VistaPrint

Name

VistaPrint

Legal name

Vistaprint Netherlands B.V.

Website

https://www.vistaprint.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

VistaPrint offers enterprises with customized business cards, banners, clothing, bags, stationery, digital marketing, and design services.

Ownership category

akta.pro rank

Product category

Custom Printing & Marketing Materials

NAICS

Converted Paper Product Manufacturing (3222), Graphic Design Services (541430), Sign Manufacturing (339950)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Custom printing services
• Business marketing materials
• Promotional products
• Logo design tools
• Custom packaging solutions

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Custom Print Products: One-time transaction-based sales of customized printed products including business cards, marketing materials, signage, clothing, packaging, and promotional items. Revenue generated through individual orders with tiered pricing based on quantity.
2. Design Services: Professional design services for custom logos, brand identity, and product design, available as add-on services to product purchases.
3. VistaPrint Pro Corporate Accounts: Enterprise-level corporate accounts offering bulk ordering, brand compliance management, team access controls, and corporate pricing for larger organizations.
4. Vista x Wix Website Services: Partnership with Wix providing website building services, domain registration, and digital marketing tools integrated with print products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

VistaPrint designs, manufactures, and ships custom-printed physical products (business cards, marketing materials, signage, packaging, clothing, promotional items, stationery, wedding materials) through an online e-commerce platform, supplemented by AI-powered design tools, a corporate account management solution (VistaPrint Pro), and digital marketing services through the Vista x Wix website partnership.

Product overview

VistaPrint is a print-on-demand and design platform offering customizable printed marketing materials and promotional products for small businesses and entrepreneurs. The core product portfolio spans Business Cards (Standard, Premium, Deluxe tiers), Postcards & Print Advertising, Signs/Banners/Posters, Stickers & Labels, Clothing & Bags (with no minimum order options), Promotional Products (drinkware, office supplies, tech accessories), Packaging (shipping, retail, food), Invitations/Gifts/Stationery, Wedding products, Booklets/Catalogs, and Business Stationery. Key digital products include AI Logomaker (generative AI for logo creation), Vista x Wix Websites (website building partnership with Wix), VistaCreate (design platform), and VistaPrint Pro (corporate account management). The platform emphasizes ease of use without requiring design expertise, with professional design services available for additional support. VistaPrint is a Cimpress company (Nasdaq: CMPR).

Differentiator

Problem solved

Functional benefit

Products and services

• Business Cards Customizable business cards available in Standard, Premium, and Deluxe tiers with various paper stocks, finishes (Matte, Glossy, Uncoated), shapes (Standard, Rounded Corner, Square, Circle, Oval, Leaf), and special finishes (Foil Accent, Embossed Gloss, Raised Foil); includes QR Code Business Cards and fast-delivery options for small businesses and professionals.
• Postcards & Print Advertising Marketing materials including postcards (Standard, Rounded Corner, Die-Cut), brochures, flyers, folders, rack cards, magnets, door hangers, custom tickets, tabletop displays, and menus; includes postcard mailing services and EDDM® options for small businesses and marketers.
• Signs, Banners & Posters Outdoor and indoor signage solutions including hanging banners, standing banners, custom flags, custom posters, car signage, yard signs, rigid signs, A-frame signs, decals (wall, window, car), table covers, displays, tents, and portable counters; includes trade show supplies and real estate signs for businesses and event organizers.
• Stickers & Labels Custom stickers and labels in various formats including singles (die-cut, kiss-cut), sheets, and rolls; available in standard shapes (circle, rectangle, square, oval) and custom shapes; includes product labels, return address labels, packaging labels, QR code stickers, and holographic stickers for product packaging and branding.
• Clothing & Bags Custom apparel including t-shirts (unisex, men's, women's, kids), tank tops, polo shirts, dress shirts, jackets, hoodies, sweatshirts, pants, shorts, aprons, and activewear; bag options include totes, backpacks, drawstring bags, cooler bags, and laptop bags; available with no minimum order quantity for small businesses and event organizers.
• Promotional Products Branded merchandise and giveaways including drinkware (water bottles, travel mugs, tumblers, mugs), office supplies (pens, pencils, markers, notebooks), technology items (mouse pads, USB drives, chargers), lifestyle products (keychains, travel accessories, sports items), and branded products from partners (Anker, Stanley, YETI, PopSockets).
• Packaging Custom packaging solutions including shipping packaging (mailer boxes, shipping boxes), retail packaging (shopping bags, custom tags, flexible packaging), food packaging (paper cups, pizza boxes, custom deli paper, ice cream cups), and packaging accessories (tissue paper, ribbon, wrapping paper, crinkle paper) for e-commerce and retail businesses.
• Invitations, Gifts & Stationery Personalized stationery and celebration items including invitations and announcements, thank you cards, party invitations, holiday cards, note cards, envelopes, photo books, photo calendars, custom mugs, glassware, canvas prints, napkins, coasters, and gift bags for individuals and small businesses.
• Wedding Products Complete wedding stationery and signage including save the dates, wedding invitations, RSVP cards, enclosure cards, wax seals, itinerary cards, place cards, menu cards, foam board welcome signs, acrylic tabletop signs, seating charts, and party invitations (bridal shower, engagement) for couples planning weddings.
• Booklets, Catalogs & Magazines Multi-page printed materials including saddle-stitch booklets, wire-bound booklets, perfect bound booklets, and self-cover booklets for marketing collateral, product catalogs, and magazine printing.
• Business Stationery Office and business stationery products including stamps and ink, notebooks, pads and journals, notecards, checks, shipping mailers, envelopes, company letterhead, business invitations, and calendars for small businesses and offices.
• AI Logomaker Generative AI logo design tool for small businesses to create professional, print-ready logos without design skills or large budgets; uses advanced AI combined with VistaPrint's design expertise to generate entirely new logo concepts based on simple text prompts, offering free downloadable SVG, PDF, and PNG files.
• Vista x Wix Websites Website building service in partnership with Wix, offering a free website builder with 900+ templates, AI Website Builder, drag-and-drop customization, SEO tools, and domain registration; over 100,000 websites created by Vista users for small businesses seeking integrated print and digital branding.
• VistaPrint Pro Corporate branding and purchase management solution for larger organizations with multi-location or high-frequency print needs; features include locked-down brand control, team access with admin/shopper roles, flexible corporate payment options, curated product catalogs, and personal account management with specialty orders starting at $500.
• Design Services Professional design assistance including logo design services, wedding design services, Brand Kit for consistent branding, and general design help; professional designers available as an add-on service to support customers who prefer expert assistance.
• VistaCreate Companion design platform for creating social media content, marketing materials, and design projects; accessible via referral link from VistaPrint and integrated to enable consistent branding across print and digital materials.

