What EverybodyFights does

EverybodyFights (legal entity EBF Ventures LLC, Massachusetts) is a boutique boxing-inspired fitness operator founded in 2013 by George Foreman III (Rice University, kinesiology; 16-0 professional boxing record) and Anthony "AJ" Rich. The company operates company-owned studios in Boston's Seaport (30,000 sq ft flagship opened January 2024) and Financial District, with franchise or partner locations in Philadelphia, New York City, Chicago, and Lexington, KY. It targets fitness enthusiasts seeking premium group training, plus corporate accounts seeking employee wellness programs. The company has been named Best Gym in Boston for 11 consecutive years and made the Inc. 5000 fastest-growing companies list in 2019.

The core product portfolio spans nine group fitness formats — TRAIN (circuit HIIT), BAGS (heavy bag), ROAD (treadmill intervals), MITTS (boxing technique), CYCLE (Seaport only), YOGA (vinyasa with Sculpt and Recovery variants), STRENGTH (progressive overload), PILATES MAT, and OPEN GYM — supported by an integrated wellness layer including Personal Training, a Recovery Lounge (cold plunge, infrared sauna, Normatec, Hyperice), POST Physical Therapy (Doctors of Physical Therapy, dry needling, blood flow restriction therapy), and Seaport MEDspa (BOTOX, IV therapy, medical-grade skincare). The technology backbone consists of a Mariana Tek-powered consumer booking app (iOS/Android), a proprietary Trainer App streaming workout timers and providing access to 1,000+ pre-built classes, and the Fight School online certification platform for franchise trainers.

Revenue is generated through five streams: monthly recurring memberships (e.g., $155/month unlimited in Philadelphia), pay-as-you-go drop-in classes ($15) and 7-day trials ($35), personal training packages ($199-$1,050), franchise licensing fees ($5K-$15K initial + $18K-$36K annual royalties), and pro shop retail. Go-to-market is multi-channel: product-led growth via mobile app and free PT orientation, enterprise field sales for corporate wellness, and franchise licensing for capital-light geographic expansion. Marketing leans on Instagram, TikTok, and YouTube plus the Fight It Forward community initiative and a referral program ($50 credit per member, Google review, or Instagram engagement). The Breakaway Ventures partnership provides financial backing for nationwide expansion.

Name

EverybodyFights

Legal name

EBF Ventures LLC

Website

https://everybodyfights.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

EverybodyFights (EBF Ventures LLC) is a boxing-inspired boutique fitness operator founded in 2013, combining traditional boxing gym training with luxury studio amenities. It serves individual fitness enthusiasts and corporate wellness clients across six U.S. locations and a franchise network.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industries

Boxing & Kickboxing Fitness Classes (HSADABAF), Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

Keywords

• Boutique fitness studios
• Boxing group fitness
• Fitness memberships
• Personal training services
• Wellness recovery services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Monthly recurring memberships providing unlimited or tiered access to classes, recovery facilities, and member perks at company-owned locations.
2. Personal Training Services: One-on-one and small group personal training sessions sold individually or in packages (3-for-2, 5-pack, 10-pack).
3. Drop-in Class Sales: Individual class credits purchased for single class access at $15 per class.
4. Franchise Licensing: Initial fees ($5,000-$15,000) and annual royalties ($18,000-$36,000) from franchisees (The Box, The Studio, The Club).
5. Pro Shop Sales: In-house apparel, gloves, wraps, and equipment available for retail purchase at facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

EverybodyFights (EBF Ventures LLC) operates premium boutique fitness studios that blend the intensity of traditional boxing gyms with luxury studio amenities. Core offerings include group fitness classes (TRAIN, BAGS, ROAD, MITTS, CYCLE, YOGA, STRENGTH, PILATES MAT, OPEN GYM), one-on-one and small-group personal training, an on-site Recovery Lounge (cold plunge, infrared sauna, Normatec compression, Hyperice), POST Physical Therapy, and Seaport MEDspa services. The company also licenses its brand through three franchise formats (The Box, The Studio, The Club) and sells branded apparel and equipment through the EBF Pro Shop.

Product overview

EverybodyFights is a boxing-inspired fitness brand offering a comprehensive suite of group fitness classes and wellness services. The core class portfolio includes TRAIN (circuit-based workout), BAGS (boxing heavy bag), ROAD (treadmill intervals), MITTS (boxing technique), CYCLE (indoor cycling), YOGA (vinyasa with Sculpt and Recovery variants), STRENGTH (progressive overload), PILATES MAT, and OPEN GYM access. Supporting services include HYROX training, Personal Training, and a Recovery Lounge with cold plunge, infrared sauna, Normatec compression, and Hyperice percussion therapy. The company also offers POST Physical Therapy and Seaport MEDspa for integrated health and wellness services. Members access the platform via the EBF Mobile Booking App (iOS/Android), while trainers use the proprietary Trainer App for class management. EverybodyFights operates a franchise/licensing model offering The Box (in-gym studio, 700-2,000 sq ft), The Studio (standalone boutique, 3,000-6,000 sq ft), and corporate event services for team-building and charity fundraising.

Differentiator

Problem solved

Functional benefit

Products and services

• TRAIN Group Fitness Classes Circuit-based full-body group workout blending strength training, high-intensity cardio, boxing, and core work, sold to adult members as a bookable class across EBF studios and as part of an unlimited monthly membership.
• BAGS Heavy Bag Classes Intense 50-minute, 12-round interval-based heavy bag class simulating a real fight with boxing combinations and floor exercises for upper/lower body strength and cardiovascular endurance, sold to members and drop-in customers.
• ROAD Treadmill Interval Classes Signature interval-based class combining high-intensity treadmill work with targeted strength training, alternating between speed/incline intervals and full-body strength circuits, sold as a standalone bookable class or part of membership.
• MITTS Boxing Technique Classes Boxing technique class focusing on instructor-led mitt work, core exercises, and shadow boxing routines, sold to members who want to develop their boxing skills.
• CYCLE Indoor Cycling Classes Beat-driven power-based indoor cycling class using Stages Indoor Cycling bikes, featuring challenging hills, marches, jogs, and runs; available exclusively at the Seaport studio.
• YOGA Classes All-levels vinyasa-style yoga class with variants including YOGA | Sculpt (heated fusion of yoga and strength training) and YOGA | Recovery (mind-body stretches and mobility).
• STRENGTH Progressive Overload Classes Progressive overload strength program in non-circuit format with 6 rounds of 5-6 exercises per class, focusing on movement learning with lighter weights initially and progressing to heavier loads.
• PILATES MAT Classes All-levels mat Pilates class that builds strength, stability, and control through classic sequences lengthening and strengthening the body, sold as a standalone bookable class or part of the membership.
• OPEN GYM Access Self-directed gym access providing full facility use including squat racks, free weights, cardio equipment, treadmills, heavy bags, and suspension training, included with select memberships or sold as a drop-in option.
• HYROX Small Group Training Specialized small-group training and race preparation for HYROX fitness races, combining functional strength and endurance exercises with running intervals; sold per drop-in or in a 4-session bundle.
• Personal Training One-on-one personalized training sessions with expert trainers for goal-setting, customized workout programming, and progress tracking, sold as single 30- or 60-minute sessions or in multi-session packages.
• Recovery Lounge On-site recovery facility featuring cold plunge, infrared sauna, Normatec compression boots, and Hyperice percussion massage for muscle recovery, inflammation reduction, and performance enhancement.
• POST Physical Therapy On-site physical therapy services with Doctors of Physical Therapy offering 40-minute evaluations, personalized treatment plans, dry needling, manual therapy, blood flow restriction therapy, and return-to-sport training.
• Seaport MEDspa Medical spa services at the Seaport location offering cosmetic injectables (BOTOX, Dysport, Xeomin), vitamin injections, IV therapy, and medical-grade skincare consultations.
• The Box Franchise Boutique boxing studio format (700-2,000 sq ft) inside existing big-box gyms, featuring a BAGS room and boxing ring, licensed to operators for an initial fee plus annual royalties.
• The Studio Franchise Standalone boutique studio (3,000-6,000 sq ft) with Train Room, Bag Room, and Open Gym, designed for 60+ people per class and 150+ classes per month, licensed to franchisees.
• Corporate Events and Wellness Partnerships Team-building workouts, charity classes, and corporate partnership programs for businesses, including private event bookings and employee wellness memberships at exclusive discounted rates.

Quantifiable outcome

• 11 consecutive Best Gym awards
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCs6vrCqFIusGMYn3b1Bpn2A
• Facebookfacebook.com/Everybodyfights
• LinkedInlinkedin.com/company/everybodyfights
• Instagraminstagram.com/everybodyfights
• TikToktiktok.com/@everybodyfights25
• Pinterestpinterest.com/everybodyfights
• Xx.com/everybodyfights

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EverybodyFights