What Livity does

Livity is a UK-based youth specialist marketing and communications agency, founded in 2001 in Brixton and operating as a wholly-owned subsidiary of the listed UK company The Mission Group plc (within the krow Group). Its core proposition is a co-creation methodology that embeds young people as co-authors of brand strategy, creative production and policy work, distinguishing it from agencies that treat youth purely as a research subject or audience. The agency delivers against three integrated service pillars — Youth Insight & Innovation, Creators, Culture & Media, and Behaviour Change — and layers proprietary programmes on top, including The Future Report (a multi-country research initiative with Google and YouTube surveying 7,000+ European teens with 70+ youth co-authors), the In Future List talent-development programme and a co-developed narrative game, Neohaven Noodles, built with PRELOADED for NCS.

The agency's client roster spans global enterprise brands (Google, YouTube, Netflix, PlayStation, Foot Locker, Speedo, Naked, North Star/BATA), charities (CoppaFeel!) and UK central government (DCMS, NCS), with marquee multi-year relationships — most notably a 15+ year partnership with Google and YouTube — anchoring long-cycle, bespoke engagements. Go-to-market is sales-led and relationship-driven, executed via direct enterprise sales and supported by the Mission Group / krow Group agency network, with demand generation built around owned long-form insight content (Turning 18, Enter the Group Chat, The Great Gender Divergence), The Future Report brand, earned media (DAZED, Hypebeast, BBC) and recurring live events such as Future Report Live London 2026. Revenue derives from project- and retainer-based professional-services fees on bespoke engagements; pricing is not publicly disclosed. Geographic reach spans the UK, pan-European markets covered by The Future Report, and Latin American project work in Colombia and Peru via locally staffed under-25 production teams.

Name

Livity

Legal name

Livity

Website

https://livity.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Livity is a UK-based youth specialist marketing and communications agency and subsidiary of The Mission Group plc. Founded in 2001, it serves global brands, charities and governments with a co-creation methodology that embeds young people as co-authors of brand strategy, creative, research and policy work.

Ownership category

akta.pro rank

Product category

Youth Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

akta.pro secondary industries

Education Systems Strengthening (Policy, Planning, EMIS, Governance) (BPADAKAK), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Youth marketing agency
• Co-creation methodology
• Youth insight research
• Behaviour change campaigns
• Brand strategy services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency professional services fees: Project- and retainer-based fees for youth marketing and communications services delivered to enterprise brands, charities, and government bodies. Engagements typically span brand strategy, creative production, behaviour-change campaigns, policy co-design and research programmes.
2. Marketing and newsletter communications: Occasional email marketing about Livity initiatives and services, with consent-based CRM subscriber list used for new business development.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Livity is a UK-based youth specialist marketing and communications agency that sells youth insight research, brand strategy, culture-led creative content and behaviour-change campaign services to enterprise brands, charities and governments. Its work is differentiated by a proprietary co-creation methodology that embeds young people as co-authors of strategy, creative and policy rather than treating them as research subjects, and is delivered across the UK, Europe and Latin America with locally staffed under-25 production teams.

Product overview

Livity is a UK-based youth specialist marketing and communications agency, a subsidiary of The Mission Group plc (now part of the krow Group). Its offering is delivered as three integrated service pillars — Youth Insight & Innovation, Creators, Culture & Media, and Behaviour Change — which together operate a co-creation methodology that embeds young people into every stage of brand and policy work. Layered on top of these pillars are Livity's own programmes and platforms, including the In Future List talent programme, The Future Report research initiative and its live Future Report Live events, the co-produced Neohaven Noodles financial-literacy game, and named campaign platforms such as Swim United (Speedo), Find Your North Star (North Star/BATA), Playable (PlayStation), Raise the Game (Foot Locker), Film School (YouTube/Google), Everyday Adventure (Naked), the CoppaFeel! brand reinvigoration and the Top Boy global relaunch (Netflix). Insights such as Turning 18, Enter the Group Chat, Scoring Big with Gen Z and The Great Gender Divergence sit alongside this work as research and thought-leadership outputs.

Differentiator

Problem solved

Functional benefit

Brands

• In Future List: Livity's annual talent-development programme dedicated to unearthing and supporting rising creatives from diverse backgrounds, offering mentorship, tools and community.
• The Future Report

Products and services

• Youth Insight & Innovation Flagship research and strategy service blending deep youth research with Livity's co-creation methodology, turning young people's perspectives into future-proofed brand and policy strategies for enterprise clients.
• Creators, Culture & Media Culture-first campaign and content service that treats creators and creatives as co-authors across mainstream and niche platforms, delivering participation-led work and non-traditional media partnerships for brand clients.
• Behaviour Change Service line for brands, governments and charities combining psychological rigour with youth-led creativity to drive measurable impact on societal issues such as digital citizenship, violence affecting young people and brand purpose.
• In Future List Annual talent-development programme run by Livity that selects, mentors and supports rising diverse makers, storytellers and innovators, providing mentorship, tools, community and brand partnership opportunities.
• The Future Report Europe-wide research programme co-produced with Google and YouTube combining survey data from over 7,000 teens across multiple European countries with co-author sessions involving 70+ young people, producing a strategic roadmap for EU tech policy and online safety.
• Future Report Live London 2026 Live event edition of The Future Report held in London in 2026, designed to keep teenagers' voices central to the online safety conversation after the UK Government's announcement of under-16 social media restrictions.
• Turning 18 Original research exploring what adulthood means for the first wave of Gen Zalpha coming of age in 2025, covering identity, wellbeing, work, politics and pop culture.
• Neohaven Noodles Narrative-driven financial-literacy cooking game co-developed by Livity, NCS (National Citizen Service Trust) and immersive games studio PRELOADED, in which 15-17-year-olds manage finances over their first 10 days of business in a near-future city.

