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e& enterprise

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uuid0003p73

Namestring
e& enterprise
Legal namestring
e&enterprise Cloud Sole Proprietorship LLC
Company typeenum
Private
Founded yearint
2022
Descriptiontext

e& enterprise is the digital transformation arm of e& Group (formerly Etisalat Group), the UAE state-linked telecommunications conglomerate. The company delivers end-to-end enterprise digital solutions — sovereign cloud, AI, cybersecurity, IoT, and customer experience platforms — primarily to UAE ministries and large enterprises, with a growing footprint across MENAT, the Balkans, Africa, and Pakistan. Backed by e& Group's regulatory legitimacy (UAE Cybersecurity Council endorsements) and distribution scale (244.7 million subscribers across 38 countries), e& enterprise operates 11 data centers across Abu Dhabi, Dubai, and Al Ain, and is extending footprint via the Serbia Kragujevac Tier-4 expansion.

The platform architecture comprises OneCloud (Oracle Alloy-powered sovereign hyperscale cloud, 200+ OCI services), UAE Sovereign Launchpad (AWS-powered, US$1B / 6-year partnership, Cybersecurity Council-endorsed), engageX CPaaS (3,000+ enterprise customers across voice, SMS, video, email, MFA, and conversational AI), the Agentic AI Platform (exclusive Emergence AI distribution), the AI Sovereign Inference Platform (Intel/Dell co-developed), the AI Governance & Transparency Suite (Tier S AI Seal), Help AG cybersecurity (managed detection and response, zero-trust, post-quantum), haifin blockchain trade finance (AED 200B+ processed across 15 lending institutions), Bespin Global MEA cloud managed services (65% JV, US$60M+), and the e& enterprise iot & ai subsidiary managing 410K+ connected vehicles, 86K+ connected cameras, and 500K+ smart fire alarms. A GenAI Center of Excellence has deployed 250+ AI/ML models; the AI Academy with Emeritus targets 60,000 trainees.

Revenue is generated through managed cloud and colocation services (11 UAE data centers), CPaaS subscription and usage-based billing, AI professional services and per-deployment licensing, transaction fees on haifin's trade-finance platform, cybersecurity managed services subscriptions, IoT connectivity subscriptions plus project-based integrations, digital transformation consulting, and digital payments take-rates via the e& enterprise Payments Gateway (with PayPal). Distribution combines direct enterprise field sales anchored in Abu Dhabi and Dubai, hyperscaler co-selling (AWS, Oracle, Microsoft), channel partnerships (NICE, Salesforce, PayPal, Infobip), the Bespin Global MEA JV, and event-driven demand generation anchored at GITEX GLOBAL and MWC Barcelona.

Short descriptiontext

e& enterprise is the digital transformation arm of UAE state-owned e& Group, delivering sovereign cloud, AI, cybersecurity, IoT, and customer experience platforms to governments and large enterprises across the UAE and MENAT region.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersDubai, United Arab Emirates
HQ citystring
Dubai
HQ countrystring
United Arab Emirates
HQ regionstring
Middle East
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
sovereign cloud services, digital transformation consulting, enterprise cybersecurity services, IoT platform solutions, AI governance solutions
Industry5 codes
1Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions)
CodeHDABAAALPrimaryYes
2Strategy & IT Advisory
CodeBPAEAAAAPrimaryNo
3Network, Infrastructure & Data Center Integration
CodeBPAEAAAKPrimaryNo
4Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting
CodeBPAHAEALPrimaryNo
5Managed Application Platforms (App PaaS & Runtime Services)
CodeHDABAAADPrimaryNo
NAICS code4 codes
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services5182
  • Computer Systems Design and Related Services54151
  • Computer Systems Design Services541512
  • Other Computer Related Services541519
SIC code2 codes
  • Services-Computer Integrated Systems Design7373
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Enterprise Digital Transformation Services
Social media profiles2 records
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model8 records
1Cloud & Digital Infrastructure Services
TypeManaged Services
Description

Revenue from sovereign cloud platforms (OneCloud, UAE Sovereign Launchpad), colocation services, public/private/multicloud management, and data center operations. e& enterprise operates 11 strategically located data centers across Abu Dhabi, Dubai, and Al Ain. Bespin Global joint venture (65% e& enterprise ownership) provides public cloud managed and professional services across MEA, Turkey, Africa, and Pakistan. Revenue is generated through managed service contracts, consumption-based cloud fees, and colocation rack rental — a combination of recurring managed services and usage-based pricing.

2AI & Data Solutions
TypeProfessional Services
Description

Revenue from AI professional services, agentic AI platform distribution and implementation (Emergence partnership), AI governance solutions, sovereign inference platforms, and GenAI Center of Excellence engagements. Includes AI training programs through the Emeritus AI Academy partnership. Revenue model combines professional services (consulting/implementation) with subscription-based AI governance tooling and per-deployment licensing for agentic AI.

eandenterprise.com
3CPaaS — engageX Platform
TypeSubscription Recurring
Description

AI-driven communications platform-as-a-service generating revenue from 3,000+ enterprise customers across voice, SMS, video, email, multi-factor authentication, and chatbot services. Revenue is subscription and usage-based per message/voice minute/transaction, with per-seat or tiered enterprise agreements.

eand.com
4Fintech — haifin Blockchain Platform
TypeTransaction Fee
Description

Blockchain-based trade finance platform processing over AED 200 billion in transaction value. Expanded from UAE into GCC, MENA, and APAC regions. Revenue model based on transaction fees from the consortium of 15 lending institutions (13 UAE banks and 2 fintechs).

eand.com
5Cybersecurity Services (Help AG)
TypeManaged Services
Description

Cybersecurity offerings including managed detection and response, zero-trust solutions, AI and post-quantum cybersecurity, and hyperscaler security. Revenue generated through managed security service contracts, professional services for security consulting, and endpoint security tooling.

eandenterprise.com
6IoT Solutions
TypeSubscription Recurring
Description

IoT platform revenue from connected vehicles (410K+), connected cameras (86K+), smart fire alarms (500K+), smart metering (IM+ Smart Meter), sustainability IoT, and smart city deployments. Revenue model includes platform subscription, per-device connectivity fees, and project-based IoT system integration.

eandenterprise.com
7Digital Transformation Consultancy & SI
TypeProfessional Services
Description

Professional services revenue from end-to-end digital transformation engagements across government, enterprise, and industrial sectors. Includes Industry 4.0, smart manufacturing, digital health, and smart city SI engagements. Revenue is project-based and service-contract driven.

eand.com
8Digital Payments
TypeTransaction Fee
Description

Revenue from the e& enterprise Payments Gateway (EPG) platform through payment processing fees, API access fees, and cross-border transaction take rates. Enhanced by PayPal integration enabling merchants to accept PayPal payments.

eandenterprise.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 4 records shown
1OneCloud
Description

UAE-sovereign hyperscale cloud platform powered by Oracle Alloy, offering 200+ Oracle Cloud Infrastructure AI and cloud services

eandenterprise.com
+3 more records
Core offering1 text field

e& enterprise designs, delivers, and operates end-to-end digital solutions for governments, large enterprises, and corporates across the UAE and MENAT region. The offering spans sovereign cloud infrastructure (OneCloud, UAE Sovereign Launchpad), AI and data platforms (agentic AI, sovereign inference, GenAI), cybersecurity services (Help AG), IoT/smart city platforms, customer experience (engageX CPaaS/CCaaS), blockchain trade finance (haifin), and digital transformation consultancy backed by 11 data centers and partnerships with AWS, Oracle, Microsoft, Intel, and Dell.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 8 values shown
  • UAE Sovereign Launchpad reduces compliance costs and audit durations by up to 70%
+7 more records
Product overview1 text field

e& enterprise operates a platform-plus-modules architecture delivering end-to-end digital transformation solutions across cloud infrastructure, AI and data, cybersecurity, customer experience, and IoT. The core cloud infrastructure includes OneCloud (Oracle Alloy-powered sovereign hyperscale cloud), UAE Sovereign Launchpad (AWS partnership), and 11 data centers across UAE. The AI portfolio centers on Agentic AI Solutions (Emergence partnership), AI Sovereign Inference Platform (Intel/Dell), and AI Governance & Transparency Suite, supplemented by AI in a Box, SLM in a Box, Data as a Service, and Video AI as a Service modules. Customer experience is served through engageX CPaaS platform with conversational AI, CCaaS (NICE CXone integration), and campaign management. IoT and smart city capabilities include Smart City Platform, Industry 4.0 Solutions, Safe City Solutions, and Sustainability as a Service. Sub-brands include Help AG (cybersecurity), e& enterprise iot & ai, Bespin Global MEA (cloud managed services JV), and haifin (blockchain trade finance platform).

