Degoo
Degoo is a Stockholm-based consumer cloud storage company, founded in 2012, that offers freemium photo and file backup across mobile and web with zero-knowledge encryption and an AI photo-discovery feature serving more than 100 million registered users globally.
- Company typePrivate
- Founded2012
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Degoo does
Degoo Backup AB is a Swedish consumer cloud-storage company headquartered in Stockholm, founded in 2012 by Carl Hasselskog and Mattias Nylitz. Its core product is an AI-assisted cloud backup service for photos, videos, and files, distributed via native apps on Google Play, Apple App Store, Huawei AppGallery, and Samsung Galaxy Store, plus a browser-based web app. The platform combines zero-knowledge encryption (where the encryption passphrase is held only by the user and files are chunked across data centers in different countries) with an AI 'Photo Discovery' feed that resurfaces users' best memories, auto-upload from device galleries, and end-to-end-encrypted sharing with no recipient account required. Storage is provisioned across a multi-cloud backend (Google Cloud, AWS, Cloudflare, Wasabi).
The business runs on a freemium subscription model: a free 20 GB tier capped at three upload devices, a Pro tier at 500 GB and $2.99/month for ten devices, and an Ultimate tier at 5 TB and $9.99/month for unlimited devices, supplemented by aggressive seasonal promotions (54–95% off list). User acquisition is product-led, driven by a generous free tier, referral-storage bonuses, and presence across four mobile app storefronts; the company claims 100 million+ registered users with ~100,000 daily new user additions and 25 million+ active users. In March 2019 the company acquired Instabridge, a WiFi-password and hotspot app, extending its footprint into internet-access services. Degoo operates under GDPR and the EU Digital Services Act, with no external institutional investors disclosed beyond a $450,697 round in March 2017 and incubation by Sting.
Degoo firmographics
Firmographics- Name
- Degoo
- Legal name
- Degoo Backup AB
- Website
- https://degoo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Degoo is a Stockholm-based consumer cloud storage company, founded in 2012, that offers freemium photo and file backup across mobile and web with zero-knowledge encryption and an AI photo-discovery feature serving more than 100 million registered users globally.
- Ownership category
- akta.pro rank
Degoo industry classification
Industry- Product category
- Cloud Storage
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud Storage Core Services (Object/Block/File Storage as a Service) (HDABAAAK)
- akta.pro secondary industry
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
Keywords
Where Degoo is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Degoo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Premium Subscriptions: Freemium model with three tiers: Free (20GB, limited devices), Pro (500GB, $2.99/month), and Ultimate (5TB, $9.99/month). Revenue comes from monthly subscriptions to premium plans with referral bonuses incentivizing user acquisition.
- Promotional Deals: Seasonal promotional campaigns (Black Friday, holiday seasons) offering discounted premium plans with discounts ranging from 54% to 95% off regular pricing, driving new subscriptions and upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - 20 GB cloud storage with 3 devices and basic features |
| Subscription | Monthly | Pro - 500 GB storage with 10 devices and enhanced features |
| Subscription | Monthly | Ultimate - 5 TB (5000 GB) storage with unlimited devices |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Degoo product offering
Product offeringCore offering
Degoo provides AI-based consumer cloud storage that backs up photos and files across mobile and web, with AI-powered memory discovery that curates users' best moments into a private feed. The service uses zero-knowledge encryption where files are encrypted with a user-controlled passphrase, chunked, and distributed across data centers in multiple countries for enhanced privacy. It is offered as a freemium product (Free 20GB, Pro 500GB, Ultimate 5TB) with referral bonuses and a 2-week premium trial.
Product overview
Degoo is a Swedish consumer cloud storage company founded in 2012 offering AI-based photo backup and storage services. The core product is Degoo Cloud Storage, which provides tiered plans (Free 20GB, Pro 500GB, Ultimate 5TB) with AI-powered photo curation features. The company also offers Instabridge as a complementary WiFi access service. Key differentiators include zero-knowledge encryption ('Top Secret' feature), AI-driven memory discovery that surfaces users' best photos, and cross-platform availability via Android, iOS, and web applications. The products integrate Google and Facebook authentication and store data on Google Cloud, AWS, Cloudflare, and Wasabi infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Degoo Cloud Storage AI-based cloud storage service enabling individual consumers to back up, store, and rediscover their photos and files across mobile and web. Offers automatic photo organization with AI-powered memory curation, zero-knowledge encryption for enhanced security, and cross-platform access via web and mobile apps, distributed as Free (20GB), Pro ($2.99/month, 500GB), and Ultimate ($9.99/month, 5TB) tiers.
- Instabridge Separate mobile application acquired by Degoo providing free WiFi passwords and hotspots, plus the ability to buy mobile data directly in the app for internet access. Available on Google Play, App Store, and Huawei App Gallery under the Degoo ecosystem.
