The Booth Brewing
Seoul-based craft beer and pizza pub operator founded in 2013, running multiple dine-in locations across Gyeongnidan, Gwanggyo, Dogok, and Sinyongsan, plus The Taco Booth sub-brand launched in 2022, serving individual craft beer enthusiasts under the #DCL brand philosophy.
- Company typePrivate
- Founded2013
- HeadquartersKimpo, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Booth Brewing does
The Booth Brewing is a Seoul-based craft beer and pizza pub operator founded in 2013 under CEO Heeyoon Kim, operating under the "Drink, Challenge, Love" (#DCL) brand philosophy. The company has built a multi-location presence across premium Seoul neighborhoods — Gyeongnidan, Gwanggyo, Dogok, and Sinyongsan — each functioning as a dine-in craft beer and food establishment. In 2022 it extended the platform with a wholly-owned taco-focused sub-brand, THE TACO BOOTH, broadening the food format beyond pizza.
The business is consumer-facing hospitality with no disclosed B2B contracts, wholesale partners, or institutional customer relationships. Distribution is run exclusively through owned physical restaurant locations in Seoul, supported by organic social marketing on Instagram and Facebook, plus a Kakao channel for distribution inquiries and a Google Form for event sponsorship requests. Pricing is not publicly disclosed and is set at point-of-sale at each venue.
The Booth Brewing is a private, founder-operated business with 1-10 reported employees, Korean business registration 106-86-92855, headquarters at 26 Yanghwa-ro, Mapo-gu, Seoul. No external investors, funding rounds, partnerships, patents, awards, or regulatory actions are disclosed in the available data; one 2018 entry of approximately $9.3M is listed with unknown investors but is not corroborated by other sources and should be treated as unverified. There are no AI/ML, app, or API capabilities disclosed.
The Booth Brewing firmographics
Firmographics- Name
- The Booth Brewing
- Legal name
- The Booth Brewing
- Website
- https://thebooth.co.kr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seoul-based craft beer and pizza pub operator founded in 2013, running multiple dine-in locations across Gyeongnidan, Gwanggyo, Dogok, and Sinyongsan, plus The Taco Booth sub-brand launched in 2022, serving individual craft beer enthusiasts under the #DCL brand philosophy.
- Ownership category
- akta.pro rank
The Booth Brewing industry classification
Industry- Product category
- Craft Brewery & Pub
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Brands (CRADAIAA)
Keywords
Where The Booth Brewing is headquartered
LocationHeadquarters
- HQ city
- Kimpo
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
The Booth Brewing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels3 records
The Booth Brewing product offering
Product offeringCore offering
The Booth Brewing is a Seoul-based craft brewery and pub operator founded in 2013. It brews and serves its own craft beer alongside complementary food (pizza at THE BOOTH locations and tacos at the separately branded THE TACO BOOTH concept launched in 2022), operating through multiple owned restaurant locations across Seoul.
Product overview
The Booth Brewing operates as a craft beer and food hospitality business consisting of THE BOOTH (craft beer and pizza pub, est. 2013) and THE TACO BOOTH (taco restaurant, est. 2022). The company follows a "Drink, Challenge, Love" philosophy and positions its beer as artistic, experimental, and open to all. Multiple locations operate in Seoul, Korea including Gyeongnidan, Gwanggyo, Dogok, and Supyeongsan branches.
Differentiator
Problem solved
Functional benefit
Brands
- The Taco Booth: A taco food service concept launched in 2022.
Products and services
- Craft Beer Self-brewed craft beer offerings produced and served at The Booth Brewing's own pub locations, positioned as artistic, experimental, and open to all. Targeted at adult craft beer consumers in Seoul.
- Pizza Food offering sold alongside craft beer at THE BOOTH pub locations, complementing the brewery's beverage lineup.
- Tacos (THE TACO BOOTH) Taco-focused food offering at the separately branded THE TACO BOOTH concept, opened in 2022 as an extension of THE BOOTH brand and served alongside craft beer.
Companies that use The Booth Brewing
Customer profileSegments1 record
Ideal customer profiles1 record
The Booth Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Booth Brewing partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
The Booth Brewing competitors and assessment
Company assessmentDirect peers
- Hand & Malt Brewing: Korean craft brewery with taproom operations producing experimental, hop-forward beers; comparable to The Booth's artistic, experimental positioning and taproom-led model.
- Copperiots Brewing: Korea-based craft brewery producing experimental and limited-edition beers; comparable on product philosophy and craft segment positioning.
- Magpie Brewing Co. Seoul-based craft brewery operating its own taproom and brewpubs; directly comparable to The Booth Brewing as a Korean craft beer producer with on-site retail.
- Amazing Brewing Company: Korean craft brewery running brewpub locations with on-site food and drink service; structurally similar to The Booth's craft-beer-plus-food pub format.
- Playground Brewery: Korean craft brewery with own-brand taproom; competes in the same Seoul craft beer on-premise market as The Booth Brewing.
- Sunyang Brewery (Gompyo): One of Korea's pioneer craft breweries with on-premise locations; comparable to The Booth as a multi-location Korean craft beer operator with own-brewed products.
Broad incumbents
- BrewDog: Global craft brewery and brewpub chain with strong brand identity and bar/brewpub network; serves as a scaled international benchmark for The Booth's brewpub-and-experimental-beer model.
- Stone Brewing: Established US craft brewery with multi-location brewpub and taproom operations; comparable as a mature craft brewpub operator with experimental product range.
- HiteJinro: Korea's largest mainstream brewer (Terra, Hite, Jinro); relevant broader incumbent representing the scale and distribution dominance The Booth competes against in the domestic market.
Emerging players
- Clouded Minds Brewing: Emerging Korean craft brewery entering the Seoul market with own-brand taproom ambitions; comparable as a younger, growing peer chasing the same craft consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
The Booth Brewing social profiles
Digital presenceThe Booth Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Booth Brewing leadership team
Management profileNumber of profiles
Profiles1 record
The Booth Brewing subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Booth Brewing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Booth Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Booth Brewing
What does The Booth Brewing do?
The Booth Brewing is a Seoul-based craft brewery and pub operator founded in 2013. It brews and serves its own craft beer alongside complementary food (pizza at THE BOOTH locations and tacos at the separately branded THE TACO BOOTH concept launched in 2022), operating through multiple owned restaurant locations across Seoul.
Is The Booth Brewing a public or private company?
The Booth Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Booth Brewing founded?
The Booth Brewing was founded in 2013. It employs 1 to 10 people.
Where is The Booth Brewing based?
The Booth Brewing is headquartered in Kimpo, South Korea, in the Asia region.
Who are The Booth Brewing's main competitors?
Direct peers on record are Hand & Malt Brewing, Copperiots Brewing, Magpie Brewing Co., Amazing Brewing Company, Playground Brewery and Sunyang Brewery (Gompyo). Broad incumbents are BrewDog, Stone Brewing and HiteJinro. Clouded Minds Brewing is listed as an emerging player.
Does The Booth Brewing have an API?
No public API is recorded for The Booth Brewing.
What industry is The Booth Brewing in?
The Booth Brewing's product category is Craft Brewery & Pub. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 31212 and its SIC code is 2082.