IMAGINATE
IMAGINATE is a Hyderabad-based AR/VR technology enterprise founded in 2011 that develops visualization products and services for enterprise customers, with a current focus on proof-of-concept solutions for the automotive ecosystem covering mobility, digitization, and electrification.
- Company typePrivate
- Founded2011
- HeadquartersHyderabad, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What IMAGINATE does
IMAGINATE is an Indian AR/VR-based technology enterprise founded in 2011 and headquartered in Hyderabad, operating as a private company with 11–50 employees. Its stated focus is on innovative visualization products and services built on Augmented Reality and Virtual Reality technologies, with a current commercial emphasis on the automotive ecosystem — specifically mobility solutions, automotive digitization, and electrification use cases. The company's value proposition is differentiated around enterprise AR/VR applications, including development of proof-of-concept solutions through structured innovation challenges.
The company's commercial activity is anchored by a 2022 selection in the T-Hub and Renault Nissan Technology & Business Centre India (RNTBCI) Open Innovation Challenge, where it received a ₹10 lakh (~$12,271) grant to develop Proof of Concepts alongside three other startups. Beyond this automotive engagement, IMAGINATE has indicated intent to serve the retail sector with AR/VR applications, though no specific product names, customer logos, pricing models, or revenue figures are disclosed in available sources. Capital history is limited: an incubation tie-up with IIIT Hyderabad in 2013, a $500,000 equity round led by SRI Capital in February 2017, and the 2022 grant — with no subsequent priced funding round disclosed.
The company is led by co-founder and CEO Hemanth Satyanarayana and founder Jean Mathews. Revenue model, go-to-motion, distribution channels, and customer segment economics are not publicly disclosed, and the firm shows no evidence of public listing, acquisition activity, or recent leadership changes. Geographic operations appear concentrated in South Asia (India), with no disclosed global footprint.
IMAGINATE firmographics
Firmographics- Name
- IMAGINATE
- Website
- https://imaginate.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMAGINATE is a Hyderabad-based AR/VR technology enterprise founded in 2011 that develops visualization products and services for enterprise customers, with a current focus on proof-of-concept solutions for the automotive ecosystem covering mobility, digitization, and electrification.
- Ownership category
- akta.pro rank
IMAGINATE industry classification
Industry- Product category
- Augmented and Virtual Reality Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industry
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
Keywords
Where IMAGINATE is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Markets served
IMAGINATE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
IMAGINATE product offering
Product offeringCore offering
IMAGINATE is an AR- and VR-based technology enterprise that offers innovative visualization products and services. The company develops proof-of-concept solutions for the automotive ecosystem, covering mobility, automotive digitization, and electric vehicle-related innovation areas, targeting enterprise customers such as automotive OEMs and their innovation programs.
Product overview
IMAGINATE is an Indian start-up that participated in the T-Hub and Renault Nissan Technology & Business Centre India (RNTBCI) Open Innovation Challenge in 2022, focusing on automotive innovations in mobility, digitization, and electrification. The company received a ₹10 lakh grant to develop Proof of Concepts in the automotive ecosystem. No specific product names, descriptions, or architecture details are available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- AR/VR Visualization Products and Services
Companies that use IMAGINATE
Customer profileSegments1 record
Ideal customer profiles1 record
IMAGINATE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IMAGINATE partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- T-HubcoreT-Hub collaborated with Renault Nissan Technology & Business Centre India (RNTBCI) for the Open Innovation Challenge. T-Hub is India's largest innovation ecosystem that supports start-ups through mentorship, industry access, and acceleration programs. IMAGINATE was one of four start-ups selected to receive a ₹10 lakh grant to develop Proof of Concepts in automotive innovation areas including mobility, digitization, and electrification.
- Renault Nissan Technology & Business Centre India (RNTBCI)coreRNTBCI partnered with T-Hub for the Open Innovation Challenge to strengthen the automotive ecosystem in India. The challenge attracted over 150 applications and selected 10 start-ups to develop Proof of Concepts. Four start-ups including IMAGINATE received ₹10 lakh grants along with mentorship, industry access, and support to accelerate product development in mobility, digitization, and electrification areas.
Recent moves5 records
Expansion highlights4 records
IMAGINATE competitors and assessment
Company assessmentDirect peers
- Tesseract (Reliance Jio Glass): India-based AR/VR hardware and platform company (now part of Reliance/Jio), operating in the same geographic market and targeting enterprise and consumer AR/VR applications, making it a direct comparable to IMAGINATE in technology stack and region.
- Merxius: Indian AR/VR enterprise software company building visualization and simulation products for industrial and enterprise customers — closely aligned with IMAGINATE's visualization focus on automotive and enterprise use cases.
- SmartVizx: India-headquartered immersive (AR/VR) technology firm focused on enterprise visualization for industries including real estate, manufacturing, and training — a direct horizontal peer in enterprise AR/VR services.
- Absentia (now involved with Nodwin): Indian AR/VR start-up developing immersive content, applications, and platforms for gaming and enterprise; competes in the same Indian AR/VR ecosystem as IMAGINATE.
Broad incumbents
- Microsoft (HoloLens / Mesh): Sells enterprise AR hardware (HoloLens) and mixed-reality collaboration software (Mesh) to industrial and enterprise customers — overlaps with IMAGINATE's automotive enterprise target use cases at much greater scale.
- PTC (Vuforia): Enterprise AR software leader (Vuforia Studio/Expert Capture) widely used in manufacturing, automotive, and industrial training — directly comparable offering for IMAGINATE's automotive enterprise use cases.
- Unity Technologies: Real-time 3D development platform used to build AR/VR visualization, simulation, and digital-twin experiences for automotive and industrial customers — overlaps with the underlying technology that IMAGINATE builds on and competes against at platform level.
- NVIDIA (Omniverse): Provides Omniverse, a platform for industrial digital twins and 3D collaboration increasingly used by automotive OEMs — competes for the same enterprise visualization budgets IMAGINATE targets.
- TeamViewer: Enterprise AR (Frontline) workflow and remote-assistance solution used in industrial and automotive environments — a comparable enterprise-AR offering competing for similar customers.
Emerging players
- Pixelynx / DISH (India-based AR studios): Immersive content and AR/VR studio building interactive visualization experiences; comparable emerging player in the immersive content and visualization services market IMAGINATE operates in.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
IMAGINATE social profiles
Digital presenceIMAGINATE financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMAGINATE leadership team
Management profileNumber of profiles
Profiles2 records
IMAGINATE funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMAGINATE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMAGINATE
What does IMAGINATE do?
IMAGINATE is an AR- and VR-based technology enterprise that offers innovative visualization products and services. The company develops proof-of-concept solutions for the automotive ecosystem, covering mobility, automotive digitization, and electric vehicle-related innovation areas, targeting enterprise customers such as automotive OEMs and their innovation programs.
Is IMAGINATE a public or private company?
IMAGINATE is a private company. It is classified as unknown and is currently operating.
When was IMAGINATE founded?
IMAGINATE was founded in 2011. It employs 11 to 50 people.
Where is IMAGINATE based?
IMAGINATE is headquartered in Hyderabad, India, in the Asia region.
Who are IMAGINATE's main competitors?
Direct peers on record are Tesseract (Reliance Jio Glass), Merxius, SmartVizx and Absentia (now involved with Nodwin). Broad incumbents are Microsoft (HoloLens / Mesh), PTC (Vuforia), Unity Technologies, NVIDIA (Omniverse) and TeamViewer. Pixelynx / DISH (India-based AR studios) is listed as an emerging player.
Does IMAGINATE have an API?
No public API is recorded for IMAGINATE.
What industry is IMAGINATE in?
IMAGINATE's product category is Augmented and Virtual Reality Software. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations). Its NAICS code is 5132 and its SIC code is 7373.