via the islideusa.com storefront.
• Custom Lifestyle Socks Custom-designed everyday comfort socks with various pattern options. Sold at $16.00 per pair to individual consumers via the islideusa.com storefront.
• Custom Dreamer Hoodie Customizable hoodie featuring the Dreamer collection design, allowing team and personal logo customization. Sold at $45.00 to individual consumers via the islideusa.com storefront.
• ISlide E-Gift Card Digital gift cards available in various denominations (starting at $20) for purchasing ISlide products. Sold to consumers via the islideusa.com storefront.
• Robes (Phantom Robe and Boss Robe) Team-branded robes featuring licensed sports designs including Phantom Robe and Boss Robe variants. Sold to individual consumers via the islideusa.com storefront.
• Hats Team-branded hats featuring officially licensed sports league designs. Sold to individual consumers via the islideusa.com storefront.
• Shirts & Hoodies Team-branded shirts and hoodies featuring officially licensed sports designs. Sold to individual consumers via the islideusa.com storefront.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• NBAcoreOthersOfficial licensing partnership enabling ISlide to produce and sell custom slide sandals featuring NBA team logos and designs across all 30 NBA teams including Los Angeles Lakers, Golden State Warriors, Boston Celtics, Chicago Bulls, and others.
• MLBcoreOthersOfficial licensing partnership for Major League Baseball teams, enabling ISlide to sell custom slides featuring MLB team designs including New York Yankees, Los Angeles Dodgers, Boston Red Sox, Chicago Cubs, and other MLB franchises.
• NHLcoreOthersOfficial licensing partnership with the National Hockey League covering all 32 NHL teams including New York Rangers, Boston Bruins, Vegas Golden Knights, Tampa Bay Lightning, and expansion teams like Seattle Kraken.
• NCAAcoreOthersLicensing partnership for NCAA college sports teams including Alabama Crimson Tide, Michigan Wolverines, Georgia Bulldogs, Notre Dame Fighting Irish, and Ohio State Buckeyes.
• NFLPA (NFL Players Association)coreOthersLicensing partnership with the NFL Players Association enabling ISlide to produce custom slides featuring NFL player-related designs and team merchandise.
• WWEminorOthersLicensing partnership with World Wrestling Entertainment enabling ISlide to sell custom slides featuring WWE branding and wrestler-related designs.
• WNBAminorOthersLicensing partnership with the Women's National Basketball Association covering WNBA team merchandise and designs.
• MLS (Major League Soccer)minorOthersLicensing partnership with Major League Soccer enabling ISlide to produce custom slides featuring MLS team designs.
• NASCARminorOthersLicensing partnership with NASCAR enabling ISlide to sell custom slides featuring NASCAR racing branding and team designs.
• Manchester CityminorOthersDirect licensing partnership with Manchester City FC enabling ISlide to produce custom slides featuring the English Premier League soccer club's branding.
• MTVminorOthersLicensing partnership with MTV for branded merchandise collaborations featuring MTV entertainment properties.
• NickelodeonminorOthersLicensing partnership with Nickelodeon for children's entertainment branded merchandise including Teenage Mutant Ninja Turtles designs.
• Mitchell & NessminorOthersLicensing partnership with Mitchell & Ness for vintage sports nostalgia merchandise collaborations featuring historic sports designs.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lids: National licensed sports headwear and apparel retailer with major league rights across the NFL, NBA, MLB, NHL, NCAA and MLS. Direct competitor for licensed fan gear purchases though primarily brick-and-mortar.
• Deckers Brands: Footwear conglomerate behind UGG and HOKA, including popular slide sandals. Competes for slide sandal share though without ISlide's licensed team customizations and direct fan merchandise positioning.
• Fanatics: Dominant licensed sports merchandise retailer and platform with official league rights across every major US sport. Direct competitor for licensed fan products, though Fanatics is vastly broader (jerseys, headwear, memorabilia) and not focused on customizable footwear.
• Birkenstock: Global slide and sandal brand with strong summer footwear demand. Adjacent competitor for slide sandal wallet share, though Birkenstock does not offer licensed sports customizations.
• Nike (Nike By You): Nike's customization program (formerly NikeID/Nike By You) and licensed sports footwear lines compete with ISlide on personalized athletic footwear. Nike has vastly greater scale, brand, and customization technology investment.

Direct peers

• FOCO: FOCO specializes in officially licensed novelty sports merchandise and fan gear including slippers and slides. Closest direct peer in product category, licensing strategy, and target customer (sports fans seeking affordable licensed apparel).
• Wincraft: Licensed sports merchandise manufacturer and retailer producing apparel, accessories, and fan gear across MLB, NFL, NBA, NHL, NCAA and more. Comparable DTC and wholesale presence with a similar licensed-product playbook to ISlide.
• '47 Brand: Licensed sports headwear and apparel brand with official league rights and a strong customization/headwear portfolio. Direct peer in licensing-first licensed fan merchandise retailing.
• Mitchell & Ness: Vintage and throwback licensed sports apparel brand, also an existing ISlide partner. Competes in the same licensed fan merchandise category with a nostalgia/heritability angle that overlaps ISlide's licensed slides and apparel.

Regional players

• Tilly's: Action sports and lifestyle retailer carrying licensed team apparel and footwear. Indirect competitor for licensed sports merchandise basket share, primarily through mall-based and online US retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/islideusa
• Facebookfacebook.com/ISlideUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISlide