Sunrise Bank

What Sunrise Bank does

Sunrise Bank is a privately held community bank headquartered in Cocoa Beach, Florida, operating three physical branches across Cocoa Beach, Orlando, and Ormond Beach. The bank serves individual consumers and small-to-mid-market businesses in Orange, Brevard, and Volusia counties with a full suite of FDIC-insured deposit products (checking, savings, money market, CDs, HSA, IRA), consumer and residential mortgage lending, commercial and SBA lending, treasury management, merchant services, and association/association-property-management banking. A distinguishing offering is "At Your Door Business Banking" — a mobile armored branch service billed as the first of its kind in Florida — alongside digital channels (online and mobile banking, Apple/Google/Samsung/Garmin Pay, Remote Deposit Capture, and Positive Pay fraud protection).

The bank's revenue model rests on traditional community-banking economics: net interest income from loans and securities (consumer loans, residential mortgages, commercial real estate, SBA, lines of credit) supplemented by transaction fees (monthly service charges, per-item fees, overdraft), treasury/ACH/wire fees, and merchant services income. Account pricing follows a tiered subscription structure — e.g., Small Business Checking with 250 free transactions and no minimum balance, versus Commercial Checking with an earnings-credit offset — and a 50+ year community presence anchors customer acquisition via referrals, community events, SCCA/CAI/Chamber memberships, and the 2025 OurSeniors.net Approved Vendor partnership.

Operationally, Sunrise Bank is led by President & CEO Barry R. Griffiths (joined March 2021, previously CFO of Seaside National Bank & Trust, which he helped scale to over $2B in assets) alongside a management team of roughly 38 named executives and officers with deep, multi-decade Orlando/Brevard banking tenure. Go-to-market is sales-led and relationship-based, anchored by physical branches, drive-through service, and the mobile armored branch, with digital channels serving self-serve account management. The bank is privately held, has no disclosed parent company, has raised at least $25M (July 2016 round, investors undisclosed), and completed a CRA performance evaluation in 2023.

Name

Sunrise Bank

Legal name

Sunrise Bank

Website

https://sunrise.bank

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Bank is a privately held, three-branch community bank in Central Florida (Cocoa Beach, Orlando, Ormond Beach) offering FDIC-insured deposit products, consumer and commercial lending, treasury management, and a unique mobile armored branch service for business clients.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

Keywords

• Community banking services
• Business banking solutions
• Consumer lending products
• Residential mortgage lending
• Treasury management services

Headquarters

HQ city

Cocoa Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Traditional bank interest income from lending products including consumer loans, business loans, residential mortgages, and commercial lending. Interest earned on deposit accounts also contributes.
2. Account and Transaction Fees: Monthly service charges for accounts not meeting minimum balance requirements, per-transaction fees for exceeding free transaction limits on business checking accounts, and overdraft fees.
3. Treasury Management Fees: Fees for business banking services including wire transfers, ACH origination, and other cash management services.
4. FDIC-Insured Deposit Products: Interest-bearing checking, savings, money market accounts, and CDs with FDIC insurance backing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sunrise Bank is a Florida-based community bank that provides a unified portfolio of personal and business banking products, including checking and savings accounts, consumer and commercial loans, residential mortgages, credit cards, and specialty services such as treasury management, association banking, and an "At Your Door" mobile armored branch. The bank operates three physical locations in Central Florida (Cocoa Beach, Orlando, and Ormond Beach) supplemented by digital banking channels including online banking, mobile banking, and mobile wallet integrations.

