Momentum

What Momentum does

Momentum Indoor Climbing, operating as Momentum Climbing Gym, is a privately held indoor climbing gym chain founded in 2006 and headquartered in Sandy, Utah. The company operates 10+ climbing facilities across Utah (5), Texas (3), Washington (1), and Bulgaria (2), offering bouldering walls up to 15 feet, top-rope and lead climbing up to 50 feet, training areas with Kilter Boards, Tension Boards, Tread Walls, and spray walls, plus yoga, fitness spaces, and locker rooms. Its flagship SODO location in Seattle spans over 20,000 square feet with 280+ boulders and a 1,100+ square-foot kids bouldering area. The business is run as a founder-led private company with co-founders Jeff Pedersen (CEO) and Kevin Bradburn, no institutional investors or parent company disclosed, and operations staff of 101-250 employees.

The core product set centers on climbing, with structured youth programming (Mo Mini ages 3-7, Base Camp ages 8-11, Youth Club ages 12-18, and a USA Climbing competitive team), adult instructional classes, one-on-one coaching, summer camps, birthday parties, and a six-week Adult Bouldering League scored via the KAYA app. Revenue is generated through monthly and annual memberships (single-gym and multi-gym at $70-$273 per month and $1,199-$2,046 per year), day passes ($21-$29), youth seasonal programs ($439-$509 per season), personal training bundles, birthday party packages ($250-$375), and on-site retail. The technology backbone is entirely third-party: Rock Gym Pro for bookings and POS, Shopify for e-commerce, Google Analytics for web insight, and integrations with KAYA, STOKT, and E-WALLS for climbing-specific workflows.

The go-to-market is direct-to-consumer through physical gym locations combined with community-led engagement via TikTok, Instagram (with regional sub-accounts), YouTube, a community-stories blog, email newsletters, and a Truemed partnership enabling HSA/FSA reimbursement. Customer segments span recreational adult climbers, youth climbers and their families, and serious or competitive climbers, with multi-gym memberships designed to lock in cross-location usage across the chain.

Name

Momentum

Legal name

Momentum Indoor Climbing

Website

https://momentumclimbing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Momentum Climbing Gym is a privately held, founder-led chain of 10+ indoor climbing facilities across Utah, Texas, Washington, and Bulgaria, serving recreational adults, youth climbers, and competitive athletes with bouldering, rope climbing, yoga, instruction, and structured youth programs.

Ownership category

akta.pro rank

Product category

Indoor Climbing Gyms & Fitness

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industry

Climbing & Via Ferrata Guiding / Instruction (THAAALAH)

Keywords

• Indoor climbing gyms
• Bouldering facilities
• Climbing instruction
• Youth climbing programs
• Fitness memberships

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Monthly Gym Memberships: Recurring monthly subscriptions for single-gym or multi-gym access. Includes individual, youth, couples, and family plans. Primary revenue driver.
2. Annual Memberships: Annual subscription plans with discounted rates compared to monthly. First-year promotional pricing available.
3. Day Passes: One-time visit fees for non-members. Adult and youth pricing tiers. Includes yoga day passes.
4. Youth Programs: Seasonal programs for youth climbers (ages 5-18) including Mo Mini, Base Camp, and Youth Club.
5. Personal Training: One-on-one coaching with professional instructors covering top rope, lead climbing, outdoor skills, technique, and power development.
6. Birthday Parties: Hosted climbing parties for groups of 1-10 people with packages starting at $250.
7. Retail Sales: Gear, apparel, and climbing equipment sales at gym retail spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Momentum operates a multi-location indoor climbing gym chain offering bouldering (walls up to 15 feet) and rope climbing (top rope and lead up to 50 feet) as its core access products, supplemented by yoga classes, personal instruction, structured climbing classes, youth programs, summer camps, birthday parties, and adult bouldering leagues. Customers access these offerings through tiered monthly or annual memberships, day passes, punch passes, and trial memberships sold across 10+ facilities in Utah, Texas, Washington, and Bulgaria.