Quantifiable outcome
- 5x more phone storage
- +3 more outcomes
Companies that use Degoo
Customer profileSegments1 record
Ideal customer profiles1 record
Degoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Degoo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Google CloudcoreGoogle Cloud is used as one of the third-party cloud storage infrastructure providers. User data is stored on secure servers hosted by Google Cloud as part of Degoo's data storage infrastructure.
- Amazon Web ServicescoreAWS is used as one of the third-party cloud storage infrastructure providers. User data is stored on secure servers hosted by Amazon Web Services as part of Degoo's data storage infrastructure.
- CloudflarecoreCloudflare is used as one of the third-party infrastructure providers for secure data storage and caching on Degoo's platform.
- Wasabi Hot Cloud StoragecoreWasabi Hot Cloud Storage is used as one of the third-party cloud storage infrastructure providers for storing user data securely.
- InstabridgeminorInstabridge is a related app service under the Degoo ecosystem, providing free WiFi passwords and hotspots. Available on Google Play and App Store. Promoted as 'our latest app' on Degoo's platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Degoo competitors and assessment
Company assessmentBroad incumbents
- Google One: Google's consumer cloud storage subscription bundled with Google Workspace, Drive, and Android OS-level integration. Comparable as the default storage option competing against Degoo on every Android device.
- Dropbox: Established US-based consumer and business cloud storage platform with deep ecosystem integrations and collaboration features. Comparable as a larger incumbent competing for the same consumer storage wallet share Degoo targets.
- Microsoft OneDrive: Microsoft's cloud storage service tightly integrated with Windows and Microsoft 365. Comparable as a bundled incumbent competing for the same consumer backup use case, especially on Windows and Office-equipped devices.
- Apple iCloud: Apple's consumer cloud storage service pre-installed across iPhone, iPad, and Mac with deep OS integration and bundled photo backup. Comparable as the default storage competitor on the iOS side of Degoo's user base.
Direct peers
- pCloud: Switzerland-based consumer cloud storage service with freemium tiers, lifetime plans, and emphasis on security. Closely comparable to Degoo on target customer (individual consumers), pricing model, and product positioning around backup and file storage.
- Sync.com: Canadian cloud storage company built around zero-knowledge end-to-end encryption for consumers and small businesses. Comparable to Degoo on privacy-first positioning, freemium model, and target market.
- MEGA: New Zealand-headquartered end-to-end encrypted cloud storage service offering free and paid consumer plans with large free storage allotments. Directly comparable to Degoo on security-first architecture and consumer freemium model.
- IDrive: US-based online backup service for consumers and small businesses with tiered storage and competitive per-GB pricing. Comparable to Degoo on backup-focused consumer positioning and multi-device support.
- Backblaze: US consumer and business backup provider known for unlimited backup at a flat monthly price. Comparable to Degoo on consumer backup positioning, though Backblaze also operates underlying storage infrastructure (similar to Wasabi in Degoo's stack).
Others
- Wasabi Hot Cloud Storage: S3-compatible cloud object storage provider used by Degoo as part of its multi-cloud infrastructure stack. Relevant as an enabling infrastructure provider rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights2 records
Customer concentration
Degoo social profiles
Digital presenceDegoo compliance and trust
Trust signalCompliance2 records
Degoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Degoo leadership team
Management profileNumber of profiles
Profiles2 records
Degoo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Degoo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Degoo
What does Degoo do?
Degoo provides AI-based consumer cloud storage that backs up photos and files across mobile and web, with AI-powered memory discovery that curates users' best moments into a private feed. The service uses zero-knowledge encryption where files are encrypted with a user-controlled passphrase, chunked, and distributed across data centers in multiple countries for enhanced privacy. It is offered as a freemium product (Free 20GB, Pro 500GB, Ultimate 5TB) with referral bonuses and a 2-week premium trial.
Is Degoo a public or private company?
Degoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Degoo founded?
Degoo was founded in 2012. It employs 1 to 10 people.
Where is Degoo based?
Degoo is headquartered in Stockholm, Sweden, in the Europe region.
How does Degoo make money?
Two revenue lines are on record. Premium Subscriptions are the primary driver. The others are promotional Deals.
Who are Degoo's main competitors?
Broad incumbents on record are Google One, Dropbox, Microsoft OneDrive and Apple iCloud. Direct peers are pCloud, Sync.com, MEGA, IDrive and Backblaze. Wasabi Hot Cloud Storage is listed as an others.
Does Degoo have an API?
No public API is recorded for Degoo.
What industry is Degoo in?
Degoo's product category is Cloud Storage. Its primary akta.pro industry code is HDABAAAK, Cloud Storage Core Services (Object/Block/File Storage as a Service), with a secondary code of HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization). Its NAICS code is 5182 and its SIC code is 7372.