Product overview

Sunrise Bank is a community bank offering a unified portfolio of traditional banking products and digital services. The core offering consists of personal banking (checking, savings, youth accounts, HSA, IRA, credit cards, consumer loans, residential mortgages), business banking (checking, savings, loans, credit cards, merchant services, IOTA accounts), and specialty banking (treasury management, At Your Door mobile banking, association banking). Digital services include online banking, mobile banking, mobile wallet integrations (Apple Pay, Google Pay, Samsung Pay, Garmin Pay), and financial calculators. The bank operates physical branches in Orlando, Cocoa Beach, and Ormond Beach, Florida, with an armored mobile branch service unique to the Florida market.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Checking accounts for personal banking needs including Essential Checking, Senior Checking (55+), Personal Checking with minimum balance requirements, and Personal Now Account.
• Savings Products Interest-bearing savings accounts including Personal Savings, Money Market, and Certificates of Deposit (CDs) with various terms from 30 days to five years.
• Youth Accounts Savings and checking accounts for children and teenagers (ages 13-17) including Junior Checking and Youth Savings, designed to teach financial responsibility.
• Health Savings Account (HSA) Tax-advantaged savings account for individuals enrolled in High Deductible Health Plans (HDHPs) with no minimum balance or monthly fees.
• Individual Retirement Account (IRA) Retirement savings options including IRA Savings with variable interest rates and IRA Certificates of Deposit with various terms.
• Personal Credit Card Credit card offerings for personal use through third-party card services with hometown convenience and worldwide acceptance.
• Consumer Loans Personal financing options including consumer loans, personal lines of credit, HELOC, and personal credit cards.
• Residential Mortgages Home financing including purchase, refinance, conventional, FHA, VA, USDA loans, and construction/permanent loans.
• Business Checking Accounts Business checking options including Small Business Checking, Sunrise Business Checking, Commercial Checking, and Business Now Account with various fee structures.
• Business Savings Business savings solutions including Business Savings Account, Business Money Market Accounts, and Business Certificates of Deposit.
• Business Loans Commercial financing including real estate financing, acquisition and development loans, builder loans, lines of credit, equipment financing, and SBA loans.
• Business Credit Card Credit card services for business clients through third-party card services.
• Merchant Services Payment processing services for business merchants.
• Interest on Trust Account (IOTA) Interest-bearing account exclusively for attorneys and law firms with $100 minimum opening deposit and unlimited check writing.
• Treasury Management Services Business banking tools including Positive Pay Services, online wires (domestic and international), ACH origination, remote deposit capture, business mobile deposit, business bill pay, multi-layered sweeps, and ICS/CDARS through IntraFi.
• At Your Door Banking Mobile armored branch service that brings banking to business locations in Greater Orlando and Brevard County areas. First in Florida to offer this service.
• Association Banking Banking services tailored for associations and property management companies including payment solutions and association lending.
• Online Banking Digital banking platform for personal and business customers to access accounts, transfer funds, and manage finances online 24/7.
• Mobile Wallet Digital payment integration allowing customers to link cards to Apple Pay, Google Pay, Samsung Pay, and Garmin Pay for contactless payments.

Quantifiable outcome

• Positive customer satisfaction as evidenced by testimonials describing family-like treatment and personalized service

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• OurSeniors.net MagazineminorGTM or Marketing Partner · 3 March 2025Sunrise Bank became an Approved Vendor with OurSeniors.net Magazine, a publication dedicated to helping seniors in the Ormond Beach area. This partnership enables Sunrise Bank to reach more seniors and their families with its financial services focused on senior needs and preferences.
• PrestominorOthersATM network partnership providing Presto ATM access for Sunrise Bank customers at Publix locations.
• AllpointminorOthersATM network partnership providing Allpoint ATM access for surcharge-free cash withdrawals at various retail locations.
• SCCA (Space Coast Community Association)minorGTM or Marketing PartnerProud member of Space Coast Community Association, keeping up to date with concerns and trends of today's associations.
• CAI (Community Associations Institute)minorGTM or Marketing PartnerProud member of CAI, an industry organization for community associations and property management companies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cogent Bank: Florida-headquartered community bank offering business and personal banking with a relationship-led model across multiple FL branches — directly comparable to Sunrise in geographic focus, size, and customer mix.
• First Citrus Bank: Florida-based community bank headquartered in Tampa serving small/mid-sized businesses and consumers with full-service depository and lending products — analogous geographic and product overlap with Sunrise's Central Florida footprint.
• Crews Bank & Trust: Long-standing Florida community bank serving Brevard County and surrounding markets with personal/business banking, mortgages, and treasury management — overlaps Sunrise's Cocoa Beach and Brevard County presence directly.
• Bank of Central Florida: Orlando-based community bank focused on commercial and small-business lending across Central Florida — directly comparable market, similar business banking emphasis, and competing for the same commercial customer base.
• Locality Bank: Florida community bank targeting small businesses and professionals with relationship-led banking and digital tools — same geographic market, similar customer segments, and competing deposit-gathering motion to Sunrise.
• American Momentum Bank: Florida-based community bank with a comparable mix of personal/business banking and specialty segments — competing for the same Central and North-Central Florida deposit and small-business lending opportunities.
• First Home Bank: Florida-headquartered community bank with diversified retail, business, and specialty banking presence across the state — comparable in scale and product breadth to Sunrise.
• Intracoastal Bank: Small Florida community bank (Palm Coast/Palm Valley) operating a similar relationship-based personal/business banking model with a small branch footprint — directly comparable in scale, model, and target customer.

Broad incumbents

• Regions Bank: Large regional bank with deep Florida branch network across Central Florida — competes with Sunrise for the same SMB and consumer deposits but operates at vastly larger scale with full digital capabilities.
• Truist Bank: Top-10 U.S. retail bank with major Central Florida presence (legacy BB&T/SunTrust footprint) — overlapping Sunrise's Orlando, Brevard, and Volusia markets with broader product set and stronger digital platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063641568016
• LinkedInlinkedin.com/company/sunrise-bank

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Bank