GT Talent
GT Talent Group S.p.A. is an Italian sports entertainment company operating driving experience brand CarSchoolBox at 13 Italian racetracks for B2C and B2B clients, and producing Europe's first motorsport talent show under the GT Talent brand via subsidiary Scuderia Gentile.
- Company typePublic
- Founded2015
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What GT Talent does
GT Talent Group S.p.A. is an Italian sports entertainment company founded in 2015 (originally as CarSchoolBox, previously known as MS Group S.r.l.) and headquartered in Milan. The group operates through two wholly-owned subsidiaries: CarSchoolBox, which delivers track-based driving experiences in luxury supercars (Ferrari, Lamborghini) across 13 Italian racetracks for both private consumers and corporate clients; and Scuderia Gentile, which produces the GT Talent motorsport talent show format (positioned as Europe's first talent show dedicated to motorsport) and competes in the Mitjet championship via the GT Talent Racing team.
The business model is asset-heavy and experiential. Revenue is generated primarily from one-time paid driving experiences (B2C and B2B, where B2B addresses team building and incentive programs) and professional services tied to talent show production and racing participation. Distribution is direct: brand websites (carschoolbox.com, gttalent.com) drive consumer booking, while a dedicated corporate sales channel ([email protected]) handles enterprise events. Pricing is not publicly disclosed; customers contact the company for tailored quotes. The group is classified as a PMI innovativa (innovative SME) under Italian law and listed publicly on Euronext Growth Milan since September 2024 under ticker GTAL.
Material 2025-2026 events materially affect the operating picture. The company filed for access to Composizione Negoziata della Crisi (Italian negotiated restructuring) in July 2025 after multiple governance changes, including the resignations of its auditor (Oct 29, 2025) and Euronext Growth Advisor CFO SIM (Oct 4, 2025). In February 2026 the group signed an investment agreement with Azha, which appears to be a recapitalization or rescue transaction. Founder Cosimo Saracino remains Chairman and CEO with concentrated control (~70% of voting rights).
GT Talent firmographics
Firmographics- Name
- GT Talent
- Legal name
- GT Talent Group S.p.A.
- Website
- https://gttalentgroup.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GT Talent Group S.p.A. is an Italian sports entertainment company operating driving experience brand CarSchoolBox at 13 Italian racetracks for B2C and B2B clients, and producing Europe's first motorsport talent show under the GT Talent brand via subsidiary Scuderia Gentile.
- Ownership category
- akta.pro rank
GT Talent industry classification
Industry- Product category
- Motorsport Entertainment Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)
- akta.pro secondary industries
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH)
Keywords
Where GT Talent is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
GT Talent business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Driving Experiences (CarSchoolBox): CarSchoolBox generates revenue from track driving experiences with luxury supercars (Ferrari, Lamborghini) offered to private consumers (B2C) and customized corporate solutions (B2B) for incentive programs and team building.
- Talent Show Format (GT Talent): GT Talent operates as a television talent show format in motorsport, producing and conducting the show while also participating in the Mitjet championship through GT Talent Racing team.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
GT Talent product offering
Product offeringCore offering
GT Talent Group is a sports entertainment company that delivers track driving experiences on luxury supercars (Ferrari, Lamborghini) to private consumers and corporate clients at 13 racetracks across Italy through its CarSchoolBox subsidiary, and produces Europe's first motorsport-dedicated television talent show (GT Talent – Your Dream Race) while operating a competitive racing team in the Mitjet championship through Scuderia Gentile.
Product overview
GT Talent Group is an innovative SME operating in sports entertainment, structured as a platform with two main subsidiaries: CarSchoolBox provides track driving experiences with Ferrari and Lamborghini supercars across 13 Italian circuits for both B2C and B2B customers; Scuderia Gentile produces the GT Talent television talent show and competes in the Mitjet championship. The group also offers B2B corporate events combining motorsport experiences with networking.
Differentiator
Problem solved
Functional benefit
Brands
- CarSchoolBox: Subsidiary offering track driving experiences with supercars (Ferrari, Lamborghini) for private individuals and corporate clients (B2B incentive programs, team building), operating across 13 circuits throughout Italy.
- GT Talent
- GT Talent Racing
Products and services
- CarSchoolBox Driving Experiences CarSchoolBox delivers track driving experiences on luxury supercars (Ferrari, Lamborghini) at 13 circuits across Italy, with professional instructors and organizational teams, available to private consumers and corporate clients.
- GT Talent – Your Dream Race (Motorsport Talent Show) GT Talent – Your Dream Race is Europe's first talent show dedicated entirely to motorsport, offering aspiring drivers and automotive enthusiasts the opportunity to demonstrate their driving skills and compete for participation in a real racing championship.
- CarSchoolBox B2B Track Events CarSchoolBox organizes customized B2B events on track offering personalized experiences for corporate teams, clients, and partners, combining adrenaline and exclusive networking opportunities, marketed via [email protected].
- GT Talent Racing (Mitjet Championship Team) GT Talent Racing is the competitive racing team operated under Scuderia Gentile that participates in the Mitjet championship, providing a competitive motorsport component to the GT Talent Group ecosystem.
Companies that use GT Talent
Customer profileSegments3 records
Ideal customer profiles3 records
GT Talent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GT Talent partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting.
- Advant NCTMsupportingAdvant NCTM served as Legal Advisor for GT Talent Group's IPO, providing legal due diligence and documentation support.
- BDOsupportingBDO served as Statutory Auditor for GT Talent Group, providing financial auditing services. BDO is also listed as the auditing firm on the corporate governance page.
- Studio BrancasupportingStudio Branca served as Tax DD Advisor for GT Talent Group's IPO, providing tax due diligence services.
Scale indicators3 records
Recent moves7 records
Expansion highlights3 records
GT Talent competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GT Talent social profiles
Digital presenceGT Talent financial estimates
Financial estimateRevenue estimate
Valuation estimate
GT Talent leadership team
Management profileNumber of profiles
Profiles9 records
GT Talent subsidiaries and ownership
Company hierarchySubsidiaries2 records
GT Talent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GT Talent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GT Talent
What does GT Talent do?
GT Talent Group is a sports entertainment company that delivers track driving experiences on luxury supercars (Ferrari, Lamborghini) to private consumers and corporate clients at 13 racetracks across Italy through its CarSchoolBox subsidiary, and produces Europe's first motorsport-dedicated television talent show (GT Talent – Your Dream Race) while operating a competitive racing team in the Mitjet championship through Scuderia Gentile.
Is GT Talent a public or private company?
GT Talent is a public company. It is classified as public and is currently operating.
When was GT Talent founded?
GT Talent was founded in 2015. It employs 11 to 50 people.
Where is GT Talent based?
GT Talent is headquartered in Milan, Italy, in the Europe region.
How does GT Talent make money?
Two revenue lines are on record. Driving Experiences (CarSchoolBox) is the primary driver. The others are talent Show Format (GT Talent).
Does GT Talent have an API?
No public API is recorded for GT Talent.
What industry is GT Talent in?
GT Talent's product category is Motorsport Entertainment Services. Its primary akta.pro industry code is MPAKAJAJ, Motorsport Driver Training Schools & Racing Academies, with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its NAICS code is 711211 and its SIC code is 7948.