Product and service30 records
1OneCloud
CategoryCloud Infrastructure
Description

UAE's first sovereign hyperscale cloud platform powered by Oracle Alloy infrastructure, offering over 200 Oracle Cloud Infrastructure AI and cloud services hosted entirely within UAE data centers. Targeted at government organizations, regulated industries, and enterprises requiring data residency, regulatory compliance, and low-latency performance.

2UAE Sovereign Launchpad
CategoryCloud Infrastructure
Description

Secure cloud platform jointly offered by e& enterprise and AWS, hosted in the AWS Middle East (UAE) Region. Endorsed by the UAE Cybersecurity Council and aligned with the UAE National Cloud Security Policy. Embeds zero-trust security controls, in-country key management, and automated compliance reporting; reduces compliance costs and audit durations by up to 70%.

3engageX CPaaS Platform
CategoryCustomer Experience
Description

AI-powered communications platform-as-a-service (CPaaS) serving over 3,000 enterprise customers with voice, SMS, video, email, multi-factor authentication, chatbot building, and customer data platform capabilities. Integrated with WhatsApp, SMS, email, and voice channels with AI-powered analytics. Expanding into Türkiye and Saudi Arabia.

4engageX CCaaS (Contact Centre as a Service)
CategoryCustomer Experience
Description

Cloud-based contact centre solution integrated with NICE CXone, offering omni-channel engagement, workforce engagement management (WEM), AI-driven automation, IVR, and recording. Sensitive customer data remains hosted in-country, supporting UAE government and regulated industries compliance.

5Agentic AI Solutions
CategoryAI and Data
Description

Autonomous AI agent platform developed in partnership with Emergence AI for deploying data-sovereign agentic AI across MENAT regulated industries. Offers cloud-agnostic to fully air-gapped on-premises deployment options, enabling organizations to retain full control over data and models.

6AI Sovereign Inference Platform
CategoryAI and Data
Description

Sovereign AI inference platform developed with Intel and Dell Technologies that enables organizations to deploy AI inference workloads within national borders. Supports small language models (SLMs) for regulated industries requiring full data sovereignty, delivered via the UAE Sovereign Cloud Launchpad.

7AI Governance & Transparency Suite
CategoryAI and Data
Description

Governance, transparency, and measurable impact framework for AI deployment, awarded the highest Tier S AI Seal ranking by the Dubai Centre for Artificial Intelligence. Aligns with Dubai's government mandates and AI industry growth goals.

8Help AG Cybersecurity Services
CategoryCybersecurity
Description

Cybersecurity arm of e& enterprise providing end-to-end security services including managed detection and response, zero-trust solutions, AI and post-quantum cybersecurity, hyperscaler security, governance/risk/compliance, and security consulting for enterprise and government clients.

9haifin Trade Finance Platform
CategoryFintech
Description

Blockchain-based trade finance platform (formerly UAE Trade Connect) that has processed over AED 200 billion in transaction value since its 2021 commercial launch. Expanded from an initial consortium of seven banks to 15 lending institutions, deployed on e& enterprise's E1Cloud platform using AI and cloud-native blockchain solutions.

10e& enterprise Payments Gateway (EPG)
CategoryFintech
Description

Unified digital payments platform enabling businesses to integrate multiple payment instruments through a single API. Supports PayPal integration, cross-border commerce, and electronic exports, strengthening e& enterprise's position in regional payment solutions.

11Data Center Colocation Services
CategoryCloud Infrastructure
Description

Enterprise-grade colocation services across 11 strategically located data centers in Abu Dhabi, Dubai, and Al Ain, supporting AI, cloud, HPC, and data-intensive workloads for startups, government entities, and multinational organizations. Includes plans for Serbia Kragujevac Tier-4 expansion (+40MW).

12Smart City Platform
CategoryIoT and Smart City
Description

Unified IoT-powered smart city platform bringing city functions together through a single dashboard for monitoring, managing, and optimizing urban services with real-time data and actionable insights.

13Industry 4.0 Solutions
CategoryIoT and Smart City
Description

Comprehensive industrial automation solutions including Smart Manufacturing Platform, Digital Twin & AR/VR, Robotics & Automation Systems, Industry 4.0 Sensors & IoT Devices, PLCs, and 3D Printers & Additive Manufacturing for factory digitization.

14Safe City Solutions
CategoryIoT and Smart City
Description

Urban safety and security solutions including Video Surveillance as a Service, Visitor Analytics, Smart Access & Attendance, and Smart & Safe Home systems leveraging AI and IoT technologies for cities and enterprises.

15Sustainability as a Service
CategoryDigital Transformation
Description

Comprehensive sustainability solution integrating consultancy (GHG Accounting, ESG Evaluation), automated data collection platform, and smart solutions across smart city, manufacturing, utilities, aviation, and banking sectors.

16Utility Co-Pilot
CategoryAI and Data
Description

AI-powered virtual assistant for utility management leveraging Generative AI and Microsoft Azure and OpenAI services, available on Microsoft Marketplace. Features usage alerts, 24/7 availability, outage reporting, and energy-saving tips for utility customers.

17Cloud-based PACS (Picture Archiving and Communication System)
CategoryHealthcare Digital
Description

UAE's first locally-hosted cloud-based Picture Archiving and Communication System for secure medical imaging storage, retrieval, and sharing across healthcare provider networks, with planned AI integration for early disease identification.

18AI in a Box
CategoryAI and Data
Description

Pre-configured AI solution bundle bringing together hardware, software, and AI models for rapid deployment of AI capabilities in enterprise environments.

19SLM in a Box
CategoryAI and Data
Description

Small Language Model solution package enabling deployment of compact, efficient language models for enterprise applications with data sovereignty requirements.

20Data as a Service
CategoryAI and Data
Description

Data marketplace and analytics services enabling enterprises to access and monetize data assets while maintaining governance and compliance controls.

21Video AI as a Service
CategoryAI and Data
Description

Cloud-based video analytics services including computer vision capabilities for smart city applications, healthcare imaging, and security surveillance.

22Bespin Global MEA Cloud Managed Services
CategoryCloud Infrastructure
Description

Joint venture with Bespin Global providing public cloud managed and professional services across Middle East, Turkey, Africa, and Pakistan (METAP) region, combining e& enterprise's local market presence with Bespin Global's cloud migration and operations expertise.

23e& enterprise IoT & AI Solutions
CategoryIoT and Smart City
Description

IoT and AI solutions arm of e& enterprise (formerly Smartworld) combining Internet of Things and artificial intelligence technologies to transform enterprises into data-driven organizations. Supports connected vehicles, connected cameras, smart fire alarms, smart metering, sustainability IoT, and smart city deployments.

24Orva AI-Powered Operating Room Voice Assistant
CategoryHealthcare Digital
Description

AI-powered operating room voice assistant by RAIN Technology deployed across hospitals in the Middle East and Africa. Reduces perioperative bottlenecks, improves care coordination and documentation quality, and drives cost savings through voice-led task automation.

25AI as a Service (AIaaS) with DataRobot
CategoryAI and Data
Description

AI-as-a-Service offering delivered via a three-year strategic alliance with DataRobot, deploying AI capabilities across UAE, Egypt, and Morocco through the Hub71 AI Center of Excellence in Abu Dhabi.

26Customer Engagement Hub (with Infobip)
CategoryCustomer Experience
Description

Customer Engagement Hub combining Infobip's chatbot building platform and customer data platform with engageX communication management. Integrates WhatsApp, SMS, email, and voice with AI-powered analytics to centralize data management and enhance customer loyalty.

