ACURA

What ACURA does

ACURA Technologies (legal name: ACURA Technologies Ltda), founded in the late 1990s by Marcos Honda and headquartered in São Bernardo do Campo, Brazil, designs, manufactures, and distributes a complete ecosystem of RFID products — readers, antennas, tags (cards, keyfobs, labels, wristbands, glass transponders), tunnels, modules, and biometric/QR code readers — along with Bluetooth Low Energy beacons (BEEKs) for IoT applications. The portfolio spans LF, HF, and UHF frequencies, with the EDGE reader line built around Impinj M6e modules and supporting protocols including EPC Gen2 and ISO 18000-6C; the proprietary AI2 Platform and AutoID Secure system (featuring Acura Secure Code/CS) form the security and integration backbone. Since June 2022, ACURA has operated as a wholly-owned subsidiary of HID Global Corporation, an ASSA ABLOY Group brand, positioning it as HID's core RFID manufacturing and solutions hub for Latin America with global technology reach.

ACURA generates revenue through three primary streams: RFID hardware sales (readers, antennas, tags, tunnels, modules, biometric/QR readers sold direct and through authorized dealers including online via DreamShop); customized RFID solutions and integration services (system design, deployment, and integration for enterprise clients); and recurring technical support and maintenance subscriptions. Pricing is quote-based with multi-year enterprise contracts; no public price list exists. Go-to-market is enterprise field sales augmented by channel partners and system integrators (notably Timelock for access control across Minas Gerais, Espírito Santo, Rio de Janeiro, and São Paulo), supported by webinars, trade shows, and a documented case-study library. The company is ISO 9001 certified.

The company serves enterprise customers across retail (Centauro/Grupo SBF, Pernambucanas, Renner, Lojas Torra, Nike), industrial laundry (Elis), transportation and tolling (Sem Parar/ARTESP, DBTrans, Instituto Data Rio), hospitality (Sheraton), government (Sabesp), automotive manufacturing (Hyundai, Mercedes Benz), CPG/agriculture (Ambev, Cargill), and commercial real estate/security (Timelock, Edifício Três Rios). Documented outcomes include near-100% inventory accuracy at Centauro, elimination of manual inspection activities at Hyundai, and operational efficiency gains across toll and retail deployments.

Name

ACURA

Legal name

ACURA Technologies

Website

https://acura.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

ACURA Technologies, a Brazilian RFID hardware manufacturer and HID Global (ASSA ABLOY) subsidiary, designs and distributes UHF readers, antennas, tags, tunnels, biometric/QR readers, and IoT beacons — serving enterprise customers across retail, transportation, automotive, government, and industrial sectors in Latin America.

Ownership category

akta.pro rank

Product category

RFID Hardware and Identification Solutions

NAICS

Other Communications Equipment Manufacturing (334290)

SIC

Electronic Components & Accessories (3670), Computer Communications Equipment (3576)

akta.pro primary industry

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)

akta.pro secondary industry

Reusable Tote/Crate Tracking & Store/DC Circulation Management (TLAEAMAC)

Keywords

• RFID hardware solutions
• UHF RFID readers
• RFID tags and antennas
• Asset tracking systems
• Access control solutions

Headquarters

HQ city

São Bernardo Do Campo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. RFID Hardware Sales: Sale of RFID readers, antennas, tags, cards, keyfobs, labels, wristbands, tunnels, and modules. Includes mobile RFID readers, OEM readers, and biometric/QR code readers. Products are sold directly and through channel partners.
2. RFID Solutions and Integration: Customized RFID solutions including system design, implementation, and technical support services for enterprise clients across retail, logistics, transportation, healthcare, and industrial sectors.
3. Technical Support and Maintenance: Ongoing technical support, software updates, and maintenance services for deployed RFID systems, ensuring operational continuity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ACURA Technologies designs, manufactures, and distributes a complete ecosystem of RFID products including UHF RFID readers (EDGE series), antennas, tags in multiple form factors (cards, keyfobs, labels, wristbands, glass tags), RFID tunnels, mobile and OEM readers, biometric and QR code readers, plus IoT BLE beacons. The company delivers customized RFID identification, tracking, and traceability solutions to enterprise clients across retail, transportation/tolling, healthcare, manufacturing, and access control sectors, supported by its proprietary AI2 Platform and AutoID Secure system.