Quantifiable outcome

• 84% of small business owners report being happy (U.S. survey of 610 owners)
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WixcoreGTM or Marketing PartnerVistaPrint partnered with Wix to enable small businesses to create free websites directly through the VistaPrint platform. The partnership provides 900+ website templates, AI-powered website builder, domain registration, and integrated SEO tools. Vista x Wix allows users to maintain consistent branding across print and digital marketing materials.
• YelpminorGTM or Marketing PartnerVistaPrint partnered with Yelp to help small businesses list their business and improve local online visibility, extending VistaPrint's service offering beyond print into digital marketing.
• LegalZoomminorGTM or Marketing PartnerVistaPrint offers LLC formation services through LegalZoom partnership, helping entrepreneurs start their businesses and then providing print marketing services.
• Google WorkspaceminorGTM or Marketing PartnerVistaPrint offers business email services through Google Workspace partnership, enabling small businesses to get professional email addresses integrated with their custom domains.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MOO: MOO is a direct competitor in premium custom business cards, postcards, and marketing materials, serving SMBs and creative professionals with similar print-on-demand capabilities and tiered pricing.
• Shutterfly: Shutterfly is a direct peer in custom printing and personalized products, serving consumers and SMBs with photo books, cards, signage, and marketing materials through similar e-commerce channels.
• Sticker Mule: Sticker Mule is a direct peer in custom stickers, labels, and packaging products, serving SMBs and enterprises with similar e-commerce ordering and tiered pricing models.
• Printful: Printful is a direct peer in print-on-demand, offering custom apparel, accessories, and packaging to SMBs and creators with similar e-commerce and design tool integrations.
• Overnight Prints: Overnight Prints is a direct peer in business cards, postcards, flyers, and marketing materials, competing primarily on price and fast delivery for SMB customers.
• GotPrint: GotPrint is a direct peer in commercial printing for business cards, marketing materials, and signage, competing on price-sensitive SMB print orders with online customization.
• Zazzle: Zazzle is a direct peer in custom printed products (business cards, invitations, apparel, gifts) with a marketplace model serving SMBs, creators, and consumers through online design tools.

Emerging players

• Canva: Canva is a digital-first design platform that has expanded into print services (business cards, marketing materials), directly competing with VistaPrint's design tools and increasingly its print fulfillment.

Broad incumbents

• Office Depot: Office Depot is a broad incumbent offering custom printing services (business cards, banners, marketing materials) alongside office supplies, serving both SMB and enterprise customers.
• FedEx Office: FedEx Office is a broad incumbent providing in-store and online custom printing (business cards, signage, marketing materials) with nationwide retail footprint, overlapping VistaPrint's SMB print offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/vistaprint
• Xx.com/vistaprint
• Facebookfacebook.com/Vistaprint
• Instagraminstagram.com/vistaprint

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VistaPrint