Product overview

Momentum is a climbing gym chain offering a unified indoor climbing experience centered on bouldering and rope climbing facilities. The core product portfolio includes bouldering areas (ropeless climbing up to 15 feet) and rope climbing (top rope and lead climbing up to 50 feet), supplemented by yoga classes, personal instruction sessions, and structured climbing classes. Youth programming spans Mo Mini (ages 3-7), Base Camp (ages 8-11), and Youth Club (ages 12-18), alongside competitive team participation through USA Climbing. Additional services include summer camps, birthday parties, adult bouldering leagues, and memberships (single-gym and multi-gym access). The company operates 12 locations across Utah (5), Texas (3), Washington (1), and Bulgaria (2), with training facilities featuring specialty boards (Kilter, Tension, Tread, Spray), hangboards, and fitness equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouldering Indoor bouldering climbing without ropes on walls up to 15 feet high, with padded areas and safety orientations, available to climbers of all experience levels.
• Rope Climbing Top rope and lead climbing on walls up to 50 feet with pre-attached ropes, requiring certified belay partners and belay certification.
• Yoga Classes Daily yoga instruction including Vinyasa Flow, Hatha Flow, and Yoga Basics, free to members and available via yoga day passes for non-members.
• Personal Instruction One-on-one or small group coaching with certified instructors tailored to specific climbing goals, offered in 1-hour, 3-hour, 6-hour, or 10-hour bundles covering top rope, lead climbing, outdoor skills, technique, and power development.
• Climbing Classes Structured instructional classes including Learn to Climb (101), Precision and Technique (102), Flow and Form (103), and Power and Tension (104), plus specialty classes such as Bad Girls Bouldering Club.
• Youth Climbing Programs (Mo Mini, Base Camp, Youth Club) Age-tiered youth climbing instruction: Mo Mini (ages 3-7), Base Camp (ages 8-11), and Youth Club (ages 12-18), each with beginner through advanced levels, offered seasonally or year-round at $439-$509 per season.
• USA Climbing Competitive Team USA Climbing competitive program for ages 7-18 where athletes compete in local, regional, divisional, and national series.
• Summer Camps Week-long summer camps for ages 4-16 offering half-day morning and afternoon sessions, focusing on climbing fundamentals and adventure activities.
• Birthday Parties Two-hour birthday party packages including climbing sessions, party hosts, party room, equipment, and food service supplies for up to 10 climbers ($250 for 1-5 people, $375 for 6-10 people).
• Adult Bouldering League Six-week competitive bouldering league using the KAYA app for scoring, with teams of 4-6 members competing through a relative scoring system.
• Memberships Single-gym and multi-gym auto-pay or prepaid memberships with tiers for individual, youth, couples, and family plans, with benefits such as guest passes and member-exclusive events.
• 2-Week Trial Membership Two-week introductory membership package including a 90-minute Learn to Climb class and all climbing gear, designed for new climbers to explore the sport across all Momentum gyms.
• Gift Cards Gift cards available for purchase for use at any Momentum location, redeemable across services and retail.
• Training Facilities Access Access to training amenities including Kilter Boards, Tension Boards, Tread Walls, Spray Walls, hangboards, weights, cardio equipment, and locker rooms with showers.
• Retail Sales Sales of climbing gear, apparel, and equipment at on-site gym retail spaces across all Momentum locations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• TruemedminorOthersTruemed partnership enables members to use HSA/FSA funds for gym memberships. This provides a financial benefit option for health-conscious consumers to pay for memberships with pre-tax dollars.

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Sportrock Climbing Centers: Mid-Atlantic indoor climbing gym chain offering bouldering, rope climbing, yoga, and youth programs. Comparable product mix and membership-driven model.
• Movement Climbing + Fitness: Multi-state climbing gym chain operating bouldering, rope climbing, yoga, and fitness programming across the Western US. Directly comparable to Momentum in product mix, membership model, and multi-location footprint.
• Bouldering Project: National indoor climbing gym chain (formerly Earth Treks) offering bouldering, yoga, and fitness programs. Operates at a similar scale and offers comparable subscription-based climbing memberships.
• Sender One Climbing: Climbing gym chain with multiple Texas locations offering bouldering, rope climbing, yoga, and youth programs. Comparable to Momentum in product mix, geographic overlap in Texas, and membership structure.
• Brooklyn Boulders (BKON): Indoor climbing and community fitness operator with multiple US locations offering bouldering, yoga, and co-working. Closely comparable in the community-led climbing gym model.
• Vertical World: Pacific Northwest indoor climbing gym chain offering bouldering, rope climbing, and youth programs. Comparable to Momentum in subscription membership, instruction, and youth programming.
• Pacific Edge Climbing Center: Multi-location indoor climbing gym operating bouldering, top rope, lead climbing, and youth programs in the Western US. Directly comparable product offering and membership model.
• Stoneworks Climbing Gym: Multi-facility climbing gym in the Western US offering bouldering, rope climbing, fitness, and youth programs. Comparable scale and product mix to Momentum.
• The Spot Bouldering Gym: Bouldering-focused climbing gym chain with multiple locations and youth programs. Comparable to Momentum's bouldering-centric product and youth pipeline.
• Touchstone Climbing: Northern California indoor climbing gym chain with multiple locations, offering bouldering, rope climbing, fitness, and youth programming. Comparable multi-location climbing gym model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MomentumClimb
• YouTubeyoutube.com/channel/UCspzJ58DeI8uK0CKG9v52Lg
• Facebookfacebook.com/MomentumClimbing
• Instagraminstagram.com/momentumclimbing
• TikToktiktok.com/@momentumclimbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentum