What Tech Manitoba does

Tech Manitoba is a non-profit industry association founded in 1996 (originally as ICTAM, rebranded in 2019) that represents Manitoba's information and communications technology sector. The association reports 130+ corporate member organizations spanning start-ups, small-to-mid-size firms, and established corporations, collectively representing more than 10,000 employees. Its core offerings are tiered membership subscriptions (Start-ups $250 CAD, Bronze $400, Silver $800, Educational Institute $1,200, Affiliate $1,000, Gold $1,500, Platinum $3,000 — all billed annually), a member directory, a job board, an events + training program, and the monthly 'The Connector' newsletter with 1,000+ subscribers. Signature programming includes Manitoba Tech Week (an annual showcase), Tech Thursdays (weekly community meetups), the Tech Mash-up speaker series, and member-only Marketplace and Hot Deals platforms.

The organization's underlying technology stack is operational rather than product-focused: it runs third-party membership management (GrowthZone/MemberZone), event management, and job board systems accessed through its members.techmanitoba.ca portal. It operates no proprietary software product, API, SDK, or technical platform, and has no disclosed patents, trademarks, or certifications. Distribution is primarily regional (Manitoba) via direct online membership signup, the self-serve member portal, and event-driven engagement, supplemented by partnerships with national networks (Tech West Canada, Technology Association of North America, ICTC) and government programs (Global Talent Stream with IRCC, NRC-IRAP, Province of Manitoba).

The revenue model blends recurring membership dues (subscription tiered by company size), sponsorship revenue from Manitoba Tech Week and other events, and program grants from government and partner organizations (notably a $2,000,000 award from Western Economic Diversification Canada in 2019). Tech Manitoba employs 51–100 staff and serves multiple segments: tech companies (primary), students and job seekers, and employers seeking global tech talent. The organization pursues initiatives in Diversity + Inclusion, Digital Literacy, Youth Engagement, Market Access, and AI for Non-Profits, positioning itself as a convener and ecosystem orchestrator rather than a technology vendor.

Name

Tech Manitoba

Legal name

Tech Manitoba

Website

https://techmanitoba.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Tech Manitoba is a non-profit industry association representing Manitoba's ICT sector with 130+ corporate members (10,000+ employees), offering tiered membership, a job board, events, a newsletter, and programs in talent, diversity, AI literacy, and market access.

Ownership category

akta.pro rank

Product category

Industry Trade Association Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH)

akta.pro secondary industries

Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK), Digital Inclusion & Public Tech Access Training (Device/Internet/Basic IT) (EDAAAFAE)

Keywords

• Technology industry association
• Tech sector membership services
• Professional networking events
• Tech workforce development
• Talent recruitment programs

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from corporate organizations across tiered pricing based on employee count. Membership categories include start-ups, small-to-mid-size firms, and established corporations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tech Manitoba is a non-profit industry association that delivers membership-based services to Manitoba's ICT sector. Its core offerings include tiered corporate membership, a searchable member directory, a tech-sector job board, networking and training events, a monthly newsletter, and facilitated international recruitment support via its Global Talent Stream partnership. Revenue is driven primarily by annual membership dues from tech companies.

Product overview

Tech Manitoba is a non-profit industry association (not a product company) that serves as Manitoba's major tech sector organization. The association operates a membership platform offering a directory of over 130 corporate members representing approximately 20,000 employees, a job board, events and training programs, and the Connector newsletter. The organization also runs initiatives including AI for Non-Profits, Diversity + Inclusion, Digital Literacy, Youth Engagement, and Market Access programs. Annual programming includes Manitoba Tech Week and the Tech Mash-up speaker series. Tech Manitoba also partners with the Government of Canada on the Global Talent Stream for international recruitment.

Differentiator

Problem solved

Functional benefit

Brands

• Tech Thursdays: Weekly tech community event held at the Kingshead Pub in Winnipeg
• Manitoba Tech Week
• NavigateITMB

