Violux

What Violux does

Violux, Inc. is a privately held consumer hardware company founded in 2020 and headquartered in Irvine, California, that designs and sells smart UV-C light disinfection appliances under the Luma brand. The company's core products, the Luma Pro ($499) and Luma Pro+ ($799), are countertop chambers that use a proprietary UV-C reactor operating at 254nm with up to four 32w germicidal lamps and a curved SU304 stainless steel interior designed to deliver 360-degree photonic coverage across a 2,210 cubic inch capacity. Both models are Wi-Fi enabled, integrate with iOS and Android companion apps for usage tracking and reminders, and include sealed-chamber safety shut-off features; efficacy has been independently validated by an IAC certified medical laboratory at 99.9-99.99% kill rates against a panel of nine pathogens including Coronavirus (OC43), MRSA, and Influenza A H1N1.

The company generates revenue almost entirely through one-time direct-to-consumer hardware sales via its own e-commerce storefront at shop.violux.com, with optional aftermarket replacement lamps available separately; there is no subscription component to the pricing model. Distribution is DTC-first, supplemented by mobile app distribution on Apple AppStore and Android Marketplace, and brand awareness has been built through earned media coverage in Men's Journal, Family Handyman, and Medium, alongside a founding affiliation with the University of California, Irvine Wayfinder startup program. The company originated from a $1.2 million seed round in September 2020 led by Okapi Venture Capital with participation from Unlock Venture Partners, and currently operates with a team of 1-10 employees.

Violux's stated customer base spans health-conscious home consumers disinfecting personal items such as phones, keys, and baby toys, and commercial environments including hospitality, healthcare, education, retail, and office settings seeking chemical-free sanitation for high-touch shared items. The company was co-founded by Sean Clottu (CEO), Andy Aoe (co-founder and advisor), and Matthew McRae (co-founder and board member), and there is no public disclosure of revenue, headcount growth beyond the 1-10 band, or subsequent funding rounds.

Name

Violux

Legal name

Violux, Inc.

Website

https://violux.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Violux is a privately held Irvine, California-based consumer hardware company that designs and sells Wi-Fi-enabled UV-C disinfection appliances (Luma Pro at $499 and Luma Pro+ at $799) directly to consumers and commercial users for chemical-free sanitization of everyday objects.

Ownership category

akta.pro rank

Product category

Consumer Electronics (UV-C Disinfection Appliances)

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

UV Germicidal Light (UV-C) & HVAC Disinfection Systems (HSAOAIAI)

akta.pro secondary industry

Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots) (HLAHANAD)

Keywords

• UV-C disinfection devices
• Smart sanitizing appliances
• Germicidal light technology
• Consumer disinfection products
• Chemical-free sanitizers

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Violux generates revenue primarily through the sale of two UV-C disinfection appliance models: Luma Pro at $499 and Luma Pro+ at $799. These are one-time hardware purchases with no recurring subscription requirement, though the company may generate additional revenue through replacement lamps sold via violux.com

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Violux designs, manufactures, and sells smart countertop UV-C disinfection appliances under the Luma brand (Luma Pro and Luma Pro+) that use a proprietary 254nm UV-C reactor to kill 99.9-99.99% of germs, bacteria, and viruses on personal and household items in 30-60 second cycles. The hardware is paired with Wi-Fi connectivity and a companion mobile app, and is sold directly to consumers while also being positioned for commercial use across hospitality, healthcare, education, retail, and office environments. Revenue is generated primarily from hardware sales, with optional replacement lamps available as aftermarket purchases.

Product overview

Violux offers two Luma smart UV-C sanitizing devices for household and commercial object disinfection. Luma Pro ($499) provides a 60-second clean cycle with stainless steel grate floor and 1-year warranty, while Luma Pro+ ($799) offers a faster 30-second cycle, optical quartz glass floor for enhanced disinfection coverage, and a 2-year warranty. Both products share the same 2,210 cubic inch capacity chamber, 32w UV-C reactor with 4 germicidal lamps, Wi-Fi connectivity, and companion mobile application for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Luma Pro: UV-C sanitizer with 60 second clean cycle, stainless steel grate floor, 1 year warranty, priced at $499. Features 4 UV-C lamps, 32w reactor, 2,210 cubic inch capacity, Wi-Fi enabled.
• Luma Pro+

Products and services

• Luma Pro Smart UV-C light sanitizer that disinfects everyday objects in a 60-second cycle using proprietary 254nm UV-C reactor technology with 4 germicidal lamps, 32W reactor power, and a stainless steel grate floor inside a 2,210 cubic inch chamber. Wi-Fi enabled with companion iOS/Android app; comes with 1-year warranty; priced at $499; targeted at households and commercial environments for chemical-free, ozone-free sanitization.
• Luma Pro+ Premium smart UV-C light sanitizer offering a 30-second cleaning cycle (2x faster than Luma Pro) with an optical quartz glass floor for enhanced photonic reflection, the same 4-lamp 32W reactor in a 2,210 cubic inch chamber, Wi-Fi connectivity, and iOS/Android app integration. Includes a 2-year warranty (2x longer than Pro); priced at $799; targeted at households and commercial environments seeking faster cycle times and a longer warranty.
• Luma Replacement UV-C Lamps Aftermarket replacement UV-C lamps sold separately through violux.com to maintain disinfection performance of existing Luma Pro and Luma Pro+ devices, providing an ongoing consumable revenue stream for current Luma owners.

Quantifiable outcome

• Kills 99.9-99.99% of germs, bacteria and viruses including Coronavirus (OC43), MRSA, Staphylococcus Aureus, E. Coli, Pseudomonas Aeruginosa, Klebsiella Pneumoniae, Salmonella Typhimurium, and Influenza A H1N1

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/violux
• Facebookfacebook.com/violux
• LinkedInlinkedin.com/company/violux

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Violux