27Yas Island Metaverse
CategoryDigital Transformation
Description

Detailed 3D map and virtual experience of Yas Island using AR, VR, 3D animation, AI, and spatial audio, enabling global clients to explore event venues, attractions, and conference facilities in an immersive metaverse environment.

28Dubai Public Prosecution Digital Investigation Platform
CategoryGovernment Digital
Description

Centralized digital system for remote investigation and litigation, integrated with Dubai Courts, Dubai Police, and GDRFA, enabling remote interviews, session scheduling, and documentation across police stations, prisons, courts, and DPP investigation rooms.

29E-Invoicing Services
CategoryFintech
Description

E-invoicing service for the UAE's upcoming e-invoicing programme, enabling real-time, automated, and compliant digital invoice processing for UAE businesses as part of government efforts to modernize tax administration and enhance fiscal transparency.

30Digital Transformation Consultancy
CategoryDigital Transformation
Description

Professional services for end-to-end digital transformation engagements across government, enterprise, and industrial sectors including Industry 4.0, smart manufacturing, digital health, smart city, and IT/business process outsourcing.

Scale indicator15 records

Each record includes

Type, Value, Description, Source

Partnership23 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-21
Description

MoU to triple national data center capacity at the Kragujevac facility (existing €30M, 1,080 racks, 14MW) by adding up to 40MW. Serves government services, private enterprises, and positions Serbia as a regional digital hub for the Balkans. Includes potential joint digital infrastructure initiatives through e& and PPF Telecom across Serbia and the wider Balkan region.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2026-04-21
Description

Strategic partnership to launch telemedicine services and develop sustainable healthcare solutions in the UAE and MENA region. Includes a cloud-based telemedicine application to enhance remote patient care, improve accessibility, streamline communication between healthcare professionals, and reduce carbon footprint through eco-friendly telemedicine.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-03-31
Description

MoU with ADDED to advance Industry 4.0 and sustainable manufacturing in Abu Dhabi under the Abu Dhabi Industrial Strategy. Focuses on cloud computing, cybersecurity, IoT, and AI technologies. Includes a joint working group for knowledge exchange, research collaboration, and digital solutions deployment, aiming to establish specialized centers and position Abu Dhabi as the region's leading industrial hub.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2026-03-02
Description

AI infrastructure partnership discussions at MWC Barcelona 2026 as part of SK Telecom's Sovereign AI Package strategy. SK Telecom is pursuing global AI partnerships with telecom operators including e& Group, Orange Group, and Deutsche Telekom to collaborate on AI infrastructure, AIDC technologies, and AI RAN technologies across Asia, Europe, and the Middle East.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2026-01-22
Description

Strategic collaboration with UAE-based gas system solutions provider Sergas for cybersecurity (Help AG Security Operations Centre), EngageX A2P Communications Platform, and AI-driven Contact Center Platform. Aims to enhance cybersecurity, operational efficiency, and customer engagement for gas networks, optimizing performance and reducing emissions.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-01-21
Description

Strategic partnership making e& enterprise a key regional distribution and implementation partner for Emergence AI's agentic autonomous AI platform across the MENAT region. Targets regulated industries (banking, healthcare, aviation, government) with deployment options from cloud-agnostic to fully air-gapped on-premises. Combines Emergence's three-tier Semantic Intelligence framework (Foundation, Intelligence, Transformation) with e& enterprise's regional enterprise reach.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-10-16
Description

Sovereign inference AI platform developed with Intel and Dell Technologies, announced at GITEX GLOBAL 2025. Enables organizations to deploy AI inference workloads within national borders, supporting small language models (SLMs) for regulated industries requiring full data sovereignty.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-10-16
Description

Sovereign inference AI platform introduced at GITEX GLOBAL 2025 in collaboration with Intel and Dell Technologies. Enables air-gapped AI inference for government and regulated industries requiring data sovereignty, leveraging Intel hardware and Dell infrastructure within e& enterprise's sovereign cloud environment.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-10-09
Description

Agreement to combine Salesforce's CRM suite with engageX's customer experience capabilities, creating a locally-hosted comprehensive CX platform. Aims to enhance service quality across UAE's public and private sectors with faster, personalized, and seamless customer interactions.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-09-24
Description

Launch of OneCloud — the UAE's first sovereign hyperscale cloud platform powered by Oracle Alloy infrastructure. Delivers 200+ Oracle Cloud Infrastructure AI and cloud services hosted entirely within UAE data centers. Targets government organizations, regulated industries, and enterprises requiring data residency and local sovereignty compliance. Available early 2026.

11Serbia's Office for IT and eGovernment
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-09-24
Description

Strategic MoU to expand Serbia's data center capacity at the existing Tier-4 Kragujevac campus, adding up to 40MW to triple the country's current capacity. Positions Serbia as the Balkans' sovereign cloud hub and extends e&'s digital corridor between MENA and Europe. Builds on MoU with 4iG Group in Hungary for subsea and terrestrial network linking Balkans with Middle East backbone and Africa-1 subsea cables.

eand.com
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-06-18
Description

Strategic partnership with Microsoft to develop and deploy AI and data-driven solutions across industries in MENAT (UAE, KSA, Egypt, Turkey, Qatar). Leverages Azure Cloud platform tools including Azure Machine Learning, Azure Databricks, Azure OpenAI, and Azure Synapse Analytics for public sector, telco, education, BFSI, and retail sectors. Promotes responsible and ethical AI adoption.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2025-06-18
Description

Multi-year MoU to deploy Industry 4.0 technologies (AI, IoT, digital twins, predictive maintenance) across five Exeed Industries UAE-based factories. Access to Abu Dhabi Investment Office's Smart Manufacturing Accelerator Programme funding. Creates a replicable framework for smart manufacturing across the region.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2025-05-08
Description

Joint venture 'Bespin Global MEA, an e& enterprise company' (65% e& enterprise ownership) to provide public cloud managed and professional services across Middle East, Turkey, Africa, and Pakistan (METAP). Primary investment of $60 million with option for another $60 million within 18 months (total $100M+). Combines e& enterprise's local market presence with Bespin Global's cloud migration and operations expertise.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2025-04-24
Description

Strategic partnership to deliver industry-grade telemedicine virtual care services in the UAE. LifeBot's patented technologies (ICU-level monitoring, advanced diagnostics, real-time video and vital-sign transmission) — developed for space missions and disaster response — integrated into e& enterprise's managed healthcare services.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-04-03
Description

Three-year collaboration integrating PayPal into e& enterprise's Payments Gateway platform, enabling UAE businesses to accept PayPal payments without complex IT development. Targets cross-border commerce, electronic exports, and access to PayPal's 400+ million active accounts globally.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2025-03-28
Description

Partnership to deploy Orva — the world's first AI-powered operating room voice assistant — across hospitals in the MEA region. Reduces perioperative bottlenecks, improves care coordination, enhances documentation quality, and drives cost savings and revenue growth for hospitals through voice-led task automation. Pilot projects underway in leading hospitals.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-03-20
Description

Partnership to deploy NICE CXone Contact Centre as a Service (CXaaS) platform in the UAE, integrated with engageX CX capabilities. Empowers customer service agents with AI copilot, workforce engagement management, IVR, and recording. Ensures sensitive customer data remains in-country while enabling businesses to comply with government and public-private sector regulations.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2025-01-07
Description

Three-year partnership with Emeritus to develop an AI training program for C-suite executives and senior leaders. Blended learning covering advanced AI concepts, governance frameworks, and ethical considerations. Aligned with UAE's national AI strategy to position the country as an AI leader by 2031. Part of e& enterprise's AI Academy.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2024-11-25
Description

Three-year partnership to implement the UAE's first cloud-based Picture Archiving and Communication System (PACS) for Smart Salem's network of digital healthcare clinics. End-to-end service model combining cloud-based medical imaging storage, retrieval, and sharing with future AI integration for early disease identification. Reduces infrastructure costs and carbon footprint.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2024-10-22
Description

Partnership agreement to implement an innovative centralized digital system for remote investigation and litigation in Dubai. Integrated with Dubai Courts, Dubai Police, and GDRFA. Enables remote interviews, session scheduling, and documentation across police stations, prisons, courts, and DPP investigation rooms. Scheduled for completion by 2026.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2024-10-09
Description

Partnership to develop the Yas Island Metaverse project — a detailed 3D map and virtual experience of Yas Island using AR, VR, 3D animation, AI, and spatial audio. Enables global clients to explore venues and plan business events in an immersive metaverse environment, supporting Abu Dhabi's MICE destination positioning.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2024-05-16
Description

UAE Sovereign Launchpad — a US$1 billion (6-year) strategic partnership to operate a secure, locally-managed cloud platform endorsed by the UAE Cybersecurity Council. Hosted in AWS Middle East (UAE) Region, aligned with UAE National Cloud Security Policy. Offers zero-trust controls, in-country key management, automated compliance reporting, and up to 70% reduction in compliance costs and audit durations. Commercially available across UAE from 2025.

Recent move13 records

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Date, Type, Title, Description, Source

Expansion highlight8 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Global enterprise IT services arm of Orange Group providing cloud, cybersecurity, IoT, and digital transformation. Overlapping capabilities but lacks e& enterprise's UAE sovereign positioning.

TypeDirect peer
Description

Turkish operator with Turkcell Technology offering cloud, cybersecurity, IoT, and digital services to enterprises and public sector. Direct peer in MENAT enterprise digital transformation with comparable telco-anchored go-to-market.

TypeBroad incumbent
Description

Global telecom enterprise arm offering managed IoT, cloud, security, and SD-WAN services. Comparable in scale and portfolio breadth but does not specialize in sovereign UAE cloud.

TypeOthers
Description

Cybersecurity subsidiary of e& enterprise itself; cited as an IDC Leader in GCC security services. Included as a reference point for the cybersecurity sub-segment rather than as an external peer.

TypeBroad incumbent
Description

Global hyperscaler and strategic partner to e& enterprise, with UAE regions serving enterprise and government. Competes in sovereign cloud/AI while also being a core platform supplier via the AI/Data partnership.

TypeBroad incumbent
Description

Global hyperscaler hosting the AWS Middle East (UAE) Region that underpins e& enterprise's UAE Sovereign Launchpad. Both partner and potential competitor in UAE sovereign cloud and AI workloads.

TypeBroad incumbent
Description

Global hyperscaler powering OneCloud via Oracle Alloy. A core technology partner whose broader enterprise cloud offering competes in UAE/MENAT with the platform e& enterprise builds on top of it.

TypeDirect peer
Description

Qatari-headquartered telecom group operating enterprise ICT, cloud, and cybersecurity businesses across MENA. Similar regional telecom-enterprise hybrid model targeting government and large enterprise digital transformation.

TypeDirect peer
Description

UAE-based telecom with a growing enterprise and ICT division offering cloud, cybersecurity, IoT, and digital services to government and enterprises. Direct domestic competitor to e& enterprise within the UAE.

TypeDirect peer
Description

Saudi state-backed telecom operating stc Enterprise / stc Solutions with comparable sovereign cloud, cybersecurity, IoT, and digital transformation offerings across MENA. Direct competitor for sovereign and regulated-industry cloud/AI deals in the Gulf.

Market position
Strengths5 records

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Weaknesses5 records

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Competitive moat7 records

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Type, Details

Key risks7 records

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Key highlights7 records

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Customer concentration

Classification, Details

Named customers12 records

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Name, Industry, Type, Use case, Source, UUID

Segment10 records

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Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

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Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration4 records

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Title, Type, Description, Source

AI capability17 records

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Type, Description, Source

AI maturity
App detail

Has app

Feature10 records

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Title, Differentiator, Description, Source

Core technology
Revenue estimate
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Number of profiles
Profiles4 records

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Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries4 records

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Name, Acquired on, Relationship type, Type, Business focus

Compliance10 records

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Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

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Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

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Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

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Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

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Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

e& enterprise

Enterprise Digital Transformation Serviceseandenterprise.com

e& enterprise is the digital transformation arm of UAE state-owned e& Group, delivering sovereign cloud, AI, cybersecurity, IoT, and customer experience platforms to governments and large enterprises across the UAE and MENAT region.

What e& enterprise does

e& enterprise is the digital transformation arm of e& Group (formerly Etisalat Group), the UAE state-linked telecommunications conglomerate. The company delivers end-to-end enterprise digital solutions — sovereign cloud, AI, cybersecurity, IoT, and customer experience platforms — primarily to UAE ministries and large enterprises, with a growing footprint across MENAT, the Balkans, Africa, and Pakistan. Backed by e& Group's regulatory legitimacy (UAE Cybersecurity Council endorsements) and distribution scale (244.7 million subscribers across 38 countries), e& enterprise operates 11 data centers across Abu Dhabi, Dubai, and Al Ain, and is extending footprint via the Serbia Kragujevac Tier-4 expansion.

The platform architecture comprises OneCloud (Oracle Alloy-powered sovereign hyperscale cloud, 200+ OCI services), UAE Sovereign Launchpad (AWS-powered, US$1B / 6-year partnership, Cybersecurity Council-endorsed), engageX CPaaS (3,000+ enterprise customers across voice, SMS, video, email, MFA, and conversational AI), the Agentic AI Platform (exclusive Emergence AI distribution), the AI Sovereign Inference Platform (Intel/Dell co-developed), the AI Governance & Transparency Suite (Tier S AI Seal), Help AG cybersecurity (managed detection and response, zero-trust, post-quantum), haifin blockchain trade finance (AED 200B+ processed across 15 lending institutions), Bespin Global MEA cloud managed services (65% JV, US$60M+), and the e& enterprise iot & ai subsidiary managing 410K+ connected vehicles, 86K+ connected cameras, and 500K+ smart fire alarms. A GenAI Center of Excellence has deployed 250+ AI/ML models; the AI Academy with Emeritus targets 60,000 trainees.

Revenue is generated through managed cloud and colocation services (11 UAE data centers), CPaaS subscription and usage-based billing, AI professional services and per-deployment licensing, transaction fees on haifin's trade-finance platform, cybersecurity managed services subscriptions, IoT connectivity subscriptions plus project-based integrations, digital transformation consulting, and digital payments take-rates via the e& enterprise Payments Gateway (with PayPal). Distribution combines direct enterprise field sales anchored in Abu Dhabi and Dubai, hyperscaler co-selling (AWS, Oracle, Microsoft), channel partnerships (NICE, Salesforce, PayPal, Infobip), the Bespin Global MEA JV, and event-driven demand generation anchored at GITEX GLOBAL and MWC Barcelona.

e& enterprise firmographics

Firmographics
Name
e& enterprise
Legal name
e&enterprise Cloud Sole Proprietorship LLC
Website
https://eandenterprise.com
Company type
Private
Founded year
2022
Operating status
Operating
Headcount range
501–1,000 employees
Short description
e& enterprise is the digital transformation arm of UAE state-owned e& Group, delivering sovereign cloud, AI, cybersecurity, IoT, and customer experience platforms to governments and large enterprises across the UAE and MENAT region.
Ownership category
akta.pro rank

e& enterprise industry classification

Industry
Product category
Enterprise Digital Transformation Services
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Other Computer Related Services (541519)
SIC
Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)
akta.pro secondary industries
Strategy & IT Advisory (BPAEAAAA), Network, Infrastructure & Data Center Integration (BPAEAAAK), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

  • Sovereign cloud services
  • Digital transformation consulting
  • Enterprise cybersecurity services
  • IoT platform solutions
  • AI governance solutions

Where e& enterprise is headquartered

Location

Headquarters

HQ city
Dubai
HQ country
United Arab Emirates
HQ region
Middle East

Offices4 records

Markets served

e& enterprise business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

  1. Cloud & Digital Infrastructure Services: Revenue from sovereign cloud platforms (OneCloud, UAE Sovereign Launchpad), colocation services, public/private/multicloud management, and data center operations. e& enterprise operates 11 strategically located data centers across Abu Dhabi, Dubai, and Al Ain. Bespin Global joint venture (65% e& enterprise ownership) provides public cloud managed and professional services across MEA, Turkey, Africa, and Pakistan. Revenue is generated through managed service contracts, consumption-based cloud fees, and colocation rack rental — a combination of recurring managed services and usage-based pricing.
  2. AI & Data Solutions: Revenue from AI professional services, agentic AI platform distribution and implementation (Emergence partnership), AI governance solutions, sovereign inference platforms, and GenAI Center of Excellence engagements. Includes AI training programs through the Emeritus AI Academy partnership. Revenue model combines professional services (consulting/implementation) with subscription-based AI governance tooling and per-deployment licensing for agentic AI.
  3. CPaaS — engageX Platform: AI-driven communications platform-as-a-service generating revenue from 3,000+ enterprise customers across voice, SMS, video, email, multi-factor authentication, and chatbot services. Revenue is subscription and usage-based per message/voice minute/transaction, with per-seat or tiered enterprise agreements.
  4. Fintech — haifin Blockchain Platform: Blockchain-based trade finance platform processing over AED 200 billion in transaction value. Expanded from UAE into GCC, MENA, and APAC regions. Revenue model based on transaction fees from the consortium of 15 lending institutions (13 UAE banks and 2 fintechs).
  5. Cybersecurity Services (Help AG): Cybersecurity offerings including managed detection and response, zero-trust solutions, AI and post-quantum cybersecurity, and hyperscaler security. Revenue generated through managed security service contracts, professional services for security consulting, and endpoint security tooling.
  6. IoT Solutions: IoT platform revenue from connected vehicles (410K+), connected cameras (86K+), smart fire alarms (500K+), smart metering (IM+ Smart Meter), sustainability IoT, and smart city deployments. Revenue model includes platform subscription, per-device connectivity fees, and project-based IoT system integration.
  7. Digital Transformation Consultancy & SI: Professional services revenue from end-to-end digital transformation engagements across government, enterprise, and industrial sectors. Includes Industry 4.0, smart manufacturing, digital health, and smart city SI engagements. Revenue is project-based and service-contract driven.
  8. Digital Payments: Revenue from the e& enterprise Payments Gateway (EPG) platform through payment processing fees, API access fees, and cross-border transaction take rates. Enhanced by PayPal integration enabling merchants to accept PayPal payments.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

e& enterprise product offering

Product offering

Core offering

e& enterprise designs, delivers, and operates end-to-end digital solutions for governments, large enterprises, and corporates across the UAE and MENAT region. The offering spans sovereign cloud infrastructure (OneCloud, UAE Sovereign Launchpad), AI and data platforms (agentic AI, sovereign inference, GenAI), cybersecurity services (Help AG), IoT/smart city platforms, customer experience (engageX CPaaS/CCaaS), blockchain trade finance (haifin), and digital transformation consultancy backed by 11 data centers and partnerships with AWS, Oracle, Microsoft, Intel, and Dell.

Product overview

e& enterprise operates a platform-plus-modules architecture delivering end-to-end digital transformation solutions across cloud infrastructure, AI and data, cybersecurity, customer experience, and IoT. The core cloud infrastructure includes OneCloud (Oracle Alloy-powered sovereign hyperscale cloud), UAE Sovereign Launchpad (AWS partnership), and 11 data centers across UAE. The AI portfolio centers on Agentic AI Solutions (Emergence partnership), AI Sovereign Inference Platform (Intel/Dell), and AI Governance & Transparency Suite, supplemented by AI in a Box, SLM in a Box, Data as a Service, and Video AI as a Service modules. Customer experience is served through engageX CPaaS platform with conversational AI, CCaaS (NICE CXone integration), and campaign management. IoT and smart city capabilities include Smart City Platform, Industry 4.0 Solutions, Safe City Solutions, and Sustainability as a Service. Sub-brands include Help AG (cybersecurity), e& enterprise iot & ai, Bespin Global MEA (cloud managed services JV), and haifin (blockchain trade finance platform).

Differentiator

Problem solved

Functional benefit

Brands

  • OneCloud: UAE-sovereign hyperscale cloud platform powered by Oracle Alloy, offering 200+ Oracle Cloud Infrastructure AI and cloud services
  • engageX
  • haifin
  • UAE Sovereign Launchpad

Products and services

  • OneCloud UAE's first sovereign hyperscale cloud platform powered by Oracle Alloy infrastructure, offering over 200 Oracle Cloud Infrastructure AI and cloud services hosted entirely within UAE data centers. Targeted at government organizations, regulated industries, and enterprises requiring data residency, regulatory compliance, and low-latency performance.
  • UAE Sovereign Launchpad Secure cloud platform jointly offered by e& enterprise and AWS, hosted in the AWS Middle East (UAE) Region. Endorsed by the UAE Cybersecurity Council and aligned with the UAE National Cloud Security Policy. Embeds zero-trust security controls, in-country key management, and automated compliance reporting; reduces compliance costs and audit durations by up to 70%.
  • engageX CPaaS Platform AI-powered communications platform-as-a-service (CPaaS) serving over 3,000 enterprise customers with voice, SMS, video, email, multi-factor authentication, chatbot building, and customer data platform capabilities. Integrated with WhatsApp, SMS, email, and voice channels with AI-powered analytics. Expanding into Türkiye and Saudi Arabia.
  • engageX CCaaS (Contact Centre as a Service) Cloud-based contact centre solution integrated with NICE CXone, offering omni-channel engagement, workforce engagement management (WEM), AI-driven automation, IVR, and recording. Sensitive customer data remains hosted in-country, supporting UAE government and regulated industries compliance.
  • Agentic AI Solutions Autonomous AI agent platform developed in partnership with Emergence AI for deploying data-sovereign agentic AI across MENAT regulated industries. Offers cloud-agnostic to fully air-gapped on-premises deployment options, enabling organizations to retain full control over data and models.
  • AI Sovereign Inference Platform Sovereign AI inference platform developed with Intel and Dell Technologies that enables organizations to deploy AI inference workloads within national borders. Supports small language models (SLMs) for regulated industries requiring full data sovereignty, delivered via the UAE Sovereign Cloud Launchpad.
  • AI Governance & Transparency Suite Governance, transparency, and measurable impact framework for AI deployment, awarded the highest Tier S AI Seal ranking by the Dubai Centre for Artificial Intelligence. Aligns with Dubai's government mandates and AI industry growth goals.
  • Help AG Cybersecurity Services Cybersecurity arm of e& enterprise providing end-to-end security services including managed detection and response, zero-trust solutions, AI and post-quantum cybersecurity, hyperscaler security, governance/risk/compliance, and security consulting for enterprise and government clients.
  • haifin Trade Finance Platform Blockchain-based trade finance platform (formerly UAE Trade Connect) that has processed over AED 200 billion in transaction value since its 2021 commercial launch. Expanded from an initial consortium of seven banks to 15 lending institutions, deployed on e& enterprise's E1Cloud platform using AI and cloud-native blockchain solutions.
  • e& enterprise Payments Gateway (EPG) Unified digital payments platform enabling businesses to integrate multiple payment instruments through a single API. Supports PayPal integration, cross-border commerce, and electronic exports, strengthening e& enterprise's position in regional payment solutions.
  • Data Center Colocation Services Enterprise-grade colocation services across 11 strategically located data centers in Abu Dhabi, Dubai, and Al Ain, supporting AI, cloud, HPC, and data-intensive workloads for startups, government entities, and multinational organizations. Includes plans for Serbia Kragujevac Tier-4 expansion (+40MW).
  • Smart City Platform Unified IoT-powered smart city platform bringing city functions together through a single dashboard for monitoring, managing, and optimizing urban services with real-time data and actionable insights.
  • Industry 4.0 Solutions Comprehensive industrial automation solutions including Smart Manufacturing Platform, Digital Twin & AR/VR, Robotics & Automation Systems, Industry 4.0 Sensors & IoT Devices, PLCs, and 3D Printers & Additive Manufacturing for factory digitization.
  • Safe City Solutions Urban safety and security solutions including Video Surveillance as a Service, Visitor Analytics, Smart Access & Attendance, and Smart & Safe Home systems leveraging AI and IoT technologies for cities and enterprises.
  • Sustainability as a Service Comprehensive sustainability solution integrating consultancy (GHG Accounting, ESG Evaluation), automated data collection platform, and smart solutions across smart city, manufacturing, utilities, aviation, and banking sectors.
  • Utility Co-Pilot AI-powered virtual assistant for utility management leveraging Generative AI and Microsoft Azure and OpenAI services, available on Microsoft Marketplace. Features usage alerts, 24/7 availability, outage reporting, and energy-saving tips for utility customers.
  • Cloud-based PACS (Picture Archiving and Communication System) UAE's first locally-hosted cloud-based Picture Archiving and Communication System for secure medical imaging storage, retrieval, and sharing across healthcare provider networks, with planned AI integration for early disease identification.
  • AI in a Box Pre-configured AI solution bundle bringing together hardware, software, and AI models for rapid deployment of AI capabilities in enterprise environments.
  • SLM in a Box Small Language Model solution package enabling deployment of compact, efficient language models for enterprise applications with data sovereignty requirements.
  • Data as a Service Data marketplace and analytics services enabling enterprises to access and monetize data assets while maintaining governance and compliance controls.
  • Video AI as a Service Cloud-based video analytics services including computer vision capabilities for smart city applications, healthcare imaging, and security surveillance.
  • Bespin Global MEA Cloud Managed Services Joint venture with Bespin Global providing public cloud managed and professional services across Middle East, Turkey, Africa, and Pakistan (METAP) region, combining e& enterprise's local market presence with Bespin Global's cloud migration and operations expertise.
  • e& enterprise IoT & AI Solutions IoT and AI solutions arm of e& enterprise (formerly Smartworld) combining Internet of Things and artificial intelligence technologies to transform enterprises into data-driven organizations. Supports connected vehicles, connected cameras, smart fire alarms, smart metering, sustainability IoT, and smart city deployments.
  • Orva AI-Powered Operating Room Voice Assistant AI-powered operating room voice assistant by RAIN Technology deployed across hospitals in the Middle East and Africa. Reduces perioperative bottlenecks, improves care coordination and documentation quality, and drives cost savings through voice-led task automation.
  • AI as a Service (AIaaS) with DataRobot AI-as-a-Service offering delivered via a three-year strategic alliance with DataRobot, deploying AI capabilities across UAE, Egypt, and Morocco through the Hub71 AI Center of Excellence in Abu Dhabi.
  • Customer Engagement Hub (with Infobip) Customer Engagement Hub combining Infobip's chatbot building platform and customer data platform with engageX communication management. Integrates WhatsApp, SMS, email, and voice with AI-powered analytics to centralize data management and enhance customer loyalty.
  • Yas Island Metaverse Detailed 3D map and virtual experience of Yas Island using AR, VR, 3D animation, AI, and spatial audio, enabling global clients to explore event venues, attractions, and conference facilities in an immersive metaverse environment.
  • Dubai Public Prosecution Digital Investigation Platform Centralized digital system for remote investigation and litigation, integrated with Dubai Courts, Dubai Police, and GDRFA, enabling remote interviews, session scheduling, and documentation across police stations, prisons, courts, and DPP investigation rooms.
  • E-Invoicing Services E-invoicing service for the UAE's upcoming e-invoicing programme, enabling real-time, automated, and compliant digital invoice processing for UAE businesses as part of government efforts to modernize tax administration and enhance fiscal transparency.
  • Digital Transformation Consultancy Professional services for end-to-end digital transformation engagements across government, enterprise, and industrial sectors including Industry 4.0, smart manufacturing, digital health, smart city, and IT/business process outsourcing.

Quantifiable outcome

  • UAE Sovereign Launchpad reduces compliance costs and audit durations by up to 70%
  • +7 more outcomes

Companies that use e& enterprise

Customer profile

Named customers12 records

Segments10 records

Ideal customer profiles5 records

e& enterprise technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability17 records

Feature10 records

e& enterprise partnerships and signals

Strategic signal

Partnerships

23 partnerships are on record, tiered core and minor.

  • Republic of SerbiacoreStrategic or Co-development Partner · 21 May 2026MoU to triple national data center capacity at the Kragujevac facility (existing €30M, 1,080 racks, 14MW) by adding up to 40MW. Serves government services, private enterprises, and positions Serbia as a regional digital hub for the Balkans. Includes potential joint digital infrastructure initiatives through e& and PPF Telecom across Serbia and the wider Balkan region.
  • Burjeel HoldingsminorStrategic or Co-development Partner · 21 April 2026Strategic partnership to launch telemedicine services and develop sustainable healthcare solutions in the UAE and MENA region. Includes a cloud-based telemedicine application to enhance remote patient care, improve accessibility, streamline communication between healthcare professionals, and reduce carbon footprint through eco-friendly telemedicine.
  • Abu Dhabi Department of Economic Development (ADDED)coreStrategic or Co-development Partner · 31 March 2026MoU with ADDED to advance Industry 4.0 and sustainable manufacturing in Abu Dhabi under the Abu Dhabi Industrial Strategy. Focuses on cloud computing, cybersecurity, IoT, and AI technologies. Includes a joint working group for knowledge exchange, research collaboration, and digital solutions deployment, aiming to establish specialized centers and position Abu Dhabi as the region's leading industrial hub.
  • SK TelecomminorStrategic or Co-development Partner · 2 March 2026AI infrastructure partnership discussions at MWC Barcelona 2026 as part of SK Telecom's Sovereign AI Package strategy. SK Telecom is pursuing global AI partnerships with telecom operators including e& Group, Orange Group, and Deutsche Telekom to collaborate on AI infrastructure, AIDC technologies, and AI RAN technologies across Asia, Europe, and the Middle East.
  • SergasminorStrategic or Co-development Partner · 22 January 2026Strategic collaboration with UAE-based gas system solutions provider Sergas for cybersecurity (Help AG Security Operations Centre), EngageX A2P Communications Platform, and AI-driven Contact Center Platform. Aims to enhance cybersecurity, operational efficiency, and customer engagement for gas networks, optimizing performance and reducing emissions.
  • Emergence AIcoreTechnology or Integration · 21 January 2026Strategic partnership making e& enterprise a key regional distribution and implementation partner for Emergence AI's agentic autonomous AI platform across the MENAT region. Targets regulated industries (banking, healthcare, aviation, government) with deployment options from cloud-agnostic to fully air-gapped on-premises. Combines Emergence's three-tier Semantic Intelligence framework (Foundation, Intelligence, Transformation) with e& enterprise's regional enterprise reach.
  • Intel and Dell TechnologiescoreTechnology or Integration · 16 October 2025Sovereign inference AI platform developed with Intel and Dell Technologies, announced at GITEX GLOBAL 2025. Enables organizations to deploy AI inference workloads within national borders, supporting small language models (SLMs) for regulated industries requiring full data sovereignty.
  • Intel and Dell TechnologiescoreTechnology or Integration · 16 October 2025Sovereign inference AI platform introduced at GITEX GLOBAL 2025 in collaboration with Intel and Dell Technologies. Enables air-gapped AI inference for government and regulated industries requiring data sovereignty, leveraging Intel hardware and Dell infrastructure within e& enterprise's sovereign cloud environment.
  • SalesforcecoreTechnology or Integration · 9 October 2025Agreement to combine Salesforce's CRM suite with engageX's customer experience capabilities, creating a locally-hosted comprehensive CX platform. Aims to enhance service quality across UAE's public and private sectors with faster, personalized, and seamless customer interactions.
  • OraclecoreTechnology or Integration · 24 September 2025Launch of OneCloud — the UAE's first sovereign hyperscale cloud platform powered by Oracle Alloy infrastructure. Delivers 200+ Oracle Cloud Infrastructure AI and cloud services hosted entirely within UAE data centers. Targets government organizations, regulated industries, and enterprises requiring data residency and local sovereignty compliance. Available early 2026.
  • Serbia's Office for IT and eGovernmentcoreStrategic or Co-development Partner · 24 September 2025Strategic MoU to expand Serbia's data center capacity at the existing Tier-4 Kragujevac campus, adding up to 40MW to triple the country's current capacity. Positions Serbia as the Balkans' sovereign cloud hub and extends e&'s digital corridor between MENA and Europe. Builds on MoU with 4iG Group in Hungary for subsea and terrestrial network linking Balkans with Middle East backbone and Africa-1 subsea cables.
  • MicrosoftcoreTechnology or Integration · 18 June 2025Strategic partnership with Microsoft to develop and deploy AI and data-driven solutions across industries in MENAT (UAE, KSA, Egypt, Turkey, Qatar). Leverages Azure Cloud platform tools including Azure Machine Learning, Azure Databricks, Azure OpenAI, and Azure Synapse Analytics for public sector, telco, education, BFSI, and retail sectors. Promotes responsible and ethical AI adoption.
  • Exeed IndustriesminorStrategic or Co-development Partner · 18 June 2025Multi-year MoU to deploy Industry 4.0 technologies (AI, IoT, digital twins, predictive maintenance) across five Exeed Industries UAE-based factories. Access to Abu Dhabi Investment Office's Smart Manufacturing Accelerator Programme funding. Creates a replicable framework for smart manufacturing across the region.
  • Bespin GlobalcoreChannel Partner/ Reseller/ Distributor · 8 May 2025Joint venture 'Bespin Global MEA, an e& enterprise company' (65% e& enterprise ownership) to provide public cloud managed and professional services across Middle East, Turkey, Africa, and Pakistan (METAP). Primary investment of $60 million with option for another $60 million within 18 months (total $100M+). Combines e& enterprise's local market presence with Bespin Global's cloud migration and operations expertise.
  • LifeBotminorStrategic or Co-development Partner · 24 April 2025Strategic partnership to deliver industry-grade telemedicine virtual care services in the UAE. LifeBot's patented technologies (ICU-level monitoring, advanced diagnostics, real-time video and vital-sign transmission) — developed for space missions and disaster response — integrated into e& enterprise's managed healthcare services.
