Bona Invest

Name

Bona Invest

Website

https://bonainvest.io

Company type

Private

Founded year

2021

Headcount range

1–10 employees

Short description

Bona Invest is a Cairo-based fintech startup founded in 2021 that positions itself as a neo-brokerage platform targeting Generation Z retail investors across Africa, operating with a small early-stage team and minimal disclosed capital.

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Retail brokerage services
• Online trading platform
• Neo-brokerage Africa
• Investment app
• Stock brokerage

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Core offering

Bona Invest is a neo-brokerage providing retail brokerage and trading access to Generation Z investors across Africa. The company offers a digital platform for retail customers to buy and sell investment products, targeting young African users with localized brokerage services. Founded in 2021 in Cairo, Egypt, it operates with a small team and has raised modest seed funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Neo-Brokerage Trading Platform Digital retail brokerage platform that enables Gen Z individual investors across Africa to access investment and trading products via an online interface.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Bamboo: Bamboo is an African neo-brokerage that lets retail users (largely Nigerian Gen Z and millennials) buy US and Nigerian stocks via a mobile app. It is the most directly comparable peer: same product (self-directed stock investing), similar customer demographic, and same African cross-border brokerage model.
• Chaka (formerly Trove): Chaka is a Nigerian investment app that provides access to local and US securities for retail African investors. It competes head-to-head for the same digitally native, mobile-first African retail investor that Bona Invest targets.
• Risevest: Risevest is a Nigerian wealth-tech platform enabling Nigerians to invest in dollar-denominated assets and portfolios via a mobile app. It targets a comparable African retail/Gen Z investor cohort with a self-directed digital experience.
• Trove (now Chaka): Trove was a Nigerian investment app that merged into Chaka, offering curated portfolios for African retail investors. Highly relevant for benchmarking mobile-first investing UX and retail onboarding flows in the same market segment.

Emerging players

• Piggyvest: Piggyvest is a Nigerian fintech offering savings, investments, and fixed-income products to retail users via a mobile app. Adjacent rather than identical — it overlaps in Gen Z retail money-management rather than direct securities brokerage — but competes for the same user wallet.
• Cowrywise: Cowrywise is a Nigerian fintech providing retail savings and investment products (mutual funds, halal portfolios) through a mobile app. Comparable as a retail-focused African investment platform serving similar users, though it leans toward managed savings rather than self-directed trading.
• Yellow Card: Yellow Card is a pan-African crypto on/off-ramp and exchange targeting retail users including Gen Z across multiple African countries. Comparable as a self-directed, mobile-first African investment app, though its underlying asset class is crypto rather than equities.

Broad incumbents

• Kuda Bank: Kuda is a Nigerian digital bank with embedded investment and savings features aimed at younger African retail users. It is a broader incumbent that competes for the same Gen Z financial-services customer even though its core product is a bank account rather than a brokerage.
• Chipper Cash: Chipper Cash is a pan-African payments and fintech platform that has expanded into investing and crypto for retail users. Comparable as a scaled, multi-country African fintech competing for the same Gen Z audience, though its primary offering is cross-border payments rather than brokerage.
• Interactive Brokers: Interactive Brokers is a global online brokerage increasingly used by African retail investors seeking access to international markets. Relevant as a benchmark for the self-directed execution-only brokerage business model that Bona Invest emulates, although it is not Africa-specific.

Market position

Customer concentration

• Facebookfacebook.com/InvestBona

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bona Invest