For you

What For you does

ContentAge Inc. (株式会社ContentAge, formerly FOR YOU Inc.) is a Tokyo-based hybrid advertising and entertainment company founded in 2015 and rebranded in October 2025. It operates three integrated business pillars: integrated advertising under the FOR YOU by ContentAge brand (marketing strategy, creative production, media planning, social media marketing, influencer casting, PR and event marketing); IP development including character licensing (nine character IPs licensed from Mind Wave since May 2025) and short drama production via FYSS (FOR YOU Shortmovie Studio); and entertainment talent management through three specialized agencies — N.D.Promotion (Z-generation trend creative agency), KYO (actor-focused label launched January 2025), and Qualiam (model and influencer agency acquired September 2024).

The company's proprietary technology stack centers on vertical short-form video and short drama production, including AI-generated content combined with live-action filming for global distribution platforms (DramaBox, ReelShort, Vigloo). Its 'MASS from SOCIAL' planning methodology advocates a bottom-up social-first approach to brand building, codified in the '刺さる45の法則' framework published February 2026. The company serves enterprise consumer brands seeking to reach Japanese Z/α-generation consumers through social-native content, with a named client roster spanning Kodansha, Sumitomo Mitsui Card, Chifure, Polo Ralph Lauren, JTB, Mizuho, RENOSY, Lion, Lenovo, Sony Music, and JINS.

Revenue is generated through custom project-based pricing across advertising agency fees, content production fees, talent representation commissions, IP licensing royalties, and platform distribution deals. The company has raised approximately ¥350M (~$2.3M USD) across a March 2024 angel round (~¥100M) and a March 2025 Series A (¥250M led by Nissay Capital). As of March 2024, monthly sales were reported at approximately ¥100M (~$670K), implying a ~¥1.2B annual run-rate that has likely grown given subsequent acquisitions and partnerships. GTM combines sales-led enterprise engagement, event-driven marketing through the annual SOCIAL MIXTURE conference, and community-led acquisition via the talent network.

Name

For you

Legal name

株式会社ContentAge

Website

https://foru.co.jp

Company type

Private

Founded year

2015

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Creative Concepting & Campaign Development (BPAFAEAD), Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Advertising services
• Talent management
• Entertainment marketing
• IP development
• Communications consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Communication Produce (Advertising) Business: Full-service advertising agency providing strategy, branding, creative content, social media marketing, influencer casting, PR planning, and campaign execution. Revenue generated through agency fees, production fees, and media buying commissions for corporate clients.
2. Talent Management Business: Entertainment agency managing talent and influencers, providing management, marketing support, and connecting talent with advertising and content opportunities. Revenue through talent representation commissions and management fees.
3. IP Development Business: Character IP licensing, short drama production, film production, and content development. Revenue generated through IP licensing fees, content production deals with platforms, and merchandise partnerships. Includes character IP licensing with Mindwave for properties like 'ごろごろにゃんすけ' and 'しばんばん'.
4. Short Drama Production for Brands: Branded content production creating short dramas for advertising clients, integrating brand messaging into entertainment content. Revenue through production fees and content licensing to platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

For you is a hybrid advertising and entertainment agency that delivers advertising, communications, talent management, and intellectual property (IP) development services to brand clients. The firm combines the work of a conventional advertising agency with entertainment-industry capabilities, enabling brands to engage audiences through talent- and IP-led marketing campaigns alongside traditional advertising deliverables.

Product overview

ContentAge (formerly FOR YOU) operates as a hybrid advertising and entertainment company organized around three business pillars: (1) Integrated Advertising under FOR YOU by ContentAge, providing marketing strategy, creative production, media planning, social media marketing, influencer casting, PR and event marketing; (2) IP Development covering character IP licensing, short drama production via FYSS (FOR YOU Shortmovie Studio), and film production; and (3) Entertainment Talent Management through N.D.Promotion, KYO (actor label), and Qualiam (model agency). The company specializes in Z-generation and social-first marketing strategies, producing vertical short dramas and branded content, with recent expansion into global IP development through partnerships with platforms like DramaBox, ReelShort, and Vigloo. Additional services include the Sasaru Institute (brand communication research with Que), INFLUENCE DESIGN NETWORK (creator network), and Japan Next Generation Creator Project (screenwriter/creator support). The company positions itself around the 'MASS from SOCIAL' strategic framework and leverages AI-generated content combined with live-action production.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising services Agency-style advertising services for brand clients, delivered as part of For you's hybrid advertising + entertainment offering.
• Communications services Communications consulting and execution services supporting brand messaging and corporate/brand communications for clients.
• Talent management services Talent management services that represent and deploy talent for brand campaigns and entertainment projects, integrated with the agency's advertising work.
• IP development services Development and commercialization of intellectual property (IP) for use in brand marketing, entertainment, and content initiatives.

