What Capiche does

Vendr is an AI-powered B2B SaaS pricing intelligence and negotiation platform that addresses information asymmetry in business software procurement. The company is built on a proprietary dataset of 130,000+ real software negotiations across 4,500+ suppliers, which powers two core AI agents: a Pricing Agent that delivers real-time pricing benchmarks and leverage analysis, and a Negotiation Agent that manages supplier negotiations asynchronously over email with human-in-the-loop approval. Adjacent capabilities include contract review (overcharge and renewal-trap detection), renewals management for long-tail SaaS spend, and a Pricing Intelligence API that exposes the dataset as infrastructure for agent-driven procurement workflows. The product surface is anchored by an AI persona called Ruth, which the company positions as an instant interface to its negotiation outcome database.

The platform serves finance and procurement teams as primary personas, with a secondary segment of companies that lack dedicated procurement staff. Distribution is hybrid: a direct enterprise sales motion targets Fortune 500 procurement organizations, while a product-led growth motion reaches mid-market and SMB buyers through a Chrome Extension, an online Marketplace, and a freemium entry point. The company holds SOC 2 Type II and GDPR certifications as enterprise-readiness signals. In 2025 Vendr was acquired by Vertice, forming a combined entity focused on end-to-end SaaS spend management; the Vendr brand and product are retained within the integrated platform.

Vendr monetizes as a B2B SaaS subscription with freemium entry and enterprise tiering, combined with what the procurement-software category typically layers on top — a share-of-savings or value-based component on negotiated deals. Customer scale has reached 5,000+ finance and procurement teams with cumulative delivered savings of $1.4B+, an 87% negotiation success rate, and 18.4% average savings per closed deal. Early funding included approximately $2.2M in seed capital across 2019-2020 from LAUNCH, K50 Ventures/Actions Capital, Loup Ventures, Half Court Ventures, and The Syndicate.com.

Name

Capiche

Legal name

Vendr

Website

https://capiche.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

1–10 employees

Short description

Vendr is an AI-powered B2B SaaS pricing intelligence and negotiation platform built on 130,000+ real software negotiations across 4,500+ suppliers. It serves 5,000+ finance and procurement teams with autonomous pricing benchmarks and email-based negotiation agents.

Ownership category

akta.pro rank

Product category

SaaS Procurement Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Saas pricing intelligence
• B2b software negotiation
• Procurement automation
• Software spend management
• Contract review tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: Vendr operates as a B2B SaaS platform providing pricing intelligence and negotiation services on a subscription basis. Customers access AI agents for real-time pricing benchmarks, contract reviews, and autonomous negotiations. Revenue is generated through recurring platform fees, likely tiered by team size or usage volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Capiche operates an AI-powered B2B SaaS procurement platform that delivers real-time pricing intelligence and autonomous negotiation capabilities for software purchases. Built on a proprietary dataset of more than 130,000 real software negotiations across 4,500+ suppliers, the platform combines a Pricing Agent (real-time fair-price benchmarks and leverage analysis), a Negotiation Agent (autonomous, asynchronous email negotiations with human oversight), AI-driven contract review, renewals management, and a Pricing Intelligence API for enterprise integration. The product is sold on a subscription basis with a freemium self-serve tier and an enterprise sales-led tier.

Product overview

Vendr is a unified AI-powered SaaS procurement platform that combines real-time pricing intelligence with autonomous negotiation capabilities. The core offering consists of two AI agents: the Pricing Agent (providing real-time pricing benchmarks and leverage analysis) and the Negotiation Agent (handling in-depth contract reviews and autonomous supplier negotiations). Built on over 130,000 real negotiations and 4,500+ suppliers, the platform is designed to live inside procurement workflows with API access for enterprise integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Pricing Agent AI agent that analyzes billions of dollars of B2B software spend to deliver real-time fair-price benchmarks and leverage analysis, enabling finance and procurement teams to evaluate whether a quoted price is fair before purchasing software.
• Negotiation Agent AI agent that manages supplier negotiations end-to-end—from initial outreach through final contract terms—communicating asynchronously over email with human oversight and approval workflows to achieve better pricing outcomes without meetings.
• Contract Reviews AI-powered analysis of existing software contracts that surfaces overcharges, renewal traps, and negotiable terms, providing leverage points for renegotiation.
• Autonomous Negotiations Automated negotiation capability that handles back-and-forth supplier communications from first outreach to final terms, combining automation with human approval checkpoints to deliver better pricing outcomes faster.
• Pricing Intelligence API API product exposing Capiche's pricing benchmark and negotiation data for integration into enterprise procurement workflows and agent-driven procurement systems.
• Chrome Extension Browser extension that delivers in-context pricing intelligence and quote analysis to buyers while they evaluate software vendor sites, enabling instant benchmark access.
• Marketplace Online marketplace for browsing and accessing software pricing and procurement tools, including categories of supported software spend categories.

Quantifiable outcome

• 18.4% average savings achieved on negotiated deals
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• VerticecoreStrategic or Co-development PartnerVendr has been acquired by Vertice, forming a combined entity focused on software pricing transparency and procurement optimization. The acquisition brings together Vendr's negotiation expertise with Vertice's broader platform capabilities.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/capiche
• LinkedInlinkedin.com/company/capicheco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capiche