Products and services

• Member Directory A searchable directory of over 130 corporate member organizations representing approximately 20,000 employees, stakeholders, and students in Manitoba's tech sector. Available to members via the members.techmanitoba.ca portal.
• Job Board A platform connecting employers with tech talent, featuring job postings from member organizations across Manitoba. Employers post positions and job seekers search openings through the members.techmanitoba.ca portal.
• Events + Training Networking events, lunch-and-learns, job fairs, and professional development sessions for the Manitoba tech community, including free virtual and in-person events accessible via the member portal and main website.
• The Connector Newsletter A monthly newsletter providing tech-related information from Manitoba, Canada, and beyond to over 1,000 subscribers, covering events, member offerings, and industry updates.
• Manitoba Tech Week An annual week-long event dedicated to showcasing the best and brightest in Manitoba's tech community.
• Global Talent Stream Partnership A partnership with the Government of Canada as a designated Global Talent Stream partner, providing referral services and dedicated service channels for expedited international recruitment for member organizations.
• Tech Mash-up Speaker Series A speaker series where selected members present practical tips and expertise to the community in 30-minute sessions followed by Q&A, hosted virtually via Remo and in person.
• MarketSpace (Member-to-Member Marketplace) A marketplace platform for member-to-member deals and special offers, available via members.techmanitoba.ca/marketspace.
• Member Rewards Exclusive member-only deals and special rates from other member organizations, available via members.techmanitoba.ca/hotdeals.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Government of CanadacoreStrategic or Co-development PartnerTech Manitoba partners with the Government of Canada to support Canadian employers in filling labour and skills shortages with international talent. Tech Manitoba is a Global Talent Stream designated partner, providing member organizations with referral services and dedicated service channels for expedited international recruitment.
• Immigration, Refugees and Citizenship CanadacoreStrategic or Co-development PartnerPartnership for international hiring programs including Temporary Foreign Worker Program, Global Talent Stream, and International Mobility Program. Hosted webinars with IRCC Outreach Officer breaking down international hiring processes.
• Workplace Education ManitobaminorStrategic or Co-development PartnerSource of Labour Market Information (LMI) data and forecasting system used for labour market analysis and job demand projections.
• Statistics CanadaminorOthersSource of employment data, labour force statistics, ICT business counts, GDP data, labour productivity measures, and post-secondary enrollment data.
• Tech West CanadacoreStrategic or Co-development PartnerRegional tech hub network partnership connecting Manitoba's tech sector with western Canadian provinces for broader collaboration and market access.
• Technology Association of North AmericacoreStrategic or Co-development PartnerInternational connections through TANA linking Manitoba's tech sector with North American technology ecosystem.
• YES! WinnipegminorGTM or Marketing PartnerPartnership on Job Connections Portal providing employers with advance matching system for recruiting local and international talent.
• Aboriginal Chamber of CommerceminorStrategic or Co-development PartnerCommunity partnership supporting indigenous tech talent and businesses in Manitoba.
• Manitoba Chambers of CommerceminorStrategic or Co-development PartnerProvincial chamber network partnership for Manitoba business community.
• North Forge Technology ExchangecoreStrategic or Co-development PartnerManitoba's tech incubator/accelerator providing startup support and entrepreneur community for Tech Manitoba members.
• Manitoba Technology AcceleratorcoreStrategic or Co-development PartnerAccelerator for entrepreneurs with scientific or technology-oriented business ideas or early-stage companies.
• NRC-IRAP (National Research Council Canada)coreStrategic or Co-development PartnerGovernment innovation support program supporting technology innovation for member companies.
• Economic Development WinnipegminorStrategic or Co-development PartnerEconomic development partnership for Winnipeg's tech ecosystem growth.
• World Trade Centre WinnipegminorStrategic or Co-development PartnerInternational trade support and market access for Manitoba tech companies.
• ICTC (Information and Communications Technology Council)minorStrategic or Co-development PartnerNational ICT skills and workforce development organization partnership.
• Pembina Trails School DivisionminorStrategic or Co-development PartnerEducation partnership supporting youth engagement and digital literacy initiatives.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ICTC (Information and Communications Technology Council): National non-profit focused on ICT skills, workforce development, and digital talent in Canada. Directly comparable as both organizations operate as ICT industry/sector development bodies; ICTC is a confirmed strategic partner of Tech Manitoba.
• North Forge Technology Exchange: Manitoba-based tech incubator and accelerator serving startups and growth-stage companies. Directly comparable as both serve the same Manitoba tech ecosystem with overlapping startup support, networking, and programming services; confirmed partner of Tech Manitoba.
• CATAAlliance (Canadian Advanced Technology Alliance): National non-profit industry association advocating for Canada's tech sector with member companies across the country. Comparable as a sister trade association model with membership dues, advocacy, and policy engagement serving Canadian tech companies of all sizes.
• Manitoba Technology Accelerator (MTA): Winnipeg-based accelerator for science and tech entrepreneurs. Directly comparable as a Manitoba-based tech ecosystem organization offering startup support and community programming; confirmed partner of Tech Manitoba.
• Tech West Canada: Network of western Canadian tech hubs/partners. Comparable as a tech sector industry network connecting provincial associations; confirmed strategic partner of Tech Manitoba.

Regional players

• Calgary Technologies / Calgary Innovation Coalition: Regional tech sector development and industry association serving Calgary and southern Alberta. Comparable as a provincial/regional tech industry association model, though operating in a different (larger) Canadian market.
• DigiBC (Digital Media + Wireless Association of BC): British Columbia's industry association for digital media, wireless, and interactive tech. Comparable as a sister provincial tech industry association model with membership dues, advocacy, and programming serving BC tech companies.
• TechnoMontréal: Quebec-based tech industry cluster/association supporting ICT companies in the Greater Montréal region. Comparable as a regional tech industry association driving networking, talent development, and sector growth in a different Canadian geography.
• Ottawa Technology / Invest Ottawa: Ottawa's tech sector development organization providing networking, programming, and growth services to local tech firms. Comparable as a regional tech industry association model, though operating in a larger and more mature ecosystem.

Broad incumbents

• Toronto Region Board of Trade (TRBOT): Large regional chamber/industry association serving the Toronto region's business community with a strong tech sector focus. Comparable as a broader business/industry association model serving tech companies, though at a much larger scale and geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/techmanitoba
• Facebookfacebook.com/techmanitoba

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tech Manitoba