Quantifiable outcome

• 5 million+ combined views for Chifure 365-day makeup campaign
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• ReelShort / Crazy Maple Studio JapancoreStrategic or Co-development Partner · 17 May 2026ContentAge produced 'アイドル夫を捨てたら、人生逆転した件' as ReelShort's first Japanese expansion production, starring actress Okada Yui and Chodata Yuki (超特例). The drama reached #1 on ReelShort's monthly ranking within two weeks of release.
• Asob System (アソビシステム)flagshipStrategic or Co-development Partner · 26 March 2026ContentAge entered a capital and business partnership with Asob System through a third-party allocation of shares. The partnership combines Asob System's artist, creator, event, store, and facility assets with ContentAge's advertising, IP development, and talent management functions to strengthen IP-centered business development, aiming to create global Japanese IP from 'creation' through 'nurturing' to 'expansion'.
• N.D.PromotionflagshipStrategic or Co-development Partner · 27 October 2025ContentAge (formerly FOR YOU) integrated its management structure with N.D.Promotion, bringing together advertising business strength with N.D.Promotion's Z-generation trend research and talent management capabilities. The combined entity operates entertainment agencies including N.D.Promotion, KYO, and FYP (FOR YOU Partners) under NDP Entertainment Holdings.
• DramaBox / Drama TimescoreStrategic or Co-development Partner · 25 September 2025FOR YOU and DramaBox, the short drama app with 200M+ global downloads and 40M+ MAU, announced joint production of original short dramas targeting global audiences. The partnership aims to create globally successful Japanese short drama content, with the first original IP scheduled for worldwide simultaneous release in October 2025.
• QuecoreStrategic or Co-development Partner · 1 June 2025FOR YOU and Que launched the '刺さる研究所' (Penetration Research Institute), a joint team researching and developing communication strategies that create lasting emotional impact ('刺さる'). The partnership leverages Que's brand strategy expertise with FOR YOU's social media and entertainment capabilities.
• Mindwave (マインドウェイブ)coreStrategic or Co-development Partner · 14 May 2025ContentAge entered a licensing partnership with Mindwave to become a licensor for popular character IPs including 'ごろごろにゃんすけ', 'しばんばん', '一期一会', 'ぴよこ豆', 'ツンダちゃん', 'うさぎのムーちゃん', 'ばいばいべあ', 'だっとちゃん', and 'ウサコレフレンズ'. ContentAge will leverage its advertising, IP development, and entertainment management capabilities to expand these characters' reach through licensing, promotional campaigns, and talent collaborations.
• sukimacoreStrategic or Co-development Partner · 1 April 2025ContentAge and sukima jointly operate the short conversation drama account 'あの卓が気になる' which achieved over 100 million cumulative views on TikTok and Instagram. Sukima provides comedy-focused video production expertise while ContentAge contributes entertainment industry connections and marketing capabilities.
• Dentsu Digital & Dentsu Wakamon (電通若者研究部)minorStrategic or Co-development Partner · 15 May 2024FYSS, Dentsu Digital, and Dentsu Wakamon jointly offer a workshop package for companies interested in younger-generation marketing, covering TikTok trends, youth insights, and short drama marketing strategies over a 2-day workshop format.
• CMIminorStrategic or Co-development Partner · 4 March 2024FOR YOU and CMI jointly offer 'imp保証型 Z世代に効くTVCM' (impression-guaranteed TVCM for Z-generation), combining FOR YOU's digital/social marketing and talent casting capabilities with CMI's TVCM transparency and efficiency expertise.
• Tetemarche & MonopominorGTM or Marketing Partner · 11 December 2023FOR YOU, Tetemarche, and Monopo conducted a 3-company marketing competition (3社コンペ) where companies could submit briefs and receive proposals from all three agencies, enabling comparison of approaches for branding, communication, and campaign projects.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Dentsu Inc. Japan's largest advertising agency group. FOR YOU/ContentAge's CCO and CSO/CMO are both Dentsu alumni, and the joint Dentsu Digital / Dentsu Wakamon workshop partnership illustrates that Dentsu competes for the same Z-generation marketing budgets at much larger scale.
• CyberAgent Inc. Japanese internet advertising leader with an entertainment arm (AbemaTV, Cygames) and substantial influencer/creator-marketing capabilities through its subsidiary CyberAgent Digital Shift. Comparable hybrid of digital ad business and entertainment content.
• Hakuhodo Inc. Second-largest Japanese advertising agency and the founding member of Hakuhodo DY Holdings. Operates across creative, digital, PR and entertainment-adjacent services, directly competing with FOR YOU by ContentAge for brand communication mandates.
• Avex Group Holdings Inc. Major Japanese music and entertainment conglomerate with artist management, content production and IP licensing. Overlaps with ContentAge's IP development and short-drama ambitions at much larger scale.

Direct peers

• UUUM Co., Ltd. Japanese multi-channel network and talent management company focused on YouTube creators and influencers. Closest analog to FOR YOU's combination of talent representation and brand-influencer campaign execution.
• Stardust Promotion Co., Ltd. Major Japanese talent agency with strong female talent and influencer rosters. Direct competitor to FOR YOU/ContentAge's talent management subsidiaries for casting brand ambassadors and social-media-led campaigns.
• HoriPro Inc. Long-established Japanese talent and entertainment agency with acting, music and influencer rosters. Competes with N.D.Promotion, KYO and Qualiam for Z/α-gen talent representation deals.
• Asob System Co., Ltd. Japanese entertainment company operating artist management (Kyary Pamyu Pamyu, etc.), events, stores and creator businesses. Took a capital stake in ContentAge in March 2026 to combine assets and build IP from creation to global expansion.

Emerging players

• Crazy Maple Studio (ReelShort): Operator of ReelShort, one of the world's leading short-drama apps (75M MAU). Direct platform partner on ContentAge's first Japanese-language ReelShort production and the primary global distribution channel for FOR YOU-produced short dramas.
• DramaBox / Drama Times: Global short-drama app with 200M+ downloads and 40M+ MAU. Signed a joint-production agreement with FOR YOU to co-produce Japanese short dramas for worldwide release, making it both a partner and a category-defining peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/foryou_inc
• Facebookfacebook.com/foryoucreativeentertainment

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about For you