Product overview

ACURA Technologies is a comprehensive RFID (Radio Frequency Identification) solutions provider offering a complete ecosystem of identification and tracking products. Their portfolio centers on UHF RFID readers (EDGE series including EDGE-30R+, EDGE-35R, EDGE-50, EDGE-55, EDGE-60R) with variants for vehicle access control (AutoID versions), industrial automation, and logistics applications. Supporting infrastructure includes antennas (MTI Mono Circular 7, ADVAN P-series), RFID tags in multiple form factors (cards, keyfobs, labels, wristbands, glass tags for animals), RFID tunnels for automated conveyor reading, biometric and QR code readers, and IoT sensors (BEEKs Bluetooth beacons). The EDGE reader line is built on Impinj M6e modules and supports protocols including EPC Gen2 and ISO 18000-6C. The HexaPad-10 combines UHF RFID and barcode scanning for retail checkout operations. Products are managed through the proprietary AI2 Platform, enabling integration with access control, toll systems, asset tracking, and supply chain management across retail, automotive, healthcare, mining, and logistics sectors in Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• EDGE-30R+ AutoID UHF RFID Reader High-performance UHF RFID reader designed for automatic tag reading in vehicle access control operations. Features integrated antenna, AutoID Secure system for enhanced security, PoE power, and supports multiple communication protocols including Wiegand, Abatrack, and Ethernet TCP/IP. Built for security-focused vehicle identification applications.
• EDGE-50 TCP-IP UHF RFID Reader Compact, robust, high-performance UHF RFID reader designed for applications requiring speed, reliability, and easy integration. Supports up to 4 monostatic antennas and achieves read rates up to 750 tags/second with read distances greater than 9 meters. API SDK available for C#/.Net, Java, and C integration.
• HexaPad-10 UHF RFID Desktop Reader UHF RFID desktop reader with integrated barcode scanner designed for retail checkout operations. Features near-field antenna for restricted reading range, USB power and communication, keyboard emulation for automatic tag reading, and API support for C, .NET (C#), and Java development to integrate into POS applications.
• EDGE-35R UHF RFID Reader High-performance versatile UHF RFID reader designed for maximum efficiency with superior performance, agile capture, and reliable connectivity to multiple platforms. Targeted at retail, industry, and logistics applications.
• EDGE-55 UHF RFID Reader UHF RFID reader ideal for applications in retail, industry, and logistics, offering high performance, accurate reading, and easy integration with different systems and operational environments.
• EDGE-50 AutoID v2 UHF RFID Reader UHF RFID reader designed for vehicle identification, offering high reliability, automatic tag reading, simplified integration with access control systems, and stable performance in demanding environments.
• EDGE-60R v2 UHF RFID Reader UHF RFID reader bringing Impinj M6e module technology and performance for industrial and demanding applications.
• MTI Mono Circular 7 UHF RFID Antenna Compact monostatic UHF antenna with 7.5 dBi gain, circular RHCP polarization, IP67 protection rating. Features plastic front and aluminum base construction, suitable for indoor and outdoor use with any ACURA UHF RFID reader using monostatic antennas.
• ADVAN P33 UHF RFID Antenna Compact UHF RFID antenna with circular polarization and narrow beam width of 40° by 40°. Ideal for loss prevention systems, portals, tunnels, corridors, and door applications.
• BEEKs Bluetooth Low Energy Beacons Advanced Bluetooth Low Energy beacons compatible with Apple iBeacon and Google Eddystone standards. Support HID Condition Monitoring Services including motion, temperature, and vibration sensors. Integrates with BluFi gateways and Bluzone cloud services for asset location and condition monitoring.
• RFID Tags Portfolio Complete line of RFID tags including passive tags in various form factors (cards, keyfobs, labels, wristbands), glass tags for animal identification using patented Direct-Bonding technology, and robust tags for industrial and container tracking applications. Supports LF, HF, and UHF frequencies.
• RFID Tunnels (Turbo Tunnel AT-1000) RFID tunnel systems for automated reading of tags on items passing through, used in logistics, retail, and inventory management applications for high-throughput automated reading.
• RFID Modules RFID modules for OEM integration, enabling manufacturers to embed RFID reading capabilities into their own products and systems.
• Biometric Readers Biometric readers for secure identification and access control, including integration with RFID cards and keyfobs for multi-factor authentication.
• QR Code Readers QR code and barcode readers for automated identification, including products like HexaPad that combine QR code and RFID reading capabilities.

Quantifiable outcome

• Nearly 100% inventory accuracy achieved at Centauro (Grupo SBF)
• +4 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, key and minor.

