Capital Setu
Capital Setu is an India-based fintech offering supply chain financing, invoice discounting, and a Tally-integrated business health insights platform to small and medium enterprises across 12+ states, monetizing via transaction fees and an investor marketplace.
- Company typePrivate
- Founded2023
- HeadquartersNoida, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Capital Setu does
Capital Setu Private Limited is an India-based fintech that operates a supply chain financing and invoice discounting platform aimed at small and medium enterprises. Founded in 2023 and headquartered in Noida with a secondary office in Mumbai, the company addresses persistent working-capital gaps in Indian SME supply chains caused by delayed buyer payments, offering Purchase Invoice Discounting and Sales Invoice Discounting products alongside a 30-minute strategic consultation funnel. The company claims to have onboarded 1,000+ businesses, reached 12+ Indian states, processed 300 Crores INR in cumulative disbursals, and enabled 12,000+ early invoice payments with a stated 100% repayment efficiency.
The product surface comprises four named modules: SetuTip360 (a business health insights engine aggregating banking, GST, ITR, credit bureau and loan-repayment data into a 3-minute score), SetuX (automated supply chain finance workflow), SetuPay (a three-sided marketplace connecting buyers, sellers and investors for invoice investments), and SetuFi (a mobile app providing real-time Tally accounting integration with payment reminders and cash flow management). Capital Setu monetizes primarily through transaction fees on facilitated invoice discounting and a marketplace commission on investments routed through SetuPay; no pricing tiers are publicly disclosed.
The company employs 11–50 staff, was seeded with approximately $350,000 from Real Time Angel Fund (lead) and Amity Technology Incubator in May 2023, and is led by Founder Pankaj Goel (CA, CS, LLB; ex-CapitalFirst, HDFC Bank, Cointribe, Credochain), Co-founder Ayushi Gupta (ex-Centrum, Monarch, Lucky Investment), and Co-founder & CPTO Shrenik Jain (IIT Roorkee, MBA UC-California; ex-Oracle, GreyOrange), with Pranay Mathur (Partner & CEO, Realtime RTAF) serving as Investor & Advisor. Go-to-market is direct enterprise field sales executed through a 'Request a Demo' funnel and a zonal sales organization currently being scaled.
Capital Setu firmographics
Firmographics- Name
- Capital Setu
- Legal name
- Capital Setu Private Limited
- Website
- https://capitalsetu.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capital Setu is an India-based fintech offering supply chain financing, invoice discounting, and a Tally-integrated business health insights platform to small and medium enterprises across 12+ states, monetizing via transaction fees and an investor marketplace.
- Ownership category
- akta.pro rank
Capital Setu industry classification
Industry- Product category
- Supply Chain Finance Software
- NAICS
- Sales Financing (52222), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- SME Lending & Working Capital Platforms (FSAGAJAA)
- akta.pro secondary industries
- SME Term Loans & Growth Capital (FSAKAGAB), SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF)
Keywords
Where Capital Setu is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Capital Setu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Invoice Discounting / Supply Chain Finance Fees: Revenue generated from facilitating invoice discounting and supply chain finance transactions. CapitalSetu enables businesses to access working capital by discounting invoices, earning a fee or spread on each transaction.
- Marketplace Commission (SetuPay): SetuPay marketplace connects buyers, sellers and investors for invoice investments. The platform likely earns a commission or take rate on investments processed through the marketplace.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Capital Setu product offering
Product offeringCore offering
Capital Setu operates a fintech platform that provides supply chain financing and invoice discounting services to small and medium businesses in India. Through products like SetuX, SetuPay, SetuTip360, and SetuFi, the company enables SMEs to access working capital by discounting invoices, offers a marketplace for invoice investments connecting buyers, sellers, and investors, and delivers business financial health insights using banking, GST, ITR, and bureau data.
Product overview
CapitalSetu operates as a unified platform offering four distinct products: SetuTip (Business Health Insights) for comprehensive financial health analysis including banking data, GST/ITR analysis, and credit assessment; SetuX (Invoice Discounting) for automating supply chain finance and invoice discounting; SetuPay (Invoice Investment) as a marketplace for invoice investments; and SetuFi (Tally Accounting on Mobile) for mobile accounting integration with Tally software. The platform also supports Dynamic Discounting and Business Health Report services as part of its broader supply chain finance ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- SetuTip360 (Business Health Insights) A 360-degree business financial health insights platform that provides banking data insights, GST and ITR analysis, credit and bureau assessment, and loan repayment tracking, designed for Indian SMEs seeking visibility into their financial standing for credit and working capital decisions.
- SetuX (Invoice Discounting / Automated Supply Chain Finance) A digital system that automates supply chain finance and invoice discounting (both purchase and sales invoice discounting), reducing manual effort while optimizing cash flow and enhancing operational efficiency for SMEs in India.
- SetuPay (Invoice Investment Marketplace) A marketplace platform that connects buyers, sellers, and investors for invoice investments, enabling high-return investment opportunities for investors while providing alternative working capital channels for SMEs.
- SetuFi (Tally Accounting Mobile Integration) A mobile application that imports data from Tally accounting software with real-time syncing, featuring automatic payment reminders, cash flow management, and business insights for SMBs using Tally for accounting.
Quantifiable outcome
- 90% reduction in collection efforts for each business
- +4 more outcomes
Companies that use Capital Setu
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Capital Setu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Capital Setu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Various Partner Companies (Logos Displayed)minorMultiple partner logos displayed on the website representing businesses in the CapitalSetu ecosystem. Specific partner names and relationship details are not disclosed in the source content.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Capital Setu competitors and assessment
Company assessmentDirect peers
- KredX: One of India's largest invoice discounting and supply chain finance platforms, connecting businesses seeking working capital with investors. KredX is CapitalSetu's most direct peer in product, target customer (Indian SMBs/MSMEs), and revenue model (marketplace fee on invoices).
- M1xchange (Mynd Solutions): TReDS-registered invoice discounting platform focused on MSMEs and their corporate buyers, offering receivables financing with bank settlement. Directly comparable to CapitalSetu's SetuX product on the supply chain finance side and competes for the same MSME working capital wallet.
- RXIL (Receivables Exchange of India): SIDBI-promoted TReDS platform for invoice discounting among MSMEs, large corporates, and financiers. RXIL is a relevant direct competitor given it operates in the same regulated MSME invoice discounting category as CapitalSetu, with deeper institutional backing.
- Velocifi (Velocity): India-focused revenue-based financing and invoice discounting platform serving growing SMEs. Directly comparable to CapitalSetu on product (SCF, dynamic discounting) and target segment (Indian SMBs needing working capital).
- Credable: Invoice discounting and supply chain finance platform for Indian corporates and their suppliers, with a marketplace model similar to CapitalSetu's SetuPay. Direct peer in funding mechanism (investor-funded marketplace) and SMB working capital focus.
Emerging players
- Cointribe (now Vayana): Supply chain finance and invoice discounting platform where CapitalSetu's founder Pankaj Goel previously worked. Comparable product surface (SCF/invoice discounting for SMBs and corporates), making it both a competitive reference point and a credibility signal for the founding team.
- KarbonCard: India-focused fintech offering corporate cards, vendor payments, and embedded working capital/financing for SMBs. Partial overlap with CapitalSetu on the SMB working capital and supply chain finance proposition, with a different primary wedge (corporate cards).
Broad incumbents
- OfBusiness: Large, well-capitalized Indian fintech platform combining raw material procurement, SME lending, and SCF via its Oxyzo subsidiary. While broader than CapitalSetu, it is a comparable incumbent competing for the same MSME working capital wallet with significantly more capital.
- Lendingkart: India-focused working capital and SME lending fintech offering a range of credit products to small businesses. Comparable to CapitalSetu on SMB working capital focus, though broader in product suite and better capitalized.
- CredAvenue: Large Indian debt marketplace and SCF platform connecting borrowers, lenders, and investors across multiple credit products. Comparable to CapitalSetu on the marketplace-meets-SCF model, but operating at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Capital Setu social profiles
Digital presenceCapital Setu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital Setu leadership team
Management profileNumber of profiles
Profiles4 records
Capital Setu funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital Setu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital Setu
What does Capital Setu do?
Capital Setu operates a fintech platform that provides supply chain financing and invoice discounting services to small and medium businesses in India. Through products like SetuX, SetuPay, SetuTip360, and SetuFi, the company enables SMEs to access working capital by discounting invoices, offers a marketplace for invoice investments connecting buyers, sellers, and investors, and delivers business financial health insights using banking, GST, ITR, and bureau data.
Is Capital Setu a public or private company?
Capital Setu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Capital Setu founded?
Capital Setu was founded in 2023. It employs 11 to 50 people.
Where is Capital Setu based?
Capital Setu is headquartered in Noida, India, in the Asia region.
How does Capital Setu make money?
Two revenue lines are on record. Invoice Discounting / Supply Chain Finance Fees are the primary driver. The others are marketplace Commission (SetuPay).
Who are Capital Setu's main competitors?
Direct peers on record are KredX, M1xchange (Mynd Solutions), RXIL (Receivables Exchange of India), Velocifi (Velocity) and Credable. Emerging players are Cointribe (now Vayana) and KarbonCard. Broad incumbents are OfBusiness, Lendingkart and CredAvenue.
Does Capital Setu have an API?
No public API is recorded for Capital Setu.
What industry is Capital Setu in?
Capital Setu's product category is Supply Chain Finance Software. Its primary akta.pro industry code is FSAGAJAA, SME Lending & Working Capital Platforms, with a secondary code of FSAKAGAB, SME Term Loans & Growth Capital. Its NAICS code is 52222 and its SIC code is 6159.