  • PayPalcoreTechnology or Integration · 3 April 2025Three-year collaboration integrating PayPal into e& enterprise's Payments Gateway platform, enabling UAE businesses to accept PayPal payments without complex IT development. Targets cross-border commerce, electronic exports, and access to PayPal's 400+ million active accounts globally.
  • RAIN TechnologyminorStrategic or Co-development Partner · 28 March 2025Partnership to deploy Orva — the world's first AI-powered operating room voice assistant — across hospitals in the MEA region. Reduces perioperative bottlenecks, improves care coordination, enhances documentation quality, and drives cost savings and revenue growth for hospitals through voice-led task automation. Pilot projects underway in leading hospitals.
  • NICEcoreTechnology or Integration · 20 March 2025Partnership to deploy NICE CXone Contact Centre as a Service (CXaaS) platform in the UAE, integrated with engageX CX capabilities. Empowers customer service agents with AI copilot, workforce engagement management, IVR, and recording. Ensures sensitive customer data remains in-country while enabling businesses to comply with government and public-private sector regulations.
  • EmeritusminorStrategic or Co-development Partner · 7 January 2025Three-year partnership with Emeritus to develop an AI training program for C-suite executives and senior leaders. Blended learning covering advanced AI concepts, governance frameworks, and ethical considerations. Aligned with UAE's national AI strategy to position the country as an AI leader by 2031. Part of e& enterprise's AI Academy.
  • Smart SalemminorStrategic or Co-development Partner · 25 November 2024Three-year partnership to implement the UAE's first cloud-based Picture Archiving and Communication System (PACS) for Smart Salem's network of digital healthcare clinics. End-to-end service model combining cloud-based medical imaging storage, retrieval, and sharing with future AI integration for early disease identification. Reduces infrastructure costs and carbon footprint.
  • Dubai Public Prosecution (DPP)minorStrategic or Co-development Partner · 22 October 2024Partnership agreement to implement an innovative centralized digital system for remote investigation and litigation in Dubai. Integrated with Dubai Courts, Dubai Police, and GDRFA. Enables remote interviews, session scheduling, and documentation across police stations, prisons, courts, and DPP investigation rooms. Scheduled for completion by 2026.
  • MiralminorStrategic or Co-development Partner · 9 October 2024Partnership to develop the Yas Island Metaverse project — a detailed 3D map and virtual experience of Yas Island using AR, VR, 3D animation, AI, and spatial audio. Enables global clients to explore venues and plan business events in an immersive metaverse environment, supporting Abu Dhabi's MICE destination positioning.
  • Amazon Web Services (AWS)coreTechnology or Integration · 16 May 2024UAE Sovereign Launchpad — a US$1 billion (6-year) strategic partnership to operate a secure, locally-managed cloud platform endorsed by the UAE Cybersecurity Council. Hosted in AWS Middle East (UAE) Region, aligned with UAE National Cloud Security Policy. Offers zero-trust controls, in-country key management, automated compliance reporting, and up to 70% reduction in compliance costs and audit durations. Commercially available across UAE from 2025.

Scale indicators15 records

Recent moves13 records

Expansion highlights8 records

e& enterprise competitors and assessment

Company assessment

Broad incumbents

  • Orange Business: Global enterprise IT services arm of Orange Group providing cloud, cybersecurity, IoT, and digital transformation. Overlapping capabilities but lacks e& enterprise's UAE sovereign positioning.
  • Vodafone Business: Global telecom enterprise arm offering managed IoT, cloud, security, and SD-WAN services. Comparable in scale and portfolio breadth but does not specialize in sovereign UAE cloud.
  • Microsoft Azure (UAE region): Global hyperscaler and strategic partner to e& enterprise, with UAE regions serving enterprise and government. Competes in sovereign cloud/AI while also being a core platform supplier via the AI/Data partnership.
  • Amazon Web Services (AWS) Middle East (UAE): Global hyperscaler hosting the AWS Middle East (UAE) Region that underpins e& enterprise's UAE Sovereign Launchpad. Both partner and potential competitor in UAE sovereign cloud and AI workloads.
  • Oracle Cloud Infrastructure (Alloy): Global hyperscaler powering OneCloud via Oracle Alloy. A core technology partner whose broader enterprise cloud offering competes in UAE/MENAT with the platform e& enterprise builds on top of it.

Direct peers

  • Turkcell: Turkish operator with Turkcell Technology offering cloud, cybersecurity, IoT, and digital services to enterprises and public sector. Direct peer in MENAT enterprise digital transformation with comparable telco-anchored go-to-market.
  • Ooredoo: Qatari-headquartered telecom group operating enterprise ICT, cloud, and cybersecurity businesses across MENA. Similar regional telecom-enterprise hybrid model targeting government and large enterprise digital transformation.
  • du (Emirates Telecommunications Group Company): UAE-based telecom with a growing enterprise and ICT division offering cloud, cybersecurity, IoT, and digital services to government and enterprises. Direct domestic competitor to e& enterprise within the UAE.
  • STC (Saudi Telecom Company): Saudi state-backed telecom operating stc Enterprise / stc Solutions with comparable sovereign cloud, cybersecurity, IoT, and digital transformation offerings across MENA. Direct competitor for sovereign and regulated-industry cloud/AI deals in the Gulf.

Others

  • Help AG (within e& enterprise): Cybersecurity subsidiary of e& enterprise itself; cited as an IDC Leader in GCC security services. Included as a reference point for the cybersecurity sub-segment rather than as an external peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

e& enterprise social profiles

Digital presence

e& enterprise compliance and trust

Trust signal

Compliance10 records

e& enterprise financial estimates

Financial estimate

Revenue estimate

Valuation estimate

e& enterprise leadership team

Management profile

Number of profiles

Profiles4 records

e& enterprise subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

e& enterprise funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

e& enterprise M&A and investment

M&A and investment

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e& enterprise

What does e& enterprise do?

e& enterprise designs, delivers, and operates end-to-end digital solutions for governments, large enterprises, and corporates across the UAE and MENAT region. The offering spans sovereign cloud infrastructure (OneCloud, UAE Sovereign Launchpad), AI and data platforms (agentic AI, sovereign inference, GenAI), cybersecurity services (Help AG), IoT/smart city platforms, customer experience (engageX CPaaS/CCaaS), blockchain trade finance (haifin), and digital transformation consultancy backed by 11 data centers and partnerships with AWS, Oracle, Microsoft, Intel, and Dell.

Is e& enterprise a public or private company?

e& enterprise is a private company. It is classified as corporate owned and is currently operating.

When was e& enterprise founded?

e& enterprise was founded in 2022. It employs 501 to 1,000 people.

Where is e& enterprise based?

e& enterprise is headquartered in Dubai, United Arab Emirates, in the Middle East region.

How does e& enterprise make money?

Eight revenue lines are on record. Cloud & Digital Infrastructure Services are the primary driver. The others are AI & Data Solutions, CPaaS — engageX Platform, fintech — haifin Blockchain Platform, cybersecurity Services (Help AG), ioT Solutions, digital Transformation Consultancy & SI and digital Payments.

Who are e& enterprise's main competitors?

Broad incumbents on record are Orange Business, Vodafone Business, Microsoft Azure (UAE region), Amazon Web Services (AWS) Middle East (UAE) and Oracle Cloud Infrastructure (Alloy). Direct peers are Turkcell, Ooredoo, du (Emirates Telecommunications Group Company) and STC (Saudi Telecom Company). Help AG (within e& enterprise) is listed as an others.

Does e& enterprise have an API?

Yes. e& enterprise offers unified integration APIs through its Payments Gateway (EPG) platform, enabling businesses to incorporate multiple payment instruments through a single streamlined interface. This API infrastructure allows merchants to connect and process payments via PayPal without complex IT development work. Developer documentation is at www.eandenterprise.com/en/contactus/contactus-new.html.

What industry is e& enterprise in?

e& enterprise's product category is Enterprise Digital Transformation Services. Its primary akta.pro industry code is HDABAAAL, Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions), with a secondary code of BPAEAAAA, Strategy & IT Advisory. Its NAICS code is 5182 and its SIC code is 7373.

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Live signals
DatacenterdynamicsSerbia signs MoU with e& enterprise to triple national data center capacityThe Republic of Serbia has signed a memorandum of understanding with e& enterprise, the services arm of UAE telecom e&, to triple national data center capacity at the Kragujevac facility. The existing data center, built in 2020 for €30 million, currently supports 1,080 racks with 14MW capacity, with plans to add up to 40MW to serve government services, private enterprises, and position Serbia as a regional digital hub for the Balkans. The partnership also includes potential joint digital infrastructure initiatives through e& and PPF Telecom across Serbia and the wider Balkan region.Eande& enterprise and Emergence Partnershipe& enterprise, the digital transformation arm of e&, and Emergence, a US-based agentic AI company, announced a strategic partnership to deploy next-generation autonomous AI solutions to enterprises across the MENAT region (Middle East, North Africa, and Türkiye). As part of the collaboration, e& enterprise becomes a key distribution and implementation partner for the Emergence AI platform, offering deployment flexibility from cloud-agnostic to fully air-gapped on-premises environments for regulated industries. The partnership coincides with rapid AI investment across the GCC, where the artificial intelligence market is estimated at USD 12.3 billion in 2025 and forecast to reach USD 26.0 billion by 2032.SME10Xe& Enterprise and Burjeel Holdings Forge Alliance for Future-Ready Healthcaree& enterprise and Burjeel Holdings have announced a strategic partnership to launch telemedicine services and signed a MoU focused on sustainable healthcare solutions in the UAE and MENA region. The collaboration includes development of a cloud-based telemedicine application to enhance remote patient care, improve accessibility, and streamline communication between healthcare professionals while reducing carbon footprint through eco-friendly telemedicine practices.NextmscUAE Data Center Colocation Market AnalysisNext Move Strategy Consulting released a market research report on the UAE data center colocation industry, valued at USD 688.1 million in 2025 and projected to reach USD 2251.0 million by 2035, growing at a CAGR of 11.54%. The report identifies Dubai and Abu Dhabi as primary colocation hubs driven by cloud adoption, government digital initiatives, and regional connectivity, while noting high operating costs and land competition as key constraints. Key market players profiled include Khazna Data Centres Limited, Equinix, Inc., Gulf Data Hub LLC, Moro Hub, Emirates Integrated Telecommunications Company PJSC, e& enterprise LLC, EDGNEX Data Centres, eHosting DataFort FZ-LLC, Injazat, Pure Data Centres Group Limited, Datamena, Web Werks, and Pacific Control Systems LLC.SME10XDigital Transformation: ADDED and e& enterprise Drive Industry 4.0 Paradigm ShiftThe Abu Dhabi Department of Economic Development (ADDED) and e& enterprise signed a Memorandum of Understanding to advance Industry 4.0 and sustainable manufacturing in Abu Dhabi under the Abu Dhabi Industrial Strategy framework. The partnership will focus on cloud computing, cybersecurity, IoT, and AI technologies to drive digital transformation across the emirate's manufacturing sector, with a joint working group to oversee knowledge exchange, research collaboration, and digital solutions deployment. The collaboration aims to establish specialized centers, create high-quality jobs, enhance global trade ties, and position Abu Dhabi as the region's leading industrial hub.Eandenterprisee& enterprise: Industry Leader in Digital Transformation & Cybersecurity Recognitione& enterprise announced multiple analyst recognitions across 2024 and 2025, including being named a Leader in multiple IDC MarketScape reports covering AI professional services, IoT systems integration, colocation services, and managed detection and response across the Gulf region, Middle East, Türkiye, and Africa. The company's subsidiary Help AG also received Leader positioning in several IDC MarketScape assessments for governance, risk, and compliance as well as managed security services. The recognitions highlight e& enterprise's role in digital transformation and cybersecurity across the Middle East market.The NationPTCL to showcase industry first AI-Driven use cases at Indus AI week 2026Pakistan Telecommunication Company Limited (PTCL) announced its participation in Indus AI Week 2026, the country's national artificial intelligence forum, where it will showcase eight AI-based applications demonstrating operational efficiency, enterprise solutions, and inclusive digital services. The company outlined its transition from a traditional telecom operator to a technology-driven organization, including investment in new AI infrastructure, high-performance computing, and GPU capabilities. PTCL's President and CEO Hatem Bamatraf will deliver a keynote address on converting AI vision into national outcomes, while Mouteih Chaghlil from e& Enterprise will join a panel discussion on cloud and AI adoption.Analytics Insight10 Best Cloud Service Providers in the UAE for 2026This article is a market overview guide listing the 10 best cloud service providers operating in the UAE, including Microsoft Azure, Amazon Web Services, Google Cloud, Oracle Cloud, Alibaba Cloud, IBM Cloud, G42, e& enterprise, du, and Khazna Data Centers. The piece describes the UAE cloud market as rapidly expanding due to heavy investments in data centers, AI infrastructure, and sovereign cloud platforms, driven by strict data security and local hosting regulations. The article serves as an informational buyer's guide for businesses evaluating cloud providers rather than reporting a specific news event or corporate development.TechAfrica Newse& enterprise Partners with Emergence to Bring Agentic AI Solutions to MENAT Enterprisese& enterprise, the digital transformation arm of global technology group e&, announced a strategic partnership with Emergence, a US-based agentic AI company, to deploy advanced autonomous AI agents across enterprises in the MENAT region (Middle East, North Africa, and Türkiye). As part of the agreement, e& enterprise becomes a key distribution and implementation partner for the Emergence AI platform, offering deployment flexibility from cloud to on-premises air-gapped environments with full data sovereignty. The partnership is timed with rapid AI investment growth in the region, where the GCC artificial intelligence market alone is estimated at USD 12.3 billion in 2025 and projected to reach USD 26.0 billion by 2032, with 19% of regional organizations having already moved from AI pilots to full-scale implementation.Eande& enterprise and Sergas team upe& enterprise, the digital transformation arm of global technology group e&, announced a strategic collaboration with UAE-based gas system solutions provider Sergas through a Memorandum of Understanding to transform energy operations through integrated digital capabilities. The collaboration includes a Next-Generation Security Operations Centre delivered by HELP AG (an e& enterprise company), an EngageX A2P Communications Platform, and an AI-Driven Contact Center Platform designed to enhance cybersecurity, operational efficiency, and customer engagement. The partnership aims to enable Sergas to optimize performance, reduce emissions, and improve service quality through advanced technologies.