Excerp

What Excerp does

Waywith Limited (formerly Excerp Limited) is a London-based digital media platform incorporated in 2021 by three ex-Goldman Sachs bankers — Alfred Mallol (CEO), Majid Sebti (Head of Content / DPO) and Joan Cots (Head of Development) — and backed by Eisler Capital through a £3.7 million pre-seed round (December 2021). The company operates a self-serve web platform delivering written content with interactive and personalized browsing, positioning itself as a Substack-class distribution and discovery experience for both creators and consumers. Core technology is described as a proprietary stack in which data serves as the backbone, enabling personalization, community features, and brand growth mechanics across multiple owned content brands.

The company rebranded from Excerp to Waywith in 2024 and has narrowed its near-term editorial focus to the food and cooking vertical, evidenced by active remote hiring for Recipe Developer, Food Writer and Food Editor roles. Distribution is primarily product-led via the waywith.com web platform, supplemented by owned social channels (LinkedIn, Facebook, Instagram, X/Twitter) and earned media coverage in Bloomberg and industry press. Operating footprint covers Europe and North America with a UK registered office at 86-90 Paul Street, London.

The revenue model is not publicly disclosed; the platform structure (freemium consumer media with community/social features) is consistent with advertising, affiliate, or subscription recurring-revenue mechanics, but no pricing, subscription tiers, or paying customer evidence has been disclosed. No integration partnerships, API surface, mobile app, or AI/ML capabilities are documented. The customer base is two-sided and horizontal — individual content consumers and freelance/independent content creators — with no enterprise logos or B2B contracts identified.

Name

Excerp

Legal name

Waywith Limited

Website

https://excerp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Waywith Limited (formerly Excerp) is a London-headquartered digital media platform founded in 2021 that enables written content creation and consumption via a data-driven, personalized web platform, currently focused on the food and cooking vertical.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Media Platform Revenue: Revenue model not explicitly disclosed in available sources. The platform appears to be a media/content platform focused on written content with community building features, likely generating revenue through advertising, affiliate, or subscription mechanisms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Excerp (now Waywith) operates a digital media platform that serves as a one-stop solution for written content, delivering an interactive and personalized browsing experience to readers. The platform leverages proprietary, data-driven technology to scale content brands and includes social features that enable community building around content, with a current focus on food and cooking editorial content.

Product overview

Waywith is a unified media platform that serves as a one-stop solution for written content, delivering an interactive and personalized browsing experience. The platform combines broad audience reach with social features for community building. The company, formerly known as Excerp Limited, operates primarily in the food and cooking content vertical, hosting cooking blogs and related content. Data serves as the backbone of their proprietary technology for growing, caring for, and scaling their brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Waywith Platform A media platform serving as a one-stop solution for written content, delivering an interactive and personalized browsing experience with broad audience reach and social features for community building. Currently hosts food and cooking editorial content for consumer readers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Substack: Substack is a direct peer — a newsletter and written-content publishing platform used by creators to distribute and monetize content. Waywith is explicitly framed by Bloomberg as a "Substack rival", and both serve creators with self-serve publishing, distribution, and community features.
• Medium: Medium is a direct peer operating a large-scale written-content publishing platform with built-in audience discovery. Both Medium and Waywith focus on long-form written content consumption and personalization; Medium's larger scale makes it the closest incumbent competitor in the same product category.
• Ghost: Ghost is a direct peer offering an open-source publishing and newsletters platform targeted at independent writers and creators. Waywith overlaps directly on self-serve written-content publishing with subscription/community functionality, positioning Ghost as a close creator-economy peer.
• Beehiiv: Beehiiv is a direct peer — a newsletter and creator-platform business serving independent writers and media brands. Both Waywith and Beehiiv target the same creator-and-written-content publishing niche with self-serve onboarding and monetization features.
• Kit (formerly ConvertKit): Kit is a direct peer providing email-first creator tools for newsletters, landing pages, and monetization. Both serve individual creators publishing written content with built-in audience-growth tooling.

Broad incumbents

• Patreon: Patreon is a broad incumbent in the creator economy, enabling creators to monetize audiences via memberships. While it spans audio, video, and writing, its subscription/community model overlaps materially with the revenue mechanics Waywith is targeting for written creators.
• WordPress.com: WordPress.com is a broad incumbent publishing platform powering a large share of independent written content online. As a one-stop publishing destination with community plugins and monetization, it overlaps with Waywith's positioning for creators seeking turnkey publishing infrastructure.
• Squarespace: Squarespace is a broad incumbent website builder that enables creators to publish branded content sites with built-in commerce and audience tools. It overlaps with Waywith's value proposition of a "one-stop solution" for written content delivery, though Squarespace serves a broader creator base.

Emerging players

• Substack competitor: Revue (defunct, comparable): Revue was a newsletter tool for writers and creators acquired by Twitter; it represents the niche of lightweight newsletter platforms competing with Substack-style models. While not actively competing, it represents the same emerging-player category Waywith occupies.
• Medium-owned: Glose / Food52-style vertical publishers: Food52-style vertical food publishers overlap with Waywith's concentration on food/cooking content. They serve as adjacent niche players in the food-content vertical Waywith is building around, and represent competitive depth in that specific category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WaywithMedia
• Facebookfacebook.com/waywith
• LinkedInlinkedin.com/company/waywith
• Instagraminstagram.com/waywith.media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excerp