Quantifiable outcome

• 14M organic impressions and £3.4m earned media value for Netflix Top Boy in 48 hours with zero paid spend
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• GoogleflagshipStrategic or Co-development PartnerLong-term (15+ years) co-development partnership spanning Internet Legends, The Future Report and YouTube Film School. The Future Report, produced with Google and YouTube, surveyed 7,000+ teens across seven European countries and has been presented at major EU and UK governmental events, shaping Google's public-policy roadmap.
• YouTubeflagshipStrategic or Co-development PartnerMulti-year partner on the 'Film School' initiative — a talent incubator for emerging Black creators providing training, mentorship, hardware and studio access. Joint work continues under the broader Google/YouTube Future Report programme.
• The Mission Group plc / krow GroupflagshipStrategic or Co-development PartnerLivity is a subsidiary of the listed UK company The Mission Group plc, operating as part of the krow Group. The parent group employs 1,000+ people across 31 locations and Livity collaborates with other in-group agencies to deliver services to shared clients.
• PRELOADEDcoreStrategic or Co-development PartnerLong-term co-development partner (described as 'our long term partner') — an immersive games studio that collaborated with Livity and NCS on 'Neohaven Noodles', a narrative-driven financial-literacy game for 15–17-year-olds.
• UK Government Department for Culture, Media and Sport (DCMS)flagshipGTM or Marketing PartnerLivity represented on the Expert Advisory Group for the 10-year, £500m National Youth Strategy: Youth Matters. Embedded youth co-creation into UK policy design alongside the Youth Advisory Group and a consultation of over 14,000 young people.
• The National Youth Agency (NYA), UK Youth, The Prince's Trust, Youth Futures FoundationcoreImplementation/ SI/ Consulting PartnerCollaborative partners on the UK Government's National Youth Strategy alongside Livity on the Expert Advisory Group, ensuring the strategy reimagined the relationship between the state and the youth sector.
• OnSide Youth ZonescoreGTM or Marketing PartnerNational partner on Livity's 'Enter The Group Chat' campaign supporting the UK Government's Growing Up Online consultation, hosting youth-zone activations such as the 'Pop Off' video at Dagenham Youth Zone.
• Salford Lads Club and Girls Club, Empire Fighting Chance, Integrate Bristol, Media Smart, Next Gen Media, Parent ZoneminorGTM or Marketing PartnerPartners on the 'Enter The Group Chat' campaign — organisations across the UK helping to amplify the Government's Growing Up Online consultation to young people aged 13–18.
• Bone Soda, Blast Skates, AGRcoreStrategic or Co-development PartnerIndependent London creative collectives brokered as equal partners inside the 'Playable' platform for PlayStation — producing a limited-edition capsule collection, 3D animated avatars and an underground gaming tournament.
• Workman LLPminorOthersData controller for CCTV data captured at the Heal's Building premises, processing and storing footage on behalf of Livity in line with UK data protection laws.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mother London: Independent UK creative agency of comparable size and cultural profile, working with global brands on culturally relevant campaigns. Closest direct parallel to Livity as an independent creative shop competing for the same enterprise brand budgets in the UK market.
• Lucky Generals: Independent London creative agency of similar size and ethos, working with major consumer brands on culturally distinctive campaigns. A close UK-market peer for Livity at the independent, brand-strategy end of the agency spectrum.
• Wonderhood Studios: Independent UK creative and production studio founded by former BBC and adland leaders, focused on purposeful, youth and entertainment-facing brand work. Comparable in mission and target client profile to Livity.
• Uncommon Creative Studio: Independent London creative agency founded by former Mother and BBH leaders, working with global consumer brands on purpose-led and culture-driven campaigns. Direct peer in scale, talent model and ambition.
• The Brooklyn Brothers: Independent creative agency with a strong heritage in youth, family and entertainment marketing for global brands. Closest peer in terms of youth-marketing specialism and brand-strategy positioning.

Broad incumbents

• Wieden+Kennedy: Independent global creative agency known for culturally rooted, youth-oriented campaigns for Nike, Adidas and other flagship brands. Overlaps with Livity on culture-led creative for global enterprise brands, though significantly larger in scale.
• BBH (Bartle Bogle Hegarty): Heritage London creative agency within a global network, working with major brands on brand strategy and campaigns. Comparable client roster and craft standards, but a much larger, broader agency rather than a youth specialist.
• Havas Lynx: Large UK-based creative agency within the Havas network focused on health, purpose and behaviour change campaigns. Overlaps with Livity on behaviour-change and charity work such as CoppaFeel! and Speedo's Swim United.
• Accenture Song (formerly Droga5): Global creative and experience network now incorporating Droga5, working with enterprise brands on integrated campaigns including entertainment and tech clients such as Google and Netflix. Comparable enterprise client roster and campaign scale.
• Dentsu Creative UK: UK arm of Dentsu's global creative network, serving enterprise brands across entertainment, FMCG and tech. Comparable in enterprise client roster and campaign scope, but as part of a much larger network rather than a youth specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/livityuk
• Facebookfacebook.com/LivityUK
• LinkedInlinkedin.com/company/livity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livity