• HID GlobalcoreOthers · 1 June 2022In June 2022, ACURA Technologies was acquired by HID Global, a worldwide leader in trusted identity solutions and ASSA ABLOY Group brand. This strategic acquisition strengthened HID's RFID portfolio and expanded its manufacturing capability in Brazil. For ACURA, the union meant access to global network, technology resources, and broader portfolio. Founder Marcos Honda stated the acquisition elevated ACURA's long-term commitment to next-generation RFID solutions.
• ImpinjcoreTechnology or IntegrationGlobal technology partner providing RFID chip technology used in ACURA's products. ACURA mentions Impinj as one of its global partners ensuring access to cutting-edge RFID technology.
• Sem Parar / ARTESPcoreImplementation/ SI/ Consulting PartnerPartnership for electronic tolling and urban mobility solutions. ACURA provides RFID technology for automatic, non-stop toll collection systems and vehicle access control in partnership with Sem Parar and Ponto a Ponto through ARTESP.
• TimelockkeyImplementation/ SI/ Consulting PartnerTimelock is a security technology company and long-standing partner of ACURA, utilizing ACURA's RFID and biometric solutions for access control systems. Timelock serves clients in Minas Gerais, Espírito Santo, Rio de Janeiro, and São Paulo with ACURA's AutoID RFID and biometric equipment.
• AIMminorOthersIndustry association membership for automatic identification and mobility.
• RAIN RFID AllianceminorOthersIndustry alliance membership for UHF RFID technology advancement.
• RFID JournalminorOthersIndustry publication and event organization partnership.
• EPC GlobalminorOthersGS1 standards organization for RFID and electronic product code standards.
• ABRFIDminorOthersBrazilian RFID Association membership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zebra Technologies: Global leader in enterprise RFID readers, antennas, and tags (including the ATR7000 UHF reader line) plus barcode/mobile computing. Directly competes with ACURA in retail inventory accuracy, manufacturing traceability, and asset tracking use cases across multiple verticals.
• Alien Technology: U.S.-based manufacturer of UHF RFID readers, tags, and inlays (Alien Higgs series), competing head-on with ACURA's EDGE reader family and tag portfolio in retail, logistics, and industrial applications.
• CAEN RFID: Italy-headquartered manufacturer of UHF RFID readers, modules, and tags serving industrial, logistics, and retail applications. Comparable product mix and channel-led GTM make it a clear head-to-head competitor to ACURA in EMEA and indirectly in LATAM.
• Mojix: U.S.-based provider of UHF RFID readers (Starr series) and item-level visibility software for retail, manufacturing, and supply chain. Competes with ACURA in retail inventory accuracy and offers a similar hardware-plus-software pitch to enterprise customers.
• Confidex: Finnish specialist in industrial-grade RFID tags and labels for manufacturing, logistics, and vehicle identification. Directly comparable to ACURA's tag and label business, particularly for automotive and RTI tracking use cases.
• SML Group: Hong Kong-based RFID solutions provider focused on apparel and retail item-level tagging (ViziTrace, RFID tags, inlays). Closest comparability to ACURA's retail apparel wins (Centauro, Renner, Pernambucanas, Nike).

Broad incumbents

• Avery Dennison (Smartrac): Global pressure-sensitive and RFID inlay/tag powerhouse following the Smartrac acquisition, supplying apparel and retail RFID at scale. Overlaps with ACURA in RFID tags and apparel/retail rollouts, but with a much broader portfolio across labels and packaging.
• HID Global: Parent company of ACURA and a worldwide leader in trusted identity solutions within ASSA ABLOY Group. Overlaps with ACURA in RFID readers/tags and BLE beacons (BEEKs) but operates at a much larger scale and broader identity/access portfolio.
• Honeywell: Global industrial conglomerate offering UHF RFID readers, mobile computers, and scanning solutions for retail, logistics, and manufacturing. Competes with ACURA at the enterprise tier in automotive and retail but as part of a much broader automation portfolio.

Others

• Impinj: Leading RAIN RFID silicon and endpoint IC provider whose M6e/M8 modules underpin ACURA's EDGE readers. Impinj is also an enabling technology supplier and partner to ACURA, not a direct integrator competitor, but it sets the performance frontier for the whole category.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/@ACURAHID
• LinkedInlinkedin.com/company/acura-technologies-ltda-
• Instagraminstagram.com/acurarfid
• Xx.com/ACURAGlobal
• Facebookfacebook.com/ACURAGlobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACURA